Times Of India | Newspaper Advertising Encyclopedia

July 30, 2020July 30, 2020

Five Questions about Times of India Matrimonial that may come to your mind while placing an advertisement

All across India, if there is one newspaper which is trusted by parents for finding their son or daughter’s perfect match, it is Times of India. For generations Times Matrimonial classified section has served the need of finding the life partner of girls and boys eager to settle down and have a family. Today with over 3 million copies of the newspaper in circulation and a readership figure of over 7.6 million, Times matrimonial section is the best place to advertise across different states for finding a suitable bride and groom.

Wanted Bride & Groom Ads in Times of India

Every Sunday, hundreds of matrimonial ads are published in Times matrimonial section under various sub-categories of Brides and Grooms. Therefore, there are few basic things that should be kept in mind so that the readers are attracted towards your ad and favourable response is generated. While composing a matrimonial ad, there are certain questions that arise in the mind. If the advertiser goes ahead and addresses these, then there is all certainty that the attention of the readers is gained and the number of genuine response is high.

What are the things about the bride or groom that you should let the readers know?

There are few details about the bride and groom that must be included in a matrimonial ad. The first is age and educational qualification. The highest qualification should be included in the ad matter. The family background should be added next and along with that detail of the profession. Food habits and physical characteristics can also be included for better response.

Are astrological details of the bride or groom required in the ad text?

While it is not mandatory to add astrological and horoscope details if you do not have faith in the stars but if you actually care about the impact of stars and planets upon the future of the bride or groom, then you should add the same. It will also help you narrow down on those readers who share your belief and are eager for horoscope matching.

How important is placing a matrimonial ad under proper sub-category?

It is of utmost important to publish a matrimonial ad under a proper sub-category. Times of India Matrimonial section offers the option of selecting sub-categories based on caste or religion. If you wish to advertise otherwise there is the option of placing the matrimonial ad under sub-categories like By language, By profession, By community, Cosmopolitan, Caste No Bar, Religion No Bar, etc. Choose the most appropriate sub-category so that the readers can filter down to your ad based on what type of bride or groom they are looking for.

Is it also required to mention what type of bride or groom I am looking for?

The kind of bride or groom you are looking for should be mandatorily included in the ad text. You can mention whether you are looking for a bride with a particular qualification or a groom serving a certain profession and so on. This will help you receive genuine responses rather than unwanted enquiries.

Which is the best matrimonial package I should go with?

There are multiple matrimonial packages available in Times of India and sometimes it can be a bit confusing which one should be chosen. Focus on the package which has the location from where you want the prospective bride or groom. You can opt for a package which has the edition that covers that location. Then you can broadly decide on other nearby locations and chose the package that has those editions which cover nearby locations. If you are open with getting a bride or a groom from anywhere in India, you can go ahead with All Editions package.

To assist you with proper ad text composing and selecting the correct tailor-made package suitable for your need, releaseMyAd is here to help you. Through releaseMyAd you can book Times of India matrimonial ad online without any hassle. Having decades of experience in the advertising industry and being the online partner of Times of India ad booking, releaseMyAd is known for its reliability and trustworthiness. Click on the link https://timesofindia.releasemyad.com/rates/matrimonial and you can yourself go ahead with booking a matrimonial ad in Times of India through our self-support platform. You can also reach out for any assistance to the experienced customer support team over Phone/ WhatsApp number 9830629298. For detailed enquiry, you may drop an email to book@releasemyad.com or you may also connect 24*7 Live Chat support on releasemyad website for instant reply.

July 30, 2020July 30, 2020

10 secrets you would like to know about Times of India Classified

Times of India is one of the best-known newspapers in India and it has been reporting daily news since the last 180 years. People have built trust around this newspaper and therefore it reaches out to many millions throughout the country. Times of India classifieds which is known as Times Interact is one of the powerful platforms for any individual or businesses to get hold of this immense readership base of Times of India to fulfil their advertising and promotional needs.

However, reaching out to the mass audience doesn’t actually mean achieving advertising goals. Proper targeting and getting in touch with the right audience will ensure the same. Let’s check out a few secrets which will make sure that the advertisement is done in the correct sense.

