classified ad | Newspaper Advertising Encyclopedia

March 16, 2021March 16, 2021

How the popularity of Print media provides a boost to Classified newspaper advertising

We live in an age where practically all of the world’s information is available to us at our fingertips, and accessible within seconds. The internet has changed our lives in unprecedented ways and completely transformed the way we communicate as well as consume content.

Technology has made inroads so deep into our lifestyles that we rely on it for virtually everything. It is all too common nowadays to see people glued to their mobile phone screens, playing games, watching movies, doing banking transactions, listening to music and even reading the news.

Let’s focus on reading the news. Since the technology revolution, the consumption of news content – from newspapers to magazines and other periodicals – has largely gone online. Media brands have adapted to the technological disruption by offering their content on their websites as well as on their dedicated mobile apps, which are free to download but content is often guarded by a paywall. This paywall functions in essentially the same way that traditional newspaper subscriptions do. Needless to say, online news media makes access to information a whole lot easier, minimising paper wastage and simplifying complex distribution channels. People are also instantly updated when a new story or piece of content is published through notifications on their mobile apps.

But what does this mean for print journalism? And what is the future of print media?

For India, at least, print media readership still dominates. Despite the fact that the very same information – and much more – is available on one’s phone screens, the appeal and use value of newspapers remains undiminished in India, and newspapers remain popular as ever.

For starters, in many parts of the country, people are still technologically challenged, and for them newspapers are the only way to find out what is happening in the country and abroad. Newspapers are regarded as reliable and authentic sources of information, and the general inertia in Indian society is a major boon for print media in the country.

Additionally, regardless of how awe-inducing modern technology may get, nothing beats the thrill of holding a newspaper in one’s hand and flipping through the pages. It’s little wonder that newspaper advertisements today are as impactful as ever. Newspaper classifieds are one of the most popular forms of advertising as they are economical and easy to book, and they are conveniently arranged on the basis of the ad category in a dedicated section in every newspaper. Such a layout helps people to find what they are looking for with great ease.

Nowadays, booking classified ads in newspapers is easier than ever. releaseMyAd is India’s largest self-service online ad booking platform that has grown to become a leader in classified newspaper advertising. In its more than a decade of being in the industry, releaseMyAd has gained tremendous experience and rich expertise in the field of ad booking and ad placement. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across the country, is proud to guarantee you the lowest rates for all your advertising needs.

October 26, 2020October 27, 2020

Newspapers Are not Going Away Anytime Soon – Book Your Newspaper Classifieds!

For centuries, the humble newspaper has been not just been a source of the latest stories happening in a country and around the world, but a treasure trove of a host of other information, such as health tips, opinion pages, short stories, recipes, puzzles, events in and around a city, horoscopes, interviews and of course, advertisements.

Even to this day, as the easy accessibility to a wealth of information has been made possible within seconds thanks to the internet, the newspaper is still widely regarded as an authentic, trustworthy and dependable source of news and other information. Newspapers have, over centuries, been a channel for the widespread dissemination of information, for influencing public opinion and as a medium of advertising.

A less obvious reason that newspapers will still remain a popular form of media in the foreseeable future is because of the sheer aesthetics of the newspaper itself. Nothing beats the look and feel of a newspaper in print, regardless of the ease and swiftness of finding all the necessary information online. The sheer feeling of holding a newspaper in one’s hands and turning each page one by one, reading text on paper and the ability to keep it as an object for posterity are impossible to be substituted by information presented on a screen.

Additionally, in a country like India, a large number of people are still technologically challenged and unfamiliar with the internet. The newspaper is the default choice for them.

The very purpose of advertisements has always been to educate, inform and encourage prospective customers to purchase a product or service. Newspaper classifieds are a very common form of advertising that are significantly cheaper than other advertisements in a newspaper which take up a lot more space and are more elaborately designed. As the name suggests, classified ads are called so because they are arranged on the basis of their specific ad category, such as matrimonial, education, property, retail, public notice, etc. Classified ads have existed for over two hundred years and is one of the most popular forms of advertising even today.

These ads are usually very short, and they are typically charged on the basis of number of lines or number of words. They are one column wide and contain all the relevant information in a small space as well as details of how to get in touch with the person or organisation who placed the ad.

That being said, newspapers are here to stay, even with the raging digital revolution. So don’t worry, book classified ads online through releaseMyAd and get your message across to your chosen audience. Whatever your message is, you can always rely on a newspaper classified to make yourself more visible. releaseMyAd is India’s largest self-service ad booking platform with over a decade of experience in the ad booking industry. Whichever newspaper you want to advertise in, releaseMyAd makes booking online classified newspaper ads a seamless and hassle free experience. With its network of advertising partners located across the length and breadth of India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.

September 28, 2020September 28, 2020

Newspaper Classifieds: A Lifeline for Millions!

Classified advertisements are a form of advertising that is most commonly seen in newspapers. These advertisements are much cheaper than other larger advertisements (such as display advertisements, which take up a lot more space and contain more elaborate designs). Classified advertising has existed for over two hundred years, and still remains one of the most popular forms of advertising.

Classified advertisements are typically short, as they are charged on the basis of number of lines or number of words used. These ads are one newspaper column wide and an average classifieds page in a standard broadsheet newspaper can contain over 60 classified ads.

Classified advertisements are very easy to book as all one requires to do is compose a short copy of the advertisement, containing all the relevant information as well as one’s contact details. For those seeking to design more complex advertisements or with more elaborate designs, many publications and agencies offer specialised services.

The ease of booking a classified ad helps individuals as well as small business owners reach their respective target audiences by focusing on the specific ad category, such as property, vehicles, retail, public notice, matrimonial, business etc. This makes the advertisements attractive to people who are serious about transacting with you. Another major advantage of classified ads is that of localised targeting. If you want to sell machinery or car parts in Kochi, placing such an ad in the Kochi edition of a national newspaper or a local newspaper that is circulated in Kochi is most effective as your customers are located there.

In India, a very large number of people run family businesses, small proprietorships or are traders. Classified ads are an extremely important medium for them to advertise as they often lack the budgets for advertising in other media spaces such as billboards, TV or radio. Classified ads are also extremely helpful for a host of other purposes such as personal ads, lost and found ads as well as ads that must be published as a legal requirement such as change of name ads. These ads all appear in the classifieds section in a newspaper.

Book your newspaper classifieds through releaseMyAd, India’s largest self service ad booking platform with a strong nationwide presence and a wide network of advertising partners across India. releaseMyAd, with its more than a decade of experience in the ad booking industry, helps you reach out to your target audience in your chosen location. Offering you guidance and support with booking your ad right till the time your ad is successfully published, releaseMyAd helps to make booking your newspaper classified ads online a simple and seamless process.