Matrimonial | Newspaper Advertising Encyclopedia

May 27, 2020May 27, 2020

Advantages Of Publishing Matrimonial Ads In Newspapers Over Online Posting In Matrimonial Sites

Matrimonial ad section is one of the most popular advertising categories in the newspaper.Though there are numerous matrimonial sites popping up in the market, but still most of the Indian parents prefer to search for their child’s life partner through the Newspaper Matrimonial Ads only,

Let me explain you few advantages of matrimonial ad in newspaper over online posting in matrimonial sites:

Most of the parents are still not computer/internet savvy & believe in arranged marriages in order to search for a perfect life partner for their children they prefer mostly newspaper as a medium of advertisement.
The Matrimonial Ads provide flexibility to choose the perfect prospects on the basis of their profession, physical characteristics, language, religion, caste, income and so on this helps to search for a perfect partner.
Since marriage is believed to be the purest bond uniting two living souls together. Indian Parents prefer the traditional way of newspaper advertisement (as it is popular saying old is gold) since it is the most trusted platform even though there are various matrimonial websites in the market.
Newspapers have a wide reach even today. Publishing matrimonial ads in newspapers with high popularity, circulation, and readability will help in reaching out to the masses. Since matrimonial ads are released every Sunday, therefore it is a good time for the family members to sit with a newspaper and see through matrimonial advertisements to get an ideal match for their children.
Unlike online matrimonial sites which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your matrimonial ad according to your budget. Suppose if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice to attract the attention of a larger number of masses.

So after knowing few advantages of advertising in newspapers in Matrimonial category & if you think you wasted too much time in online Matrimonial sites, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad For more details mail us at book@releasemyad.com, or call us on 09830629298.

May 8, 2020June 8, 2020

Want to place a Matrimonial Ad in Dainik Jagran Newspaper? Here are the booking steps!

The Dainik Jagran Matrimonial Section happens to be greatly demanded by people who desire to marry. Chances of better replies increase because of the large number of readers following the paper. The trustworthiness of Dainik Jagran also plays a vital part here.

How to compose a Matrimonial Ad in Dainik Jagran :

A Matrimonial Ad can be booked in both Text and Classified Display Formats. Choose either one, to begin with,
Next, select a Package from the List as Ads cannot be booked for single locations
On the next Page, select Bride Wanted or Groom Wanted. Also, select sub-headings based on Religion, Caste, Language/Region, Profession and Special Status (NRI, Remarriage, Cosmopolitan, Others etc.),
Compose Ads in either Hindi or English. (Note: 10% extra charge is imposed on English Matters for Text Ads.) For Cd Ads, although English layouts are provided a Customer may paste Hindi matter in the layout to create the matter or upload a designed file altogether,
You may select a background Color to enrich the look of the Ad,
Refer to the Basic Rates section to understand the complete length of the Ad matter that can be created without paying more,
Select the Dates (Sundays Only), look for any special insertion offers that may be applied. (Note: For Deadlines, please follow this link to find the updated information) ,
Make the Payment.

Composing Tips :

Give pertinent information about the Bride or Groom like Date of Birth, Age, Weight, Education and Profession,
You may also like to include any special requirements and facts like Manglik/Non-Manglik, Caste No Bar, Remarriage etc.
Give proper Contact details.

releaseMyAd being the online booking partner of Dainik Jagran provides Tracking Ad Status and quick confirmation of Ads among many other benefits. To know more about Matrimonial Ad Bookings in Dainik Jagran please call us at 9830629298 as per your convenience.

May 3, 2020June 3, 2020

Why place Matrimonial Ad in Maharashtra Times Newspaper?

Even in the age of matrimonial sites specially designed to find you your desired life partner. Don’t believe me? Try looking at any newspapers matrimonial page, you will find hundreds of ads printed daily searching for their perfect match. Lets us now look at a popular regional newspaper & how it is to give a matrimonial ad in such a newspaper covering a distinct area.

Matrimonial Advertisements In Maharashtra Times

Are you looking for a life partner residing in Maharashtra? Or do you plan on settling down in Mumbai for professional commitments? In such conditions giving a matrimonial ad in Maharashtra Times steps in the right direction to find you the perfect life partner.

Matrimonial advertising in Maharashtra Times becomes even more interesting with the many exciting packages releaseMyAd offer keeping your needs in mind.

Sub Sections Of Matrimonial Ads

Matrimonial ads in Maharashtra Times are mostly taken in wanted grooms and wanted brides. Other than this there are several subcategories to choose from as per customer preference.

MATRIMONIAL

WANTED GROOM

WANTED BRIDE

BY CASTE

BY COMMUNITY

BY LANGUAGE

BY NATIONALITY

BY PROFESSION

BY RELIGION

GENERAL

Under this, customers can further choose sub-classification such as caste no bar(general), Punjabi(language), Jat(community), American (nationality), doctor (profession), Buddhist(religion) and many others.

