Newspaper Advertising | Newspaper Advertising Encyclopedia

March 16, 2021March 16, 2021

Here’s all you need to know about Name Change Ads!

People can change their names for a variety of reasons. It may be to correct a misspelling in their name that was made earlier, or to take on the name of their spouse’s family after marriage, to revert to their original family name after a divorce. Sometimes people want to change their names for astrological or numerological reasons, or even if they are not happy with their originally given names.

It is also seen fairly often that people want to alter the spelling of their names or even take on a pseudonym or a stage name, as is seen with celebrities or those in the performing arts. They take on names that are catchy, easier to pronounce for audiences in other countries, or names which they feel suit them more than their real names. Sometimes they take on the names of renowned or historical personalities because of their inspiration or impact in their lives.

On other occasions, people change their names for reasons that are entirely personal. They may want to change a name that they feel may be embarrassing or awkward, or one that carries an unpleasant connotation in another language.

Another trend that is now being seen frequently nowadays is that of parents maintaining their respective family names after marriage and merging their surnames with a combined hyphenated surname.

A change of name is a perfectly legal practice, as long as there is no intention to commit fraud or to deceive people. Regardless, whatever the reason may be for changing one’s name, just declaring oneself to have a new name is not enough from a legal point of view. In order for a name change to be legally deemed official, a person must book a newspaper name change advertisement.

In India, booking a name change ad in a newspaper is a legal requirement that must be fulfilled in order to make a change of name official and legally binding. According to Indian law, merely submitting an affidavit is not enough. This affidavit must be accompanied by an advertisement or a notification of the change of name in at least two of the country’s newspapers. One must be an English language newspaper and one must be a regional language newspaper of the state or Union Territory of a person’s residence.

releaseMyAd is here to help you book name change ads in newspaper with the greatest of ease. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the advertising industry. Over the years, releaseMyAd has gained tremendous experience and rich expertise in this extremely dynamic domain, and offers you an ad booking service like no other. On releaseMyAd’s platform, you can book a Classified Change of Name Text Ad or a Classified Change of Name Display Ad. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across India, is proud to guarantee you the lowest rates for all your ad requirements.

March 16, 2021March 16, 2021

How the popularity of Print media provides a boost to Classified newspaper advertising

We live in an age where practically all of the world’s information is available to us at our fingertips, and accessible within seconds. The internet has changed our lives in unprecedented ways and completely transformed the way we communicate as well as consume content.

Technology has made inroads so deep into our lifestyles that we rely on it for virtually everything. It is all too common nowadays to see people glued to their mobile phone screens, playing games, watching movies, doing banking transactions, listening to music and even reading the news.

Let’s focus on reading the news. Since the technology revolution, the consumption of news content – from newspapers to magazines and other periodicals – has largely gone online. Media brands have adapted to the technological disruption by offering their content on their websites as well as on their dedicated mobile apps, which are free to download but content is often guarded by a paywall. This paywall functions in essentially the same way that traditional newspaper subscriptions do. Needless to say, online news media makes access to information a whole lot easier, minimising paper wastage and simplifying complex distribution channels. People are also instantly updated when a new story or piece of content is published through notifications on their mobile apps.

But what does this mean for print journalism? And what is the future of print media?

For India, at least, print media readership still dominates. Despite the fact that the very same information – and much more – is available on one’s phone screens, the appeal and use value of newspapers remains undiminished in India, and newspapers remain popular as ever.

For starters, in many parts of the country, people are still technologically challenged, and for them newspapers are the only way to find out what is happening in the country and abroad. Newspapers are regarded as reliable and authentic sources of information, and the general inertia in Indian society is a major boon for print media in the country.

Additionally, regardless of how awe-inducing modern technology may get, nothing beats the thrill of holding a newspaper in one’s hand and flipping through the pages. It’s little wonder that newspaper advertisements today are as impactful as ever. Newspaper classifieds are one of the most popular forms of advertising as they are economical and easy to book, and they are conveniently arranged on the basis of the ad category in a dedicated section in every newspaper. Such a layout helps people to find what they are looking for with great ease.

Nowadays, booking classified ads in newspapers is easier than ever. releaseMyAd is India’s largest self-service online ad booking platform that has grown to become a leader in classified newspaper advertising. In its more than a decade of being in the industry, releaseMyAd has gained tremendous experience and rich expertise in the field of ad booking and ad placement. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across the country, is proud to guarantee you the lowest rates for all your advertising needs.

March 15, 2021March 16, 2021

Find your target audience with DC classifieds!

Deccan Chronicle is one of the icons of Indian news media. The newspaper was founded in 1938 by Rajagopal Mudaliar. Over the decades, the newspaper has grown to become one of the largest circulated and most widely read English language daily newspapers in India. It has the largest circulation of any English language newspaper in India’s southern region. The name Deccan Chronicle comes from the name of the region of its origin, namely the Deccan region.

With its headquarters in Secunderabad, Deccan Chronicle is estimated to have a circulation of more than 1.45 million copies on average on any given day. The newspaper is the dominant English language news publication in India’s southern states, namely Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala. In spite of its concentration in the south of India, Deccan Chronicle enjoys a high reputation for being an authentic and reliable news source among readers across the country.

