advertise in newspaper | Newspaper Advertising Encyclopedia

April 29, 2020April 29, 2020

The History of Matrimonial Ads

Marriage Classifieds or Matrimonial ads in newspapers are very popular and page after page of such ads can be seen in popular newspapers throughout the country especially on Sundays. While the Generation Z is more inclined towards the internet and social media to date and find their match, meanwhile their parents and elders still trust the age old newspaper when it comes to arranged marriage. This confidence in newspapers for match-making service is a result of newspaper’s reach and circulation and antiquity of the method to find a good bride or groom.

The tradition of match-making through newspaper advertisement is very old and can be traced back to 1600s when the first news pamphlets came into existence in Europe. These one or two advertisements were actually from match-makers who facilitated a bachelor to search for his partner through ads in weekly newspapers. By the next hundred years, with the birth of the modern newspaper, the first matrimonial service was created. These were matrimonial agencies publishing ads in weeklies and dailies for people looking to find their husband or wife. At that time publishing matrimonial ads were frowned upon. Publishing a matrimonial advertisement in the newspaper was considered undignified and the last option for those unsuccessful men and women who have passed their age and were yet to find a partner.

Early matrimonial ads were usually from men looking for a bride and we see such ads for Brides in the newspapers of England and the U.S. By mid 19^th Century, matrimonial ads were quite common in newspapers of Regency and Victorian period Britain. Placing a matrimonial advertisement in the newspaper was an alternative to traditional courtship. Also, it was helpful for those gentlemen who were new to an area without any family or social connection to get introduced to a suitable partner. The usual contact details in these matrimonial ads were always those of a third party who would negotiate between the advertiser and his/ her applicant to maintain secrecy.

With the progress of the 19^th Century, matrimonial advertisements gained popularity and special matrimonial periodicals began to be published like Matrimonial News and the Matrimonial Intelligencer. These publications were fully dedicated to finding suitable matches.

Although, the concept of publishing matrimonial ads in newspapers did not originate in India but we have very well utilized this service for almost hundred years now. Indians, who traditionally relied upon family match-makers to find a suitable partner for their sons or daughters, began to publish newspaper matrimonial classifieds during the period of 1930s. These families were usually urban and educated working class. We can find examples of advertisements like: “Wanted beautiful gori girl” or “looking for a slim and fair girl from a cultured family” in 1930s and 1940s Hindustan Times and Times of India.

During the 1960s, popular requests in matrimonial ads in Indian newspapers were “required family with connections” and “grooms in government service”. Finding match within the same religion, caste or community has been an integral part of Indian matrimonial ads but in the 1980s and 1990s, social status began to be determined by education as there were high demands for doctors, engineers and NRIs.

With the advent of the age of the World Wide Web and by the year 2000, the internet became a household tool. E-commerce flourished and just like any other service, matrimonial advertisements became online. Various match-making services started their websites and various newspapers, mostly vernacular regional ones, went ahead and started providing matrimonial match-making services for the community. At one point, with the boom of e-services, the existence of newspaper matrimonial classifieds was threatened.

In 2009, releaseMyAd was conceived. It was an online platform to publish matrimonial classified ads in newspapers. Being an innovative concept, it was a successful union between the power of the internet and the traditional medium of finding matches in the newspaper through classified sections. Since then, it has served over 3 lakhs customers and because of its transparent matrimonial section rates of over 100 newspapers throughout India and hassle free booking system, releaseMyAd has become a leader in the industry.

releaseMyAd, being a self serve platform has relentlessly developed its portal so that advertisers can have an enjoyable experience while booking an ad with just a few mouse clicks. To book a matrimonial ad in any newspaper throughout India, one has to simply click on the link https://www.releasemyad.com/newspaper-advertisement and proceed. releaseMyAd also has a remarkable customer support team which can help an advertiser wherever they have any question or are facing an issue during the booking process. The team can be reached through the Phone/ WhatsApp number 9830629298 or email to book@releasemyad.com. One can also reach the support desk through 24X7 Live Chat support on the website.

April 29, 2020April 29, 2020

12 Helpful Tips For Doing Newspaper Advertisements!

Placing a Newspaper advertisement can be quite time consuming and costly if not planned effectively. You may have to go through lots of steps and by the end, it may so turn out that you’ve lost the interest.

I guess this might have reminded you of I time when you enquired about some newspaper advertisement but did not get a clear picture of how to proceed so you ended up dropping the plan, doesn’t it?

Here is how you can master the art of placing a Newspaper Advertisement that will definitely reach your target audience and would be an investment worth it!

Plan your budget and try to go for the options of Advertisement that give you best return on your investment.
Choose the newspaper wisely. Select a Newspaper that your target audience is most familiar with. You can select national Newspapers to reach all the cities and if concerned with a particular state or city, go for a local newspaper. Call +91 9830629298 to get expert help.
Make sure to keep your ad content simple, easily understandable and in a language.
Advertisement should be creative yet professional. It should be in alignment with your objective. Do not be vague!
Book the ad online as it is hassle-free and cost-effective at the same time. Check the website of releaseMyAd.
Select focus dates for your advertisement which varies from Newspaper to Newspaper and within categories as well. Select multiple dates for even better response.
Some advertisements require certain documents so check with the expert and keep those handy.
Newspaper advertisements are most effective in first, third and back page however those are premium ads if you want to book some simple ad you should definitely book in classified page.
Book Advertisement with a trusted source to never regret later. One such is releaseMyAd an INS accredited agency and PAN India certified network.
Try to take as much information from the experts because they actually know it. They can help you get the best out of your investment.
Look for the best offers and negotiate rates to get it in the most cost-effective way.
This tip would be to keep in mind the tips shared to get the best out of your Advertisement.

