Marriages are viewed as auspicious events in Indian culture. A marriage is said to be one of the most important events in a person’s life where he or she begins a new journey with their spouse. Immense planning and preparation go into organising an Indian wedding, which is characterised by much fanfare, vivid decorations, elaborate rituals and a lavish spread of food.
In India, marriages are still by and large arranged ones. Great emphasis is placed on finding the right partner as a marriage is believed to be a sacred and lifelong bond between the bride and the groom. Moreover, a marriage is viewed not only as the coming together of the bride and the groom, but also of their respective families. It is because of this reason that the parents and the family elders are often actively involved in the search for the most suitable bride or groom.
Matrimonial advertisements have been the traditional approach to finding the most suitable prospective life partner, and are relevant even today. Even though more and more people are preferring to find their partners on their own, a large number of people are still choosing to go for arranged marriages. And of these people, even though the popularity of matrimonial sites are growing, many still prefer to utilise the matrimonial columns in newspapers to find their prospective spouses.
The Hindu is one of India’s most prestigious and respected news publications. It started out as a news weekly in 1878, and has grown to become India’s second largest circulated English language daily newspaper. It has a strong presence in India’s southern states, but has a large and loyal readership across the rest of India as well.
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