book ad in newspaper | Newspaper Advertising Encyclopedia

May 29, 2020May 29, 2020

How Much Does it Cost to Advertise in a Newspaper?

Newspaper advertisements are the most cost effective way to reach different age group people. Newspaper advertising is the most old and traditional way in the industry of advertising. It can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. Newspapers are the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and the internet.

Advertisement cost in newspapers depends on various factors like, advertisement size, insertion, enhancement applied, edition, category, page preference, circulation, readership etc.

Ad Size: When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of inches long. Multiplying the two numbers together will give you the number of “column inches” of your ad, which determines the ad’s cost.

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines.

For example, Anandabazar patrika and Times of India are charged by per character and line respectively. Payment of 10 words is base rate To publish an classified text ad in Malayala manorama.

If it is classified display then it will be charged on the basis of per sqcm. Cost will be little higher because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper page.

Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that a one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.

For example, releaseMyAd provides Book 2 Get 2 Free and Book 3 Get 3 Free offers for one of the Times of India matrimonial packages.

Enhancements: Applying enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.

Eg; Colour and tick charges are 20% and 12% respectively of your ad cost for Times of India in releaseMyAd.

Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page erc.

Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, a Times of India, recruitment 5 liner ad for Delhi will cost you RS 5000/- plus GST.

Edition/ Category: In a particular newspaper ad rate can vary according to, in which edition, i.e; geographic area or place and under which category, for eg; matrimony, recruitment or business, the ad is getting published.

Eg; a 10 word Malayala Manorama business ad for Kochi with underline enhancement will be charged Rs 1470/-+ 15% of the ad cost for underline +5% GST= 1776/-.

Readership: Readership is an estimate of how many readers a publication has. More readership. Dainik Jagran leading the list of readership with 20.258 million readership rate in India.The more readership rate of a newspaper, cost will be more higher of publishing an ad in that particular paper.

Eg, an Display 4X4 obituary ad for Dainik Jagran Delhi will cost you 300/ sq cm plus 5% GST.

Still worried about getting rates and booking procedures for your newspaper ads? There was a time when advertisements were booked by going to the newspaper office personally and manually filling up the form, waiting in the queue and rushing on deadlines. Now in the era of the internet you can book any advertisement in your preferred newspaper online in a few minutes. When it comes to online advertising, from booking procedure to getting rate and payment, for everything your one stop solution is releaseMyAd, which is the number one online advertisement booking platform. For booking information you can call or chat with our extremely helpful customer care executives who are always ready to assist you regarding your every little query. You can make payment by any of the online transaction systems like debit card/credit card or net banking after completion of ad booking. While booking with releaseMyAd one can check the status of their advertisement with their unique ad id number. To know a bit better about newspaper ad booking call at our helpline number 9830629298 or write us to book@releasemyad.com.

May 13, 2020May 13, 2020

5 Ideas to Increase Your Response Rate in Newspaper Advertisement

Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.

Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?

Here are 5 ideas to increase the response rate of your ad.

Contact Details

Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.

Enhancements

Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!

Newspaper Selection

Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.

Focus Date

A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.

Ad Format

Now there are 3 types of ad formats: classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!

To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.

May 11, 2020May 11, 2020

The Biggest Problem With Newspaper Advertising, And How You Can Fix It

Newspaper advertising can be highly beneficial to promote your products, finding you the right employee or just to give a formal advertisement for legal purposes.

But as we shed light upon these pros of newspaper advertising lets us discuss the problems of this oldest advertising medium.

As you might know, 1/3^rd of the literate population reads a newspaper daily in our country. That seems a high number. But we must not forget that sadly even today India has a more illiterate population than literate. Hence there is a huge number of audiences you as advertisers are missing out on due to this reason. The solution is simply making the education mass grow more and more as a nation. But you as an advertiser can think of advertising in regional language papers more than a national one. Most Indian populations are more likely to know their mother tongue than English giving you an edge on readership number for your ad matter.

A single newspaper edition cannot cover the entire demographic of the country. A single edition of any newspaper can only cover one particular area where it is circulated. To fix this you can advertise in more than one edition of the same newspaper covering multiple destinations of your choice. With the help of releaseMyAd, you may also consider going for affordable discount packages allowing to cover more than 2 locations at once cost-effectively.

Other than this, newspapers, as we all know, have a really short shelf life. An ad printed in today’s edition is only relevant if the reader reads the newspaper today itself. Suppose he is to busy to even glance over it, forgets about viewing it the whole day your ad becomes irrelevant . to combat this you should advertise regularly and if that’s not possible you can opt for a front-page advertisement which can be costly but will grab the reader’s attention even if he forgets to read the entire paper that day.

