newspaper matrimonial ad | Newspaper Advertising Encyclopedia

March 28, 2021September 1, 2023

Here is why newspaper matrimonial ads are relevant in modern India

India is a country that is steeped in culture and tradition. Just like festivals are celebrated elaborately and with tremendous fanfare, weddings too are celebrated in the same way. In India, weddings can be considered carnivals in their own right. This is because a marriage, in Indian culture, is regarded as one of the most important events in one’s life. Through prayer, ritual and festivities, a marriage ceremony marks the beginning of a new chapter in the lives of the bride and the groom. The very concept of marriage is sacred In Indian culture and is viewed as a sacrosanct union between two people.

As we would all be familiar, arranged marriages are the tradition in India. They have been a hallmark of Indian culture since time immemorial. Even though times have changed and an increasing number of young people are choosing to find their potential partners on their own through dating and the like, arranged marriages are still pretty much the norm for most families in the country.

Even among those who favour the age old tradition of arranged marriages, some people have embraced modern technology, namely matrimonial websites, while others still prefer the time-tested practice of booking matrimonial ads in newspapers.

For a country where a large part of the population is still not able to avail of internet services, and a similarly large part of the population lacks the knowledge and technical know-how regarding computers and modern gadgetry, the matrimonial column in newspapers remains the only reliable option. In view of these reasons, newspapers still remain an integral part of the greater matchmaking process in Indian marriages.

Regardless of India’s position as a technology hub with the youth comprising the majority of its population, a large number of people belonging to the older generations have immense faith in the matrimonial columns and rely on this medium to help find the most suitable partners for the children of the family. Matrimonial classifieds, therefore, play an important role in making marriage planning a seamless process.

Matrimonial ads in newspapers are very useful in helping to find eligible prospective brides and grooms on the basis of preferences and requirements of those seeking to get married as well as their respective families. Therefore, these ads help to discover the most suitable candidate rather than fulfil the traditional role of advertising.

Therefore, if you want to smoothen the process of finding a suitable bride or groom, book your newspaper matrimonial ads through releaseMyAd. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the industry. releaseMyAd has gained tremendous experience and rich expertise over the years and offers you an ad booking service like no other. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across the country, is proud to guarantee you the lowest rates for all your ad requirements.

February 15, 2021February 17, 2021

A Newspaper Matrimonial Ad simplifies your search for the perfect partner!

Marriage, in Indian culture, is regarded as one of the most important events in a person’s life and it is a significant social institution. In India, a marriage is viewed as a sacrosanct union between a bride and a groom. Even though times have changed and an increasingly large number of people are preferring to find their prospective spouses on their own through their own interactions, many still follow the age old tradition of arranged marriage.

Indian weddings are carnivals in their own right, and mark the beginning of the new chapter in the lives of the bride and groom, as well as that of their respective families through prayer, ritual and vibrant celebrations.

Arranged marriages are the norm in India even today. Some have embraced technology and signed themselves or their children up on matrimonial websites, while others follow the traditional choice of utilising the matrimonial columns in newspapers.

India is a country where a significant chunk of the population still does not have proper access to the internet, while other segments of Indian society lack the know-how and the skills to use websites and online platforms. For them, the newspaper is their only option. It is due to these reasons that newspapers still remain an integral and popular medium for matrimonial advertisements.

Additionally, even though India is a modern, technologically advanced country with a broadminded and tech savvy youth, a large number of people belonging to the older generations still believe in following the traditional practice of finding prospective brides and grooms through matrimonial ads in newspapers.

Newspapers have an extensive reach across the length and breadth of the country, and are a staple of every Indian household. Newspapers are viewed as authentic and reliable sources of not just the latest news from across the country and around the world, but also of a wealth of information on an assortment of topics.