Packages & Offers

As mentioned earlier releaseMyad offers the best packages when it comes to giving a matrimonial ad in any newspaper.

Along with these special discount packages you also get the option of 2+2 and 3+3 offers.

Which means if you book for 2 publishing dates you get 2 more publishing dates free of cost and get 3 publishing dates free on the booking of 3. This makes giving a matrimonial advertisement in Maharashtra Times extremely affordable and effective!

How To Compose?

TO compose a matrimonial ad in just a few steps:

Go to https://maharashtratimes.releasemyad.com/rates/matrimonial and select a package.
You will then find yourself with a compose ad page
Select a subcategory then select language English or Marathi and compose your ad in the ‘COMPOSE AD MATTER’ section.

You can also look at the ‘VIEW SAMPLE ADS’ Section for reference.

Your matrimonial ad matter is now composed!

Composing Tips

A matrimonial ad should consist of the type of person you are like your qualification, features of how you look, your age or date of birth and also the feature you are looking for in your partner. Maybe you are a doctor and are looking for a doctor as well. And a contact detail such as a phone number or an email address so that the person looking at your ad in the paper can reach you.

Here is an example for reference:

Saxena Boy 28,5″11″ working in Gurugram 4L, LPA father class 1 officer wanted beautiful working girl working in MNC preferred teaching profession, cast no bar Mob 9415013236 mail: maheshsaxena98@yahoo.in

Other than this,

Choose the right sub-category
Choose the right subclassification
Enhancement, if any
Language of ad matter

Ad Formats In Matrimonial

There are mainly two ad formats

Classified Text

Classified Display

Contact details

Still, confused about placing a matrimonial ad in Maharashtra Times or any other newspaper? Mail us at book@releasemyad.com, or call us on 09830629298. Our executives are happy to help you.

April 29, 2020April 29, 2020

The History of Matrimonial Ads

Marriage Classifieds or Matrimonial ads in newspapers are very popular and page after page of such ads can be seen in popular newspapers throughout the country especially on Sundays. While the Generation Z is more inclined towards the internet and social media to date and find their match, meanwhile their parents and elders still trust the age old newspaper when it comes to arranged marriage. This confidence in newspapers for match-making service is a result of newspaper’s reach and circulation and antiquity of the method to find a good bride or groom.

The tradition of match-making through newspaper advertisement is very old and can be traced back to 1600s when the first news pamphlets came into existence in Europe. These one or two advertisements were actually from match-makers who facilitated a bachelor to search for his partner through ads in weekly newspapers. By the next hundred years, with the birth of the modern newspaper, the first matrimonial service was created. These were matrimonial agencies publishing ads in weeklies and dailies for people looking to find their husband or wife. At that time publishing matrimonial ads were frowned upon. Publishing a matrimonial advertisement in the newspaper was considered undignified and the last option for those unsuccessful men and women who have passed their age and were yet to find a partner.

Early matrimonial ads were usually from men looking for a bride and we see such ads for Brides in the newspapers of England and the U.S. By mid 19^th Century, matrimonial ads were quite common in newspapers of Regency and Victorian period Britain. Placing a matrimonial advertisement in the newspaper was an alternative to traditional courtship. Also, it was helpful for those gentlemen who were new to an area without any family or social connection to get introduced to a suitable partner. The usual contact details in these matrimonial ads were always those of a third party who would negotiate between the advertiser and his/ her applicant to maintain secrecy.

With the progress of the 19^th Century, matrimonial advertisements gained popularity and special matrimonial periodicals began to be published like Matrimonial News and the Matrimonial Intelligencer. These publications were fully dedicated to finding suitable matches.

Although, the concept of publishing matrimonial ads in newspapers did not originate in India but we have very well utilized this service for almost hundred years now. Indians, who traditionally relied upon family match-makers to find a suitable partner for their sons or daughters, began to publish newspaper matrimonial classifieds during the period of 1930s. These families were usually urban and educated working class. We can find examples of advertisements like: “Wanted beautiful gori girl” or “looking for a slim and fair girl from a cultured family” in 1930s and 1940s Hindustan Times and Times of India.

During the 1960s, popular requests in matrimonial ads in Indian newspapers were “required family with connections” and “grooms in government service”. Finding match within the same religion, caste or community has been an integral part of Indian matrimonial ads but in the 1980s and 1990s, social status began to be determined by education as there were high demands for doctors, engineers and NRIs.

With the advent of the age of the World Wide Web and by the year 2000, the internet became a household tool. E-commerce flourished and just like any other service, matrimonial advertisements became online. Various match-making services started their websites and various newspapers, mostly vernacular regional ones, went ahead and started providing matrimonial match-making services for the community. At one point, with the boom of e-services, the existence of newspaper matrimonial classifieds was threatened.

