online newspaper ad | Newspaper Advertising Encyclopedia

May 9, 2020May 10, 2020

Newspaper Advertisement Booking: It’s Not as Difficult as You Think

The benefits of newspaper advertising are known to one and all. Credible information is spread to a wide audience through the medium of newspapers, thereby building up the confidence of the readers in the product or service advertised, ensuring greater demand.

Is it as difficult to book advertisements in newspapers as it used to be? Not any more! ReleaseMyAd comes to the rescue of such advertisers who wish to advertise but do not know how to go about it through 3 basic stages :

“Select Newspaper”
“Compose Ad”
“Dates and Payment”

BOOKING A CLASSIFIED ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a classified text advertisement, click on the “Book Classified Text Ad” option.

Alternatively, for booking a classified display advertisement, go for the “Book Classified Display Ad” option.

Continue with your ad format selected as “Classified Text Ad” under the Ad Type. At this stage, select the desired advertising category for your classified text advertisement.

The common categories available are – Matrimonial, Property, Recruitment, Business, Personal, Announcement, Astrology, Change of Name, Obituary, Share Certificate, Remembrance, Lost and Found, etc

Next, select the desired newspaper from the dropdown list available under the “Select Your Newspaper” tab and then select your desired edition.

Alternatively, you can choose your target location by selecting the state and city you wish to advertise in, under the “Target By Specific Location” tab and thereafter the list of newspapers widely circulated in the selected region is enlisted for you to choose from.

Once the selection of the newspaper is made, you will find plenty of ad packages to choose from, along with the chargeable rates on the basis of lines, words or characters in the intended ad matter.

Click on “Book Now” against the desired package and proceed to the screen for composing the ad.

In the “Compose Ad” section, you can define the subcategory for your ad (for better and specific responses against the ad) and then type the ad matter as desired, with the help of specimens of ideal ads under “View Sample Ads”.

As you type, the count of characters used and the estimated cost is displayed for you to decide if you still wish to go for enhancements like – tick, bold, underline, background colour or screen border, ensuring that you do not run out of your budget. The ad preview is also available alongside as you type the matter.

Also, you need to mention your contact number for the releaseMyAd team to contact you in case of any editorial discrepancies found while processing the advertisement.

Next, click on “Select Dates and Make Payment” option and choose the desired release date. You can also opt for multiple dates to ensure repetitive advertising.

It is recommended that the choice of the release date/dates should be made considering the focus day/s of the newspaper selected.

Click on “Click to Preview Your Booking Details”. You will be prompted to register yourself as a new user using basic contact information details or login using your already registered credentials.

Once logged in, the entire booking summary shall be displayed showing the details of the booked advertisement along with the total cost to be paid (including GST).

Finally, make the payment for the booking using any of the online or offline modes available on the website. Upon successful payment, you receive a confirmation of payment received along with the invoice containing complete details of your ad booking.
Your classified advertisement is hence scheduled for release on the specified dates and you can always approach the customer care team on customercare@releasemyad.com for any concerns.

BOOKING A DISPLAY ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a display advertisement, click on the “Book Display Ad” option.
Choose the desired newspaper or supplement for your display advertisement.

The common supplements available for advertising with display ads are – Appointment, Retail, Education, Property, Court Notice, Obituary, Tenders, Public Notice, Financial, etc

Against every section of main newspapers or categories available for supplements, you get an option to choose the publication you wish to advertise in. Select the publication and click on “View Details” to proceed.
Make choices regarding the package and edition to go for and click on “Book Now”
Specify the desired ad size and position of the advertisement in the newspaper and upload the ad content either using the pre-uploaded ad templates or your own creative in PDF/JPEG/EPS/PNG format.

The details for the campaign – the preferred release date as well as the basic contact information of the advertiser – must also be provided at this stage. The release date must be selected keeping in mind the focus day for the chosen newspaper.

Proceed to make the payment using the online or offline modes available. It is preferable to clear the payment 1-2 days before the ad is expected to release. Once payment is cleared, confirmation, as well as an invoice for the booking, is received instantly.

See, how easy it is to book an advertisement in a newspaper? Through releaseMyAd it shouldn’t take more than 10 minutes of your time to book a newspaper advertisement.

May 8, 2020May 8, 2020

10 Questions You Should Always Ask About Newspaper Ads Before Placing It

Before placing an ad there are a lot of questions that come in your mind. It might so happen that many a times you feel that such trivial questions should not be bothered about and you drop it. However there is a possibility that any of these questions was important, and now your ad lacks something, and you are not getting the desired response from your ad because of that. No one wants to spend huge sums on Advertisement in Newspaper and end up not getting the results out of it.

Questions that you must ask!

