Here is why newspaper matrimonial ads are relevant in modern India

India is a country that is steeped in culture and tradition. Just like festivals are celebrated elaborately and with tremendous fanfare, weddings too are celebrated in the same way. In India, weddings can be considered carnivals in their own right. This is because a marriage, in Indian culture, is regarded as one of the most important events in one’s life. Through prayer, ritual and festivities, a marriage ceremony marks the beginning of a new chapter in the lives of the bride and the groom. The very concept of marriage is sacred In Indian culture and is viewed as a sacrosanct union between two people. 

As we would all be familiar, arranged marriages are the tradition in India. They have been a hallmark of Indian culture since time immemorial. Even though times have changed and an increasing number of young people are choosing to find their potential partners on their own through dating and the like, arranged marriages are still pretty much the norm for most families in the country. 

Even among those who favour the age old tradition of arranged marriages, some people have embraced modern technology, namely matrimonial websites, while others still prefer the time-tested practice of booking matrimonial ads in newspapers

For a country where a large part of the population is still not able to avail of internet services, and a similarly large part of the population lacks the knowledge and technical know-how regarding computers and modern gadgetry, the matrimonial column in newspapers remains the only reliable option. In view of these reasons, newspapers still remain an integral part of the greater matchmaking process in Indian marriages.

Regardless of India’s position as a technology hub with the youth comprising the majority of its population, a large number of people belonging to the older generations have immense faith in the matrimonial columns and rely on this medium to help find the most suitable partners for the children of the family. Matrimonial classifieds, therefore, play an important role in making marriage planning a seamless process.

Matrimonial ads in newspapers are very useful in helping to find eligible prospective brides and grooms on the basis of preferences and requirements of those seeking to get married as well as their respective families. Therefore, these ads help to discover the most suitable candidate rather than fulfil the traditional role of advertising.

Therefore, if you want to smoothen the process of finding a suitable bride or groom, book your newspaper matrimonial ads through releaseMyAd. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the industry. releaseMyAd has gained tremendous experience and rich expertise over the years and offers you an ad booking service like no other. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across the country, is proud to guarantee you the lowest rates for all your ad requirements. 

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