give advertisement in newspaper | Newspaper Advertising Encyclopedia

May 1, 2020May 1, 2020

Newspaper Advertisement: A Simple Definition

What’s the best thing that we like to do every morning ? Guess? Maximum answers would be a cup of tea & newspaper which is a perfect best combination to start your day. But how will you define a newspaper?

A set of large sheets of paper that run in local or national filled with lots of heading and text often typed in black ink with a white or gray background, which covers variety of fields like information, current updates, stories, sport, entertainment stories, politics, business etc., and lots of advertisements that are folded together and sold every day.

Advertisements in newspapers come in many shapes, sizes, and forms. But what exactly is advertising and why given in newspapers?

Due to the drastic increase in literacy rate, newspaper readership in India has also increased for both english and regional languages. As per survey almost one-third of India’s 579 million literate population is said to read a newspaper now. Therefore newspaper advertisements are also quite popular and play a crucial role in increasing its popularity.

Advertising is a powerful tool to grab the attention of a reader to an idea, product, service, goods or it can be to fulfil personal wants and requirements or might be to create public awareness too.

A simple modern definition of advertising would be a paid communication message intended to inform people about something, or to find a required thing, to influence to buy or try something or believe in an idea.

The main idea and importance behind advertising:

To convince the customer: To target and provide an informative ad to make the decision making process easier and help them to know which suits their budget and pocket from the various available options.

To create brand awareness: To educate about the variety of products available & this knowledge will help you to compare the best for you. By advertising in newspapers you can target your specific location and audience.

To create trust towards better quality: It’s how people believe the system works that only brands advertise unbranded products don’t advertise. Therefore it’s important to advertise in paper to create and make your brand popular and boost the confidence of customers.

Why are newspaper advertisements still considered the king of advertisement mediums ?

As with the invention of new modernise technology and increasing demand the main challenges for an advertiser would be to reach and engage the proper group of people as per the advertisement. Therefore selection of a proper advertising medium is very important. Newspaper advertisement can provide you many benefits like:

Offers better location targeting: Newspapers carry the advertisements to a large cross section of the society. They have been the oldest leading medium for advertising at local and regional levels. Just imagine a remote place where people are not fond of digital mediums that much or you are opening a restaurant in a specific city and want to target people of that area, newspaper advertising is the best option here. In other ways we can say newspaper covers and target specific demographic where it’s more difficult to reach by other medium. It effectively reached all geographical areas and to all groups of audiences.

Frequency and Flexibility: It publishes daily therefore just thinking to place an ad and making your thought process live is quite easy and fast. Plus it’s flexible as per your requirements you can select the exact size, location, frequency and intervals while placing the ad. Advertisements can be accommodated at the last minute plus changes are also possible for remaining days in urgent situations.

Pocket Friendly: Newspaper advertisements are affordable and cost is less as per thousands of readers than any other medium. Plus you can plan your advertisement according to your budgets as they have lots of options which servers all groups of clients. You can also avail for coupons discount in case of your frequency and coverage is more, plus competition of getting your favourite premium ad space is also less.

Quick Response: Newspaper carries various sections of current news, article, stories, development, achievement and advertisement. The readers who are interested and reading ads are either looking for offers, coupons or discounts available or are finding something therefore Newspaper advertisements creates a sense of urgency. The public response to the advertisements is immediate and usually are in bluck if placed in the right section or presented in the correct way in the paper.

Trust Factor: Maximum of us will agree to the fact that when you print anything on papers it becomes authentic, one can not nullify it as we tend to equate it like documents therefore this is another reason for newspaper advertisements popularity.

The habit of reading newspapers is the most important life skill. It not only boosts our knowledge, but also it supports growth to our lifestyle, thinking and personality.

There is a great statement that the pen is stronger than the sword so newspapers play an influential role in developing the opinion, either positive or negative, in the society. The influence of the newspapers is almost endless, without limit. The newspapers can speak at all times and to all classes.

If you are looking to place any advertisements or are interested and want to know more about newspaper advertisement please click on the given below link and check

https://www.releasemyad.com/newspaper-advertisement

If you are still facing trouble or you have some query, you can get in touch with our expert support team through 9830629298 or mail us at book@releasemyad.com. You can also contact us via an online chat option from our website.

