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5 Do’s and Don’ts in Placing Successful Newspaper Ad

Newspaper Advertisements can be highly advantageous with a less amount of expenditure. Apart from being traditional, they also reach a great number of Readers in a very short time period. Five Dos and Don’ts of placing a successful Newspaper Advertisement are as given below :

Advertise in Newspapers

Dos :

  1. Plan intensively to build a successful Newspaper Advertisement strategy. Study and do some research before embarking on the project to form an idea about the costs and benefits.
  2. Describe what sets you apart from others. Provide relevant information about your best features and attributes but keep it realistic always.
  3. For every Category of Newspaper Advertising, the target group must be well-defined. Be very specific about your requirements so that you may avoid unwanted responses.
  4. Choose a Newspaper that has a bigger area of coverage and is popular among its readers.
  5. Last but not the least, prepare an Ad Matter that is good to look at, easy to understand, and motivating.

Don’ts :

  1. Be scared to experiment. If a particular plan doesn’t work for you then feel free to change it immediately.
  2. Don’t keep away from connecting with your customers emotionally. Emotions become vital in deciding something rather than facts and figures.
  3. Forget to add a compelling Call to Action Statement in your Advertisement. Browse the internet to find some really good CTA statements that would draw more Business for you.
  4. Refrain from spending more than the budget once in a while if it proves profitable and helps in better lead generation.
  5. Fail to provide correct contact details in the Ad Content. 

A point worth mentioning in this context is that releaseMyAd with the knowledge of historic Ad pricing and vacant Ad inventories provides Advertising at affordable costs among all the Categories to its Customers. To plan a successful Newspaper Advertisement with us visit the link or call at 9830629298 (Monday to Friday till 6 pm and Saturday till 4 pm).

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Do Your Newspaper Ads Grab Attention Fast Enough?

Among the factors considered in promoting an Ad, Advertisers nowadays are more concerned about the thing called ‘ATTENTION’. Experts claim that day by day due to an over-exposure to information everywhere around us, our attention span is drastically reducing. 

It is becoming increasingly tough for Organisations to grab the attention of customers and influence them. They have to spend a considerable amount of their resources in finding ways to be noticed and remembered. 

Certain techniques that may be helpful in this respect could be as listed below :

  1. Know the Customers: Before creating an Ad Content it is crucial to have a good knowledge of the Age, Gender, Education, Income, Social Background, interests of the Target Group to create an appropriate and engaging Advertisement Message. 
  2. Keep it simple: For any type of Advertising, the rule is to keep the Ad content simple and easy to understand. The idea of the Inverted Pyramid can be employed to build the Ad layout. 
  3. Be the Solution: Position yourself as a solution to their problems. Show them how efficient you are but do not exaggerate. Describe the benefits that they may receive from you. 
  4. Emotions are Important: To convert and retain your customers, try connecting with them emotionally. Use the elements of surprise and humour in your Ad. If the Customers find your Ad amusing and not boring, then they will definitely remember you. 
  5. Use Images: Pictures can be used to spread a message. Many times, Companies use this option instead of words to convey something. This can be a good idea to catch their attention just like this Coca Cola Ad which asks you to share it.
  6. Headline and CTA: Add a good Headline to your Ad. It is the foremost feature that alone may help the Customer to decide if they would continue to read or shift their focus to something else. 

An engaging Call-to-Action line is again of great value to drive your Customers to action.

Effective Attention to the Advertisement leads to convincing. If you can retain attention, then there are high chances that the information will be shared by the people within their social circles generating favourable responses. releaseMyAd, in the same way, helps its customers to come up with an ideal marketing strategy and Advertising content. 
To make the process of grabbing attention easy, give us a call at 9830629298.

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Budget and Planning for Newspaper Advertisements

Newspaper Advertising is still an effective medium in today’s Digital Age. Professionals believe in the advantages that only Newspaper Ads can provide. This article comprises the process of planning and budgeting that further helps in creating and placing the advertisements.

Proper planning prevents wastage of resources and diversion from the primary goals of the Organization. Planning helps in the coordination of different departments and reduces uncertainties. 

Newspaper Ad Rates

While planning a Newspaper Advertisement, try to include all these points :

  1. Research: An in-depth analysis of your existing and potential customers will tell you how to proceed. 

Their tastes and preferences, their socio-economic information shall assist in playing a big role in determining the expenses and the plan of action. 

2.Budget: It is a financial plan containing the expenses, revenue, allocation of funds over a period of time, or on a project. 

