Newspaper Advertising Encyclopedia

November 16, 2021November 16, 2021

Seeking to hire an accountant? Give newspapers a try!

Accounting, according to a generally accepted dictionary definition, refers to the practice of recording, classifying and summarising financial transactions as well as interpreting and understanding the results thereof.

The people who perform all these tasks are known as accountants, and the field that entails all these activities is known as accountancy. Accountancy is a diverse field that consists of numerous aspects, ranging from recording and the maintenance of financial transactions to analysing financial statements and even auditing.

Accountants are professionals who typically work in accounting firms, or in the accounting and finance department of large organisations, or have their own individual private practice. Accountants work with businesses of all sizes and types, such as proprietorships, partnerships, large corporations, government companies and even non-trading organisations.

That being said, accountants perform a wide variety of duties, including analysing accounts, reviewing financial statements as well as documentation, checking reports, preparing tax returns, and conducting audits. In addition to these tasks, accountants also assess the financial performance of a business and give advice and feedback to the management regarding the same in order to improve the efficiency of the business and reduce costs. They also make forecasts as well as analyse business risks.

An accountant’s job, therefore, is a highly skilled one, and it is no surprise that companies seek the most highly qualified accountants for the purpose. In India, accountants have to undergo the rigorous Chartered Accountancy course, on the completion of which they are known as Chartered Accountants (known in short as CAs). Other designations for accountants include Certified Public Accountant (CPA) or Certified Management Accountant (CMA) or Certified Internal Auditor (CIA). These qualifications make the job role of an accountant highly coveted, and also highly lucrative. However, organisations face the very obvious challenge of finding the best person for the job.

Nowadays, most people looking for an accountant’s job search for vacancies on online job portals, as well as through professional social networking sites such as LinkedIn and even search directories and newspaper ads.

In India, even though technology has advanced in leaps and bounds, the popularity of newspaper ads remains as strong as ever. Through recruitment ads in newspapers, a dual purpose is fulfilled. People are able to find the most suitable accountants for their organisations, and people seeking accounting jobs can find various vacancies to apply for.

Newspapers are widely regarded across the country as sources of information that are not only accurate but also authentic and reliable. It is for this reason that an advertisement in a newspaper is an effective way to reach out to the people you want to reach out to.

‘Recruitment’ and ‘situation vacant’ are the two categories of advertisements through which employers can find candidates for the job role of an accountant, and those candidates seeking such a vacancy in the field of accounting will be able to reach out to recruiters through ads in this section.

Here is an example of a recruitment ad for an accountant: “Required an experienced accountant for a reputed MNC. Salary as per industry standard. Must be CA, CFA or CMA. Min work experience 5 years.”

releaseMyAd helps you book recruitment ads effortlessly and quickly. Click here to find out more about recruitment ads.

November 16, 2021November 16, 2021

As a Muslim looking to get married, which newspaper should you advertise in?

Muslim marriages are known as Nikaah. According to the Holy Quran, a Muslim wedding is considered a garment. This implies that just as real clothing protects us from the outside world, husband and wife are seen as protectors and comforters of each other from the outside world.

The Nikah ceremony is performed in a mosque and the imam of the mosque officiates the wedding. The Nikkah is a prophetic tradition and the only permitted way for a man and a woman to get married. This ceremony formalizes the marriage because, in the Islamic tradition, a couple is not allowed to be intimate without Nikah. The Nikah legitimizes the marriage before God and that’s when the couple says, “I accept”. Just like any other marriage, someone has to propose to begin the Nikaah process. The groom is obligated to give Mahr to the bride. In between the proposal and the acceptance, the couple can meet as often as they want to get to know each other. The Qabool is acceptance of the proposal, but it is not necessary for anyone to accept the proposal right away. To officiate the Nikaah two male witnesses are required. Once all these requirements are met the Nikaah can be officiated.

The first step to your beautiful yet simple Nikaah is finding a suitable groom or bride. Looking for a suitable partner through ads in the newspaper is still a prevalent approach in the Muslim matrimonial community. For booking an Urdu community matrimonial ad, you should first look for the most popular newspapers in your area. Siasat Daily and Inquilab are the options available for your matrimonial ads.

Siasat Daily – After three years of India’s independence, it was decided to start a newspaper in Urdu. Siasat would thereby serve as a bridge between the Deccan Muslims who chose to stay in India. It was also the first newspaper to launch its digital outlet.

You can publish two types of matrimonial ads-Classified Text ads and Classified Display ads. Hyderabad is the only location available for this newspaper. A text ad costs Rs 400/3 lines and a display ad costs Rs 1,120(4 x 4 cm). This newspaper publishes matrimonial ads only on Sunday and for that, you need to complete the booking procedures by Friday that week.

