Placing a Newspaper advertisement can be quite time consuming and costly if not planned effectively. You may have to go through lots of steps and by the end, it may so turn out that you’ve lost the interest.
I guess this might have reminded you of I time when you enquired about some newspaper advertisement but did not get a clear picture of how to proceed so you ended up dropping the plan, doesn’t it?
Here is how you can master the art of placing a Newspaper Advertisement that will definitely reach your target audience and would be an investment worth it!
Plan your budget and try to go for the options of Advertisement that give you best return on your investment.
Choose the newspaper wisely. Select a Newspaper that your target audience is most familiar with. You can select national Newspapers to reach all the cities and if concerned with a particular state or city, go for a local newspaper. Call +91 9830629298 to get expert help.
Make sure to keep your ad content simple, easily understandable and in a language.
Advertisement should be creative yet professional. It should be in alignment with your objective. Do not be vague!
Book the ad online as it is hassle-free and cost-effective at the same time. Check the website of releaseMyAd.
Select focus dates for your advertisement which varies from Newspaper to Newspaper and within categories as well. Select multiple dates for even better response.
Some advertisements require certain documents so check with the expert and keep those handy.
Newspaper advertisements are most effective in first, third and back page however those are premium ads if you want to book some simple ad you should definitely book in classified page.
Book Advertisement with a trusted source to never regret later. One such is releaseMyAd an INS accredited agency and PAN India certified network.
Try to take as much information from the experts because they actually know it. They can help you get the best out of your investment.
Look for the best offers and negotiate rates to get it in the most cost-effective way.
This tip would be to keep in mind the tips shared to get the best out of your Advertisement.
Do check all the tips and you would see a drastic change in your returns from the advertisement. Go ahead place a Newspaper Advertisement and you will see how well it works! Check it yourself and you won’t regret a second you spent to check these tips.
10 Reasons why you should not ignore Newspaper Advertising are :
Newspapers are available everywhere, they can be used to target people living in areas where other mediums are less available ,
Newspaper Advertisements are creative and flexible. If a particular campaign does not work, then it can be changed quickly ,
It is a habit of countless people to read a Newspaper every Morning. Advertisements via Newspapers reach the Audience much before than any other Media ,
With Proper planning and composing, these Ads may generate more profitable Customers ,
People living in Cities or Rural areas, who do not have access to the Internet can get the message easily from Newspapers ,
Different Ad Types can be used to display a message. For Example :
Text Ads can be used for limited budget Ads.
Classified Display and Display Ads may be used to say some more about a thing.
7. For a Country like India where people speaking different languages exist, advertisements can be promoted in different languages with the help of regional Newspapers. People would better understand an idea written in their native language ,
8. Placing an Ad on the Focus Days of a Category will bring better response ,
9. Many researches have shown that Newspaper Ads are more trusted than other forms of Media ,
10. It is economically more convenient. People with all kind of budgets can buy a Newspaper Advertisement.
releaseMyAd guides its Customers in planning and buying an Ad Space. With more than 270 Newspaper options to place your Advertisement, the Ad booking service is instant and you receive the confirmation quickly. A team of service executives are there to listen to your problems help with the solutions. Several Discounts and Offers have been made available so that Ad Costs can be reduced. To book an Advertisement, please call us at 9830629298(Weekdays till 6 pm and Saturdays till 4 pm).
Do you not receive enough response from your Ads ? Are you feeling tired of wasting your money again and again without any Gain ? Do you want to break up with Newspaper Advertisements ?
In case you are fed up with wrongly promoting your Ads then we have got something for you that will rekindle your Past Love. (Disclaimer: Love for Newspaper Advertisements only)
The main reasons why you are unable to hit the target could be
Selecting wrong Newspaper ,
Lack of creativity in the Ad Content ,
Incorrect choice of Ad Type ,
The Ad matter may be confusing etc. etc.
The 10 Sources of Inspiration that may help you are given below :
The Selection of National and Local Newspapers must suit the nature of what you are promoting. For matters that needs a wider reach must be placed in a National Newspaper in spite of a Local Newspaper and vice-versa.
Make your advertisement creative by using pictures, colour, logos, borders, underlines to bring out the look ,
Include features and benefits of your product or service. For Matrimonial Ads give astrological, Educational and Professional details about the Bride/Groom. For Recruitment Ads, give a bit of Job description along with a bit of remuneration
Give a compelling Headline to your Advertisement.
