Newspaper Advertising Encyclopedia

April 30, 2020April 30, 2020

5 Common Misconceptions About Booking Newspaper Ads Online

With everything moving towards online, from studies to shopping, even booking the ad is done online by most of the people. Online services have made your life so easier that you simply won’t want to move out and waste our time and why would you do that. If you can finish something in a few clicks why bother taking so much burden? At the end of day you want a hassle free process.

Earlier booking an ad in the newspaper required you to physically go to a local agent or publishing house for posting your ad. Now that it has become online, the process has become easier but there comes doubt and distrust and a lot of misconceptions along with it.

What are the misconceptions and how can you actually be assured?

The first misconception is about the genuinity. You may think that if the website is trustworthy or just another online con. Since for booking you are required to make an advance payment there arises a lot of questions. Well check the website carefully this will help you to understand how long the agency has been working for and how many clients have they satisfied. Another misconception is about the process. You may think booking an ad online is a difficult process and it is better if you visit some local agent, let me tell you it is the easiest of all. You can book an advertisement in simple steps and if struck anywhere, experts are ready to help you at any time. Get in touch with them by calling at 9830629298. In case you want to get your ad booked you can just let them know about your requirements and experts will book the ad for you. You are all covered!

Some people may think that booking the ad online would be a digital ad and not the newspaper ad that you get in the hard copy. Well, the process is just online. Your ad will appear in the hard copy of the newspaper selected and in the editions that are selected so choose wisely.

Offers available online are the best which you cannot claim from your local agents. To promote business online agencies provide greater discounts and packages which actually make your newspaper advertisement most cost effective.

People tend to think that once the payment has been made no questions would be entertained but it is not so, releaseMyAd is a no. 1 ad online ad booking agency is available with it’s customer care executives to provide after sale service. If there is any issue with the ad you can directly reach the customer service. There are terms and conditions for refund which ensures genuinity of the agency.

Book the advertisement online now and you will be surprised at what this process has to offer you. releaseMyAd provides most experienced executives and services to each customer and has satisfied over 350000 till now. Be a part of our customers base and you might never want to visit any agent.

April 30, 2020April 30, 2020

The History of Property Ads

People are running property ads since ancient times. When human beings settled down and established towns besides fertile river valleys, there came the concept of Real Estate. People began to sell their property if they wished to move out or rent them to generate some extra income on top of agricultural produce. Various kinds of property rental or sale advertisements have been discovered in the ruins of Pompeii and papyrus sheets of ancient Egypt.

The modern Property Advertisement was born when men began to settle down in the new world, America and it began to take shape after the Industrial Revolution of the 19th century. With the increase in working population came the demand for living space and with that came agents for selling and renting property. Also, property advertisement became popular when rural and suburban areas began to come within the folds of cities and towns.

Property advertisements in newspapers can be traced back to the end of the 19thCentury and beginning of the 20th Century. Due to rapid housing plans in industrially developing London, Manchester and Liverpool there was manifold growth of property advertisements in local newspapers of Britain. By the early 1900s, newspapers in the United States also began to publish local real-estate advertisements. These advertisers were actually property brokers and agents rather than individuals.

The boom in property listings in newspapers came after the end of World War II during the period of 1940-1950 as soldiers coming back from war looked for a place to call home and raise a family. Property ads in newspapers of that period were mostly published in classifieds.

In India, property ads were first published in early newspapers of Calcutta and Bombay. With the growth of these new cities which eventually turned into commercial and industrial hubs of British India, population grew and accompanied with this surge in population, people began to hunt for housing from newspaper advertisements. The daily newspapers of early 20^th Century India were full of Real Estate sale and rental ads especially in growing metropolises. Post partition era again saw a massive rise in population especially in the towns and cities close to the border. In the newspapers of Delhi and Calcutta there was growth of property advertisements which attracted the displaced refugee people.

The next few decades after 1960, there was a massive rise in the real estate sector. With educated people moving from rural to urban areas and migrating to cities for the sake of lucrative job opportunities, there was always a market for property buying, selling and renting. Thus, newspaper pages were full of property ads not only in classified sections but also as creative display ads. High rises, residential complexes, bungalows with modern amenities, row houses, etc. were developed and to attract the people advertisers placed innovative real estate ads in newspapers. People in rural areas who were eager to migrate to urban places placed agricultural land sale advertisements. House for rent or flat for rent ads were also on the rise as many could not afford buying their own property in urban areas.

