The Age of Newspapers in India began in 1780 with ‘The Bengal Gazette’. Slowly and gradually it became a part of our lives. Along with various topics covered in a Newspaper, Advertisements hold a significant position in getting information about Jobs, Marriage, Business Etc.
In this article, we bring seven reasons why you should invest in Newspaper Advertisements.
It is more advantageous for being affordable. These advertisements have low Ad Booking rates that allow people from every financial background to book an Ad.
These are more trustworthy to readers than other Advertising media. People depend more on Newspapers for particular information,
The availability of Newspapers make it a good option to target people living in remote areas where other forms of media are less in numbers,
Advertisements on Newspapers are flexible and can quickly be changed if a certain plan doesn’t perform as expected,
Reaching the Target Audience through Newspapers is a faster approach as most of us refer to them in the morning for news,
People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media may get the message given by the Ads,
Correct planning in creating and publishing an Ad can bring a positive response from the Audience and making the whole effort fruitful.
releaseMyAd gives all the necessary advice on how to actually make a Newspaper Advertisement successful. To know more about Ad bookings go through our website, check the newspaper rates, Ad Types, Locations, Deals & Offers to understand how it works. You may also call at 9830629298 (Weekdays up to 6 pm and Saturdays up to 4 pm) for any queries.
Newspaper advertisements are the most cost effective way to reach different age group people. Newspaper advertising is the most old and traditional way in the industry of advertising. It can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. Newspapers are the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and the internet.
Advertisement cost in newspapers depends on various factors like, advertisement size, insertion, enhancement applied, edition, category, page preference, circulation, readership etc.
Ad Size: When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of inches long. Multiplying the two numbers together will give you the number of “column inches” of your ad, which determines the ad’s cost.
If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines.
For example, Anandabazar patrika and Times of India are charged by per character and line respectively. Payment of 10 words is base rate To publish an classified text ad in Malayala manorama.
If it is classified display then it will be charged on the basis of per sqcm. Cost will be little higher because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper page.
Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that a one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.
For example, releaseMyAd provides Book 2 Get 2 Free and Book 3 Get 3 Free offers for one of the Times of India matrimonial packages.
Enhancements: Applying enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.
Eg; Colour and tick charges are 20% and 12% respectively of your ad cost for Times of India in releaseMyAd.
Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page erc.
Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.
For example, a Times of India, recruitment 5 liner ad for Delhi will cost you RS 5000/- plus GST.
Edition/ Category: In a particular newspaper ad rate can vary according to, in which edition, i.e; geographic area or place and under which category, for eg; matrimony, recruitment or business, the ad is getting published.
Eg; a 10 word Malayala Manorama business ad for Kochi with underline enhancement will be charged Rs 1470/-+ 15% of the ad cost for underline +5% GST= 1776/-.
Readership: Readership is an estimate of how many readers a publication has. More readership. Dainik Jagran leading the list of readership with 20.258 million readership rate in India.The more readership rate of a newspaper, cost will be more higher of publishing an ad in that particular paper.
Eg, an Display 4X4 obituary ad for Dainik Jagran Delhi will cost you 300/ sq cm plus 5% GST.
Still worried about getting rates and booking procedures for your newspaper ads? There was a time when advertisements were booked by going to the newspaper office personally and manually filling up the form, waiting in the queue and rushing on deadlines. Now in the era of the internet you can book any advertisement in your preferred newspaper online in a few minutes. When it comes to online advertising, from booking procedure to getting rate and payment, for everything your one stop solution is releaseMyAd, which is the number one online advertisement booking platform. For booking information you can call or chat with our extremely helpful customer care executives who are always ready to assist you regarding your every little query. You can make payment by any of the online transaction systems like debit card/credit card or net banking after completion of ad booking. While booking with releaseMyAd one can check the status of their advertisement with their unique ad id number. To know a bit better about newspaper ad booking call at our helpline number 9830629298 or write us to book@releasemyad.com.
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices. Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.
The first agency dated back as far as 1786 when William Taylor opened his office in London, today acknowledged as the first advertising agency in history. However, while the UK business is considered the forerunner of advertising agencies in Europe, it was Volney B. Palmer who took the idea across the ocean.
In 1840 Palmer opened the first agency in American. Adland: A Global History of Advertising cites Palmer describing the services he provided using the term “agent”: “the duly authorized agent of most of the best newspapers of all the cities and provincial towns in the United States and Canada, for which he is daily receiving advertisements and subscriptions.”
Studies show that successful advertising agencies tend to have a shared sense of purpose with their clients through collaboration. This includes a common set of client objectives where agencies feel a shared sense of ownership of the strategic process. Successful advertisements start with clients building a good relationship with the agencies and work together to figure out what their objectives are.
While most people would assume that working in an ad agency is mostly about conceiving and producing ads and commercials, the creative process is actually only a small part of the work. agencies do lots of market research; prepare detailed media plans; buy online ads, advertising space, and TV broadcast time; and do many other things people loosely classify as marketing. Over the decades, agencies have evolved to suit the changing needs of the clients. The advent of the Internet, however, completely redefined their role and posed new challenges.
