The advent of the internet has had a tremendous transformative impact on our lives. Today, we simply cannot imagine life without the internet. We live in a hyperconnected world where virtually all of the world’s information is available to us at our fingertips.
Technology has become so deeply embedded in our lives, both personal and professional, that it has become unimaginable in this day and age to imagine doing even day to day tasks without our handy gadgets.
Nowadays, it is only too common to see people constantly dabbing away at their phone screens. People use their mobile phones for a variety of purposes: to communicate, for photography, for playing games, and even to read the news.
Yes! An increasing number of people are relying on their computers and mobile phones and tablets to read the news. Traditional news media has shifted to a parallel online format as well. Some publications offer their content free of charge while others secure their online content behind a paywall.
But does this spell the end for newspapers and magazines?
Not in the slightest. Even though the technological revolution is picking up speed, newspapers aren’t going out of style.
Let’s look at this phenomenon a little more closely. In India, newspapers occupy a special place in not just the nation’s households, but also in its people’s cultural lives. For Indians, breakfast and tea time are incomplete without catching up on the latest headlines or going through the day’s comics or the crossword. It is obvious. Print media still dominates in India.
There are other factors too. Despite the growth in internet services across the country, millions of people are still unfamiliar with a lot of modern amenities. For these people, reading the news on a mobile phone is simply out of the question. Additionally, Indians hold newspapers in immensely high regard. They view newspapers as authentic sources of information and knowledge on a host of topics. The general inertia that is still prevalent today in Indian society is a great boon for the country’s print media.
That being said, advertising in newspapers, being a lucrative business as it is, will continue to be a thriving industry in itself. Classified advertising for newspaper is highly popular because classified ads are conveniently arranged on the basis of ad category and they are both economical and easy to book.
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