As a Malayali looking to get married, which newspaper should you advertise in?

Kerala has, without a doubt, the most breathtaking scenic beauty with beautiful backwaters and an amazing backdrop. And this beautiful state also has unique wedding customs. A Malayalam wedding has many unique rituals and one of them is Muhurtham. In this ceremony, the kundlis of the bride and groom are matched after which a date is selected for the wedding. 

Unlike North-Indian weddings where most wedding ceremonies are performed after sundown, Malayalam weddings happen early in the morning. This difference in wedding timing is because South Indians consider themselves as Dravidians so the time after sunrise is considered to be auspicious. However, it is just the opposite for North-Indians or Aryans.

Matrimonial Ads in Newspaper

To find a suitable partner, you can publish your matrimonial ads in the newspaper since it is the oldest and most trusted form of media. To post a Malayalam matrimony community ad, you need to identify the popular newspapers in your area. Malayala Manorama, Mathrubhumi, Metro Vaartha, Kerala Kaumudi, Deshabhimani, and Madhyamam are the available options for your ad.

  • Malayala Manorama – Run by the Kandathil family, this newspaper had its logo approved by the Maharajah of Travancore, Moolam Thirunal. In Kerala, it is the second oldest newspaper after Deepika. In 1890 this newspaper was first published from Kottayam.

Kottayam, Kochi, Trivandrum, Kozhikode, Thrissur, Kollam, Alappuzha, Pathanamthitta, Malappuram, Palakkad, and Kannur are the locations where this newspaper is circulated in Kerala. Apart from these, it is also available in Bangalore, Chennai, Mumbai, and Delhi. The cost range varies from Rs 660-Rs 1410 per 10 words for a classified text ad. For a display ad it varies from Rs 1425- Rs 13490 per 3.8cm x 5 cm. The matrimonial ad will get published on Sunday, and you need to make the booking one day before.

  • Mathrubhumi – Founded in 1923, this Malayalam newspaper from Kerala is the second most read newspaper in Kerala. All the circulation locations are the same as Malayala Manorama except Pathanamthitta. The cost range is Rs 800 – Rs 1100 per 10 words for a text ad and Rs 1463 – Rs 7020 per 3.9cm x 5cm. It will post your advert on Sunday and you need to make the reservations two days prior to your ad publishing date.
  • Metro Vaartha – It is the first metro newspaper started by Vaartha News Network Pvt Ltd. Your matrimonial ad will be available in Kochi, Kozhikode, Thrissur, Thiruvanthapuram, Indore, Bhopal, Raipur, Mumbai, and Alappuzha. The standard cost for all these locations is Rs 600/10 words. Sunday is the ad publishing day for that you must book the ad by Saturday that week.
  • Kerala Kaumudi – This Malayalam newspaper has circulation in  Kozhikode, Trivandrum, Ernakulam, Kollam, Thrissur,  Kannur, Kottayam, Alappuzha, and Pathanamthitta. The cost for Kerala Kaumudi (All Editions) text ad is Rs 1800/20 words and for the display ad, it is Rs 6,935 / (3.8cm x 5cm). You can release your matrimonial ads on Sundays. You need to reserve your ad’s date two days before your requirement.
  • Deshabhimani – With the collective efforts of Rs A K Gopalan and E M S Namboodiripad, Deshabhimani became the voice of the Communist Party of India in 1964. This newspaper is distributed in ten different locations in Kerala. Rs 650/10 words is the rate for a classified text ad and Rs 2,535(3.9 x 5 cm) for a display ad. In order to get your ad posted on Sunday, you need to complete the booking by Thursday that week.
  • Madhyamam – This newspaper has a Persian Gulf edition by the name of Gulf Madhyamam. The cost for the Madhyamam – (All India + Gulf) edition text ad is Rs 1100/10 words and for a display ad, it is Rs3,135 / 3.8cm x 5cm. Sunday is the ad publishing day and the booking deadline is three days. With a total number of 148,657 copies, Malappuram has the highest circulation of this newspaper in Kerala. Along with Malappuram, there are six other locations available in Kerala.

For more details you can contact us at 9830629298 or you can write to us at our official email at book@releasemyad.com.

