advertise in newspaper | Newspaper Advertising Encyclopedia

May 15, 2020May 15, 2020

Advantages Of Publishing Recruitment Ads In Newspaper Over Online Job Posting

Newspapers are always the best platform for the Human Resource Recruiter popularly known as HR recruiter who are looking for a right candidate in different fields of any profession for a company as it is their responsibility for hiring eligible, reliable & skilled candidates for their company.

So let us discuss the few advantages of recruitment ads in newspapers over online job posting.

Newspaper recruitment ads help you to hire more experienced and local candidates as a result you will get a candidate who has local knowledge about the area as well minimum travel is needed whereas through online job portal it is very difficult to describe about the job role, qualifications as there are limitation & as the candidates apply randomly through online portal it becomes very difficult for the recruiter to recognize candidates who are serious about the job post & have to contact every candidate who have applied, which in return becomes a lengthy process to select correct candidate.
For the job roles such as sales executives or representatives etc the recruiter always looks for the local candidates who have the proper knowledge & experience of their location by giving an ad in regional & english newspaper allows you to target a more specific geographic location and audience. The applicant you are looking for sales representative jobs within the city always prefers local newspapers for finding jobs.
Unlike job boards which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your recruitment ad according to your budget. Suppose if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice. & if you have a big budget then you can easily place ad in display ad where you can even buy a full page or half page ad to attract the attention of a larger number of qualified candidates.
If you are thinking that due to technology development tech savvy job seekers now look for jobs only through online portals which is absolutely wrong as there are still many qualified & experienced candidates who cannot afford a smartphone with net connectivity for them newspaper is the best choice for seeking jobs as it is always very accessible & cheap, so with newspaper ads, you can reach out to a much wider and more experience audience than through an online job portal.
Newspapers are still the most trusted source of information for the job seekers than online job portals. There are specific age groups of people from 40 to 70 who prefer newspaper searching top managerial positions such senior financial advisors, senior managers etc than online portals. Newspaper ads are the most reliable way to reach out to these senior position holders.

So after knowing few advantages of advertising in newspapers in recruitment category & if you think you wasted too much time in calling candidates from online job portals, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad. For more details mail us at book@releasemyad.com, or call us on 09830629298.

May 15, 2020May 15, 2020

Don’t Know How To Book Articles In Regional Newspapers? Find Out Here!!!!

It is very important to understand the key of making your ad more attractive & appealing to the local crowd by printing an ad in the regional language of that region as Advertisement in the local language is the best way of getting the quickest response as well as Many people living in Rural areas are comfortable with local languages this helps to increase the readership.

The most easiest way of giving an advertisement in regional newspapers is through an online ad booking site releasemyad.com As it India’s largest online ad booking portal, Our portal is very first of its kind as it is a user friendly comprehensive online advertising booking platform designed in such a way so that advertisers can book their both classified ad & Display ad directly at lowest rates depending on Different category & size without any hassle.

So to become an expert in ad booking without making any mistakes you need to know certain basic rules before placing an ad in a newspaper, let us discuss below.

Ad Formats:

There are three ad format in newspapers:

Classified Text: In These types of ads format enhancements like screen, tick, color can be added to the ad according to the advertisers choice.

Classified Display: These ads consist of Text ads with pictures.

Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts. These are more expensive than text ads.

2.Categories allowed:

Certainly before placing an ad you need to know the category under which you should place your ad.

3.Documentation Required:

The general documents required for all paper are given below:

For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
Different documents required for notice ad such as (public notice)
F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
For Obituary or remembrance advertisement:Death certificate issued by the General Practitioner (GP) & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground

4.Things that are compulsory for ad matter

Always mention contact details like phone number or email address in the matter.
Always keep the matter short & precise.
Avoid spelling mistakes.

After knowing all the above points you are ready to book an advertisement in the regional newspaper with the help of releaseMyAd.

With three easy steps

For more information, or have some other queries? mail us at book@releasemyad.com, or call us on 09830629298.

May 13, 2020May 13, 2020

5 Ideas to Increase Your Response Rate in Newspaper Advertisement

Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.

Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?

Here are 5 ideas to increase the response rate of your ad.

