Advantages Of Publishing Matrimonial Ads In Newspapers Over Online Posting In Matrimonial Sites

Matrimonial ad section is one of the most popular advertising categories in the newspaper.Though there are numerous matrimonial sites popping up in the market, but still most of the Indian parents prefer to search for their child’s life partner through the Newspaper Matrimonial Ads only,

Let me explain you few advantages of matrimonial ad in newspaper over online posting in matrimonial sites:

Newspaper Matrimonial Ads
  1. Most of the parents are still not computer/internet savvy & believe in arranged marriages in order to search for a perfect life partner for their children they prefer mostly newspaper as a medium of advertisement.
  2. The Matrimonial Ads provide flexibility to choose the perfect prospects on the basis of their profession, physical characteristics, language, religion, caste, income and so on this helps to search for a perfect partner.
  3. Since marriage is believed to be the purest bond uniting two living souls together. Indian Parents prefer the traditional way of newspaper advertisement (as it is popular saying old is gold) since it is the most trusted platform even though there are various matrimonial websites in the market.
  4. Newspapers have a wide reach even today. Publishing matrimonial ads in newspapers with high popularity, circulation, and readability will help in reaching out to the masses. Since matrimonial ads are released every Sunday, therefore it is a good time for the family members to sit with a newspaper and see through matrimonial advertisements to get an ideal match for their children.
  5.  Unlike online matrimonial sites which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your matrimonial ad according to your budget. Suppose  if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice to attract the attention of a larger number of masses.

So after knowing few advantages of advertising in newspapers in Matrimonial category & if you think you wasted too much time in online Matrimonial sites, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad For more details mail us at, or call us on 09830629298.

The History of Matrimonial Ads

Marriage Classifieds or Matrimonial ads in newspapers are very popular and page after page of such ads can be seen in popular newspapers throughout the country especially on Sundays. While the Generation Z is more inclined towards the internet and social media to date and find their match, meanwhile their parents and elders still trust the age old newspaper when it comes to arranged marriage. This confidence in newspapers for match-making service is a result of newspaper’s reach and circulation and antiquity of the method to find a good bride or groom.

The tradition of match-making through newspaper advertisement is very old and can be traced back to 1600s when the first news pamphlets came into existence in Europe. These one or two advertisements were actually from match-makers who facilitated a bachelor to search for his partner through ads in weekly newspapers. By the next hundred years, with the birth of the modern newspaper, the first matrimonial service was created. These were matrimonial agencies publishing ads in weeklies and dailies for people looking to find their husband or wife. At that time publishing matrimonial ads were frowned upon. Publishing a matrimonial advertisement in the newspaper was considered undignified and the last option for those unsuccessful men and women who have passed their age and were yet to find a partner.

Early matrimonial ads were usually from men looking for a bride and we see such ads for Brides in the newspapers of England and the U.S.  By mid 19th Century, matrimonial ads were quite common in newspapers of Regency and Victorian period Britain. Placing a matrimonial advertisement in the newspaper was an alternative to traditional courtship. Also, it was helpful for those gentlemen who were new to an area without any family or social connection to get introduced to a suitable partner. The usual contact details in these matrimonial ads were always those of a third party who would negotiate between the advertiser and his/ her applicant to maintain secrecy.  

With the progress of the 19th Century, matrimonial advertisements gained popularity and special matrimonial periodicals began to be published like Matrimonial News and the Matrimonial Intelligencer. These publications were fully dedicated to finding suitable matches. 

Although, the concept of publishing matrimonial ads in newspapers did not originate in India but we have very well utilized this service for almost hundred years now. Indians, who traditionally relied upon family match-makers to find a suitable partner for their sons or daughters, began to publish newspaper matrimonial classifieds during the period of 1930s. These families were usually urban and educated working class. We can find examples of advertisements like: “Wanted beautiful gori girl” or “looking for a slim and fair girl from a cultured family” in 1930s and 1940s Hindustan Times and Times of India.

HT Matrimonial

 During the 1960s, popular requests in matrimonial ads in Indian newspapers were “required family with connections” and “grooms in government service”. Finding match within the same religion, caste or community has been an integral part of Indian matrimonial ads but in the 1980s and 1990s, social status began to be determined by education as there were high demands for doctors, engineers and NRIs.

Bhaskar Matrimony Ads

With the advent of the age of the World Wide Web and by the year 2000, the internet became a household tool. E-commerce flourished and just like any other service, matrimonial advertisements became online. Various match-making services started their websites and various newspapers, mostly vernacular regional ones, went ahead and started providing matrimonial match-making services for the community. At one point, with the boom of e-services, the existence of newspaper matrimonial classifieds was threatened.      

Times of India Matrimonial

In 2009, releaseMyAd was conceived. It was an online platform to publish matrimonial classified ads in newspapers. Being an innovative concept, it was a successful union between the power of the internet and the traditional medium of finding matches in the newspaper through classified sections. Since then, it has served over 3 lakhs customers and because of its transparent matrimonial section rates of over 100 newspapers throughout India and hassle free booking system, releaseMyAd has become a leader in the industry.

Matrimonial Advertisement

releaseMyAd, being a self serve platform has relentlessly developed its portal so that advertisers can have an enjoyable experience while booking an ad with just a few mouse clicks. To book a matrimonial ad in any newspaper throughout India, one has to simply click on the link and proceed. releaseMyAd also has a remarkable customer support team which can help an advertiser wherever they have any question or are facing an issue during the booking process. The team can be reached through the Phone/ WhatsApp number 9830629298 or email to One can also reach the support desk through 24X7 Live Chat support on the website. 

Find Your Soulmate Through Matrimonial Classifieds

Arranged marriages have long been the tradition in Indian culture. In an arranged marriage, a lot of thought goes into planning and finding the most suitable partner. Contrary to popular belief, research has proven that in arranged marriages, the love between the husband and the wife tends to grow and develop over time. 

Even more so, in India, it is believed that marriage is an auspicious occasion that marks the beginning of a new chapter in a person’s life tied by the sacred bonds of matrimony. It is held that marriage is a sacred and lifelong commitment made by the bride and the groom to each other, and so a lot of preparation and planning is done beforehand to make sure the bride and groom are compatible with each other. Moreover, marriage not only signifies the coming together of a bride and a groom, but also the union of their respective families as well.

Finding the most suitable partner is not an easy task. And even though this may be a more pragmatic approach than love marriages, which are much more dependent on passion and romance than long term planning, there are still many factors to consider.

Newspaper Matrimonial Ad

Therefore, booking an appropriate matrimonial advertisement in a newspaper helps to reach out to a large number of people and reduce the risks of marrying wrong.

releaseMyAd helps you book your matrimonial classifieds in an extensively wide variety of local, regional and national newspapers, effectively enabling you to reach out to the audience you want to target in your preferred location.

releaseMyAd is India’s largest self-service ad booking platform. With its rich expertise cultivated over a decade of experience in the field of ad bookings, releaseMyAd is your choice for booking your matrimonial classifieds. With its strategic ad placement techniques and a pan-India network of advertising partners, releaseMyAd guarantees you the lowest rates for all your ad requirements.