Matrimonial advertisements help to find prospective and eligible brides and grooms on the basis of preferences and requirements of both the person seeking a partner as well as their family. A matrimonial ad in newspaper serves as a medium of searching for the most suitable potential candidate rather than as a medium of advertising.

releaseMyAd helps to make booking your matrimonial ads in newspapers a seamless and hassle-free process. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the advertising industry. releaseMyAd has, over the years, gained valuable experience and rich expertise in this domain. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd helps you book ad in newspaper at the lowest rates, regardless of what your advertising requirements may be.

May 27, 2020May 27, 2020

Advantages Of Publishing Matrimonial Ads In Newspapers Over Online Posting In Matrimonial Sites

Matrimonial ad section is one of the most popular advertising categories in the newspaper.Though there are numerous matrimonial sites popping up in the market, but still most of the Indian parents prefer to search for their child’s life partner through the Newspaper Matrimonial Ads only,

Let me explain you few advantages of matrimonial ad in newspaper over online posting in matrimonial sites:

Most of the parents are still not computer/internet savvy & believe in arranged marriages in order to search for a perfect life partner for their children they prefer mostly newspaper as a medium of advertisement.
The Matrimonial Ads provide flexibility to choose the perfect prospects on the basis of their profession, physical characteristics, language, religion, caste, income and so on this helps to search for a perfect partner.
Since marriage is believed to be the purest bond uniting two living souls together. Indian Parents prefer the traditional way of newspaper advertisement (as it is popular saying old is gold) since it is the most trusted platform even though there are various matrimonial websites in the market.
Newspapers have a wide reach even today. Publishing matrimonial ads in newspapers with high popularity, circulation, and readability will help in reaching out to the masses. Since matrimonial ads are released every Sunday, therefore it is a good time for the family members to sit with a newspaper and see through matrimonial advertisements to get an ideal match for their children.
Unlike online matrimonial sites which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your matrimonial ad according to your budget. Suppose if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice to attract the attention of a larger number of masses.

So after knowing few advantages of advertising in newspapers in Matrimonial category & if you think you wasted too much time in online Matrimonial sites, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad For more details mail us at book@releasemyad.com, or call us on 09830629298.

April 29, 2020April 29, 2020

The History of Matrimonial Ads

Marriage Classifieds or Matrimonial ads in newspapers are very popular and page after page of such ads can be seen in popular newspapers throughout the country especially on Sundays. While the Generation Z is more inclined towards the internet and social media to date and find their match, meanwhile their parents and elders still trust the age old newspaper when it comes to arranged marriage. This confidence in newspapers for match-making service is a result of newspaper’s reach and circulation and antiquity of the method to find a good bride or groom.

The tradition of match-making through newspaper advertisement is very old and can be traced back to 1600s when the first news pamphlets came into existence in Europe. These one or two advertisements were actually from match-makers who facilitated a bachelor to search for his partner through ads in weekly newspapers. By the next hundred years, with the birth of the modern newspaper, the first matrimonial service was created. These were matrimonial agencies publishing ads in weeklies and dailies for people looking to find their husband or wife. At that time publishing matrimonial ads were frowned upon. Publishing a matrimonial advertisement in the newspaper was considered undignified and the last option for those unsuccessful men and women who have passed their age and were yet to find a partner.

Early matrimonial ads were usually from men looking for a bride and we see such ads for Brides in the newspapers of England and the U.S. By mid 19^th Century, matrimonial ads were quite common in newspapers of Regency and Victorian period Britain. Placing a matrimonial advertisement in the newspaper was an alternative to traditional courtship. Also, it was helpful for those gentlemen who were new to an area without any family or social connection to get introduced to a suitable partner. The usual contact details in these matrimonial ads were always those of a third party who would negotiate between the advertiser and his/ her applicant to maintain secrecy.

With the progress of the 19^th Century, matrimonial advertisements gained popularity and special matrimonial periodicals began to be published like Matrimonial News and the Matrimonial Intelligencer. These publications were fully dedicated to finding suitable matches.

