Newspaper Advertising Encyclopedia

May 15, 2020May 15, 2020

Don’t Know How To Book Articles In Regional Newspapers? Find Out Here!!!!

It is very important to understand the key of making your ad more attractive & appealing to the local crowd by printing an ad in the regional language of that region as Advertisement in the local language is the best way of getting the quickest response as well as Many people living in Rural areas are comfortable with local languages this helps to increase the readership.

The most easiest way of giving an advertisement in regional newspapers is through an online ad booking site releasemyad.com As it India’s largest online ad booking portal, Our portal is very first of its kind as it is a user friendly comprehensive online advertising booking platform designed in such a way so that advertisers can book their both classified ad & Display ad directly at lowest rates depending on Different category & size without any hassle.

So to become an expert in ad booking without making any mistakes you need to know certain basic rules before placing an ad in a newspaper, let us discuss below.

Ad Formats:

There are three ad format in newspapers:

Classified Text: In These types of ads format enhancements like screen, tick, color can be added to the ad according to the advertisers choice.

Classified Display: These ads consist of Text ads with pictures.

Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts. These are more expensive than text ads.

2.Categories allowed:

Certainly before placing an ad you need to know the category under which you should place your ad.

3.Documentation Required:

The general documents required for all paper are given below:

For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
Different documents required for notice ad such as (public notice)
F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
For Obituary or remembrance advertisement:Death certificate issued by the General Practitioner (GP) & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground

4.Things that are compulsory for ad matter

Always mention contact details like phone number or email address in the matter.
Always keep the matter short & precise.
Avoid spelling mistakes.

After knowing all the above points you are ready to book an advertisement in the regional newspaper with the help of releaseMyAd.

With three easy steps

For more information, or have some other queries? mail us at book@releasemyad.com, or call us on 09830629298.

May 15, 2020May 15, 2020

Travel Ads In Regional Newspapers Of India

In India newspapers are not only printed in english but also in different regional languages.

For any business such as travel etc if you are planning or thinking how to promote the travel business so that it can reach the local audience & help make your ad stand out among the rest and get noticed by your target audience,then just book your travel advertisement in newspaper through releaseMyAd an authorized by INS-Indian Newspaper Society which is the main governing council of media publications.

It not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing ads enables The advertisers to choose from a wide range of options to fulfill their advertising goals.

Beyond Travel agencies advertisement can be placed in newspapers through releaseMyAd for Adventure Holidays, Bus/car rentals, Drivers, Guest accommodation, Hotel & resorts etc.

Different Type Of Travel Advertisements.

So to book any advertisements Under Travel category , you can take your pick from classified ads via any of the following formats.

Travel Classified Text Ads: For all newspapers, enhancements like s color, Bold can be added to the ad according to the advertisers choice.there are charged on the basis of number of lines used in ad matter.

Travel Classified Display Ads : These ads consist of Text ads with pictures.

Travel Display Ads : Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts while booking classified display ads, according to our choice. These ads are more expensive than text ads as these are charged by the square centimetre of the ad area used.

releaseMyAd provides you with the list of various regional newspapers recommendation you should consider while placing ad under travel Newspaper Classifieds:

Pune Travel newspaper advertisement: Maharashtra Times or Sakal are two regional newspapers in Pune.

Chandigarh Travel newspaper advertisement: You may choose Regional newspapers like Punjab Kesri, Amar Ujala for your travel ad booking.

Delhi Travel newspaper advertisement: You may choose regional newspapers like Dainik Jagran, Punjab Kesari, Amar Ujala, Hindustan and many more.

Jaipur Travel newspaper advertisement: You may choose popular regional newspaper publications like Rajasthan Patrika, Dainik Bhaskar etc.

Ahmedabad Travel Newspaper Advertising: if you are looking to reach out to locals then regional newspapers like Gujarat Samachar, Sandesh should be chosen for your Gujarati Travel newspaper text ad.

Patna Travel Newspaper Advertising: if you wish to target Hindi readers then go ahead and book your Travel classifieds in Hindustan or Dainik Jagran.

Trivandrum Travel Newspaper Advertising :- Malayali newspapers like Malayala Manorama will be your best option when considering releasing Travel ads in Thiruvananthapuram newspapers.

Ad Booking Step:

Just follow Three basics steps to book your ad Under Travel category:

Contact Details:

Mail us at book@releasemyad.com., or call us at 09830629298.

May 15, 2020June 3, 2020

Public Notice ad booking steps in Mathrubhumi Newspaper!

Individuals and companies and sometimes even the government has to publish a Public Notice as a legal obligation. In certain cases in Kerela, it is mandatory to publish the ad in daily local newspaper. Mathrubhumi is a Malayalam newspaper that is published from Kerala with a daily Circulation of around 1,486,810, making it the second most widely circulated newspaper. First published in 1923, Mathrubhumi is the most reliable newspaper that you can place your Public Notice ad in.

Different types of Mathrubhumi public notice ads require different documents, they are:

Housing Society: In the scan copy of society letterhead ad matter should be written & it should be duly signed & stamped.
Tender Notice: Scan copy of Photo Id Proof is required.
General Public Notice: Requires a scanned copy of lawyer letterhead in which ad matter should be written & it should be duly signed & stamped (accompanied with a letter from the client, authorizing the lawyer to publish the ad on his/ her behalf. ).
Company Documents Misplaced/ Missing: Requires a scan copy of FIR & it should not be more than 6 months old.

