India is a country which is known for its rich cultural heritage. Marriage is one of the pillars of the culture, lifestyle as well as the social structure of India. In India, marriages are celebrated in a manner analogous to festivals. Weddings in India are celebrated with great fanfare, and they are nothing short of carnivals in their own right. An Indian wedding entails prayers, rituals, singing and dancing, lots of great food and celebrating with family and friends.
A marriage, therefore, is viewed as one of the most important events, as it marks the beginning of a new journey where a bride and a groom come together to begin life with one another, as a couple.
Traditionally, the practice of arranged marriages has been the norm in India. Even though society has progressed in leaps and bounds since ancient times, with an ever increasing number of people preferring to find their partners by themselves on their own terms, the matrimonial column in newspapers still remains the preferred choice for numerous families across the country.
The reasons for the sustained popularity of (as well as the preference towards) matrimonial ads is because, in India, families place a great level of emphasis on finding the most suitable person for their sons and daughters. This is because in Indian culture, a marriage is not just the coming together of the bride and groom, but signifies the union of their respective families as well.
In spite of the boom in technology in recent decades, many people in rural areas across the country are either unable to access modern gadgets, or are not conversant with them. For them, the matrimonial columns in newspapers are a reliable method to find the perfect bride or groom.
Given the importance of tradition in Indian culture, matrimonial ads in newspapers still remain an integral component of the social and cultural context of India. To help you book your matrimonial ads in the newspapers of your choice, releaseMyAd is proud to offer you a seamless and user-friendly ad booking platform. Book your newspaper matrimonial classifieds through releaseMyAd and get the best rates for all your advertising needs.