Contact Details

Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.

Enhancements

Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!

Newspaper Selection

Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.

Focus Date

A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.

Ad Format

Now there are 3 types of ad formats: classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!

To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.

May 13, 2020May 13, 2020

How to do Newspaper Advertisement Booking

Advertising plays an immensely important role in creating awareness and demand for brands and products/services. It is therefore, imperative, to executive an advertising campaign through the medium of newspapers as efficiently as possible. Newspapers, as the most popularly known medium for advertising, comes to the rescue on account of its low cost and wide reach.

Advertising is not a child’s play. It requires expertise in the field of advertising to maximise the benefits of executing a particular campaign. It may not be fruitful for an advertiser to simply go about placing an ad, having little to no knowledge regarding the editorial policies of various publications. Thus, for businesses seeking a growth in the market saturated with cut-throat competition, it is always a sound decision to hire a newspaper advertising agency.

An advertising agency is a firm dedicated towards creating advertisements representing a company’s product/service, specifically highlighting the positive side of the product/service advertised. Advertising agencies are responsible for designing and executing the entire advertising campaign, on account of their in-house expertise and professional services, and help the advertisers generate greater exposure and profits in the long run, while establishing a well defined position in the market choked with competition.

Benefits of Advertising Agency :

Expert Guidance in Developing Advertising Campaign :

Advertising agencies help businesses develop their advertising campaigns. They guide the advertisers through each stage of the advertising process right from generating creatives from negotiating prices with the publications for their clients.

Save Time and Money :

Advertising agencies maintain frequent contact with their clients, ensuring all their requirements are attended. Due to their experience in advertising, they help their clients make the most of their advertisements thereby helping clients who otherwise have less knowledge of advertising. They save clients money as well as time by arranging the advertisement on the behalf of their clients.

Creative Expertise :

Business owners may be experts in their respective fields, but may not have thorough knowledge in the field of advertising. Advertising agencies employ people having a good knowledge and experience of creating attractive advertising content which are effective for the purpose of advertising as well as eye-catching for the readers.

Better Ad Placement :

Advertising agencies are capable of guiding advertisers regarding positioning and placement of their advertisements, in order to ensure maximum impact and viewership.

Market Research :

Advertising agencies also help advertisers by conducting market research to help them identify their target markets as well as their main demographics. This helps advertisers identify which format of newspaper advertising shall earn them more responses.

Branding :

Newspaper advertisements are crucial to formation of a brand name in India. Advertising agencies, hence, help businesses gain recognition through the advertisements and become a recognized brand. Some agencies also help businesses create their brand logos, adding uniqueness to their brand image.

Why releaseMyAd ?

The success of any newspaper advertisement depends upon the degree of expertise the advertising agency possesses. Headquartered in the city of Kolkata, releaseMyAd, has provided advertisers the platform for booking newspaper advertisements online as per their convenience, ever since its inception in the year 2009.

releaseMyAd aims at simplifying the media buying process and enables advertisers book advertisements in leading newspapers at the best possible rates, suiting the budget of the advertisers. Since the agency is accredited by the INS (Indian Newspaper Society), they bear the potential of negotiating the ad rates with the respective publication houses, on behalf of their clients and hence avail them of the best possible advertising rates.

In addition, the team at releaseMyAd comprises various in-house media experts who can help advertisers get through every stage of their advertisement booking process. They render professional services, helping the advertisers be guided with the best suggestions regarding the advertisements to be placed – how the efficiency of the ad can be increased, what paper one should go for, what booking package shall enable the advertiser gain maximum responses at the most economical price.

releaseMyAd values its clients on top priority and maintains complete transparency with them till their ads are published. They provide the clients a soft copy of their ads or hard copy, if requested by them, as a proof of release. Hence, releaseMyAd is the best agency to approach for any brand looking forward to increasing their brand awareness or spreading their advertising message among the masses through newspaper advertising.