Real Estate business landscape changed in the decade following 2000 as the internet gave the opportunity to brokers and agents to list their property. Many websites started operating for the sole purpose of publishing property classifieds which at one point threatened the property vertical of newspaper advertisement. However, publishing a property advertisement in a newspaper still had its benefits. Listing in a website was open to all without any boundary but publishing the same property ad in a newspaper could be directed towards a particular audience. Also, newspapers had further reach to higher age group people, the semi educated class and rural India where internet was still not a popular option.

Newspaper Property Classified Display ads

The ingenious idea of using the power of the internet to publish a property advertisement in newspapers was developed by releaseMyAd in 2009. Since then it has continued to develop the platform to make advertisement booking simple and trouble free for individuals as well as property agents and brokers. Partnering with more than 100 newspapers throughout India, It has become a one stop solution for people trying to publish a property ad in any newspaper from any corner of India. Today with over 3 lakhs happy customers, releaseMyAd has become a leader in the industry.

By following the link https://www.releasemyad.com/newspaper-advertisement and with few simple clicks of the mouse one can book a property classified text, classified display or display ad in any newspaper throughout India. With transparent rates and popular payment modes releaseMyAd has earned the trust of customers for over a decade.

If one is worried about what newspaper to go with or which edition to select, they can simple get in touch with the customer service desk of releaseMyAd through the phone/ WhatsApp number 9830629298 or drop an email at book@releasemyad.com. Live Chat option can also be availed from the 24X7 Live Chat support on the website. The efficient and experienced customer service team will not only help with questions and queries but will also help in selecting the focus release date and compose ad text or ad creative.

April 29, 2020April 30, 2020

What’s Holding Back the Newspaper Advertisement Industry

Newspaper advertisements are the oldest form of advertising known. With it’s advantages over other forms of advertising, it still has a good place in the market. However Newspaper Advertisement industry is facing setbacks when compared to its substitutes.

Commuting daily how many of you see people reading newspapers, even if you do you would notice a very many commuters, that too of age bracket 45 or more. Biggest setback with digitalization is faced by print media advertising of which Newspaper Advertisements remain on top.

Everyone is busy with their smartphones and hardly does anyone care to read a newspaper. Striving hard, the newspaper advertising industry is facing drawbacks that have led to falling demand and hence poor statistics.

Limited readership. With people eschewing print publications for electronic versions of advertising which are digital ads over social media or emails and various other search engines, Newspaper Advertising is facing a serious hold back. What earlier used to be the most used forms of advertising is now facing serious competition and setback.

Posting an advertisement in Newspaper is very costly. But the same can be done through the internet with less cost and would actually target a wider audience. Newspapers follow the customary pattern while other sources like Television, Radio, Mobile Applications and Internet have advanced a lot. Newspaper advertising reaches a broader audience and it is therefore difficult to target specific audience.

Different publishing houses have themselves launched their apps where you can advertise,trying to hold up with digitalization, along with some e-papers available free of charges. E-papers are exactly replicas of the hard Newspaper, just a digital version to reach a wider audience with its easy availability.

So on the brighter side you can actually put up a newspaper advertisement with offers available through agencies. Book your advertisement to get the best rates and discounts from releaseMyAd. Reach out to our experts for all your queries by calling at 9830629298, offers available such as book 1 get 1, book 5 get 5 and discounts upto 90% for some packages.

April 29, 2020April 29, 2020

The History of Matrimonial Ads

Marriage Classifieds or Matrimonial ads in newspapers are very popular and page after page of such ads can be seen in popular newspapers throughout the country especially on Sundays. While the Generation Z is more inclined towards the internet and social media to date and find their match, meanwhile their parents and elders still trust the age old newspaper when it comes to arranged marriage. This confidence in newspapers for match-making service is a result of newspaper’s reach and circulation and antiquity of the method to find a good bride or groom.

The tradition of match-making through newspaper advertisement is very old and can be traced back to 1600s when the first news pamphlets came into existence in Europe. These one or two advertisements were actually from match-makers who facilitated a bachelor to search for his partner through ads in weekly newspapers. By the next hundred years, with the birth of the modern newspaper, the first matrimonial service was created. These were matrimonial agencies publishing ads in weeklies and dailies for people looking to find their husband or wife. At that time publishing matrimonial ads were frowned upon. Publishing a matrimonial advertisement in the newspaper was considered undignified and the last option for those unsuccessful men and women who have passed their age and were yet to find a partner.