Select an Ad Type (Classified Text, Classified Display and Display Ads) depending on your Budget and needs,
Use Regional and Vernacular Newspapers to send your message to people living in different areas,
Do not give abbreviations that would be confusing for the readers ,
Keep the Ad Short and simple. Do not make it unnecessarily long ,
Look for the Focus Day of an Ad Category on our website. Posting an Ad on such a day of the week will ensure better response ,
Sometimes it may take some time to find the correct person. You may need to advertise a couple of times to get the desired results. In order to do this you may choose from the insertion offers that releaseMyAd gives to advertise on more number of days at lesser price.
Newspaper advertisements have been part of our life since the emergence of the first newspaper in the 16th and 17th century. Newspapers carried advertisements to cover the cost of publishing and distribution. Since then reading newspapers and along with that checking out ads published in them has been a day to day affair for us. Various innovative men, women and businesses for the last five centuries have contributed to the art of advertising and therefore even today innovative newspaper advertisements draw awe from the public.
Very early newspapers were weeklies published in European countries like Venice, Germany and Holland and they mostly contained news of war and politics. The first daily newspaper was Daily Courant published in Britain from 1702 to 1735. From the very beginning, all newspapers carried commercial ads but with the publishing of daily newspapers, the flow of newspaper advertisements gradually began to rise. Promotion of books and medicines were the first commercial newspaper advertisements but by mid 17th century it was observed that advertisement of various other products became a trend. By the 19th century La Presse, a Paris newspaper started relying upon advertisements to lower its sale price. In the United States, the Boston News Letter became the first newspaper which began carrying advertisements.
The first English weekly to print in India was Hickey’s Bengal Gazette also known as Calcutta General Advertiser. It was in fact the first English weekly to publish in Asia. This newspaper started its journey in 1780 and ceased to exist in 1782 but the seed of newspaper commercial advertisements were sown in India with this publication. Later, with the publication of various other newspapers notably The Bombay Times and Journal of Commerce which is now known as TheTimes of India, in 1838 and The Hindu in 1878, newspaper advertisement began to rise.
Classified Advertisements in newspapers were originally published free of chargeand trace their history back to 1763. They were known as “want” ads at that time. By the end of 18th century, Morning Herald of London began to categorize classified ads as “To be let”, “To be sold”, “Want places”, “Sale by Auction”, etc. Since then almost all London newspapers were publishing Classifieds regularly. The first newspaper to have a special department for Classified Advertising was the Philadelphia Public Ledger which started around the end of the U.S Civil War in 1865. These classified ads were of affordable cost and allowed individuals to reach out to masses. The biggest category was that of Medical where quack medicine and remedy ads were published.
During the late 19th and early 20th Century, newspaper advertising began to climb its height throughout the world as well as in India. Advertising was established as a profession and there was the growth of Advertising Agencies. Volney B. Palmer set up the first advertising agency in Philadelphia. In India, B. Dataram and Company established the first advertising agency in 1905 followed by The India-Advertising Company, the Calcutta Advertising agency and S.H. Bensen. Apart from imparting product information, there was a rise in creative designing and innovative marketing in these new generation newspaper advertisements.
The periods of World Wars saw a rise in newspaper ads. During the World War II newspaper advertising increased as men left their employment to join war efforts and newspapers were filled with “Position Wanted” and “Help Wanted” ads. As per a record, 51% of newsprint was occupied with classifieds in 1943 United States. During this period, we can see the revolutionary genius of advertising David Ogilvy stating his own advertising agency. In India, during this period, when the freedom movement gained momentum, there was a rise in creative newspaper advertisements asking Indians to buy Swadeshi products boycotting products from the British Empire.
After independence, due to the Socialist political environment in India of 1960-1970, there was decline in newspaper advertisement due to regulations and tax regimes. In other parts of the world, due to health concerns and social ethics, various types of advertising were banned or restrictions were imposed. However, in India, it gained momentum after 1970 and thereafter in 1980, due to opening up of the economy; there was expansion of newspaper advertising. Various advertising agencies came into existence and the corporate sector increased their advertising budgets.