1. That because you have a huge Times Interact page, there is all possibility that your ad might get lost among other ads. Special Enhancements options provided by Times of India are best for amplifying your ad among the clutter. Colour enhancement, Tick, screen and run-on-display are the few enhancements that can make a classified ad in Times Interact page impactful.

2. Choosing the correct release date matters the most. Whereas all categories of ads publish all days of the week, except Matrimonial which publishes only on Sundays, there are few categories which have a special focus day. Best day to publish a recruitment ad is Wednesday and for Education, it’s Monday. Property ads publish in the Times Property section of Times Interact on Saturdays. An ad published on a focussed day generates extra responses.

3. Always opt for the correct category and sub-category. No reader goes through the entire Times Classified page. They only check out the column which they require. Therefore, it is most essential to select the appropriate category and sub-category to receive relevant responses.

4. Ensure to verify the newspaper edition which reaches the location where you want to focus your advertisement otherwise the entire campaign will be in vain. There are various small city locations which are covered by larger editions. An advertisement published in the wrong edition will generate no response whatsoever.

5. Classified ad booking packages of Times of India are tailor-made for advertisers who want to advertise in multiple locations. These packages are pocket-friendly options and booking in one of these packages rather than a single edition ensures reaching out to a wider audience.

6. Many of the packages also include sister publications of Times of India like Maharashtra Times, Vijay Karnataka, Ei Samay, etc. Carefully choosing such a package will allow an advertiser to reach out to the audience speaking the local language of the state.

7. Go ahead with multiple insertions offers if you are thinking of publishing your ad for more than one day. Offers like 2+2 and 3+3 are available to publish classified advertisements in Times of India. These offers not only saves money but multiple day ad releases multiply the responses of the ad.

8. The ad text you are publishing should be crisp and short. The message that you wish to deliver needs to be summed up with basic points. A large ad matter for classified ads not only costs extra but also disinterests the readers. Never forget to add the contact details in the ad text. It is better to add email id and a contact number.

9. Ensure to mention the USP in the advertisement so that the readers are attracted to the special something in your product, service, property to be sold or rented or for instance special qualities of the prospective bride or groom in case of a matrimonial ad. For recruitment advertisements, the USP can be the special facilities of the job in the offer and it can be the amenities and advantages of the institute in case of an Education ad.

10. Times Interact page not only publishes Classified Text ads but also Classified Display ads which are in a box of minimum 3 cm width and 5 cm height. Whereas the height can be increased as per the ad text, the width remains constant as per the column width of the newspaper. If you are opting for such an advertisement make sure to use colourful fonts and background. An image or your brand’s logo gives added advantage. Dull coloured Classified Display ads can lose its purpose and there are all chances that the readers might overlook it.

We, at releaseMyAd have developed such an online platform where all the above details are available and the customers can easily navigate themselves through the website and select the options which will benefit their advertisement campaign. This self-serve platform has served more than 3 lakhs customers since its inception a decade ago. We are an authorized classified ad booking partner of Times of India.

For more details about the classified advertising in Times of India, visit https://timesofindia.releasemyad.com/classified/Times-of-India-Newspaper-Ad You can reach out to the expert team of customer support with your questions and queries at phone/ WhatsApp number 9830629298 or drop an email with your requirement to book@releasemyad.com. For urgent support 24*7 Live Chat option is also available on the website.

July 27, 2020July 30, 2020

Five Useful Tips From Experts In Times Of India Classified

The Times of India classified section is also known as Times Interact. It is one of the most widely read newspaper classified pages in India. Many advertisers throughout the years have been able to promote their business, sell or rent their property, recruit employees and marry off their son and daughter with the help of advertising in Times Interact section. Having a readership of 1.5 crores throughout India, The Times of India classified section, Times Interact, reaches every nook and corner of the country.

There are, however, few points to be kept in mind while advertising on Times Interact which will lead to a successful ad campaign and reach out to the target audience rather than get lost among all other ads in the classified page.

Selection of correct newspaper edition or package: Much depends upon the selection of correct edition and package otherwise the advertisement will not reach out to the correct audience. The advertiser should decide first which location he wants to target with his advertisement and then he should opt for the proper edition which reaches that particular location. The Times of India offers various discounted packages covering different locations. If the advertiser is looking forward to reaching out to multiple locations then carefully choosing one of the discounted packages can optimise the advertising cost.