Public Notice ads in Mathrubhumi newspaper are Booked in a Classified Display format. You can book it in Malayalam as well as English. If you provide your content to releaseMyAd executive, you can even get it translated free of cost. releaseMyAd is an online platform for Mathrubhumi public notice ad booking.

Call us at +91 9830629298 now!

Or Book your ad online in a few simple steps:

Click on the link https://mathrubhumi.releasemyad.com/rates/public-notice and select the city for which you want to book the ad.
Compose your ad in a single or double column by typing the complete matter or if you have a pre-designed template you can upload that as well.
You can then select the dates and upload the documents as required, make the payments to confirm the ad.

Booking a Public Notice had never been this easy, thanks to releaseMyAd that now you can book it with a few clicks.

releaseMyAd offers you a premium service with its experience and knowledge. A Public Notice is a matter of legal concern and therefore releaseMyAd ensures each document is verified twice. Trust us and we will not let you down!

Book ad through an INS accredited agency with the sole purpose to provide a cost-effective solution to all advertisement requirements.

May 15, 2020May 15, 2020

The History of The Times of India Newspaper

One of the most revered newspapers in India is The Times of India. It is a national daily which is published from all the major cities of the country. It is the largest selling English newspaper in the world and the third-largest circulated newspaper in India. The Times of India is the second oldest newspaper in India still in circulation. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.

The journey of The Times of India started on 3^rd November 1838 as The Bombay Times and Journal of Commerce. It was originally published to cater to the British residents of Western India. It was published twice a week on Wednesdays and Saturdays under the direction of Raobahadur Narayan Dinanath Velkar, a Maharashtrian Reformist. It contained news from Britain and the world. The first editor of this bi-weekly publication was J.E Brennan, an Irish retired doctor and secretary of Bombay Chamber of Commerce. In the year 1840, the newspaper changed hand and George Buist became the editor. After a decade, in 1850 The Bombay Times and Journal of Commerce became a daily newspaper.

The new editor in 1859 was Robert Knight who merged The Bombay Times and Journal of Commerce with two more popular newspapers – Bombay Standard and Chronicle of Western India and founded Bombay Times and Standard. On 28^th September 1861, he again merged Bombay Times and Standard with Bombay Telegraph & Courier and renamed The Bombay Times and Standard to The Times of India. Robert Knight fought for free press rights from the restraints of the government and brought the newspaper to national prominence. At that time, it had a good circulation in India and Europe. In 1890, the newspaper printed 3000 copies daily and employed over 800 people.

In 1892, The Times of India was acquired by Thomas Bennett and Frank Morris Coleman through their joint-stock company Bennett, Coleman & Co. Ltd. The editor of The Times of India from 1907 to 1924 was Sir Stanley Reed. He was the longest-serving editor of the newspaper and was an important part of Indian media in the early 20^th century.

In 1946, while the British owners were leaving as India was becoming independent, Bennett, Coleman & Co. Ltd. was sold to Ramkrishna Dalmia of the famous industrial family Dalmias. Due to legal entanglement related to the acquisition which resulted in a conviction, the management of the business was entrusted by Ramkrishna Dalmia to his son-in-law Sahu Shanti Prasad Jain. Due to various wrongdoing and business anomalies, with the order of Bombay High Court, a new board of directors were constituted under the Government in 1969. In 1976, during the Emergency in India, the Government finally transferred the ownership of the newspaper back to the Ashok Kumar Jain, son of Sahu Shanti Prasad Jain.

The 21^st century saw, the Times Group spread its wings with new publications catering to the modern readership. The Navbharat Times was founded in 1946 and The Economic Times and Maharashtra Times were already getting published since the 1960s. In 2006, Vijayanand Printers Limited was acquired and Vijay Karnataka newspaper was launched. The Mumbai Mirror came into existence in 2005 and Bangalore Mirror in 2007. 2012 saw the launch of Bengali daily Ei Samay and in 2014 Nav Gujarat Samay began to cater to the Gujarati population.

Advertisements go hand in hand with the development story of any newspaper. Since its inception in 1838, The Bombay Times and Journal of Commerce published classified advertisements on the front page, a practice that continued up to 1939. Early advertisements focused towards the higher class and as time passed and The Times of India began to represent the common man, advertisers availed the advertising services of The Times of India to reach out to their audience. With editions covering all over India, advertising in Times of India has become one of the most lucrative media of marketing for businesses and individuals.

In 2009, releaseMyAd came into existence. This website www.releasemyad.com was innovative and combining the power of internet technology, it allowed booking advertisements in The Times of India. With the accreditation of Indian Newspaper Society, releaseMyAd became an official newspaper ad booking partner of The Times of India. With relentless development, this website has brought ad booking in The Times of India to the doorstep of the advertiser. releaseMyAd not only allows classified ads but also display ad booking with a few clicks of the mouse.

To match up with the high reputation of The Times of India, releaseMyAd has excellent customer support which attends to every customer’s queries and issues and provides end to end solution of ad booking including creative designing and budgeting.releaseMyAd customer support team can be reached through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Online chat support is also available on the website 24*7.

May 13, 2020May 13, 2020

5 Ideas to Increase Your Response Rate in Newspaper Advertisement

Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.

Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?

Here are 5 ideas to increase the response rate of your ad.

Contact Details

Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.

Enhancements

Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!

Newspaper Selection

Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.

Focus Date

A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.

Ad Format

Now there are 3 types of ad formats: classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!

To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.