Newspaper Advertising Encyclopedia

May 18, 2020May 18, 2020

7 Answers to the Most Frequently Asked Questions About Newspaper Ads

Though India is getting digitalised, newspaper advertising is still very popular and considered to be accepted in every financial background. It has its reach in every corner of the country either metro cities or remote villages. With the experience of working in the number one newspaper advertising agency of India, i,e; releaseMyAd, I came to know about the most frequently asked questions of people regarding placing a newspaper advertisement. So here I am trying to give some effective answer of those.

Kindly brief the process of booking advertisements online?

Online advertisement booking via releaseMyAd is the most convenient option in terms of process and payment. Here I am giving the link of the website and visiting the page you ll get to know all the information about newspaper ad booking cost and procedure. You have to follow 3 simple steps to get your advertisement booking done. They are, selecting the newspaper, category and edition, then composing the ad matter with specific tools and lastly selecting the ad release date and making the payment. If you face any issue about ad creative we have our expert design team to help you out with that.

2. I need to publish a full page ad in Anandabazar Patrika, can you please help me with the rates and payment mediums?

To publish a full-page ad in Anandabazar Patrika visit the Anandabazar Patrika Display Ad booking page, choose the preferred supplement or the main edition, specify the location, ad size as full page and check out the rate chart of your display ad, by clicking on the Ad Rate button. The total cost of your advertisement will depend upon the size of your display ad along with its placement (front/ back/ third/ fifth page). We are happy to let you know that we do not charge anything extra from you for booking ads in any Indian newspaper. Instead, we offer you several pay packages with huge discounts.

3.What are the payment options you have?

There are two alternatives to pay for our booking service. You can either make the transaction online (Debit Card/ Credit card/ Net banking) or check or cash deposit online as per your convenience. As soon as we receive your payment you will get a confirmation from releaseMyAd.

4. Is there any document required to publish a Name Change advertisement?

Yes. For publishing a name change advertisement in any newspaper a notarized affidavit is must. Six months older affidavit is not acceptable in the caste of Name change advertisement.

5. I am not internet savvy. Can you book an ad on my behalf?

We will be happy to help you anytime. But you can easily book your advertisement by yourself by following 3 simple steps. For a complete and easy tutorial on how to book an ad on releaseMyAd visit our website page. If you still want us to book an ad on your behalf then you will have to provide us with the ad matter that you want to publish. Once the booking is created, we will send you a booking id through an email where you will be able to see the details and can make the payment instantly. You can make the payment either online (Credit/ Debit Card and Net Banking) or through offline mediums (i.e. through Demand Draft, Cheque or Cash collection). Along with the same, we will also send your logging details so that you can log onto your account anytime to check the status of your ad or to book ads in future.

6. I would like to place an ad in the Times of India. Please inform me of the payment method for individuals in the United States.

To book your ad please visit the TOI Releasemyad Booking website and you can start with your booking here. If you need help with the steps that you need to follow while booking the ad, then please take a look at our Online Booking Tutorial page. This will help you to book the ad successfully without any trouble.

For abroad transactions, you can always make your payment by the Online by your Credit/Debit card. In case you’re not a card holder or if your card is not working, we suggest you to make the payment by Wire Transfer (Bank Transfer) to our US Account in Chase Bank. The cost can be calculated in Dollars and the details can be mailed to the customer. He/ She can either make an online transfer or deposit a cheque in the Chase Bank. If the customer books the ad costing more than Rs. 2000 (INR), $15 will be charged extra as bank charges.

Bank Details (Chase Bank):

Account Holder Name: Sharad Lunia

Bank Name & Address: JP Morgan Chase Bank, N.A., Park Avenue, New York, NY 10017

Bank Number / ABA#/ Routing Number: 021000021

Account Number: 151113598665

7. Is it necessary to book a death certificate or any sort of document to book a remembrance advertisement?

Generally, it is not necessary for remembrance advertisement but certain publications like Malayala Manorama can ask for a Death certificate if they want. If any other questions popping into your head please feel free to call or WhatsApp in this helpline number 9830629298 or you can chat with our customer care executive which is open 24*7. Otherwise, you can also write to us at book@releasemyad.com.

May 17, 2020June 17, 2020

Find Out How to Place An Obituary Ad in Dainik Jagran Newspaper!

Obituary Ads are posted in the memory of a person who has just passed away. To tell others about their lives and their accomplishments. For this type of Ads, it is better to choose a paper with a wide area of coverage and many readers to inform. Dainik Jagran has all the qualities that a good Newspaper possesses. Low Ad Costs of the Paper make it more favoured by Advertisers.

Documents Required :

Preferably a recent Death Certificate or otherwise a Burial/Cremation Note if the former is unavailable.

Formats of Obituary Ads :

Tips for Composing the Advertisement :

Give the Name, Date of Death, Date of Birth (Optional), About the Family embers left behind.
Provide information about the Funeral and Memorial services to be held.

Steps to book an Obituary in Dainik Jagran :

For Obituary Ads select the Location where you want the Ad to be published ,
Provide your contact Details and choose the Classified Display or Display format to book,
In the next step, select the Sub-Category from the Drop-down List ,
Design and Edit the Ad Matter by using the toolbar. You may change the Layout of the Ad by clicking on the Change Layout Icon in red on the right-hand top corner of the Page,
Select the dates, upload the document and make the Payment.

releaseMyAd being the online Booking Partner of Dainik Jagran provides you reasonable rates with no hidden Costs. To book an Dainik Jagran Obituary Ad please email at book@releasemyad.com or call us at 9830629298.