Crisp advertisement text: Often, one of the simplest of Classified Text Ads can generate an unprecedented response. All depends upon a good ad text which can capture the attention of the audience. An ideal ad text should contain details of the product, service, business or person in case of a matrimonial or situation vacant ad. The description should be brief and to the point. The USP should be mentioned in the ad text which will attract the readers. Most important of all the contact details should be there in the ad text along with time to contact preferably so that the advertiser does not miss out a single enquiry.

Proper Category and Sub-Category selection: It is observed that most of the time advertisers take the selection of category and sub-category casually. While in Times of India classified, choosing the appropriate category is mandatory so that ads can be properly segregated in the Times Interact section but opting with the correct sub-category lets the readers zero in on the required column and find the advertisement. Usually, a reader does not go through the entire classified page but just checks the column which is relevant to him/ her and therefore it is very much important to choose proper, appropriate category and sub-category so that an ad campaign can be a success.

Highlight the advertisement: The Times of India provides various options to highlight and enhance an advertisement. These Special Enhancements are in the form of Colour background, Tick, Screen and Run on Display which allows an ad to be underlined and made bold. These enhancements bring an advertisement to the spotlight and among the clutter, these can easily grab the attention of the reader. If an advertiser is placing a Classified Display ad, he/ she should ensure that the colour scheme is eye-catching and not bland. Bigger font size in Classified Display ads also helps engage the reader’s attention.

Selecting the proper focus date: All categories of ads in TOI classifieds have a focus day of the week. Except for the matrimonial section which publishes only on Sundays all other categories publish every day of the week but there is a focus day on which the emphasis is given to a particular category and generally the readers’ lookout for ads related to that category on that day of the week. Property focus day is Saturday, Recruitment focus day is Wednesday and the focus day of Education ads is Monday. Advertisers must ensure to release their ads on these focus days which will lead to reaching out to the most relevant and targeted audience.

If these basic points are kept in mind while advertising on Times of India classifieds, then the best benefits can be reaped from the smallest ad. On the releaseMyAd self-serve portal, an advertiser is guided with all these details so that he/ she can book an ad and the ROI is high. releaseMyAd is an authorized booking partner of Times of India classifieds and has more than a decade of experience in the advertising industry.For more details about TOI classified ad booking, you can click on https://timesofindia.releasemyad.com/tariff/Times-of-India-Classifieds-Advertisement-Rate-Card or reach out to Call/ WhatsApp number: 9830629298. You may also drop an email detailing your query to book@releasemyad.com. 24*7 Live Chat support is available on the website for instant response.

June 23, 2020June 23, 2020

Recruitment Advertising in The Times of India Newspaper: An Overview

All organisations, big or small, have hiring needs and publishing a recruitment ad in a newspaper is a time tested strategy to reach out to the candidates they want. In India, newspapers reach out to all nooks and corners of the country and it is a medium which is accessed by people of all generations. Publishing a recruitment ad in a newspaper ensures a generous number of candidates from which the best talent can be hired.

When talking about newspapers, The Times of India is the best in terms of circulation and readership. The dominating readership figure of 1.5 crore and circulation of over 28 lakhs, The Times of India is the world’s largest selling English language daily. Publishing an appointment ad in The Times of India is bound to reach out to the desired audience. It is a trusted platform for big, medium and small establishments to publish recruitment/ appointment ad in The Times of India to fulfil their hiring requirements.

Recruitment ads in The Times of India can be published as classifieds or display as per the budget. Classified text ads are simple run-on line ads which are published in the classified section, Times Interact on any day of the week. Classified Display also publishes in the Times Interact page (classified section) but they are in a box with logo, colour, etc. which gives them better visibility compared to classified text. The height can be customized as per ad matter however; classified display ads have a specific width which corresponds to the column width of the newspaper. Display ads are premium ads with colour, logo, photo and designer fonts which can be created in any size and can be published on any page. However, certain pages like front, third and back page have extra page premium charges. Display ads can also be published on any day of the week.