Advertisements in a newspaper mean your ad will probably be printed along with editorial articles. but most newspapers also have a page dedicated only to advertisements known as the classified section. This allows readers to view ads in one glance giving them the convenience to find ads they were looking to view without reading the entire paper. Like a job seeker who might have only bought the paper to look at the current employment options, he could apply to, finding all the recruitment ads in one page makes it easier for his search.but on the downside with so many ads printed in a single sheet makes a clutter which influences the reader’s attention. To avoid this you can go for a display ad or full-page ads getting the full attention from the reader. Also just putting an enhancement helps your ad stand out in the clutter of a classified ad.

The digital medium has taken over our lives nowadays influencing almost every sector and advertising is no different. Social media ads and internet campaigns are growing noticeably in India and are giving a tough competition to this traditional advertising medium. Although they are new trending advertising mediums one must not forget even today newspapers hold the most readership and most advertised and trustworthy advertising platform. The high readership number should be taken advantage of as an advertiser to publish their ad matter and as for the internet ad competition its already being overcome through the e-paper concept which allows readers to see their newspaper on the internet without them purchasing the physical copy.

There are many problems as well as advantages of newspaper advertising and instead of overlooking the negatives we should embrace them and look for solutions to overcome them in this changing times of advertising.

Mail us at book@releasemyad.com, or call us on 09830629298.

May 9, 2020May 10, 2020

Newspaper Advertisement Booking: It’s Not as Difficult as You Think

The benefits of newspaper advertising are known to one and all. Credible information is spread to a wide audience through the medium of newspapers, thereby building up the confidence of the readers in the product or service advertised, ensuring greater demand.

Is it as difficult to book advertisements in newspapers as it used to be? Not any more! ReleaseMyAd comes to the rescue of such advertisers who wish to advertise but do not know how to go about it through 3 basic stages :

“Select Newspaper”
“Compose Ad”
“Dates and Payment”

BOOKING A CLASSIFIED ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a classified text advertisement, click on the “Book Classified Text Ad” option.

Alternatively, for booking a classified display advertisement, go for the “Book Classified Display Ad” option.

Continue with your ad format selected as “Classified Text Ad” under the Ad Type. At this stage, select the desired advertising category for your classified text advertisement.

The common categories available are – Matrimonial, Property, Recruitment, Business, Personal, Announcement, Astrology, Change of Name, Obituary, Share Certificate, Remembrance, Lost and Found, etc

Next, select the desired newspaper from the dropdown list available under the “Select Your Newspaper” tab and then select your desired edition.

Alternatively, you can choose your target location by selecting the state and city you wish to advertise in, under the “Target By Specific Location” tab and thereafter the list of newspapers widely circulated in the selected region is enlisted for you to choose from.

Once the selection of the newspaper is made, you will find plenty of ad packages to choose from, along with the chargeable rates on the basis of lines, words or characters in the intended ad matter.

Click on “Book Now” against the desired package and proceed to the screen for composing the ad.

In the “Compose Ad” section, you can define the subcategory for your ad (for better and specific responses against the ad) and then type the ad matter as desired, with the help of specimens of ideal ads under “View Sample Ads”.

As you type, the count of characters used and the estimated cost is displayed for you to decide if you still wish to go for enhancements like – tick, bold, underline, background colour or screen border, ensuring that you do not run out of your budget. The ad preview is also available alongside as you type the matter.

Also, you need to mention your contact number for the releaseMyAd team to contact you in case of any editorial discrepancies found while processing the advertisement.

Next, click on “Select Dates and Make Payment” option and choose the desired release date. You can also opt for multiple dates to ensure repetitive advertising.

It is recommended that the choice of the release date/dates should be made considering the focus day/s of the newspaper selected.

Click on “Click to Preview Your Booking Details”. You will be prompted to register yourself as a new user using basic contact information details or login using your already registered credentials.

Once logged in, the entire booking summary shall be displayed showing the details of the booked advertisement along with the total cost to be paid (including GST).

Finally, make the payment for the booking using any of the online or offline modes available on the website. Upon successful payment, you receive a confirmation of payment received along with the invoice containing complete details of your ad booking.
Your classified advertisement is hence scheduled for release on the specified dates and you can always approach the customer care team on customercare@releasemyad.com for any concerns.

BOOKING A DISPLAY ADVERTISEMENT :

Visit the website www.releasemyad.com
Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium.
For booking a display advertisement, click on the “Book Display Ad” option.
Choose the desired newspaper or supplement for your display advertisement.

