If you live in West Bengal, it is highly likely that you have heard of Anandabazar Patrika. The newspaper is regarded by a large number of people as ‘the voice of Bengal’, and, since its foundation, it has grown to become one of the most recognisable names in Bengali language journalism. It is the flagship publication of the ABP Group and has become a household name in West Bengal.
Anandabazar Patrika was founded by Suresh Chandra Majumdar and Prafulla Kumar Sarkar in in the year 1922. Today, it is the largest selling Bengali language daily newspaper in Kolkata, with an estimated circulation of well over 1.2 million copies. Anandabazar Patrika caters to a readership exceeding 1.27 crore people, according to the Indian Readership Survey of the third quarter in 2019.
The newspaper is known for its extensive coverage of the latest news from across West Bengal, the rest of India and around the world. In addition to daily news, the newspaper also offers a wealth of information spanning a wide range of topics including sports, science and technology, lifestyle, entertainment, business, as well as sections on astrology, leisure, current events and editorials.
For a newspaper of its stature, Anandabazar Patrika commands a large and loyal readership among the Bengali-speaking population across West Bengal and even from the rest of India. To reach out to Bengali readers, an Anandabazar Patrika classified ad is an excellent way to communicate your message to your target audience.
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