By allowing us to serve, you will save your time and money and will be getting the best available cheapest option available in your required location.

May 1, 2020May 1, 2020

The Most Hilarious Complaints We’ve Heard About Newspaper Ads

Have you bought something today? If yes, what were your expectations after buying it ? What you thought & the outcome you got was it exactly the same?

As per theories the buyer decision making process is itself a huge task plus between this decision making stage to buy it also gets connected somewhere with our emotion and we start building an expectation from it. When you finally pay for it might be a service or a product after getting it, your mind starts evaluating & analysing if the purchase was satisfactory? Did your expectations fulfil? If not we come to a complaining stage.

Just imagine you bought a flight ticket and it’s your first trip you have dreamt of. Expecting many things plus to get a window seat. You don’t get as per your expectation. Will you complain?

Why and when should you complain?

It’s your consumer right to complain, you have every right to know what you will receive before you pay for a product or service. When the obtained services are not up to the mark or satisfactory you can get your money back if your complaint is legitimate or reasonable. But before complaining you need to ask a few questions to yourself.

First, ask yourself if your complaint is legitimate or sensible. Why are you dissatisfied? What went wrong? Is it a question of losing money because goods or services you received were not what was promised, or was there even outright fraud? Or, did a representative of the company treat you rudely?

Taking time to think and consider this will lead to a proper answer.

We offer you a user friendly media place buying platform for placing your Newspaper Classified Ad Booking Instantly Across India. We have an excellent customer service and support team who can help you and can solve your issue instantly within minimum time by addressing all your queries.

What’s a client complaint for us?

We believe complaints are the best way to collect feedback and find areas of improvement to serve you better. We try to figure out the pain points of the client, try to recognise our mistakes, build our relationship and help them with fruitful solutions. However, while it’s not always a good feeling to receive complaints, it happens, we receive all types of complaints, good one, genuine issues and sometimes hilarious issues which can make you laugh as well.

I share a few of them to make you understand how we work usually. But before that I would like to share a funny incident committed by my friend.

This story is definitely laughable as it involves a high level of stupidity. He ordered a pizza and it arrived on time, just like promised. Yet, when he opened the pizza box, he was instantly unhappy because it wasn’t what he ordered. There were no toppings, cheese or sauce. It was just bread.

Really?

He was so angry and called to complain, then we realised the smart friend of us had opened the pizza box from the bottom!

The reason behind telling this story was double checking is also important before blaming others or else sometimes you can become a laughing story to others.

Given below are some of the incidents we face in the newspaper industry.

Complain: Ad not released

Imagine a customer service person just logged in and receives a complaint that the ad is not visible in today’s paper screaming on top of his voice he somehow manages to take the details and check the issue and replies you today is “this date” your ad is for tomorrow and you realise how rude I was and unreasonable not having checked today’s date!

Complain: Where is my ad in Hindustan Times?

Mr. x have been checking the whole paper but have not got his ad, customer service in a deep thought frighten to say anything to him just waiting calmly for the details & finally gets it and checks your ad is published in Hindustan hindi and replies the same. Mr. X is stubborn and still not able to understand why it is not in the english version of the paper and repeatedly asks for money in return.

The problem here was the product knowledge was insufficient therefore, make sure to know the paper in detail or contact us on the given details to clear your doubts.

Complain: My ad published in illegal property.

There was an ad booking of multiple dates of a commercial property for rent and the ad got publish in a hindi paper under non residential section which is known as gair rihayashi “गैर रिहायशी” in hindi, the client mixed the heading and started thinking about “गैर क़ानूनी” gair kanuni, which means the ad is printed under illegal property. He dropped a mail for ad cancellation and raised a complaint against the paper house claiming about its irresponsible step.

We explained the meaning to him and finally the issue was closed therefore, knowing the meaning, researching and understanding the paper language is also important.

Complain: Why am I not getting any call?

Ad was successfully posted by us but the client has not received any calls from the interested party, he was very angry as he had wasted money and the culprit was our agency. We received a call about him not getting any response. We tried to figure out the issue and realised the number given by the client in the detail section and ad content is different. Only one digit differed, we confirmed it again and the client was shocked and couldn’t believe the mistake was done by him.