Understand The Rituals and Traditions of a Malayalam Wedding!

Malayali weddings are filled with interesting traditions and rituals. The wedding ceremonies are very royal which involves uniting two individuals and their respective families in a sacred and lovable bond. In South India, people always try to provide the best education and all other facilities to their children. They even provide the best to their children even when it comes to finding the best match for marriage. Malayali parents take extra care to choose the life partners for their children. Even though Malayali families are quite broad-minded and accept love marriages, educational background and family background of the prospect is of prior importance.

Kerala is always believed to have the most amazing and breathtaking scenic beauty. This state also has some unique wedding customs too. Most North Indians wedding ceremonies are held after sundown. However, Malayali weddings often happen in the morning. Here are the pre-wedding rituals, wedding and post-wedding rituals that make the Kerala Hindu wedding a grand affair.

Pre-Wedding Rituals

  • Muhurtham – In this ritual, the astrologer matches the kundalis of the bride and groom. If the Kundlis matches, a Muhurath or a date for the wedding is fixed. 
  • Nischayam – Nischayam is the other name of engagement in Malayalam weddings. Both the families make an official announcement of the wedding in front of family, relatives and friends.
  • Traditional Party – The bride’s family organises a party for the guests just before the wedding ceremony and offers a delicious vegetarian meal for the guests.

Wedding Day Rituals

Malayali Wedding
  • Madhuparkam – When the groom reaches the wedding venue, he and his family members are welcomed in a grand way and the bride’s father washes the feet of the groom. The groom hands his in-laws a white saree which the bride is supposed to wear during the wedding ceremonies.
  • Kanyadaanam – All the wedding ceremonies are performed in front of a Veli (holy fire). The couple goes around the Veli three times and then the groom ties a Taali (yellow necklace) around the bride’s neck. After this, the actual Kanyadaanam ritual is done, where the bride’s father hands over his daughter’s hand in the hands of the groom. Kanyadaanam is the moment when the bride’s father gives his daughter’s hand in the groom’s hand.
  • Sparsham – During this ritual, the groom is made to sit on the floor where he faces the bride and their foreheads touch. The priest asks the bride to put rice in the Veli while chanting mantras. The groom helps the bride to put her foot on the Ammi (grinding stone) to signify that she is breaking ties with her family and stepping onto a new family.
  • Sadhya – After all the rituals have taken place, all the guests sit together and a feast is organized where traditional vegetarian dishes are served.

Post Wedding ceremonies

  • Kudivep – After the wedding is over, the couple starts for the groom’s house, where the newlyweds are heartily welcomed by the groom’s mother with lit oil lamps. This welcome ceremony is known as Kudivep.
  • Griha Pravesh – This is the ritual which takes place post wedding where the bride officially enters her new home for the first time.

When a person is looking for a suitable match, they are often confused with the options such us whether to create a matrimonial profile or seeking help from friends and relatives in finding a match within their known circle and this really becomes frustrating at times. This is where newspaper advertising comes in. Till now, there are a huge number of people around the world who depend only on the newspaper for searching suitable matches. This is because newspapers are the most reliable platform and the readers depend on them for any kind of information. Each newspaper earns credibility and is successful in establishing faith among the readers which is why the Indian parents mostly find brides and grooms from this platform. Malayali matrimony helps you to reach out to the elite and educated families whose value and ethics resemble yours. 

For finding the perfect Malayali matrimonial match, you can always advertise in leading Malayali newspapers which include the best selling Malayala Manorama, Mathrubhumi, Kerala Kaumudi, Deshabhimani, Metro Vaartha and Madhyamam. These newspapers have the highest readership and circulation figures which will surely assist you in reaching out to millions at one go. 

releaseMyAd was founded with the idea of booking advertisements online in national and local newspapers of India. With the aim to make advertising easy for the clients, the entire marketplace is brought at your fingertips enabling the advertisers in choosing from a wide range of options to fulfill their advertising goals. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. 
In order to place a Malayali matrimonial advertisement in the newspaper, just click on the link https://www.releasemyad.com/newspaper/cat/matrimonial/malayalam. In case you find any difficulty in booking the ad, feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours. You will also get our 24 x 7 Live Chat support.