May 15, 2020May 15, 2020

Where Will Newspaper Ads Be 5 Years From Now

Newspaper Advertisement has been an important medium of communication since ages. It is the most important part to promote your business within budget as due to high readership number it creates an opportunity for you as an advertiser to get your advertisement to get the maximum attention of a million readers as It reminds them of the product or the service.

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming and hectic task along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process .

Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, a vital medium to the world of media, it brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.

From there if we discuss about Where Will Newspaper Ads Be 5 Years From Now, India Being developing country there are many places where still internet will not be available which will be a big issue for online advertising so they have to rely on traditional way advertising in newspaper as well as many people till now are not internet savvy so they find themselves comfortable with traditional way of advertising.

The most important use of traditional procedure of newspaper ad bookings is that categories like change of name, lost & found, Public notice advertisement are mandatory to be printed on newspapers & are not accepted in Online advertisement.And there are still many people who have a habit of reading newspapers every morning with bed tea so they will not depend on online advertisement.

Suppose even if the advertiser is from young generation knowing all the advantages of online booking but still they might not prefer online booking process over traditional process of advertisement, the main reason behind this is trust issue as they cannot see the online ad booking agency physically they might not trust them with their money to publish an ad.

Some online Ad booking website provides instructions which seems to simple & easy to follow but for many advertisers who are willing to place an ad finds it complicated sometimes they might take help from customer care executive over a call or chat for assistance but even through after all the guidance provided they have to finish the Ad booking procedure mostly on their own which leads to drop the idea of online ad booking.

lastly Online ad booking process requires advertisers to make payments online through NEFT, net banking etc. For this they have to share personal information for online payment for such things some advertisers are not comfortable with but in the traditional ad booking process advertisers have to make payment in cash. so they prefer traditional ad booking process.

So after considering all above points it suggests that after 5 years from now there will still be importance of traditional advertisement but its popularity will be less as more of the population will rely on online medium of advertisement due to its due popularity among the young generations & various advantages.
For more information, or have some other queries? mail us at book@releasemyad.com, or call us on 09830629298.

May 15, 2020May 15, 2020

Advantages Of Newspaper Advertising Over Other Mediums

In these fast-moving times let us discuss about advantages of Newspaper advertisement over other mediums:

Newspaper advertisements are a Mandatory for legal purposes such as a name change, lost & found or court notices. No other Platform is accepted.
Still in the era of digitization nearly about one-third of the literate population in India read a newspaper daily.
Newspapers are still the most popular medium to advertise for people searching for a life partner than online matrimonial websites.
Newspapers still offer the largest number of categories to choose from more than social media advertising when it comes to newspaper advertising.
Newspapers are the most cost effective method of advertisement & the classified page is designed in such a way to meet a small budget advertisement. for example the minimum amount of money required for giving an advertisement in a newspaper is Rs 35.
Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest.
Newspapers are the most trusted source of news & information. Since social media is continuously providing us with fake news, a newspaper still retains the ground of trust in India and has not lost their readership in India.
And Lastly newspaper advertisement enables the advertisers to give advertisements in different languages, sizes, font according to their choice of course more than social media advertisement.

For more details mail us at book@releasemyad.com, or call us on 09830629298.

May 15, 2020May 15, 2020

Advantages Of Publishing Recruitment Ads In Newspaper Over Online Job Posting

Newspapers are always the best platform for the Human Resource Recruiter popularly known as HR recruiter who are looking for a right candidate in different fields of any profession for a company as it is their responsibility for hiring eligible, reliable & skilled candidates for their company.

So let us discuss the few advantages of recruitment ads in newspapers over online job posting.

Newspaper recruitment ads help you to hire more experienced and local candidates as a result you will get a candidate who has local knowledge about the area as well minimum travel is needed whereas through online job portal it is very difficult to describe about the job role, qualifications as there are limitation & as the candidates apply randomly through online portal it becomes very difficult for the recruiter to recognize candidates who are serious about the job post & have to contact every candidate who have applied, which in return becomes a lengthy process to select correct candidate.
For the job roles such as sales executives or representatives etc the recruiter always looks for the local candidates who have the proper knowledge & experience of their location by giving an ad in regional & english newspaper allows you to target a more specific geographic location and audience. The applicant you are looking for sales representative jobs within the city always prefers local newspapers for finding jobs.
Unlike job boards which only allow specific information, you get more freedom for placing an ad in a newspaper. Because in a newspaper you will get more flexibility as an advertiser, you can always decide the size, position and content of your recruitment ad according to your budget. Suppose if you have less budget don’t worry you can still place an ad in classified text or classified display. Where classified text is run on online ads whereas in classified display ads you can add company logos, images, custom designs according to your choice. & if you have a big budget then you can easily place ad in display ad where you can even buy a full page or half page ad to attract the attention of a larger number of qualified candidates.
If you are thinking that due to technology development tech savvy job seekers now look for jobs only through online portals which is absolutely wrong as there are still many qualified & experienced candidates who cannot afford a smartphone with net connectivity for them newspaper is the best choice for seeking jobs as it is always very accessible & cheap, so with newspaper ads, you can reach out to a much wider and more experience audience than through an online job portal.
Newspapers are still the most trusted source of information for the job seekers than online job portals. There are specific age groups of people from 40 to 70 who prefer newspaper searching top managerial positions such senior financial advisors, senior managers etc than online portals. Newspaper ads are the most reliable way to reach out to these senior position holders.

So after knowing few advantages of advertising in newspapers in recruitment category & if you think you wasted too much time in calling candidates from online job portals, simply publish a Newspaper Ad in popular regional or English newspaper with the help of releasemyad. For more details mail us at book@releasemyad.com, or call us on 09830629298.