The total readership of Deccan Chronicle is estimated to be well over 1.1 million people across India and even abroad. There are eight editions of the newspaper published in the states of Andhra Pradesh and Telangana, as well as two editions for the cities of Bangalore and Chennai. Deccan Chronicle is also widely read by non-resident Indians residing in countries like the United States, the United Kingdom, Australia, Canada and Singapore.

This newspaper, being a publication that commands a large readership comprising people from all walks of life makes it an excellent choice for booking Deccan Chronicle classifieds. It is a trusted source of the latest news from across the country and around the world. It delivers the latest news stories as well as a variety of content spanning a range of topics, such as entertainment, sports, technology, lifestyle, business, science as well as an editorial section.

In view of the above, the fact that Deccan Chronicle can get you the reach and the leads you are looking for, is what makes the newspaper the perfect channel for your advertising needs!

releaseMyAd is here to help make booking your DC classifieds a swift and seamless experience. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the advertising industry. Over the years, releaseMyAd has gained valuable experience and rich expertise in the field of advertising and offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to offer you the lowest rates for all your advertising needs.

March 15, 2021March 16, 2021

Looking to book a lost and found advertisement in Delhi? Let us help you!

It may sometimes happen that we misplace or are unable to find certain items of value, such as personal belongings or any forms of documentation, such as an identity card, driving license, examination mark sheet or title deed. These documents are extremely valuable and retrieval is crucial, and this is why people need to book a lost and found advertisement. These misplacements can happen due to a variety of reasons, such as moving from one house to another, travelling or loss in transit on account of carelessness or mishandling.

Therefore, in order to obtain duplicates or replacements of these documents or items, such as passports, student identity cards, bank documents, share certificates, college degree certificates and many others, certain legal requirements need to be fulfilled. Publishing a lost and found advertisement in a newspaper is one of them.

A lost and found advertisement is an announcement made to the public about something that has been lost, stolen or misplaced as well as to inform the public if such an item has been found or located. Publishing a lost and found ad achieves two purposes, namely, giving the public a call to action to inform the advertiser in case a missing item has been found, or to announce to the public the news of a located item so that the rightful owner may contact the person concerned and retrieve it. These ads help to provide information both ways, hence ‘lost’ and ‘found’.

By publishing a lost and found advertisement, one can reach out to a large number of people and make them aware of an item that has been lost or retrieved. As mentioned above, these ads help to bring knowledge of missing items to the public as well as to facilitate their recovery so that they may be duly returned.

In India, newspapers are a staple in pretty much every household. Lost and found ads are effective in getting information to a large number of people and maximising the chances of the right person seeing the ad and acting on it accordingly. They fulfil a legal requirement as obtaining duplicates or fresh copies of certain documents requires that an FIR be filed at a local police station as well as a lost and found ad be published in a local newspaper.

So if you are looking to book a classified in newspaper for lost and found in Delhi releaseMyAd is here to help make ad booking a hassle-free affair for you. releaseMyAd is India’s largest self-service online ad booking platform having tie-ups with numerous reputed Delhi newspapers. releaseMyAd has gained valuable experience and rich expertise over the years and offers you an ad booking experience like no other. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of the country, is proud to guarantee you the lowest rates for all your advertising needs in Delhi and beyond.

March 9, 2021March 15, 2021

Want to simplify booking public notice ads? Here’s how!

It may be surprising to many, but public notices have been in existence for several centuries. In fact, public notices have been around even before newspapers were invented. The original concept of a public notice goes back to the time when notices were posted in public squares. Since those days, public notices have come a long way. The concept has undergone evolutions over the ages and it was in the first English language newspaper, called The Oxford Gazette, that public notice ads became the norm in newspapers.

The term ‘public notice’ is used to refer to advertisements that are published with the intention of informing the public of matters that are of interest or of concern to the members of said public. Public notice ads are a legal requirement, and it is stipulated by law that such notices need to be published in newspapers.

The publication of public notice ads in newspapers serves two important functions. One, it fulfils a legal requirement, and two, these ads serve to inform the public as well as making people aware of information about particular legal proceedings. Public notice ads provide relevant information to the public on events or issues that concern the public. They are typically published by corporate organisations, government companies or a legislative authority.

Public notice advertisements are beneficial to society at large. This is because they serve to provide information to the public regarding decisions or proposals that are made, which helps the members of the public make informed choices regarding the subject matter of such public notices. This is especially beneficial if the proposal or decision that forms the subject matter of the public notice is relevant to the public. These ads provide members of the public a fair opportunity to influence decisions by organisations and governing authorities. Therefore, public notice ads are necessary for the proper functioning of a healthy democratic society.

Newspapers, as we all know, are widely trusted by people from all walks of life as they provide readers with the latest national and international news, as well as information from a diverse range of topics. Advertisements are an integral part of print media and they serve a multitude of purposes, namely to inform, spread awareness and even to persuade. Therefore advertising in newspapers is an effective way to reach out to a larger audience. The cost of public notice ad in newspaper is not expensive as it is under the ‘classifieds’ section where ads are arranged on the basis of their ad category. Classified ads are easy to book as well as cost effective.

Therefore, book your public notice ad through releaseMyAd and achieve the dual purpose of fulfilling a legal requirement as well as reaching out to your target audience. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the industry. Over the years, releaseMyAd has gained valuable experience and rich expertise in the field of ad booking and offers you a platform like no other. With its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of the country, releaseMyAd helps you publish notice in newspaper without a hassle, and is proud to guarantee you the lowest rates for all your ad requirements!