Tag: newspaper advertisement

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Will Newspaper Advertisements Ever Die?

Newspaper advertising dates back to hundreds of years. India which is a country with diverse cultures and languages has over 1,00,000 publications registered with registrar of the newspaper. Some of the newspapers are printed locally in a local language while others are national and are printed in English. Take for example Times of India, the most widely recognised English newspaper in India with as much as 50 editions reaching almost every nook and corner of the country. Considering local newspapers can ensure you reach your target audience in the suburbs where the only form of advertising is print media.

Advertising on Newspaper

Well, yes yes I get it, with the country moving towards digitalization, you must be worried if at all in the long term Newspaper advertising would survive?

Well, you can count on your fingertips all the reasons why it definitely survives and not die in a diverse country like India!

  • 70% of Indians live in rural areas and as over as 41 crore Indians do not even have access to television at their home. And, this statistics is not changing in decades and thus Newspaper advertising is not dying.
  • In India where most people do not enjoy a very high standard of living, Newspaper advertising is reliable as it is low-cost form of advertising for masses till now and this is gonna hold true for future as well.
  • Most of the Newspapers have their e-paper to keep up with the digital changes.
  • Digital advertisements in websites of Newspaper ensures you reach the smarter generation and advertisement in printed Newspaper allows you to target others.

Well, the only thing that you feel is that you will have to visit some agent or contact publishing house and that it would be a tiresome process. You must also have thoughts as in you do not which Newspaper would be best suitable and thus you do not know whom to contact. But you do not have to wait anymore. releaseMyAd has got you all covered. Working for over a decade now in all forms of advertising, releaseMyAd offers you specialised knowledge and helps you plan your ad campaign perfectly. Since we are  India’s no. 1 online ad booking agency you can rely on us completely. You can discuss with our experts at +91 9830629298 or directly visit the website at www.releasemyad.com 

Newspaper advertising is here to last and you can book your advertisement with releaseMyAd sitting in your couch right now!

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11 Creative Ways to Write About Newspaper Advertisements

Do you want to post an Advertisement on a Newspaper ? If Yes is your answer then look no further for we bring to you 11 Creative Ways to write Newspaper Advertisements in this article. Newspaper Advertisements have been around for Ages and can really be effective in reaching a wider audience at a shorter period of time.

To create an Advertisement more artistically and efficiently follow the steps given right below :

  • At first, decide on your Target Audience. It will be much easier to design the Ad when you get this right ,
  • Keep the content of the Advertisement to the point. You may use Humour to make it more fun to read ,
  • Use a compelling Headline to grab the attention of the Customers. The Headline Font must be innovative and Catchy ,
Ads in Newspaper
  • Use fonts that are easy to read in printed form. For Example :
    • Franklin Gothic,
    • Helvetica,
    • Times,
    • Verdana,
    • Century Gothic.
  • You may give them a story about 
    • Why are you doing it ?
    • What are you Offering ?
    • How will it benefit the Customers ?
  • Emotions rather than Logic play a big role in decision-making, try to be empathetic and understand the needs of the Customer. It could perhaps assist him in deciding in your favour.
  • You must use Color, Images and logos to enhance the look of the Ad. Black & White Advertisements can also be useful if planned and written properly.
  • You may use Local Languages to engage the Audience. This way they would understand you better,
  • Determine the Ad Type depending on the nature of the Advertisement,
  • Create a Call-to-Action Statement that would convince and inspire people to buy from you ,
  • All-in-All, the whole Newspaper Advertisement must provide a solution to the concerns of the Customers. You must never divert from this basic principle.
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A Beginner’s Guide to Newspaper Advertisements

Newspaper Advertisements are one of the oldest methods of promotion. Amidst the success of other forms of Advertising, they are still relevant in the present times. 

Advantages of Newspaper Advertisement : 

  1. Newspapers being easily available can reach the Target Audience where it is difficult to reach via other mediums,
  2. It is a convenient form of Advertising, even for people with limited financial strength,
  3. Customers are more connected to Newspaper for acquiring day-to-day knowledge about almost everything, it is easier to track and target them this way,
  4. Through Newspaper Advertising, we can reach a specific class of readers that is usually difficult in case of other forms of media. 

About releaseMyAd :

releaseMyAd is an online Ad booking partner of various Newspapers. It helps in creating a strategy on how to start an Advertising Campaign through proper planning and guidance. It ensures maximum reach for all kinds of budgets. Here, booking an Ad is extremely simple and can be completed in a short duration of time. It has got a collection of more than 270 different Newspapers with numerous Offers and concessions to reduce the Ad Cost. 

Newspaper Advertisements can be booked in three different formats/types like Classified Text Ads, Classified Display Ads and Display Ads. 