In 2009, releaseMyAd was conceived. It was an online platform to publish matrimonial classified ads in newspapers. Being an innovative concept, it was a successful union between the power of the internet and the traditional medium of finding matches in the newspaper through classified sections. Since then, it has served over 3 lakhs customers and because of its transparent matrimonial section rates of over 100 newspapers throughout India and hassle free booking system, releaseMyAd has become a leader in the industry.

releaseMyAd, being a self serve platform has relentlessly developed its portal so that advertisers can have an enjoyable experience while booking an ad with just a few mouse clicks. To book a matrimonial ad in any newspaper throughout India, one has to simply click on the link https://www.releasemyad.com/newspaper-advertisement and proceed. releaseMyAd also has a remarkable customer support team which can help an advertiser wherever they have any question or are facing an issue during the booking process. The team can be reached through the Phone/ WhatsApp number 9830629298 or email to book@releasemyad.com. One can also reach the support desk through 24X7 Live Chat support on the website.

April 20, 2020April 24, 2020

Now place Matrimonial Ad in Anandabazar Patrika Newspaper in Patro – Patri column!

Traditional Indian marriages are not just a day’s business but a lavish affair. Every community has its own customs, attire, rituals and food. It can span for a week or even more. Bengal, in the Eastern part of India, also has its own distinct culture when it comes to the wedding and it all begins with finding the perfect match.

Anandabazar Patrika has been the newspaper of choice for finding prospective bride or groom for Bengali people. The Matrimonial supplement of Anandabazar Patrika is known as Patro-Patri and it is published on Sundays for maximum viewership. Due to its massive circulation and huge readership, Anandabazar Patrika reaches out to all nooks and corner of West Bengal and also Bengali speaking diaspora in other states.

Patro-Patri section is broadly categorized in the newspapers into Wanted Bride (Patri Chai) and Wanted Groom (Patro Chai). They are further sub-categorized as religion, caste, community, profession, etc. In Anandabazar Patrika, all same religion or same caste ads are published together under the broad heading of Wanted Bride or Wanted Groom. This makes it easy for the audience to locate an ad in the classified section.

Both Classified Text, as well as Classified Display, is published in Patro-Patri supplement of Anandabazar Patrika. Classified Text is a simple run-on-line ad which is charged as per characters and it is the most cost-effective. Classified Display ads, on the other hand, have better visibility among the clutter. It is a box-type ad published within the classified columns and can be created with coloured font and background. Classified Display ads are charged as per square centimetres. The minimum size being, 2.8 cm X 5 cm.

Anandabazar Patrika reaches to all districts of West Bengal and also in the neighbouring states. It also has a circulation in Mumbai and Delhi. There are two discounted packages by which one can publish a Patro-Patri ad:

Ananda Bazar Patrika Matri Special – Patro Patri (All South Bengal).

This package reaches Burdwan, Bankura, Purulia, Medinipur and Birbhum

Matrimonial Special – (Anandabazar Patrika + The Telegraph) All WB Editions

Availing this package, the ad will be published all over West Bengal including in the sister publication The Telegraph which is an English daily.

Kolkata (Ananda Bazar Patrika + The Telegraph same day release)

Publishes all over Kolkata region along with The Telegraph on the same day.

The deadline for publishing Patro-Patri ad in Sunday’s Anandabazar Patrika is two days prior that is Friday 3:00 PM.

Composing a matrimonial ad can be a bit tricky but if few details are kept in mind, good numbers of responses are generated. A Patro-Patri (matrimonial) ad should be composed in such a manner that the audience can get a vivid overview of the bride or groom. The ad text should mention the background details of family and education. It is also a norm for Bengali matrimonial ads to mention the ancestral background whether East Bengal (EB) or West Bengal (WB). Apart from that, the ad text may contain the details of religion, caste, food preference, profession, age and physical structure. A short detail about the partner wanted is mandatory. Preferably, astrological and horoscope details can also be added.

One can find all the above details somewhat confusing, especially if the person is a first-timer in ad booking. Therefore, we have developed the portal of releaseMyAd which is a user friendly and time-saving way of placing an ad in Anandabazar Patro-Patri section. We are an online partner of Anandabazar Patrika classifieds and have more than a decade of experience in the industry with an INS certification.

To book a Patro-Patri ad in Anandabazar Patrika, you just have to click on the link: https://anandabazarpatrika.releasemyad.com/rates/matrimonial and follow the below procedure:

Click on your Ad Type, Classified Text or Display
Select a discounted package and proceed to compose your ad text. For Classified Display, you may select any of the templates and edit them as per your matter. Alternatively, you can upload a pre-designed ad creative from your computer.
Choose the sub-category from the drop-down box and go ahead to select the release date.
Preview your booking and choose your preferred payment method and make the payment.

We accept both online and offline payment and we have a team of experts who can guide you if you are stuck somewhere. Our team can help you compose and design ad matter, select proper sub-category option and get your ad processed at the point of the deadline. You can reach our help desk at 9830629298 or email us at book@releasemyad.com. We can also be reached via online chat option on our website.

So, do not wait any further! Book your Patro-Patri matrimonial ad in Anandabazar Patrika without facing any hassle and start your search for your ideal life partner.