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The History of The Times of India Newspaper

One of the most revered newspapers in India is The Times of India. It is a national daily which is published from all the major cities of the country. It is the largest selling English newspaper in the world and the third-largest circulated newspaper in India. The Times of India is the second oldest newspaper in India still in circulation. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.

The journey of The Times of India started on 3rd November 1838 as The Bombay Times and Journal of Commerce. It was originally published to cater to the British residents of Western India. It was published twice a week on Wednesdays and Saturdays under the direction of Raobahadur Narayan Dinanath Velkar, a Maharashtrian Reformist. It contained news from Britain and the world. The first editor of this bi-weekly publication was J.E Brennan, an Irish retired doctor and secretary of Bombay Chamber of Commerce. In the year 1840, the newspaper changed hand and George Buist became the editor. After a decade, in 1850 The Bombay Times and Journal of Commerce became a daily newspaper. 

The new editor in 1859 was Robert Knight who merged The Bombay Times and Journal of Commerce with two more popular newspapers – Bombay Standard and Chronicle of Western India and founded Bombay Times and Standard. On 28th September 1861, he again merged Bombay Times and Standard with Bombay Telegraph & Courier and renamed The Bombay Times and Standard to The Times of India. Robert Knight fought for free press rights from the restraints of the government and brought the newspaper to national prominence. At that time, it had a good circulation in India and Europe. In 1890, the newspaper printed 3000 copies daily and employed over 800 people.

In 1892, The Times of India was acquired by Thomas Bennett and Frank Morris Coleman through their joint-stock company Bennett, Coleman & Co. Ltd. The editor of The Times of India from 1907 to 1924 was Sir Stanley Reed. He was the longest-serving editor of the newspaper and was an important part of Indian media in the early 20th century. 

In 1946, while the British owners were leaving as India was becoming independent, Bennett, Coleman & Co. Ltd. was sold to Ramkrishna Dalmia of the famous industrial family Dalmias. Due to legal entanglement related to the acquisition which resulted in a conviction, the management of the business was entrusted by Ramkrishna Dalmia to his son-in-law Sahu Shanti Prasad Jain. Due to various wrongdoing and business anomalies, with the order of Bombay High Court, a new board of directors were constituted under the Government in 1969. In 1976, during the Emergency in India, the Government finally transferred the ownership of the newspaper back to the Ashok Kumar Jain, son of Sahu Shanti Prasad Jain. 

The 21st century saw, the Times Group spread its wings with new publications catering to the modern readership. The Navbharat Times was founded in 1946 and The Economic Times and Maharashtra Times were already getting published since the 1960s. In 2006, Vijayanand Printers Limited was acquired and Vijay Karnataka newspaper was launched. The Mumbai Mirror came into existence in 2005 and Bangalore Mirror in 2007. 2012 saw the launch of Bengali daily Ei Samay and in 2014 Nav Gujarat Samay began to cater to the Gujarati population.

Advertisements go hand in hand with the development story of any newspaper. Since its inception in 1838, The Bombay Times and Journal of Commerce published classified advertisements on the front page, a practice that continued up to 1939.  Early advertisements focused towards the higher class and as time passed and The Times of India began to represent the common man, advertisers availed the advertising services of The Times of India to reach out to their audience. With editions covering all over India, advertising in Times of India has become one of the most lucrative media of marketing for businesses and individuals.

In 2009, releaseMyAd came into existence. This website www.releasemyad.com was innovative and combining the power of internet technology, it allowed booking advertisements in The Times of India. With the accreditation of Indian Newspaper Society, releaseMyAd became an official newspaper ad booking partner of The Times of India. With relentless development, this website has brought ad booking in The Times of India to the doorstep of the advertiser. releaseMyAd not only allows classified ads but also display ad booking with a few clicks of the mouse.

To match up with the high reputation of The Times of India, releaseMyAd has excellent customer support which attends to every customer’s queries and issues and provides end to end solution of ad booking including creative designing and budgeting.releaseMyAd customer support team can be reached through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Online chat support is also available on the website 24*7.

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5 Ideas to Increase Your Response Rate in Newspaper Advertisement

Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.

Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?

Here are 5 ideas to increase the response rate of your ad.

  • Contact Details

Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.

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  • Enhancements

Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!

  • Newspaper Selection

Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.

  • Focus Date
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A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.

  • Ad Format
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Now there are 3 types of ad formats:  classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!

To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.

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The Pros and Cons of Newspaper Advertisements

Newspaper advertising can be beneficial after all it has a high readership in India. but it’s not all positive. So  let us look at both, pros as well as the cons of newspaper advertising.

PROS

  • High Readership

As you already might know newspapers have a high readership number. 1/3rd of the literate class read a newspaper each day in India. The most read newspaper in India Dainik Jagran had a total readership (TR) of 7.37 crore in the last one month of the survey, up from 7 crores a year ago, followed by Dainik Bhaskar (5.14 crore). These numbers show you the reach of newspapers. Advertising in a newspaper helps you to reach and gain more potential customers for your business.

  • Affordability

A lot of people will tell you newspaper advertising is expensive but I beg to differ. A newspaper ad is the most cost-effective way of advertising in today’s digital world. It not only gives your ad a wide exposure, it also provides the widest range of rate cards to choose from.