Although appointment ads are published on any day of the week in The Times of India but Sunday and Wednesday is the recommended focus day. Especially, Wednesday is the awaited day as on that day Times Ascent pullout is published which is the appointment special weekly page and if an advertisement is published in the same, it is sure to hit the target audience.

Recruitment Display Ads i Times of India

Recruitment classified text ads can be composed in the bare minimum size of 5 lines. Extra line charges are additional. For example, if someone wishes to post a classified text recruitment ad in Times of India Bangalore edition the rate is Rs. 2350/ 5 Lines, extra lines charges are Rs. 588. Various special enhancements are available for classified text ads like colour background, tick, bold and screen which distinguishes the ad among the clutter. For Classified Display ads, the rates are calculated on the basis of sq.cm. The minimum size is 3 cm (width) X 5 cm (height). The height can be increased as per ad matter but the width is fixed. Thus, the minimum ad cost for a recruitment ad in The Times of India, Ahmedabad edition will be Rs.355 (rate) X 3 (height) X 5 (width) = Rs.5025. The rates vary as per editions and ad size across all ad types.

The minimum size of a display appointment ad for The Times of India is 4 cm X 4 cm and it can be customized as per needs and budget. Whereas the minimum ad cost can be as low as Rs.2500, a full-page appointment advertisement in any of the metro city editions can cost lakhs. The same goes for Times Ascent pullout in which only display appointment ads are published. The minimum size is 8 cm (width) x 6 cm (height) and cost varies based on edition, size and page preference.

Placing an appointment ad in The Times of India is very easy, simple and hassle-free. With releaseMyAd, which is an online self serve platform, one has to just click on the link https://timesofindia.releasemyad.com/display-ad.php and proceed step by step after choosing the ad type that is Classified Text, Classified Display, Display or Times Ascent. releaseMyAd is an authorized online recruitment ad booking partner of The Times of India and the rates are transparent and best in the industry. Also, there are various offers and discounts available in the portal which can be availed to reap the best benefits out of a recruitment advertisement in The Times of India.

Negotiated rates are also available for high budget appointment ads and can be availed by getting in touch with the Customer Service Desk on the Phone/ WhatsApp number 9830629298 and 9356222541. The customer service team also helps in matter composing and ad creative designing with the help of in-house designers. For details, one can also email to book@releasemyad.com. 24*7 Live Chat option is also available for a quick response.

June 15, 2020June 15, 2020

Wondering how to advertise in Times Zigwheels! Now book online easily

Times Zigwheels is the best platform to find information about Different cars etc. it is mostly popular among the car lovers, dealers.

Being the most popular section it attracts many advertisers to place their advertisement here & get huge responses.

There is a limited number of publications which have separate pullouts for the automobile industry. Times Zigwheels is one of those limited & popular publications which has a separate supplement.

Times ZigWheels is the best supplement for automobile promotions, ratings, launches & advertising in India & it provides automotive industry news, reviews and advice to consumers.

If you want to get the best response through Times ZigWheels place your ad now through releaseMyAd https://timesofindia.releasemyad.com/display-ad/times-zigwheels & have a best online booking experience.

So let me discuss with you some important points that have to be kept in mind before placing an ad in Times ZigWheels.

Minimum ad size & Maximum ad size for Times ZigWheels.

The minimum ad size 4 cm width x 4 cm height.
The maximum ad size is – 33 cm width x 52 height.

Designing Ad Creative & Page Preferences

At releaseMyAd.com we have our own expert designing team who are always there to help & guide you with your ad designing of your choice at free of cost. All you get to do is place your ad & provide us with the proper ad matter.

And if we talk about page preferences it depends upon your choice & budget you either place it on the third page, back page, front page or any page.

Price & Different Page Sizes.

If you think that display ads are expensive don’t worry, releaseMyad is there to help, it provides the best negotiable rate in the market like no other.

Now let’s talk about Different Page Sizes For Times ZigWheels .

Full page size: 33 cm width x 52 cm height
Half Page: 33 cm x 25 cm
Quarter Page: 16 cm x 25 cm

You can contact us at 09830629298 or mail us at book@releasemyad.com.