Studies show that successful advertising agencies tend to have a shared sense of purpose with their clients through collaboration. This includes a common set of client objectives where agencies feel a shared sense of ownership of the strategic process. Successful advertisements start with clients building a good relationship with the agencies and work together to figure out what their objectives are. Over the ages advertising agencies have transformed widely in respect of client servicing, advertising needs. In the pre internet era for placing ads people have to fill the forms, stand in a queue and wait for their turn to come. But now with the emergence of the internet you can book advertisements in any of the medium with just a few clicks.
releaseMyAd is the largest media buying agency in India which serves people the most easy and hassle free advertisement booking service in newspaper, television and radio. It is a self served platform and one can book advertisements by himself with just a few simple steps. We have worked with top brands like Keventers, Swiggy, Craftsvilla, OYO, Nykaa, Sawansukha, Organic India etc. Leveraging information on historic Ad pricing and vacant Ad inventory, releaseMyAd serves every advertiser with “Cost Effective Advertising” solutions. Our platform has been designed to assist customers across all categories and sizes to release advertisements in the media of their choice. We propagate the idea of “Smart Media Buying”, wherein we can optimize your ad spending budget significantly. For more information regarding booking and payment feel free to call or WhatsApp at our helpline number 9830629298 or write us to book@releasemyad.com for any query.
An Advertising Agency is born to help you to get your targeted customer, there work together with one goal to help the business to reach their targeted customer in an easy & simple way.
All the businesses that want to promote their product take help from advertising agencies to achieve maximum attention of the customer.
Function Of Advertising Agency:
Here are some common functions performed by every advertising agency.
Create an advertisement based on the information given by you about the product so that your ad matter would gain maximum attention from the customers.
Do a research about the company & its product in detail.
Planning for the promotion of the product through all social media platforms.
Importance of advertising Agencies:
With the help of advertising agencies your business will be able to grow as it in-depth research about the company, its products & services, it provides you the best solution for your business growth.
if you do not have staff that know advertising work so in case hiring an advertising agency helps you and your staff not to spend time developing an advertising campaign & will be able to concentrate on the work for which they are hired, this in return helps to save money. For example ABS company wants to launch its new product in the market for this the owner will take help from its employee for the advertising work but they don’t know how to promote it through advertising campaign causes difficulty in business process for excluding this problem consulting an advertising agency is the best idea.
Advertising agencies have people who are experts in the field of advertising & marketing. With the help of their experience they are able to tackle different types of clients and campaigns & provides you the best business solutions.
There is a popular saying that “Times is money” Every business owner understands the value of time so hiring an advertising agency helps you to concentrate on the other work instead of developing ad campaigns.
The advantage of working with an advertising agency is that the business gets an opportunity to meet a new set of connections & know different marketing strategies of different companies which are already working with that advertising agency.
Advertising agencies are a team of professionals who know their work & what they’re doing as they are expert in that field so an advertising agency could help you achieve higher growth rates for your company & helps you to earn profit.
For example releaseMyAd, India’s largest online ad booking portal where advertiser can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle as we are tied up with more than 200+ newspapers across India & we are authorized by INS-Indian Newspaper Society which is the main governing council of media publications.
Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our executive is there to help you always.releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing ads enables The advertisers to choose from a wide range of options to fulfill their advertising goals. just feel free to call us at 09830629298 or mail us at book@releasemyad.com
Newspapers which is the oldest and most traditional advertising medium still exist even today. In this era of social media bloom this traditional advertising method still holds its position among 70% of the population of India. In 1780, with ‘The Bengal Gazette’ the legacy of newspaper advertisement started and still its spreading its charm among it’s readers. Here I am trying to discuss 5 obvious reasons why will one choose newspaper as the mode of his/her advertising.
So when you think of publishing an advertisement regarding your business, what is the first thought that comes to your mind? I assume, For obvious reasons, how much it will cost? The biggest pros of newspaper advertisement lies in the answer of this question. When it comes to cost effectiveness newspapers are the best medium of advertising. The opportunity of working in the number one media buying portal releaseMyAd, Made me know thatyou can book an newspaper advertisement of Rs 56/- also. Affordability is the biggest advantage which the medium of newspaper has. You can check the ad costs according to your preferred newspaper, edition and category by visiting our website link online- https://www.releasemyad.com/newspaper-advertisement
Newspapers has its specific reader group which is 70% of the Indian population. Though internet and other mediums are mostly used by youths and urban class people, newspaper is popular among all status, all educational background and it is not limited to any geographic area. Higher readership leads to the higher chance of exposing your adin a maximum number of people. And it is quite easy to assume that newspaper is the only option to get updated by day-to-day news for the 50 plus generation and semi educated class.People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media like Television or radio may get the message given by the advertisement in newspaper. Buying rate of newspaper is very legitimate which leads to another big advantage of this medium which is affordability. Affordability makes it a good option to target people living in remote areas where other forms of media have not yet reached. It is the most affordable medium for every financial background person.
In the age of online advertisement bloom, readers are more likely to find an advertisement genuine if it is in their favorite newspaper. Its authenticity makes it more acceptable among the general public. For example, many of the Indian consider newspaper ad more genuine regarding matrimony than any other online dating app or portals. In case of Name change and Lost and found it is must to publish an advertisement in an English and hindi newspaper.
Another very important reason behind the success of newspaper advertisements is its shelf life. Shelf life is the length of time for which an item remains usable. For example, If you miss an advertisement in Gaana.com while listening to your favorite music there is a very less chance that you can revive that later. But if you want to see or refer to someone after a few days, you can simply mention the newspaper name and page number to get the access.
So after reading all these if you have made your mind of publishing an advertisement of your business in the leading daily of your region then without wasting any time call or whatsapp at our helpline number 9830629298 or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.