Do check all the tips and you would see a drastic change in your returns from the advertisement. Go ahead place a Newspaper Advertisement and you will see how well it works! Check it yourself and you won’t regret a second you spent to check these tips.

April 27, 2020April 27, 2020

10 Reasons Why You Should Not Ignore Newspaper Advertising

10 Reasons why you should not ignore Newspaper Advertising are :

Newspapers are available everywhere, they can be used to target people living in areas where other mediums are less available ,
Newspaper Advertisements are creative and flexible. If a particular campaign does not work, then it can be changed quickly ,
It is a habit of countless people to read a Newspaper every Morning. Advertisements via Newspapers reach the Audience much before than any other Media ,
With Proper planning and composing, these Ads may generate more profitable Customers ,
People living in Cities or Rural areas, who do not have access to the Internet can get the message easily from Newspapers ,
Different Ad Types can be used to display a message. For Example :

Text Ads can be used for limited budget Ads.

Classified Display and Display Ads may be used to say some more about a thing.

7. For a Country like India where people speaking different languages exist, advertisements can be promoted in different languages with the help of regional Newspapers. People would better understand an idea written in their native language ,

8. Placing an Ad on the Focus Days of a Category will bring better response ,

9. Many researches have shown that Newspaper Ads are more trusted than other forms of Media ,

10. It is economically more convenient. People with all kind of budgets can buy a Newspaper Advertisement.

releaseMyAd guides its Customers in planning and buying an Ad Space. With more than 270 Newspaper options to place your Advertisement, the Ad booking service is instant and you receive the confirmation quickly. A team of service executives are there to listen to your problems help with the solutions. Several Discounts and Offers have been made available so that Ad Costs can be reduced. To book an Advertisement, please call us at 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm).

April 27, 2020April 27, 2020

Getting Tired of Newspaper Ads? 10 Sources of Inspiration That’ll Rekindle Your Love

Do you not receive enough response from your Ads ? Are you feeling tired of wasting your money again and again without any Gain ? Do you want to break up with Newspaper Advertisements ?

In case you are fed up with wrongly promoting your Ads then we have got something for you that will rekindle your Past Love. (Disclaimer: Love for Newspaper Advertisements only)

The main reasons why you are unable to hit the target could be

Selecting wrong Newspaper ,
Lack of creativity in the Ad Content ,
Incorrect choice of Ad Type ,
The Ad matter may be confusing etc. etc.

The 10 Sources of Inspiration that may help you are given below :

The Selection of National and Local Newspapers must suit the nature of what you are promoting. For matters that needs a wider reach must be placed in a National Newspaper in spite of a Local Newspaper and vice-versa.
Make your advertisement creative by using pictures, colour, logos, borders, underlines to bring out the look ,
Include features and benefits of your product or service. For Matrimonial Ads give astrological, Educational and Professional details about the Bride/Groom. For Recruitment Ads, give a bit of Job description along with a bit of remuneration
Give a compelling Headline to your Advertisement.
Select an Ad Type (Classified Text, Classified Display and Display Ads) depending on your Budget and needs,
Use Regional and Vernacular Newspapers to send your message to people living in different areas,
Do not give abbreviations that would be confusing for the readers ,
Keep the Ad Short and simple. Do not make it unnecessarily long ,
Look for the Focus Day of an Ad Category on our website. Posting an Ad on such a day of the week will ensure better response ,
Sometimes it may take some time to find the correct person. You may need to advertise a couple of times to get the desired results. In order to do this you may choose from the insertion offers that releaseMyAd gives to advertise on more number of days at lesser price.

April 27, 2020April 29, 2020

Will Newspaper Advertisements Ever Die?

Newspaper advertising dates back to hundreds of years. India which is a country with diverse cultures and languages has over 1,00,000 publications registered with registrar of the newspaper. Some of the newspapers are printed locally in a local language while others are national and are printed in English. Take for example Times of India, the most widely recognised English newspaper in India with as much as 50 editions reaching almost every nook and corner of the country. Considering local newspapers can ensure you reach your target audience in the suburbs where the only form of advertising is print media.

Well, yes yes I get it, with the country moving towards digitalization, you must be worried if at all in the long term Newspaper advertising would survive?

Well, you can count on your fingertips all the reasons why it definitely survives and not die in a diverse country like India!

70% of Indians live in rural areas and as over as 41 crore Indians do not even have access to television at their home. And, this statistics is not changing in decades and thus Newspaper advertising is not dying.
In India where most people do not enjoy a very high standard of living, Newspaper advertising is reliable as it is low-cost form of advertising for masses till now and this is gonna hold true for future as well.
Most of the Newspapers have their e-paper to keep up with the digital changes.
Digital advertisements in websites of Newspaper ensures you reach the smarter generation and advertisement in printed Newspaper allows you to target others.

Well, the only thing that you feel is that you will have to visit some agent or contact publishing house and that it would be a tiresome process. You must also have thoughts as in you do not which Newspaper would be best suitable and thus you do not know whom to contact. But you do not have to wait anymore. releaseMyAd has got you all covered. Working for over a decade now in all forms of advertising, releaseMyAd offers you specialised knowledge and helps you plan your ad campaign perfectly. Since we are India’s no. 1 online ad booking agency you can rely on us completely. You can discuss with our experts at +91 9830629298 or directly visit the website at www.releasemyad.com

Newspaper advertising is here to last and you can book your advertisement with releaseMyAd sitting in your couch right now!