A business enterprise is established with the purpose of providing goods and services to customers in exchange for money. This helps the business earn money and acquire wealth through profits earned through the course of its transactions.
However, it is not always easy for a business to know who and where its customers are, and similarly, people will not always be able to know where to find a certain product or service. To bridge this knowledge gap, people place business ads in newspaper so that they can make people aware of the business and its activities.
Businesses are advertised with a dual purpose, namely, to make themselves more visible, in turn attracting more potential customers, and also to inform people that they offer a product or a service that a person might be looking for.
In other words, a business ad is essential to ensure the smooth and efficient functioning of a business as they not only help to make people knowledgeable and aware, but they also help to build a name and brand image for the business. All of this, in turn, helps to bring in profits for the business.
Business ads are helpful to build visibility and reach. All businesses, big and small, need to increase their sales, and to achieve this goal they need more customers. Businesses also need to have their network of suppliers, franchisers, manufacturers, distributors and transporters, all of whom play an integral role to ensure the business is able to operate as it should. Therefore, business advertisements in newspapers help to overcome the knowledge barrier between business organisations, their customers, clients, partners and all other stakeholders.
So, to summarise, one can say that business ads in newspapers help to build visibility for the brand. As a consequence, these ads help to build and strengthen relationships between businesses and the people they interact and transact with.
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