Inquilab – This newspaper was started by Late Abdul Hamid Ansari in 1938 and is owned by Jagran Prakashan Limited. This group also publishes Dainik Jagran. It has circulation only in Mumbai. A total number of 127,255 copies are circulated across Mumbai. You will incur a cost of Rs 558/15 words for a classified text ad while the rate is Rs 3,420/(4 x 5 cm) for a display ad. Sunday is the ad publishing date and you must complete the booking two days before your requirement.

For more details, you can contact us at 9830629298 or you can write to us at our official email id book@releasemyad.com/ enquiry@releasemyad.com.

November 16, 2021November 16, 2021

Want to hire an aircraft maintenance engineer? Book a recruitment ad in a newspaper!

No aircraft can fly unless it has been certified to be airworthy – which means, an aircraft needs to be declared fit for flight in order to operate flights. The people responsible for this are aircraft maintenance engineers.

Aircraft maintenance is a highly specialised field that requires tremendous skill and in-depth knowledge of aircraft systems and mechanisms. It is a field that is involved with the servicing, inspection, checking, testing, repairing and overhauling of aircraft by technicians who hold specific qualifications for the same. They also perform modifications on aircraft if necessary.

The purpose of aircraft maintenance is to make sure that all aircraft are safe and fit to fly. In other words, aircraft maintenance engineers are the individuals who put in all efforts necessary to ensure that the plane you fly on is airworthy and has been thoroughly checked. This is also often done in order to comply with airworthiness directives.

Maintenance checks and procedures vary depending on the class as well as the type of aircraft. The various types of aircraft maintenance may be classified into line maintenance, heavy maintenance, and shop or component maintenance. Line maintenance involves procedures such as pre-flight checks, fluid checks every day, minor repairs, modifications and troubleshooting. Heavy maintenance is performed at longer intervals, but this procedure is more thorough and requires a larger facility with equipment suited for the purpose. Shop maintenance activities are focused on repairing and overhauling specific component parts, and these processes often need specially trained professionals.

Even though safety and high performance are what maintenance activities are aimed towards, having a robust maintenance program also maximises the resale value of an aircraft.

All this is made possible by the technicians working tirelessly to make sure every single aircraft is in perfect functioning condition. It is a very crucial function, and maintenance tasks typically consist of a combination of preventive as well as corrective maintenance work. Inspections help to make sure that no part of an aircraft has been left unchecked.

That being said, finding suitably qualified aircraft maintenance engineers is very often a challenging exercise. Airports, airlines and aircraft servicing companies are always on the lookout for the best aircraft maintenance technicians because safety is something nobody wants to compromise on.

Nowadays, there are numerous ways for these organisations to hire maintenance engineers, and vice versa for the maintenance engineers to find a well-paying vacancy. People use the word of mouth method to find a vacancy, while companies use the same method to find reliable and suitably qualified candidates. But, this method has an obvious downside in that it is time-consuming and laborious. Even though online job portals and professional social networks are where job seekers and employers flock, the recruitment column in the newspaper still remains the old trusted method for a large number of people.

In a country like India where newspapers are an integral part of people’s cultural and social lives, classified ads have unfailingly served to connect people from all walks of life.

releaseMyAd is proud to offer you a seamless ad booking service through which you can find the best aircraft maintenance engineers. With an easy to use the platform and end-to-end support right from the time you book your ad till the time it is successfully posted in the newspaper of your choice, you are assured of the best service.

A typical ad for an aircraft maintenance engineer would look like this: “Urgently require maintenance engineer for Blue Sky Airlines in Kolkata airport. Must have an MRO qualification and at least 5 years experience.”

For more information on booking recruitment ads on our platform, do check out this page:

November 11, 2021November 11, 2021

As a Tamil looking to get married, which newspaper should you advertise in?

Tamil weddings have one of the most beautiful yet simple rituals. For them, their wedding is more about spirituality and celebration of their rich culture and heritage. The bride in a gorgeous Kanjeevaram saree with lots of gold jewelry and the groom in a Veshti and Angavastram are the essence of a Tamil Brahmin wedding.They have many unique pre-wedding and post-wedding rituals and Pallikai Thellichal is one of them. In this pre-wedding ritual nine types of grain are mixed with curd and filled into 7 matkas, beautifully decorated with sandalwood.

Finding a suitable partner through newspaper advertisements, is still a well received approach in the Tamil matrimonial community. To post a Tamil community matrimonial ad you should try to go for the most favored newspapers in your region. Daily Thanthi, Dinamalar, Dinakaran, Dinamani, and Hindu – Tamil are the choices available for your matrimonial ads.

Daily Thanthi – Started in 1942 by S. P. Adithanar, this newspaper happens to be the largest daily newspaper circulated in the Tamil language. It has an international edition too which is printed in Dubai for the middle east market. The political alignment of this newspaper is socialism and liberal conservatism.