It’s necessary to check the contact details while posting an ad or even registering in any useful site.

Complain: I cannot find my matrimonial ad under brahmin column

There was a complaint received that the client was unable to see his ad under the brahmin section of the paper. As usual we asked him which edition he was checking and confirmed he was checking the right section or not i.e wanted groom or bride, after getting the details we checked and noticed that his ad was on the next page on the 2nd column.

The problem was he was impatient and had not turned the page and checked.

Complain: Where are my ad responses? Why are you not coming to my place?

One of our clients was expecting us to deliver the extra paper copy with each and every client response related to the ad. Her expectation was if anyone is interested after reading her ad we will find that person and go to her and deliver the responses to her each time. She complained to us that we are not bringing any responses at her doorstep.

Well this was ideally not possible for a media agency because we deal with many clients plus with many newspapers. We are not responsible for paper delivery & ad responses which she has forgotten to clarify before paying.

Using online methods provides you a comfortable experience by sitting at your place you can connect to pan India and run a campaign in the region you want. This will save your time, money and reduce your effort but on the same hand it’s very important to check and understand and resolve all your queries before proceeding to avoid mistakes.

You can click the given link below and check to place newspaper ads online anywhere you want.

https://www.releasemyad.com/newspaper-advertisement

We have a dedicated expert team, who can help you up to solve your queries related to booking. We also have an excellent customer service team who can serve you with your post payment issue as well. We can also help you with composing and designing your ads as well & will be there with you till its successfully getting posted in paper.

We have decades of experience in this field. You can reach our team over phone or whatsapp at 9830629298 or mail us at book@releasemyad.com. You can also contact us via the online chat option from our website.

Our goal is to improvise and serve you better by simplifying your life in the newspaper advertising segment for an hassle free experience.

April 29, 2020April 29, 2020

12 Helpful Tips For Doing Newspaper Advertisements!

Placing a Newspaper advertisement can be quite time consuming and costly if not planned effectively. You may have to go through lots of steps and by the end, it may so turn out that you’ve lost the interest.

I guess this might have reminded you of I time when you enquired about some newspaper advertisement but did not get a clear picture of how to proceed so you ended up dropping the plan, doesn’t it?

Here is how you can master the art of placing a Newspaper Advertisement that will definitely reach your target audience and would be an investment worth it!

Plan your budget and try to go for the options of Advertisement that give you best return on your investment.
Choose the newspaper wisely. Select a Newspaper that your target audience is most familiar with. You can select national Newspapers to reach all the cities and if concerned with a particular state or city, go for a local newspaper. Call +91 9830629298 to get expert help.
Make sure to keep your ad content simple, easily understandable and in a language.
Advertisement should be creative yet professional. It should be in alignment with your objective. Do not be vague!
Book the ad online as it is hassle-free and cost-effective at the same time. Check the website of releaseMyAd.
Select focus dates for your advertisement which varies from Newspaper to Newspaper and within categories as well. Select multiple dates for even better response.
Some advertisements require certain documents so check with the expert and keep those handy.
Newspaper advertisements are most effective in first, third and back page however those are premium ads if you want to book some simple ad you should definitely book in classified page.
Book Advertisement with a trusted source to never regret later. One such is releaseMyAd an INS accredited agency and PAN India certified network.
Try to take as much information from the experts because they actually know it. They can help you get the best out of your investment.
Look for the best offers and negotiate rates to get it in the most cost-effective way.
This tip would be to keep in mind the tips shared to get the best out of your Advertisement.

Do check all the tips and you would see a drastic change in your returns from the advertisement. Go ahead place a Newspaper Advertisement and you will see how well it works! Check it yourself and you won’t regret a second you spent to check these tips.

April 27, 2020April 27, 2020

10 Reasons Why You Should Not Ignore Newspaper Advertising

10 Reasons why you should not ignore Newspaper Advertising are :

Newspapers are available everywhere, they can be used to target people living in areas where other mediums are less available ,
Newspaper Advertisements are creative and flexible. If a particular campaign does not work, then it can be changed quickly ,
It is a habit of countless people to read a Newspaper every Morning. Advertisements via Newspapers reach the Audience much before than any other Media ,
With Proper planning and composing, these Ads may generate more profitable Customers ,
People living in Cities or Rural areas, who do not have access to the Internet can get the message easily from Newspapers ,
Different Ad Types can be used to display a message. For Example :

Text Ads can be used for limited budget Ads.

