Rajasthan Patrika is one of India’s leading Hindi language daily newspapers. It is published by the Patrika Group and has an extensively wide circulation across India. It is published as Rajasthan Patrika in Delhi and Rajasthan, and Patrika in Madhya Pradesh, Chhattisgarh, Karnataka, Gujarat, West Bengal and Tamil Nadu. The newspaper has an estimated circulation of almost 2 million copies per day, and, since its foundation in 1956, it has grown to become one of the most widely read newspapers in India.
The Patrika Group has a strong presence in 8 states in India and is concentrated in Rajasthan, Madhya Pradesh and Chhattisgarh. Rajasthan Patrika caters to a very wide readership and is the preferred newspaper for millions of people across India’s ‘Hindi Heartland’. In 2013, Rajasthan Patrika was ranked the fourth most-read Hindi language newspaper in India and Patrika was ranked sixth according to the 2013 Indian Readership Survey.
Rajasthan Patrika and other publications of the Patrika Group reach millions of readers across India and it is the only Hindi language newspaper that has a significant presence in South India.
Rajasthan Patrika has more than 31 million readers across India and has become one of the most trusted newspapers in the country and the preferred choice for the readers of India’s Hindi-speaking regions.
A matrimonial advertisement in Rajasthan Patrika helps to make finding prospective brides and grooms easier. In India, arranged marriages are the tradition, and this is a reflection of the belief that a marriage is not just an event that celebrates the coming together of a bride and groom. A marriage, in Indian culture, is an event of great fanfare and signifies the union of the bride’s and the groom’s families as well.
In India, despite the advancement of technology and the growing popularity of matrimonial websites, newspapers are still the preferred medium for a large number of families to find prospective partners for their sons and daughters. It is an effective medium to reach out to a large number of people in a city or region with the purpose of narrowing down potential candidates for the sons and daughters of the family.
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