You can post a classified text ad or a classified display ad. The cost of the Daily Thanthi (All Editions + Sri Lanka) text ad is Rs 977/4 lines and for a display ad it is Rs 525/sq cm. Chennai, Tirunelveli, Madurai, Coimbatore, Nagercoil, Trichy, Salem, Thanjavur, Erode, Cuddalore, Vellore, Bangalore, Dindigul, Pondicherry, and Mumbai are the locations available for your matrimonial ads. For a text ad, the standard cost for all these locations is Rs 924/4 lines. . It will post your advert on Sunday and you need to make the reservations two days prior to your ad publishing date.

Dinamalar – This National Tamil daily newspaper was launched from Thiruvananthapuram in 1951. Kalvi malar, Maruthuva Malar, Kannamma, Varamalar are some of the supplements that are distributed along with this newspaper.

You can post matrimonial text ads and display ads only in Madurai, Coimbatore, Chennai, and Pondicherry. The ad cost will be in the range of Rs 315- Rs510 per 4 lines. Sunday is the ad publishing day and the booking deadline is one day.

Dinakaran – Run by Sun Group’s- Sun Network, Dinakaran is the second-largest newspaper circulated after Daily Thanthi. The cost of the Dinakaran (All Editions) text ad is Rs 2060/4 lines and for the Dinakaran (Matrimonial Special – All Tamil Nadu & Pondicherry) text ad it is Rs 700/4 lines. Apart from these discount packages, the ad cost will be in the range of Rs 80-Rs 550 per 4 lines. You can get your matrimonial ad posted on Sunday only and for that, you need to complete the booking two days before. This newspaper has distributions across a wide region and you can choose your preferred location from the available list. Chennai, Coimbatore, and Madurai are some of them.

Dinamani – This New Indian Express Group-owned newspaper was founded in 1934. For a classified text ad New Indian Express (All Editions) + Dinamani (All Editions) the cost is Rs 1500/15 words. You can expect your matrimonial ads to get published in Trichy, Vellore, Madurai, and some other regions. Your ad will be published on Sunday and you must complete your booking by Friday that week.

Hindu – Tamil – It is a Tamil broadsheet daily newspaper. For The Hindu (Tamil) – All Tamil Nadu edition a text ad costs Rs 600/3 lines while its Rs 3500/3.5cm x 4cm for a display ad. It has circulation in Chennai, Pondicherry, Coimbatore, Vellore, Salem, Tirunelveli, and Trichy. For a text ad, the cost is as low as Rs 60 per 2 lines in Vellore whereas it amounts to Rs 300 per 2 lines in Chennai. To post your ad on Sunday you must book your ad one day in advance.

For more details you can contact us at 9830629298 or you can write to us at our official email id book@releasemyad.com/enquiry@releasemyad.com.

November 11, 2021November 11, 2021

Looking for an Admin/Office Assistant? Book a newspaper recruitment ad!

Administrative staff and office assistants are the unsung heroes of the modern day business organisation. These are the people who may aptly be called the jacks of all trade, as they are familiar with a wide range of tasks that support the operations of any business enterprise. They perform tasks that are absolutely essential for the proper functioning of any business. While many of their tasks may be often overlooked as simple, routine activities, the truth is that a fair amount of skill is involved in the performance of these tasks.

Finding the best office assistant is crucial because these are the people who help to make sure that all departments are well coordinated and, in turn, contribute to the peak performance of the business organisation as a whole.

The responsibilities of an admin/office assistant are several and varied. Their duties include filing, typing, binding, photocopying, taking calls, scheduling appointments and meetings, and serving as the initial point of contact between the organisation and the outside world (consisting of customers, business partners and other people), among others.

Needless to say, administrative and office assistants need to have excellent communication skills, as well as must be able to prioritise and organise activities on the basis of importance. Additionally, they need to be good problem solvers and be well versed in crucial software such as Microsoft Office and inventory management software.

In view of the above, finding the best administrative assistant becomes all the more important due to the nature of the work they do, as without them, office operations would slow down to a crawl.

Nowadays, more and more people are applying for jobs on online job portals, or are finding vacancies through the word of mouth approach. However, the newspaper recruitment advertisement has withstood the test of time, and still provides a solid opportunity for both recruiters and candidates to find each other.

India is a country where the newspaper is highly respected. This is because newspapers are widely regarded as the sources of reliable and authentic information. The classified ads section provides the perfect link for candidates seeking an office assistant job and organisations in need of administrative staff to find and connect with each other.

releaseMyAd provides you with a seamless ad booking platform on which you can book your recruitment ads to find the best match for your job requirements. Offering you full support from the time you make your ad booking right till the time your ad is successfully published in the newspaper of your choice, releaseMyAd makes ad booking a swift and easy experience.

A typical ad for admin/office assistant would look like this: “Urgently need admin/office assistant for Kolkata based travel agency. Must be fluent in English. Must be proficient in MS Office. Attractive salary.”

For more information on booking recruitment ads, you can call us on 9830629298 or email at book@releasemyad.com.Our expert team will assist you as soon as possible.