Content writing, in simple terms, refers to the field of work where people write textual content for websites, usually on a specific topic or about a particular product or service offered by a company or organisation. Each such organisation or enterprise targets a very specific audience or reader base, and content writers are the people who specialise in delivering content that is relevant for such audiences to be published on the company website, social media and so on.
Content writing is not the same as creative writing, and requires a tremendous amount of intelligence and a thorough understanding of the relevant subject matter. This is because organisations require only the most relevant content in order to attract customers and generate sales of their products and services. Such content also needs to contain keywords, so that people who are looking for specific products and services are able to find the website of the organisation more easily. This is done with the purpose of improving the SEO (search engine optimization) of the organisation’s website. Content writers who write content for websites who also have knowledge of how search engine optimization works are referred to as SEO content writers.
Content on websites and other online channels are focused on what the organisation deals in – namely the nature of its business, its products and services as well as how utilising its products and services will be of benefit to customers, among others.
One of the most popular forms of content writing is in the form of blogs and articles, which may be website blogs, sponsored posts or guest articles. Even though they may seem promotional, these writeups are highly informative and contain a variety of information on a range of topics that are related and relevant to what the organisation deals in. These blogs contain information in an easy to consume format, with links to other sites (known as outbound links) as well as links that have a specific call to action, such as “click here to buy” and “visit this page for more information”.
In today’s world, there is a huge and steadily growing demand for proficient and skilled content writers. Everyone would be familiar with the statement that content truly is king in today’s world of business, and that putting the best content out there is the only way to attract and retain customers. High quality content is what translates into higher sales, and therefore, an increase in revenues.
Content writers develop and write content as required by the organisation as well as content that is in line with the product and service offerings. They also do research regarding the most suitable keywords to use and structure the content such that readers feel engaged and are curious to know more about the products and services on offer, and also provide information that provides value and overall reading pleasure to website visitors.
Today, there is a booming market for quality content writers, and companies are always on the lookout for the best writers to create content that shows them in the best light. More and more people are choosing to find content writing jobs via online job portals, or via references and by word of mouth, while others are on professional social networking sites (such as LinkedIn) for the same purpose.
However, the one channel of recruitment that has always stood the test of time in a country like India is the classifieds section in newspapers. The ‘recruitment’ or ‘situation vacant’ sections are rich in job listings for a variety of professional requirements, and the popularity of newspapers in Indian households in general has made the newspaper advertisement one of the most popular methods of recruitment even today.
releaseMyAd is India’s largest self service online ad booking platform that offers you a seamless ad booking experience, as well as end to end support right from the time your recruitment ad is booked till the time it is successfully published in the newspaper of your choice.
A typical advertisement for content writers looks like this: “Urgently required content writers for ABC Media Ltd., Newtown, Kolkata. Requirements: excellent knowledge of English, candidate must be able to work under pressure. Attractive salary. Send CV to abcmedia@gmail.com.”
For any further information you can call us on 9830629298 or mail at book@ releasemyad.com.