With so many different ad formats to choose from, being the classified section the most value for money format. Newspaper advertising is more affordable than any other media.

  • Consumer Trust

It’s important that the consumer of media you are advertising in trusts that the media the advertisement is showcased in is trustworthy. Newspapers have been a part of our lives for a long time and hence it has built a sense of trust among its readers . In many latest surveys, it was seen that a consumer is more likely to visit a store or buy a product if it was advertised in a newspaper than in any other media. This proves even in the age of digitization the long built consumer trust of newspapers cannot be competed with even to this day.

For more info on newspaper advertising visit https://www.releasemyad.com/newspaper-advertisement

CONS

  • Rectification Of Ad Matter

Unlike in digital media platforms once an ad matter is sent to the press for printing for publication there is no looking back. Any error or spelling mistakes is not possible to be rectified in the final ad matter after processing. That’s why we at releaseMyAd advise advertisers to take their time composing the ad matter carefully before going to the next step.

And after the ad is published the wrong ad is seen by millions of people and can only be changed after a new ad is published again but the existing one which is already printed can no longer be rectified.

  • Quality

Print media lack in quality when compared to the amazing animation advertisements in social media or even television. No matter how beautifully your ad is designed at the end it remains a 2-D ad printed on paper.

  • Shelf Life

Newspapers have a short shelf life. Newspaper ads are short-lived with daily hundreds of prints of different newspapers with more than thousands of ad printed in each copy consumers can easily forget about your ad. To make an impression on the consumer a single ad is not enough. Newspaper advertising has to be done regularly to attract the consumer and possibly get a genuine response from them.

No one knows to advertise as we do! Mail us at book@releasemyad.com, or call us on 09830629298.

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How to do Newspaper Advertisement Booking

Advertising plays an immensely important role in creating awareness and demand for brands and products/services. It is therefore, imperative, to executive an advertising campaign through the medium of newspapers as efficiently as possible. Newspapers, as the most popularly known medium for advertising, comes to the rescue on account of its low cost and wide reach.

Advertising is not a child’s play. It requires expertise in the field of advertising to maximise the benefits of executing a particular campaign. It may not be fruitful for an advertiser to simply go about placing an ad, having little to no knowledge regarding the editorial policies of various publications. Thus, for businesses seeking a growth in the market saturated with cut-throat competition, it is always a sound decision to hire a newspaper advertising agency.

An advertising agency is a firm dedicated towards creating advertisements representing a company’s product/service, specifically highlighting the positive side of the product/service advertised. Advertising agencies are responsible for designing and executing the entire advertising campaign, on account of their in-house expertise and professional services, and help the advertisers generate greater exposure and profits in the long run, while establishing a well defined position in the market choked with competition.

Benefits of Advertising Agency :

  • Expert Guidance in Developing Advertising Campaign : 

Advertising agencies help businesses develop their advertising campaigns. They guide the advertisers through each stage of the advertising process right from generating creatives from negotiating prices with the publications for their clients.

  • Save Time and Money :

Advertising agencies maintain frequent contact with their clients, ensuring all their requirements are attended. Due to their experience in advertising, they help their clients make the most of their advertisements thereby helping clients who otherwise have less knowledge of advertising. They save clients money as well as time by arranging the advertisement on the behalf of their clients.

  • Creative Expertise :

Business owners may be experts in their respective fields, but may not have thorough knowledge in the field of advertising. Advertising agencies employ people having a good knowledge and experience of creating attractive advertising content which are effective for the purpose of advertising as well as eye-catching for the readers.

  • Better Ad Placement :

Advertising agencies are capable of guiding advertisers regarding positioning and placement of their advertisements, in order to ensure maximum impact and viewership.

  • Market Research :

Advertising agencies also help advertisers by conducting market research to help them identify their target markets as well as their main demographics. This helps advertisers identify which format of newspaper advertising shall earn them more responses.

  • Branding :

Newspaper advertisements are crucial to formation of a brand name in India. Advertising agencies, hence, help businesses gain recognition through the advertisements and become a recognized brand. Some agencies also help businesses create their brand logos, adding uniqueness to their brand image.

Why releaseMyAd ?

The success of any newspaper advertisement depends upon the degree of expertise the advertising agency possesses. Headquartered in the city of Kolkata, releaseMyAd, has provided advertisers the platform for booking newspaper advertisements online as per their convenience, ever since its inception in the year 2009. 

releaseMyAd aims at simplifying the media buying process and enables advertisers book advertisements in leading newspapers at the best possible rates, suiting the budget of the advertisers. Since the agency is accredited by the INS (Indian Newspaper Society), they bear the potential of negotiating the ad rates with the respective publication houses, on behalf of their clients and hence avail them of the best possible advertising rates.  