Before placing an ad in a certain edition always ask whether your preferred area is covered in that edition otherwise it might happen that you pay and get your af distributed elsewhere, where it is of no sense.
Make sure you ask about the circulation of the newspaper and enquire about any other most circulated newspaper if available in the preferred location. It might actually get you a better newspaper that you had no knowledge of.
You can always check with experts about your ad content, although you get a lot of the same ads to frame your content but asking an expert will definitely help your ad stand out from the crowd of all the ads. Call an expert at 9830629298.
You can ask for the preferred location in the newspaper of your ad for the display ads. You may be asked to pay extra for the front page, third page or back page. Those ads definitely stand out and get the best response and are worth the investment. In case of classified ads you can’t be assured of the location, it is sure that your ad will appear in the column you’ve booked it under.
Certain newspaper advertisements require documents to be produced to the publishing house for editorial confirmation. Make sure you ask what documents are required and produce the same.
There are focus days of different newspapers for different categories of ads. Make sure you ask about the focus day of your preferred newspaper for the category you will put the ad in so that your ad can get you the best returns.
Please check about the latest offers and packages that are provided. releaseMyAd provides lots of packages and offers like book 1 get 1, book 5get 5 and discounts upto 90% for some packages
Ask about the genuinity of your source of booking. Take for example releaseMyAd which is a INS accredited and PAN India certified company. This ensures that you do not have to keep thinking whether this agency is good enough, whether they are robbing you with some fake guarantee e.t.c.
With display ads there is bargaining in the rates for a particular newspaper, try to make sure you ask for the best rates so the advertising can be cost effective.
Check about the refund terms and conditions in case there is an issue with your ad. Trustworthy agencies try their best to keep their customers satisfied and provided before sale and after sale services.

One place to get all your questions answered is releaseMyAd. Working for over a decade now, releaseMyAd has become no.1 online ad booking portal. Offering quality service and cost effective solutions to advertising problems is the Moto for releaseMyAd. Call now to get your questions answered at 9830629298. Ask questions because that is how you can get the best out of your investment.

May 4, 2020May 4, 2020

5 Myths About Online Newspaper Advertising: Busted

Do you think Ad booking through an online portal is time taking and costlier? Do you think it is difficult to process your advertisement booking in the case of online portals? Do you think that the online payment procedure might turn out risky as well as hectic? Or Do you think that you might get misguided and instead of booking space for a newspaper you might end up buying space for social media?

BOOM !!

Reading this article, your myths about online ad booking got busted. No more myths when releaseMyAd is there. Be for change. Read ahead.

releaseMyAd has made the process of Ad booking through online portal less time-consuming. Now you can book newspaper advertisements for any formats following a 3–step easy procedure. Also, releaseMyAd is well known in the market for its incredible customer service. Thus, without any hesitation just give a call to 9830629298 for complete assistance in case you face any problem booking the advertisement yourself.

releaseMyAd makes ads Cost-effective. Advertisers enjoy amazing discount packages for there advertisement booking under any category and any format in any reputed newspaper that gets circulated in the Indian market. releaseMyAd does not charge any extra commission for this ad booking assistance as well.

While booking an advertisement through releaseMyAd, for the first time you will enjoy a hassle-free ad booking process. releaseMyAd executives take complete responsibility for your ad processing. Thus, it is your chance to sit back, relax, and enjoy hassle-free ad processing.

Making payments is also easier with releaseMyAd. releaseMyAd enables both online and offline payment methods by availing plenty of options for making your payment. Following a particular procedure, you can get instant confirmation from our side about the payment done and the status of the advertisement. Also, the ad can be tracked until the time it appears in the paper.

Your time to get confused with online advertisement booking is over now. Advertisers often get confused between online advertisement bookings for newspapers and booking advertisements for online platforms or e-papers. releaseMyAd assures those advertisers the booking of print space for placing their advertisements. It will also ensure the edition and date of publication for them to collect the hardcopy.

Enough of believing and breeding myths in mind. Book your next advertisement for the newspaper of your choice and live in the reality keeping the myths away. Build up yourself as a smart advertiser and make your advertisements more effective.

May 4, 2020May 4, 2020

Impact of Newspaper Advertisement on Consumer Behavior

In the global market, advertising is a big element. It has a great influence on the buying behavior of the consumers. With the invention of new products with better technology, their advertisements are creating product awareness among the consumers and changing the world towards betterness daily. It is motivating consumers to buy a product for their needs.

In a country like India, where newspapers reach almost all households, it is easy to make an impact in the minds of the consumers with the help of newspaper advertisements. According to the 55th Annual Report of the Registrar of Newspaper for India (RNI) in 2011, India leads the world in terms of newspaper circulation with nearly 330 million newspapers circulated daily and it grew at a rate of more than 6.25% over the previous years. Thus, the figure shows it all how much more newspapers can influence consumers than any other medium.

Consumer Buying Behaviour for Advertisement

But advertisements are not always used with the goal of gaining new customers. The other motive of advertising is to retain old customers. For the consumers, it is often possible to shift to another brand, getting an experience and then coming back to the previous brand or choosing something new again. But proper communication of the required facts that can show a solution to the consumer’s problem can make the retention of your consumers happen. Just make sure it is beneficial for both you and your consumers.

As far as newspaper ads are concerned, your authenticity is the only thing a publication house will ever demand for. If you can prove it to the house, the ad space you will pay for would be all yours. You should know it better how with your content you can shake the mind of the advertisers and make it pinned in their mind, till the time your product is theirs. Play with colours, texts, illustrations, or put reality in a .jpeg in your own way, just make sure your facts are true to believe. We know it requires a lot of effort. Once the message is ready, rest can be done in a click. Thus, we want you to concentrate on your ad matter, rest will be handled by releaseMyAd. We will handle your booking and publishing, just the way we did it for more than 3,25,000 advertisers, since 2009. All you have to do is visit https://www.releasemyad.com/newspaper-advertisement or in case you face any problem, call at 9830629298. Rest is our business. It will be a time for you to sit back, relax and wait for your ad to appear in the paper.