Newspaper Advertising

Text Ads are low in cost but have a good impact on the readers. Classified Display and Display Ads on the other hand include colors, logos and images that help to catch attention. Varied Categories and Editions are present for placing Advertisements based on requirements. 

Few Samples of Newspaper Advertisements :

Newspaper Matrimonial Ad
Newspaper Property Ad
Newspaper Recruitment Ad

 Steps to book Newspaper Advertisements :

  1. Determine an Ad Format or type first ,
  2. Then pick up an Ad Category,
  3. At the next Step either choose your Newspaper and the Edition directly or if you are unsure about the Newspaper then choose a Location. Newspaper Options will be given at the next step for the Latter. 
  4. After this you need to compose the Ad Matter ,
  5. Make the Payment.

For any Further guidance about Newspaper Ad Booking, contact us at 9830629298(Weekdays till 6 pm and Saturdays till 4 pm).

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The History of Newspaper Ads

Newspaper advertisements have been part of our life since the emergence of the first newspaper in the 16th and 17th century. Newspapers carried advertisements to cover the cost of publishing and distribution. Since then reading newspapers and along with that checking out ads published in them has been a day to day affair for us. Various innovative men, women and businesses for the last five centuries have contributed to the art of advertising and therefore even today innovative newspaper advertisements draw awe from the public.  

Very early newspapers were weeklies published in European countries like Venice, Germany and Holland and they mostly contained news of war and politics. The first daily newspaper was Daily Courant published in Britain from 1702 to 1735. From the very beginning, all newspapers carried commercial ads but with the publishing of daily newspapers, the flow of newspaper advertisements gradually began to rise. Promotion of books and medicines were the first commercial newspaper advertisements but by mid 17th century it was observed that advertisement of various other products became a trend. By the 19th century La Presse, a Paris newspaper started relying upon advertisements to lower its sale price. In the United States, the Boston News Letter became the first newspaper which began carrying advertisements.

The first English weekly to print in India was Hickey’s Bengal Gazette also known as Calcutta General Advertiser. It was in fact the first English weekly to publish in Asia. This newspaper started its journey in 1780 and ceased to exist in 1782 but the seed of newspaper commercial advertisements were sown in India with this publication. Later, with the publication of various other newspapers notably The Bombay Times and Journal of Commerce which is now known as The Times of India, in 1838 and The Hindu in 1878, newspaper advertisement began to rise. 

Classified Advertisements in newspapers were originally published free of charge and trace their history back to 1763. They were known as “want” ads at that time. By the end of 18th century, Morning Herald of London began to categorize classified ads as “To be let”, “To be sold”, “Want places”, “Sale by Auction”, etc. Since then almost all London newspapers were publishing Classifieds regularly. The first newspaper to have a special department for Classified Advertising was the Philadelphia Public Ledger which started around the end of the U.S Civil War in 1865. These classified ads were of affordable cost and allowed individuals to reach out to masses. The biggest category was that of Medical where quack medicine and remedy ads were published.

During the late 19th and early 20th Century, newspaper advertising began to climb its height throughout the world as well as in India. Advertising was established as a profession and there was the growth of Advertising Agencies. Volney B. Palmer set up the first advertising agency in Philadelphia. In India, B. Dataram and Company established the first advertising agency in 1905 followed by The India-Advertising Company, the Calcutta Advertising agency and S.H. Bensen. Apart from imparting product information, there was a rise in creative designing and innovative marketing in these new generation newspaper advertisements.

The periods of World Wars saw a rise in newspaper ads. During the World War II newspaper advertising increased as men left their employment to join war efforts and newspapers were filled with “Position Wanted” and “Help Wanted” ads. As per a record, 51% of newsprint was occupied with classifieds in 1943 United States. During this period, we can see the revolutionary genius of advertising David Ogilvy stating his own advertising agency. In India, during this period, when the freedom movement gained momentum, there was a rise in creative newspaper advertisements asking Indians to buy Swadeshi products boycotting products from the British Empire. 

After independence, due to the Socialist political environment in India of 1960-1970, there was decline in newspaper advertisement due to regulations and tax regimes. In other parts of the world, due to health concerns and social ethics, various types of advertising were banned or restrictions were imposed.  However, in India, it gained momentum after 1970 and thereafter in 1980, due to opening up of the economy; there was expansion of newspaper advertising. Various advertising agencies came into existence and the corporate sector increased their advertising budgets.