Early matrimonial ads were usually from men looking for a bride and we see such ads for Brides in the newspapers of England and the U.S. By mid 19^th Century, matrimonial ads were quite common in newspapers of Regency and Victorian period Britain. Placing a matrimonial advertisement in the newspaper was an alternative to traditional courtship. Also, it was helpful for those gentlemen who were new to an area without any family or social connection to get introduced to a suitable partner. The usual contact details in these matrimonial ads were always those of a third party who would negotiate between the advertiser and his/ her applicant to maintain secrecy.

With the progress of the 19^th Century, matrimonial advertisements gained popularity and special matrimonial periodicals began to be published like Matrimonial News and the Matrimonial Intelligencer. These publications were fully dedicated to finding suitable matches.

Although, the concept of publishing matrimonial ads in newspapers did not originate in India but we have very well utilized this service for almost hundred years now. Indians, who traditionally relied upon family match-makers to find a suitable partner for their sons or daughters, began to publish newspaper matrimonial classifieds during the period of 1930s. These families were usually urban and educated working class. We can find examples of advertisements like: “Wanted beautiful gori girl” or “looking for a slim and fair girl from a cultured family” in 1930s and 1940s Hindustan Times and Times of India.

During the 1960s, popular requests in matrimonial ads in Indian newspapers were “required family with connections” and “grooms in government service”. Finding match within the same religion, caste or community has been an integral part of Indian matrimonial ads but in the 1980s and 1990s, social status began to be determined by education as there were high demands for doctors, engineers and NRIs.

With the advent of the age of the World Wide Web and by the year 2000, the internet became a household tool. E-commerce flourished and just like any other service, matrimonial advertisements became online. Various match-making services started their websites and various newspapers, mostly vernacular regional ones, went ahead and started providing matrimonial match-making services for the community. At one point, with the boom of e-services, the existence of newspaper matrimonial classifieds was threatened.

In 2009, releaseMyAd was conceived. It was an online platform to publish matrimonial classified ads in newspapers. Being an innovative concept, it was a successful union between the power of the internet and the traditional medium of finding matches in the newspaper through classified sections. Since then, it has served over 3 lakhs customers and because of its transparent matrimonial section rates of over 100 newspapers throughout India and hassle free booking system, releaseMyAd has become a leader in the industry.

releaseMyAd, being a self serve platform has relentlessly developed its portal so that advertisers can have an enjoyable experience while booking an ad with just a few mouse clicks. To book a matrimonial ad in any newspaper throughout India, one has to simply click on the link https://www.releasemyad.com/newspaper-advertisement and proceed. releaseMyAd also has a remarkable customer support team which can help an advertiser wherever they have any question or are facing an issue during the booking process. The team can be reached through the Phone/ WhatsApp number 9830629298 or email to book@releasemyad.com. One can also reach the support desk through 24X7 Live Chat support on the website.

April 29, 2020April 29, 2020

12 Helpful Tips For Doing Newspaper Advertisements!

Placing a Newspaper advertisement can be quite time consuming and costly if not planned effectively. You may have to go through lots of steps and by the end, it may so turn out that you’ve lost the interest.

I guess this might have reminded you of I time when you enquired about some newspaper advertisement but did not get a clear picture of how to proceed so you ended up dropping the plan, doesn’t it?

Here is how you can master the art of placing a Newspaper Advertisement that will definitely reach your target audience and would be an investment worth it!

Plan your budget and try to go for the options of Advertisement that give you best return on your investment.
Choose the newspaper wisely. Select a Newspaper that your target audience is most familiar with. You can select national Newspapers to reach all the cities and if concerned with a particular state or city, go for a local newspaper. Call +91 9830629298 to get expert help.
Make sure to keep your ad content simple, easily understandable and in a language.
Advertisement should be creative yet professional. It should be in alignment with your objective. Do not be vague!
Book the ad online as it is hassle-free and cost-effective at the same time. Check the website of releaseMyAd.
Select focus dates for your advertisement which varies from Newspaper to Newspaper and within categories as well. Select multiple dates for even better response.
Some advertisements require certain documents so check with the expert and keep those handy.
Newspaper advertisements are most effective in first, third and back page however those are premium ads if you want to book some simple ad you should definitely book in classified page.
Book Advertisement with a trusted source to never regret later. One such is releaseMyAd an INS accredited agency and PAN India certified network.
Try to take as much information from the experts because they actually know it. They can help you get the best out of your investment.
Look for the best offers and negotiate rates to get it in the most cost-effective way.
This tip would be to keep in mind the tips shared to get the best out of your Advertisement.

Do check all the tips and you would see a drastic change in your returns from the advertisement. Go ahead place a Newspaper Advertisement and you will see how well it works! Check it yourself and you won’t regret a second you spent to check these tips.