The common supplements available for advertising with display ads are – Appointment, Retail, Education, Property, Court Notice, Obituary, Tenders, Public Notice, Financial, etc

Against every section of main newspapers or categories available for supplements, you get an option to choose the publication you wish to advertise in. Select the publication and click on “View Details” to proceed.
Make choices regarding the package and edition to go for and click on “Book Now”
Specify the desired ad size and position of the advertisement in the newspaper and upload the ad content either using the pre-uploaded ad templates or your own creative in PDF/JPEG/EPS/PNG format.

The details for the campaign – the preferred release date as well as the basic contact information of the advertiser – must also be provided at this stage. The release date must be selected keeping in mind the focus day for the chosen newspaper.

Proceed to make the payment using the online or offline modes available. It is preferable to clear the payment 1-2 days before the ad is expected to release. Once payment is cleared, confirmation, as well as an invoice for the booking, is received instantly.

See, how easy it is to book an advertisement in a newspaper? Through releaseMyAd it shouldn’t take more than 10 minutes of your time to book a newspaper advertisement.

May 8, 2020May 8, 2020

Common Mistakes while booking Newspaper Ads

Advertising in a newspaper is easy. But sometimes you might need some assistance. With 3 different types of ad formats and a wide range of categories to choose from, one might get a little overwhelmed about what to do and what not to do.

Here are a few common mistakes one could make while booking a newspaper advertisement.

TAGLINES

While giving an advertisement one might do a lot of thinking as to what tagline would attract its readers. We understand it’s important to have a catchy phrase or an appealing tagline.

But putting too complicated tagline might do your advertisement more harm than good. The audience has to understand what you want to convey. Keeping it simple is the way to go!

USING TOO MUCH CONTENT IN AD MATTER

When you create an ad matter make sure to have the right information. The what, why and where should be properly mentioned. What are you advertising for, why the reader might need it and lastly where they have to go after they see your ad (call of action). Other than this don’t add excess content in your ad just to fill up space or make it look more fuller. A lengthy ad won’t make it more appealing to the audience anyway.

You can refer to the sample ad section while composing your ad on releaseMyAd ‘s website to make this an easy task.

CONTACT DETAILS

Now the most common mistake of all not mentioning your contact details in the ad matter. Suppose you have given an ad to sell your property in Times of India Mumbai. You have mentioned the size of the property, price and even the location. The advertisement gets printed and a reader comes across your ad and luckily was in the search to buy a property in the same location as mentioned in your ad. So this reader is your potential buyer but as you have forgotten to mention any contact details in your ad he is unable to contact you to make a deal and eventually moves on to some other property ad with a contact detail mentioned. Hence, you lost a valuable customer just from a silly mistake.

A contact detail is very important for almost all advertisements except a few given only for a formality like a name change, etc. other than this contact detail is a must in an ad matter. “A newspaper advertisement without contact detail might as well be an article”.

Contact detail can be a phone number, email id or even an address. You can also mention all three of them in your advertisement.

SIMPLICITY IS THE KEY

Keeping your ad matter crisp and to the point is the key to attract your audience’s attention. You must remember you have less than a minute time to be in the vision of the reader’s eye. That’s the time a newspaper reader takes to flip to the next page.

Keep it simple, keep it precise.

DOCUMENTS

Now, most newspaper advertisements can be published without much need of a document but for a few ad types like a name change or an obituary ad, specific documents are needed to be provided to publish such advertisement.

These required documents are mentioned on our website while you compose your advertisement. Even still a few customers forget or overlook such pieces of information while booking the ad. This only delays the processing of your ad to get published. So knowing the documents needed to publish your ad and keeping them ready to be uploaded before booking the advertisement makes the ad booking process easy and proficient.

LESS Is MORE BUT NOT In THIS CASE

You might have heard the term less is more. It might be true about fashion but not so much about a newspaper advertisement. You cannot do a test run of newspaper advertising you have to firm and determined that you want to advertise in the newspaper. Except of course some formality ads, newspaper advertisement has to be done on a regular basis. The more consistently you advertise the better response you will get for your ads.

This might sound expensive but with more than 2000 discounted packages provided by releaseMyAd, this becomes a rather fruitful experience. Not only does it allow you to advertise for a long duration at an affordable discount rate but also a one-time payment is all you need to book your advertisement.

So now that you know most of the common mistakes done while booking a newspaper ad why not head to https://www.releasemyad.com/newspaper-advertisement to book your first mistake-free newspaper ad! And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.