Classified Display and Display Ads may be used to say some more about a thing.

7. For a Country like India where people speaking different languages exist, advertisements can be promoted in different languages with the help of regional Newspapers. People would better understand an idea written in their native language ,

8. Placing an Ad on the Focus Days of a Category will bring better response ,

9. Many researches have shown that Newspaper Ads are more trusted than other forms of Media ,

10. It is economically more convenient. People with all kind of budgets can buy a Newspaper Advertisement.

releaseMyAd guides its Customers in planning and buying an Ad Space. With more than 270 Newspaper options to place your Advertisement, the Ad booking service is instant and you receive the confirmation quickly. A team of service executives are there to listen to your problems help with the solutions. Several Discounts and Offers have been made available so that Ad Costs can be reduced. To book an Advertisement, please call us at 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm).

April 24, 2020April 27, 2020

A Step-by-Step Guide to Newspaper Advertisements

We often listen to the controversy about whether newspapers are going to die soon because of the emergence of other mediums such as television or the internet. No, this article is absolutely not about this controversy. It is something which will help you in the long run. So go ahead and read.

None of us can actually say whether newspapers are going to lose it’s importance or not. But till now even after the mass usage of TV and internet, as far as news is concerned, people still prefer newspapers. Maybe because it is more reliable and more organized than any other news medium. And the more reliability a newspaper holds in the market, the more it’s printed advertisements are noticed and trusted. Thus, now you as an advertiser know where your potential target group lies. Newspapers also help you to know the exact reach of your advertisement, by tracking it’s circulation, which is not this easily possible for other mediums.

Thus, I would suggest you go for newspaper ads to grab your market first.

If you also agree with me then here is a step-by-step guide for you to book your newspaper advertisement.

Booking Steps for Newspaper Advertisement

Step 1: Understanding Requirements

First, you have to understand your requirements. It is only you who can decide what to communicate and why to communicate. So, your requirements should be crystal clear to you. Also, clear requirements will help you to set an approximate budget and thus choose the appropriate format of the advertisement.

Step 2: Setting approximate Budget

Now once you are clear with your requirements, you can set a tentative budget. It will help you to shortlist the best options based on the approximate budget. But keep in mind that the actual cost can differ a bit from your expected budget. It is thus better to be economically prepared.

Step 3: Selection of newspaper

This is a very important process as this will decide the effectiveness of your advertisement. A newspaper should be chosen based on a few factors. Such as, it’s circulation, readership, reputation in the market and it’s cost-effectiveness. Your newspaper can make you effective. Thus, choose it wisely.

Step 4: Book the Advertisement

This is when you need to pay your attention to the message you want to send the readers in the form of an advertisement. Form it properly to make it just not an Ad but a Smart ad. And spend your money smartly.

Step 5: Monitoring the feedback

Along with booking an advertisement, it is really important to monitor the reader’s feedback. Don’t forget that the feedback is the ultimate result of your ad and it can decide your further steps regarding advertisements.

Are you tired of reading steps? Or are you thinking about how to do it all? Don’t worry, releaseMyAd is there for you.

releaseMyAd is the online ad booking portal which is authorized by almost all the reputed newspapers in India. It makes your ad booking easy as now you can just visit https://www.releasemyad.com/newspaper-advertisement and book your advertisement in a few easy steps, from anywhere anytime. releaseMyAd charges no extra commission for booking your ad instead it offers you some amazing discount packages for advertisement booking. releaseMyAd executives can provide you an amazing customer service, in which they are proficient. All you need to do is call at 9830629298 or you can Chat with our expert by clicking on Live Chat option or Chat With An Expert Option.

Newspaper advertisements are for all. Starting from individuals who place classified ads, to the companies putting up ads for creating brand awareness, newspaper advertisements have been trusted by all. Similarly, releaseMyAd also built up it’s pillar of reputation in the market, serving more than 3,25,000 advertisers. Go ahead Put up your ad, without thinking about failure. You never know your one try can let you reach the peak. So, we wish you All The Best, hope you take your next step as an advertiser wisely.