What’s Holding Back the Newspaper Advertisement Industry

Newspaper advertisements are the oldest form of advertising known. With it’s advantages over other forms of advertising, it still has a good place in the market. However Newspaper Advertisement industry is facing setbacks when compared to its substitutes.

Commuting daily how many of you see people reading newspapers, even if you do you would notice a very many commuters, that too of age bracket 45 or more. Biggest setback with digitalization is faced by print media advertising of which Newspaper Advertisements remain on top. 

Everyone is busy with their smartphones and hardly does anyone care to read a newspaper. Striving hard, the newspaper advertising industry is facing drawbacks that have led to falling demand and hence poor statistics.

Limited readership. With people eschewing print publications for electronic versions of advertising which are digital ads over social media or emails and various other search engines, Newspaper Advertising is facing a serious hold back. What earlier used to be the most used forms of advertising is now facing serious competition and setback.

Posting an advertisement in Newspaper is very costly. But the same can be done through the internet with less cost and would actually target a wider audience. Newspapers follow the customary pattern while other sources like Television, Radio, Mobile Applications and Internet have advanced a lot. Newspaper advertising reaches a broader audience and it is therefore difficult to target specific audience.

Different publishing houses have themselves launched their apps where you can advertise,trying to hold up with digitalization, along with some  e-papers available free of charges. E-papers are exactly replicas of the hard Newspaper, just a digital version to reach a wider audience with its easy availability.

So on the brighter side you can actually put up a newspaper advertisement with offers available through agencies. Book your advertisement to get the best rates and discounts from releaseMyAd. Reach out to our experts for all your queries by calling at 9830629298,  offers available such as  book 1 get 1, book 5 get 5 and discounts upto 90% for some packages.

12 Helpful Tips For Doing Newspaper Advertisements!

Newspaper Advertising Tips

Placing a Newspaper advertisement can be quite time consuming and costly if not planned effectively. You may have to go through lots of steps and by the end, it may so turn out that you’ve lost the interest.

I guess this might have reminded you of I time when you enquired about some newspaper advertisement but did not get a clear picture of how to proceed so you ended up dropping the plan, doesn’t it?

Here is how you can master the art of placing a Newspaper Advertisement that will definitely reach your target audience and would be an investment worth it!

Advertise on Newspapers
  1. Plan your budget and try to go for the options of Advertisement that give you best return on your investment.
  2. Choose the newspaper wisely. Select a Newspaper that your target audience is most familiar with. You can select national Newspapers to reach all the cities and if concerned with a particular state or city, go for a local newspaper. Call +91 9830629298 to get expert help.
  3. Make sure to keep your ad content simple, easily understandable and in a language.
  4. Advertisement should be creative yet professional. It should be in alignment with your objective. Do not be vague!
  5. Book the ad online as it is hassle-free and cost-effective at the same time. Check the website of releaseMyAd.
  6. Select focus dates for your advertisement which varies from Newspaper to Newspaper and within categories as well. Select multiple dates for even better response.
  7. Some advertisements require certain documents so check with the expert and keep those handy.
  8. Newspaper advertisements are most effective in first, third and back page however those are premium ads if you want to book some simple ad you should definitely book in classified page.
  9. Book Advertisement with a trusted source to never regret later. One such is releaseMyAd an INS accredited agency and PAN India certified network. 
  10. Try to take as much information from the experts because they actually know it. They can help you get the best out of your investment.
  11. Look for the best offers and negotiate rates to get it in the most cost-effective way.
  12. This tip would be to keep in mind the tips shared to get the best out of your Advertisement. 

Do check all the tips and you would see a drastic change in your returns from the advertisement. Go ahead place a Newspaper Advertisement and you will see how well it works! Check it yourself and you won’t regret a second you spent to check these tips.

10 Reasons Why You Should Not Ignore Newspaper Advertising

10 Reasons why you should not ignore Newspaper Advertising are :

  1. Newspapers are available everywhere, they can be used to target people living in areas where other mediums are less available ,
  2. Newspaper Advertisements are creative and flexible. If a particular campaign does not work, then it can be changed quickly ,
  3. It is a habit of countless people to read a Newspaper every Morning. Advertisements via Newspapers reach the Audience much before than any other Media ,
  4. With Proper planning and composing, these Ads may generate more profitable Customers ,
  5. People living in Cities or Rural areas, who do not have access to the Internet can get the message easily from Newspapers , 
  6. Different Ad Types can be used to display a message. For Example :
Classified Text Ads
  • Text Ads can be used for limited budget Ads.
Classified Display Ads
  • Classified Display and Display Ads may be used to say some more about a thing.