During the 1990s, we can see the advent of the World Wide Web which, within a decade, was a household tool. By early 2000, leveraging this technology, many companies started online marketing and advertising. There were websites especially developed to cater for business hiring needs or matrimonial match making. While this came up as a threat to newspaper advertising worldwide, in India we still had a high number of people who were dependent upon newspapers for their daily dose of news especially the elder generation, the middle class and the rural population. Advertising in newspapers was still a good way to reach out to the Indian masses. However, individuals and businesses were looking forward to an option where they could sit at home or their office and book a newspaper advertisement with trustworthy and transparent rates.
In 2009, an Indian start up releaseMyAd came into existence. This website www.releasemyad.com was innovative and combining the power of internet technology, it allowed booking advertisements in newspapers. This idea was itself revolutionary and never thought of previously. People in India had to get in touch with local grocer’s stores to get a classified ad published in a newspaper that too with dubious rates and no customer service.
releaseMyAd, with its relentless development and innovative ideas, developed a platform where not only classifieds but display ads can be created and booked in any newspaper throughout India with few mouse clicks. This self serve portal has brought newspaper ad booking to an advertiser’s doorstep. Additionally, it has excellent customer support which attends to every customer who faces booking issues in the website. The growth and success story of releaseMyAd truly deserves a chapter in the history of newspaper advertising. releaseMyAd customer support team can be reached through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Online chat support is also available on the website 24X7.
We often listen to the controversy about whether newspapers are going to die soon because of the emergence of other mediums such as television or the internet. No, this article is absolutely not about this controversy. It is something which will help you in the long run. So go ahead and read.
None of us can actually say whether newspapers are going to lose it’s importance or not. But till now even after the mass usage of TV and internet, as far as news is concerned, people still prefer newspapers. Maybe because it is more reliable and more organized than any other news medium. And the more reliability a newspaper holds in the market, the more it’s printed advertisements are noticed and trusted. Thus, now you as an advertiser know where your potential target group lies. Newspapers also help you to know the exact reach of your advertisement, by tracking it’s circulation, which is not this easily possible for other mediums.
Thus, I would suggest you go for newspaper ads to grab your market first.
If you also agree with me then here is a step-by-step guide for you to book your newspaper advertisement.
Step 1: Understanding Requirements
First, you have to understand your requirements. It is only you who can decide what to communicate and why to communicate. So, your requirements should be crystal clear to you. Also, clear requirements will help you to set an approximate budget and thus choose the appropriate format of the advertisement.
Step 2: Setting approximate Budget
Now once you are clear with your requirements, you can set a tentative budget. It will help you to shortlist the best options based on the approximate budget. But keep in mind that the actual cost can differ a bit from your expected budget. It is thus better to be economically prepared.
Step 3: Selection of newspaper
This is a very important process as this will decide the effectiveness of your advertisement. A newspaper should be chosen based on a few factors. Such as, it’s circulation, readership, reputation in the market and it’s cost-effectiveness. Your newspaper can make you effective. Thus, choose it wisely.
Step 4: Book the Advertisement
This is when you need to pay your attention to the message you want to send the readers in the form of an advertisement. Form it properly to make it just not an Ad but a Smart ad. And spend your money smartly.
Step 5: Monitoring the feedback
Along with booking an advertisement, it is really important to monitor the reader’s feedback. Don’t forget that the feedback is the ultimate result of your ad and it can decide your further steps regarding advertisements.
Are you tired of reading steps? Or are you thinking about how to do it all? Don’t worry, releaseMyAd is there for you.
releaseMyAd is the online ad booking portal which is authorized by almost all the reputed newspapers in India. It makes your ad booking easy as now you can just visit https://www.releasemyad.com/newspaper-advertisement and book your advertisement in a few easy steps, from anywhere anytime. releaseMyAd charges no extra commission for booking your ad instead it offers you some amazing discount packages for advertisement booking. releaseMyAd executives can provide you an amazing customer service, in which they are proficient. All you need to do is call at 9830629298 or you can Chat with our expert by clicking on Live Chat option or Chat With An Expert Option.
Newspaper advertisements are for all. Starting from individuals who place classified ads, to the companies putting up ads for creating brand awareness, newspaper advertisements have been trusted by all. Similarly, releaseMyAd also built up it’s pillar of reputation in the market, serving more than 3,25,000 advertisers. Go ahead Put up your ad, without thinking about failure. You never know your one try can let you reach the peak. So, we wish you All The Best, hope you take your next step as an advertiser wisely.