During the 1990s, we can see the advent of the World Wide Web which, within a decade, was a household tool. By early 2000, leveraging this technology, many companies started online marketing and advertising. There were websites especially developed to cater for business hiring needs or matrimonial match making. While this came up as a threat to newspaper advertising worldwide, in India we still had a high number of people who were dependent upon newspapers for their daily dose of news especially the elder generation, the middle class and the rural population. Advertising in newspapers was still a good way to reach out to the Indian masses. However, individuals and businesses were looking forward to an option where they could sit at home or their office and book a newspaper advertisement with trustworthy and transparent rates.

In 2009, an Indian start up releaseMyAd came into existence. This website www.releasemyad.com was innovative and combining the power of internet technology, it allowed booking advertisements in newspapers. This idea was itself revolutionary and never thought of previously. People in India had to get in touch with local grocer’s stores to get a classified ad published in a newspaper that too with dubious rates and no customer service.

releaseMyAd, with its relentless  development and innovative ideas, developed a platform where not only classifieds but display ads can be created and booked in any newspaper throughout India with few mouse clicks. This self serve portal has brought newspaper ad booking to an advertiser’s doorstep. Additionally, it has excellent customer support which attends to every customer who faces booking issues in the website. The growth and success story of releaseMyAd truly deserves a chapter in the history of newspaper advertising. releaseMyAd customer support team can be reached through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Online chat support is also available on the website 24X7.

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The 10 Dominating Newspapers Of The World

In the view of Henry Ward Beecher, “The newspaper is a greater treasure to the people than uncounted millions of gold”. A source of vital information for the people from all walks of life, newspapers, play an essential role in guiding and shaping public opinion, by making the public aware of all the happenings they should ideally be aware of. 

Newspapers are one of the most powerful means for the expression of news (be it regional, national or international) and interpersonal views, and they educate their readers about the problems faced throughout the world as well as their probable solutions. They are, therefore, an essential means of communication and an absolute necessity in the modern day life.

Let us consider the top ten newspapers across the globe, dominating the world market :

  • The Guardian (UK) :

This British daily, formerly known as “The Manchester Guardian”, was founded on 5 May 1821 by John Edward Tailor, with its headquarters located at Kings Place, London.

  • The Wall Street Journal (USA) :

The Wall Street Journal is an American business-focused, international daily newspaper, with headquarters based in New York City. Founded on 8 July, 1889, the daily’s international editions are also available in Chinese and Japanese. It is known to be the largest circulated newspaper in the US.

  • The New York Times (USA) :

Another extremely popular American daily, the New York Times was founded on 18 September 1851 by Henry Jarvis Raymond and George Jones. Headquartered in New York, the daily prints news from almost every possible field and is undoubtedly, one of the most famous newspapers from the country.

  • The Washington Post (USA) :

This prestigious newspaper, founded on 6 December 1877 by Stilson Hutchins, is one of the oldest and largest newspapers in the USA., and circulates almost half a million copies everyday and a million copies on Sundays. It is known to use the slogan “Democracy dies in darkness”.

  • China Daily (China) :

Headquartered in Cheboygan (Beijing), China Daily is a daily english newspaper founded on 1 June 1981. It is published from Monday to Saturday and circulates almost half a million daily copies. Published by the satellite offices of Hong Kong, United States and Europe, the newspaper well serves all those who wish to improve their English vocabulary.

  • The Times of India (India) :

One of the most circulated English daily newspapers in the world, The Times of India is a prestigious Indian newspaper (formerly known as “The Bombay Times and Journal of Commerce”). Headquartered in Mumbai, it was founded on 3 November 1938 and is the oldest as well as the fourth largest newspaper in India.

  • The Sydney Morning Herald (Australia) :

The Australian newspaper, formerly known as “Sydney Herald”, was founded by Frederick Stokes, Ward Stephes and William McGarvie on 18 April 1831. Published 6 days a week, it is also a national online news brand since 1995.

  • The Asahi Shimbun (Japan) :

Japan’s oldest and largest daily newspaper, the Asahi Shimbun, was founded on 25 January 1879 with its headquarters in Tokyo. It is one of the five national newspapers of Japan and has had a long tradition of reporting on scandals.

  • Dawn (Pakistan) :

Dawn is the oldest and the most widely circulated newspaper in Pakistan.It was founded on 26 October 1941 by Quaid-i-Azam Muhammad Ali Jinnah in Delhi, and its headquarters are located in Karachi. With offices in Islamabad, Karachi and Lahore, it is published by Pakistan Herald publication.

  • Zaman (Turkey) :

Known for being the first Turkish daily that went online in 1995, Zaman, was founded in 1986. It is widely distributed in 35 countries and printed in 11 countries, in over 10 languages and is considered an Islamic newspaper.

So, these were the top ten newspapers from a global perspective. Without newspapers, a society can never develop, grow and prosper. “A little knowledge is a dangerous thing”, and newspapers are the most effective source of spreading awareness and knowledge to one and all alike.