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In addition, the team at releaseMyAd comprises various in-house media experts who can help advertisers get through every stage of their advertisement booking process. They render professional services, helping the advertisers be guided with the best suggestions regarding the advertisements to be placed – how the efficiency of the ad can be increased, what paper one should go for, what booking package shall enable the advertiser gain maximum responses at the most economical price. 

releaseMyAd values its clients on top priority and maintains complete transparency with them till their ads are published. They provide the clients a soft copy of their ads or hard copy, if requested by them, as a proof of release. Hence, releaseMyAd is the best agency to approach for any brand looking forward to increasing their brand awareness or spreading their advertising message among the masses through newspaper advertising.

Steps for Booking Newspaper Advertisements with releaseMyAd :

Booking your advertisement with releaseMyAd is merely a matter of a few minutes. All you need to do is:

  1. Login to their website www.releasemyad.com
  2. Click on the Login tab
  3. Sign up as a new user (if you are a first-time user) or log in using your registered login credentials
  4. Select “Newspaper” from the options on the top of the screen as the desired medium for advertising
  5. Select the desired ad format to go for by clicking one of the three ad format options available on the screen :
  1. Select the desired Ad category as for classified advertisements or the desired supplement or newspaper section for display advertisements.
  2. Select the Newspaper of your choice and the edition as per the location desired
  3. Click on “Book Now” to book the advertisement.
  4. For classified advertisements, you must now type your desired Ad Matter in the “Compose Ad Matter” section (sample ads and tips are available at this stage for your help). Make use of enhancements while composing the ad content for increasing the visual appeal of your ad, to ensure it gets noticed.
  5. For display advertisements, you must upload the creative of the desired advertisement in a suitable format like pdf, jpeg, png
  6. Click on “Select Dates and Make Payment” for selecting the desired release date, then preview the ad booking details prior to order booking and finally making the payment using either of the numerable options available to make the payment online/offline.

Selection of  a competent ad agency like releaseMyAd  helps business houses generate more goodwill as well as profits for the company. Common people, too, can make the most of their advertisements, in terms of high number of positive and relevant responses, by availing the professional services rendered by releaseMyAd.

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What Would the World Look Like Without Newspaper Ads

A newspaper is probably one of the first things that an individual normally looks for, after of course his mobile phone.It is hard to imagine what the world would like had newspapers not existed or even if newspapers did exist, they did not contain any advertisements. 

It is rightly said that “Newspaper advertising is a destination, and not a distraction”. Newspapers are the best known media vehicle for advertising on account of the following reasons :

  • It is the most trusted and one of the fastest forms of advertising known today.
  • Ads are cost effective and flexible, putting advertisers at ease.
  • Wider reach is ensured through the medium of newspapers.
  • Published ads are extremely trustworthy, as the confidence of the readers in the papers is extended to the ads they chose to publish
  • It helps establish and promote a brand’s identity
  • It is a result – driven medium for advertising, which is intrusive and not selective.
  • It enables advertisers to go for a much targeted audience, depending on the type of newspaper advertisement and the kind of people it is likely to influence, after taking into account various demographic factors like literacy, language, gender, economic status, age groups, etc.
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What if there were no newspaper advertisements? Or consider that newspapers existed, but did not contain any advertisements?

  • Uninformed and Unaware People –

In the absence of newspapers or newspaper advertisements, people would have been unaware of the latest products being launched in the market. People tend to purchase items they are made familiar with, but in the absence of newspapers advertisements, most people would not have known about certain products, services, offers, proposals and events in the first place.

  • Limited Reach – 

In the absence of newspapers, it would not be possible to reach out to the masses. No other advertising medium can beat the reach of newspapers, making newspapers the most effective advertising vehicle known to mankind.

  • Limited Advertising Flexibility –

Newspapers allow advertisers immense flexibility with regards to their ad type, matter, design, frequency etc. No other advertising medium would allow such flexibility and options for advertisers to choose from

  • Costlier Newspapers –

Newspapers would be costlier if newspaper advertisers did not meet the cost of bringing out the newspapers through funding the newspaper ads. This in turn would have made newspapers less popular among the masses, if they were not able to afford the papers.

  • High Advertising Cost –

Newspapers are one of the most pocket friendly forms of advertising. Had newspaper advertising not existed, people would have to resort to other mediums for advertising through expensive mediums like the cinema, television or radio, or even digital media through the use of the internet.

  • Slow Advertising –

Newspapers are the fastest means of advertising. Had newspapers not been there, people would have to go for advertising options which deliver their message with a lot of processing delay. Timing plays a crucial role in advertising – if delayed, the advertiser may not be able to reap the benefits of the advertising campaign.

  • Limited Newspaper Readership –

Newspaper reading wouldn’t be as popular. Many people buy newspapers looking out for discount coupons or event details they may be interested in. Hence newspaper advertisements are a major reason why people invest in newspapers, for reasons other than obtaining plain news.

Considering all the positive aspects of newspaper advertising, which makes it indispensable for mankind to be aware and informed, reaching out to the various publication houses for the sake of bringing out a newspaper ad, remained a major challenge for a long time. But not anymore! releaseMyAd is there to help all the advertisers with their advertising needs, helping them select the best publications to bring out their newspaper ads, at the lowest possible cost and ensuring the highest possible response. They help their clients with the best papers in the desired languages and locations to target and guide them through the entire process of ad booking, which is merely a matter of 3 steps to be followed.