The Budget for a Newspaper Ad will be based on the popularity, circulation, and the coverage of the paper. The Ad type, size, Category of the Ad, the day of the week, the position of the Ad, Colors, or enhancements used are also the determinants. 

The amount of money spent on advertising is another form of money spent to create brand awareness and increase sales.

Budget allocations must be meticulously planned.

3.Objectives: Know the basic objectives of the Organisation in placing the Ad. Advertising will change according to the stage of the product.

The complete setup of the Ad will be separate for separate Categories. A Matrimonial Ad will be advertised differently from Employment and Business Ads. 

The main idea to understand here is that goals and objectives dominate the entire planning and budgeting process.

4.Layout: Build a solid Ad content to lure the Customers. Include the benefits that they will receive by coming to you. Put in the Contact details through which they will reach you. You may also include limited period offers and deals that they would like and in return come to you.

ReleaseMyAd is an all-rounder in this respect. It helps the Customers plan high-quality advertisements at the best price and without too much to worry about. To try our services, please contact us at 9830629298.

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Seven Reasons Why You Should Invest In Newspaper Advertisement

The Age of Newspapers in India began in 1780 with ‘The Bengal Gazette’. Slowly and gradually it became a part of our lives. Along with various topics covered in a Newspaper, Advertisements hold a significant position in getting information about Jobs, Marriage, Business Etc.

In this article, we bring seven reasons why you should invest in Newspaper Advertisements.

Newspaper Ad
  1. It is more advantageous for being affordable. These advertisements have low Ad Booking rates that allow people from every financial background to book an Ad.
  2. These are more trustworthy to readers than other Advertising media. People depend more on Newspapers for particular information,
  3. The availability of Newspapers make it a good option to target people living in remote areas where other forms of media are less in numbers,
  4. Advertisements on Newspapers are flexible and can quickly be changed if a certain plan doesn’t perform as expected,
  5. Reaching the Target Audience through Newspapers is a faster approach as most of us refer to them in the morning for news,
  6. People don’t need to be digitally literate to read a newspaper, anyone who doesn’t have access to the internet or other media may get the message given by the Ads,
  7. Correct planning in creating and publishing an Ad can bring a positive response from the Audience and making the whole effort fruitful.

releaseMyAd gives all the necessary advice on how to actually make a Newspaper Advertisement successful. To know more about Ad bookings go through our website, check the newspaper rates, Ad Types, Locations, Deals & Offers to understand how it works. You may also call at 9830629298 (Weekdays up to 6 pm and Saturdays up to 4 pm) for any queries. 

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Quick steps to Book Name Change Ad in Mathrubhumi Newspaper!

Are you looking to place a Change of Name ad in Malayalam newspaper? Well, Mathrubhumi can be your best choice. Mathrubhumi is a Malayalam newspaper that is published from Kerala with a daily Circulation of around 1,486,810, making it the second most widely circulated newspaper.

Few reasons that require you to place a Mathrubhumi Name change ad are, you’ve recently changed your name, you’ve got married and the documents have to be edited accordingly, wrong spelling in any documents, change in religion and others.

Booking a change of name ad is the simplest and most cost-effective when booked through releaseMyAd. releaseMyAd provides you an online portal through which you can directly book the ad in a few minutes and oh! Wait for a second, we do not charge anything extra for our services. You can get your ad booked by giving a call to our executives at +91 9830629298.

Here’s how you can book the ad in simple steps:

  • Click on the link https://mathrubhumi.releasemyad.com/rates/change-of-name and select classified text and the city for which you want to book the ad.
  • Compose the ad with the help of samples and composing tips provided.
  • Select the dates and make payment online or offline. Upload the documents for confirmation.

Few composition tips and as samples that will help you in the second step of your booking process.

Name Change Ad

Sample 1:  I, (Old Name) S/O (Father’s Name) born on (Date of Birth) residing at (Full Address), have changed my name to (New Name) vide affidavit dated (Affidavit date) at (Place)

Sample 2: I (your old name) S/O or D/O or W/O (fathers name or husbands name) R/O of (your   home address) shall henceforth be known as (your new name) affidavit no (XXXXXX) sworn before a notary (notary name) dated (date)

Documents required:

Name change ad booking requires Scan copy of the complete notarized affidavit required & it should not be more than 6 months old. (The ad matter should be as per the affidavit. Eg: Name, Father’s Name, Surname, Short and Full name etc. to avoid editorial rejection).

Well, you can book name change ads in Mathrubhumi now through releaseMyAd.releaseMyAd is an INS accredited company and has been processing the ads for over a decade now. In releaseMyAd each document is checked twice so our experts have got your back. You can simply give them a call at +91 9830629298.