7.  For a Country like India where people speaking different languages exist, advertisements can be promoted in different languages with the help of regional Newspapers. People would better understand an idea written in their native language ,

Newspaper Ads

8.  Placing an Ad on the Focus Days of  a Category will bring better response ,

9.  Many researches have shown that Newspaper Ads are more trusted than other forms of Media , 

10.  It is economically more convenient. People with all kind of budgets can buy a Newspaper Advertisement.

releaseMyAd guides its Customers in planning and buying an Ad Space. With more than 270 Newspaper options to place your Advertisement, the Ad booking service is instant and you receive the confirmation quickly. A team of service executives are there to listen to your problems help with the solutions. Several Discounts and Offers have been made available so that Ad Costs can be reduced. To book an Advertisement, please call us at 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm).

Getting Tired of Newspaper Ads? 10 Sources of Inspiration That’ll Rekindle Your Love

Do you not receive enough response from your Ads ? Are you feeling tired of wasting your money again and again without any Gain ? Do you want to break up with Newspaper Advertisements ?

In case you are fed up with wrongly promoting your Ads then we have got something for you that will rekindle your Past Love.  (Disclaimer: Love for Newspaper Advertisements only)

The main reasons why you are unable to hit the target could be 

Newspaper Advertisement
  • Selecting wrong Newspaper ,
  • Lack of creativity in the Ad Content ,
  • Incorrect choice of Ad Type ,
  • The Ad matter may be confusing etc. etc.

The 10 Sources of Inspiration that may help you are given below :

  1. The Selection of National and Local Newspapers must suit the nature of what you are promoting. For matters that needs a wider reach must be placed in a National Newspaper in spite of a Local Newspaper and vice-versa.
  2. Make your advertisement creative by using pictures, colour, logos, borders, underlines to bring out the look ,
  3. Include features and benefits of your product or service. For Matrimonial Ads give astrological, Educational and Professional details about the Bride/Groom. For Recruitment Ads, give a bit of Job description along with a bit of remuneration
  4. Give a compelling Headline to your Advertisement.
  5. Select an Ad Type (Classified Text, Classified Display and Display Ads) depending on your Budget and needs,
  6. Use Regional and Vernacular Newspapers to send your message to people living in different areas,
  7. Do not give abbreviations that would be confusing for the readers ,
  8. Keep the Ad Short and simple. Do not make it unnecessarily long ,
  9. Look for the Focus Day of an Ad Category on our website. Posting an Ad on such a day of the week will ensure better response ,
  10. Sometimes it may take some time to find the correct person. You may need to advertise a couple of times to get the desired results. In order to do this you may choose from the insertion offers that releaseMyAd gives to advertise on more number of days at lesser price.

Will Newspaper Advertisements Ever Die?

Newspaper advertising dates back to hundreds of years. India which is a country with diverse cultures and languages has over 1,00,000 publications registered with registrar of the newspaper. Some of the newspapers are printed locally in a local language while others are national and are printed in English. Take for example Times of India, the most widely recognised English newspaper in India with as much as 50 editions reaching almost every nook and corner of the country. Considering local newspapers can ensure you reach your target audience in the suburbs where the only form of advertising is print media.

Advertising on Newspaper

Well, yes yes I get it, with the country moving towards digitalization, you must be worried if at all in the long term Newspaper advertising would survive?

Well, you can count on your fingertips all the reasons why it definitely survives and not die in a diverse country like India!

  • 70% of Indians live in rural areas and as over as 41 crore Indians do not even have access to television at their home. And, this statistics is not changing in decades and thus Newspaper advertising is not dying.
  • In India where most people do not enjoy a very high standard of living, Newspaper advertising is reliable as it is low-cost form of advertising for masses till now and this is gonna hold true for future as well.
  • Most of the Newspapers have their e-paper to keep up with the digital changes.
  • Digital advertisements in websites of Newspaper ensures you reach the smarter generation and advertisement in printed Newspaper allows you to target others.

Well, the only thing that you feel is that you will have to visit some agent or contact publishing house and that it would be a tiresome process. You must also have thoughts as in you do not which Newspaper would be best suitable and thus you do not know whom to contact. But you do not have to wait anymore. releaseMyAd has got you all covered. Working for over a decade now in all forms of advertising, releaseMyAd offers you specialised knowledge and helps you plan your ad campaign perfectly. Since we are  India’s no. 1 online ad booking agency you can rely on us completely. You can discuss with our experts at +91 9830629298 or directly visit the website at www.releasemyad.com 

Newspaper advertising is here to last and you can book your advertisement with releaseMyAd sitting in your couch right now!