Steps for Booking Newspaper Advertisements with releaseMyAd :

Booking your advertisement with releaseMyAd is merely a matter of a few minutes. All you need to do is:

Login to their website www.releasemyad.com
Click on the Login tab
Sign up as a new user (if you are a first-time user) or log in using your registered login credentials
Select “Newspaper” from the options on the top of the screen as the desired medium for advertising
Select the desired ad format to go for by clicking one of the three ad format options available on the screen :

“Book Classified Text Ad” – for booking a classified text ad
“Book Classified Display Ad” – for booking a classified display ad
“Book Display Ad” – for booking a display ad

Select the desired Ad category as for classified advertisements or the desired supplement or newspaper section for display advertisements.
Select the Newspaper of your choice and the edition as per the location desired
Click on “Book Now” to book the advertisement.
For classified advertisements, you must now type your desired Ad Matter in the “Compose Ad Matter” section (sample ads and tips are available at this stage for your help). Make use of enhancements while composing the ad content for increasing the visual appeal of your ad, to ensure it gets noticed.
For display advertisements, you must upload the creative of the desired advertisement in a suitable format like pdf, jpeg, png
Click on “Select Dates and Make Payment” for selecting the desired release date, then preview the ad booking details prior to order booking and finally making the payment using either of the numerable options available to make the payment online/offline.

Selection of a competent ad agency like releaseMyAd helps business houses generate more goodwill as well as profits for the company. Common people, too, can make the most of their advertisements, in terms of high number of positive and relevant responses, by availing the professional services rendered by releaseMyAd.

May 11, 2020May 11, 2020

The Biggest Problem With Newspaper Advertising, And How You Can Fix It

Newspaper advertising can be highly beneficial to promote your products, finding you the right employee or just to give a formal advertisement for legal purposes.

But as we shed light upon these pros of newspaper advertising lets us discuss the problems of this oldest advertising medium.

As you might know, 1/3^rd of the literate population reads a newspaper daily in our country. That seems a high number. But we must not forget that sadly even today India has a more illiterate population than literate. Hence there is a huge number of audiences you as advertisers are missing out on due to this reason. The solution is simply making the education mass grow more and more as a nation. But you as an advertiser can think of advertising in regional language papers more than a national one. Most Indian populations are more likely to know their mother tongue than English giving you an edge on readership number for your ad matter.

A single newspaper edition cannot cover the entire demographic of the country. A single edition of any newspaper can only cover one particular area where it is circulated. To fix this you can advertise in more than one edition of the same newspaper covering multiple destinations of your choice. With the help of releaseMyAd, you may also consider going for affordable discount packages allowing to cover more than 2 locations at once cost-effectively.

Other than this, newspapers, as we all know, have a really short shelf life. An ad printed in today’s edition is only relevant if the reader reads the newspaper today itself. Suppose he is to busy to even glance over it, forgets about viewing it the whole day your ad becomes irrelevant . to combat this you should advertise regularly and if that’s not possible you can opt for a front-page advertisement which can be costly but will grab the reader’s attention even if he forgets to read the entire paper that day.

Advertisements in a newspaper mean your ad will probably be printed along with editorial articles. but most newspapers also have a page dedicated only to advertisements known as the classified section. This allows readers to view ads in one glance giving them the convenience to find ads they were looking to view without reading the entire paper. Like a job seeker who might have only bought the paper to look at the current employment options, he could apply to, finding all the recruitment ads in one page makes it easier for his search.but on the downside with so many ads printed in a single sheet makes a clutter which influences the reader’s attention. To avoid this you can go for a display ad or full-page ads getting the full attention from the reader. Also just putting an enhancement helps your ad stand out in the clutter of a classified ad.

The digital medium has taken over our lives nowadays influencing almost every sector and advertising is no different. Social media ads and internet campaigns are growing noticeably in India and are giving a tough competition to this traditional advertising medium. Although they are new trending advertising mediums one must not forget even today newspapers hold the most readership and most advertised and trustworthy advertising platform. The high readership number should be taken advantage of as an advertiser to publish their ad matter and as for the internet ad competition its already being overcome through the e-paper concept which allows readers to see their newspaper on the internet without them purchasing the physical copy.

There are many problems as well as advantages of newspaper advertising and instead of overlooking the negatives we should embrace them and look for solutions to overcome them in this changing times of advertising.

Mail us at book@releasemyad.com, or call us on 09830629298.