Corporate trainers are people who work in business environments with the purpose of imparting training and education to groups of employees. In other words, corporate trainers are professionals who teach topics that are necessary and relevant to the organisation which are not taught as part of formal education in school, college or university. By teaching these topics, employees become trained wiser in knowledge as well as better equipped with skills that will make them not only more suited for their job role but also become more productive and also more motivated to do their work better.
In today’s super competitive world of business, companies are always seeking to have an edge over their competitors in the market. For this reason they need their entire workforce to have the requisite knowledge and skills to be able to perform in such a manner that the organisation as a whole benefits and, in turn, has a competitive advantage. This is important because a competitive advantage results in higher revenues, which in turn helps to bring about higher profits.
Corporate training is a very lucrative career choice in today’s world, as this field consists of professionals who provide specialised training for which most organisations may not be properly equipped. Corporations invest in getting corporate trainers to conduct training sessions, workshops, seminars as well as interactive activities and, as a result of these endeavours, they benefit in terms of better employee performance, a more harmonious working environment as well as higher employee morale and motivation. All of these are beneficial for the company in the long term.
The work of corporate trainers is dynamic and varied. They work in cooperation with managers to assess and determine the kind of training that needs to be imparted, following which they develop and prepare the educational material, which includes presentations, notes, modules and so on. They also work as mentors and guides with employees, and keep a check on the performance and progress of employees in all aspects of the training program.
To be able to do this, corporate trainers need to have a thorough knowledge of their subject matter, and their body of knowledge spans diverse disciplines ranging from human resource management to organisational development to behavioural science to economics, to name a few.
Corporate trainers need to have excellent communication skills as well as empathy and the ability to think outside the box. They need to be able to manage their time effectively and coordinate activities in a seamless manner with everyone involved.
It therefore goes without saying that corporate trainers are highly qualified and extremely skilled people who have the ability to bring about significant organisational change across all levels. For this very reason corporate trainers are in high demand in organisations across various industries.
People with the requisite qualifications to be a corporate trainer find opportunities through online job portals, professional social networking sites such as LinkedIn, or through personal and professional contacts and word of mouth. Even though technology has made it possible to find job vacancies within minutes, the newspaper advertisement still remains a hugely important channel for people to find what they are looking for.
In a country like India, the newspaper occupies a special place in the cultural and social life of its people. That being said, people rely on newspapers to find what they need because they regard newsprint as authentic and reliable sources of information on a variety of topics.
The ‘recruitment’ and ‘situation vacant’ sections of classified ads contain the listings of various job requirements, and candidates seeking corporate training work can get in touch with companies requiring their services.
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A typical advertisement for corporate trainers would look like this: “Required corporate trainer for TNT Engineering Ltd., Asansol. Candidates having an MBA or with a background in HR/Organizational Development will be given preference.”
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