Although, the concept of publishing matrimonial ads in newspapers did not originate in India but we have very well utilized this service for almost hundred years now. Indians, who traditionally relied upon family match-makers to find a suitable partner for their sons or daughters, began to publish newspaper matrimonial classifieds during the period of 1930s. These families were usually urban and educated working class. We can find examples of advertisements like: “Wanted beautiful gori girl” or “looking for a slim and fair girl from a cultured family” in 1930s and 1940s Hindustan Times and Times of India.

During the 1960s, popular requests in matrimonial ads in Indian newspapers were “required family with connections” and “grooms in government service”. Finding match within the same religion, caste or community has been an integral part of Indian matrimonial ads but in the 1980s and 1990s, social status began to be determined by education as there were high demands for doctors, engineers and NRIs.

With the advent of the age of the World Wide Web and by the year 2000, the internet became a household tool. E-commerce flourished and just like any other service, matrimonial advertisements became online. Various match-making services started their websites and various newspapers, mostly vernacular regional ones, went ahead and started providing matrimonial match-making services for the community. At one point, with the boom of e-services, the existence of newspaper matrimonial classifieds was threatened.

In 2009, releaseMyAd was conceived. It was an online platform to publish matrimonial classified ads in newspapers. Being an innovative concept, it was a successful union between the power of the internet and the traditional medium of finding matches in the newspaper through classified sections. Since then, it has served over 3 lakhs customers and because of its transparent matrimonial section rates of over 100 newspapers throughout India and hassle free booking system, releaseMyAd has become a leader in the industry.

releaseMyAd, being a self serve platform has relentlessly developed its portal so that advertisers can have an enjoyable experience while booking an ad with just a few mouse clicks. To book a matrimonial ad in any newspaper throughout India, one has to simply click on the link https://www.releasemyad.com/newspaper-advertisement and proceed. releaseMyAd also has a remarkable customer support team which can help an advertiser wherever they have any question or are facing an issue during the booking process. The team can be reached through the Phone/ WhatsApp number 9830629298 or email to book@releasemyad.com. One can also reach the support desk through 24X7 Live Chat support on the website.

March 24, 2020March 24, 2020

Looking for a Punjabi Groom? Why not book a newspaper matrimonial Ad?

It is well known that Punjabi marriages are a class apart. Punjabi weddings are a strong reflection of the culture of Punjab. Known for their fanfare, festivities and fabulous food, Punjabi weddings are nothing short of a carnival. And Punjabi grooms embody the true spirit of Punjab. They are lively, straightforward, open-minded, large-hearted people who believe in working hard and partying harder. Punjabi grooms are attractive people known for being passionate and expressive.

In India, where marriage is viewed as a sacred and lifelong bond between two individuals, plays a major role in cultural life. Arranged marriages are the norm, where the bride, generally in consultation with her family, selects the most suitable prospective groom. Selection of the right partner is so crucial because it is believed that a marriage is not just the coming together of bride and groom, but a union of two families as well.

So, if you are looking for a Punjabi matrimony groom, releaseMyAd can help make your search an easier, far less troublesome affair. You can book your matrimonial advertisements in a variety of reputed and widely circulated newspapers across the country. releaseMyAd understands your requirements, and offers an ad booking experience that is truly customised and personalised,, catering to each and every unique matrimonial ad requirement.

Whether you’re located in Amritsar or Ludhiana or Delhi or Chennai or Hyderabad, releaseMyAd will help you find the most suitable Punjabi groom. releaseMyAd, through its wide network of advertising partners located across the length and breadth of the country, helps you publish your matrimonial ads seamlessly. releaseMyAd is delighted to offer more than a decade’s worth of experience in the ad booking industry as well as its rich expertise accumulated and perfected over the years, to help you find your perfect match.

Book your matrimonial advertisements through releaseMyAd and enjoy a hassle-free experience. With comprehensive support and guidance throughout the ad booking process right till your ad has been published, releaseMyAd is by your side. And what’s more, you are guaranteed the lowest rates for all your ad requirements!