Public Notice ad booking steps in Mathrubhumi Newspaper!

Individuals and companies and sometimes even the government has to publish a Public Notice as a legal obligation. In certain cases in Kerela, it is mandatory to publish the ad in daily local newspaper. Mathrubhumi is a Malayalam newspaper that is published from Kerala with a daily Circulation of around 1,486,810, making it the second most widely circulated newspaper. First published in 1923, Mathrubhumi is the most reliable newspaper that you can place your Public Notice ad in.

Different types of Mathrubhumi public notice ads require different documents, they are:

Housing Society: In the scan copy of society letterhead ad matter should be written & it should be duly signed & stamped.
Tender Notice: Scan copy of Photo Id Proof is required.
General Public Notice: Requires a scanned copy of lawyer letterhead in which ad matter should be written & it should be duly signed & stamped (accompanied with a letter from the client, authorizing the lawyer to publish the ad on his/ her behalf. ).
Company Documents Misplaced/ Missing: Requires a scan copy of FIR & it should not be more than 6 months old.

Public Notice ads in Mathrubhumi newspaper are Booked in a Classified Display format. You can book it in Malayalam as well as English. If you provide your content to releaseMyAd executive, you can even get it translated free of cost. releaseMyAd is an online platform for Mathrubhumi public notice ad booking.

Call us at +91 9830629298 now!

Or Book your ad online in a few simple steps:

Click on the link https://mathrubhumi.releasemyad.com/rates/public-notice and select the city for which you want to book the ad.
Compose your ad in a single or double column by typing the complete matter or if you have a pre-designed template you can upload that as well.
You can then select the dates and upload the documents as required, make the payments to confirm the ad.

Booking a Public Notice had never been this easy, thanks to releaseMyAd that now you can book it with a few clicks.

releaseMyAd offers you a premium service with its experience and knowledge. A Public Notice is a matter of legal concern and therefore releaseMyAd ensures each document is verified twice. Trust us and we will not let you down!

Book ad through an INS accredited agency with the sole purpose to provide a cost-effective solution to all advertisement requirements.

May 13, 2020May 13, 2020

5 Ideas to Increase Your Response Rate in Newspaper Advertisement

Newspapers are the right medium to advertise. It offers you a high readership number of different demographics.

Now a single newspaper copy contains hundreds of advertisements printed in it. With every ad asking for the reader’s attention. Under such a competitive scenario what one must do to make its ad a more responsive one?

Here are 5 ideas to increase the response rate of your ad.

Contact Details

Contact details are like the call to action button of a newspaper ad. Giving a contact detail in your ad matter makes your ad 10 times more responsive than an ad matter without one.

Enhancements

Classified text advertisements are less appealing than a display advertisement and being published all together in a single page can make it seem next to impossible to increase its response rate. All this is solved just by adding one or more enhancements to your ad matter. You will notice an ad published in the classified page having a colour or tick or both in them tends to grab more eyeballs towards them compared to those with none. These are called enhancements and can increase the response rate of your ad ten folds!

Newspaper Selection

Selecting the most read newspaper in the location you are willing to advertise will help your ad get more audience which in turn will increase the response rate of your ad.

Focus Date

A few ad types are only released on a specific day of the week. But except those few, most advertisement types are published on all days of the week. Most advertisements although publishing every day have a dedicated focus day in each week. Publishing your ad on the dedicated focus day will surely give you more response than when published on a regular day. Now each newspaper has focus dates which vary from category to category which is always mentioned in our website when booking your ad encouraging you to book on those days to get better responses.

Ad Format

Now there are 3 types of ad formats: classified text, classified display and display. If you have the bucks to spare a display ad is always more appealing than a classified one. It captures the reader’s attention more and is more likely you give you a better response than when advertised in any other format. The money spends on display is money well spend!

To know more on how to make your ad more responsive visit https://www.releasemyad.com/newspaper-advertisement Or Mail us at book@releasemyad.com, or call us on 09830629298.

May 13, 2020May 13, 2020

The Pros and Cons of Newspaper Advertisements

Newspaper advertising can be beneficial after all it has a high readership in India. but it’s not all positive. So let us look at both, pros as well as the cons of newspaper advertising.

PROS

High Readership

As you already might know newspapers have a high readership number. 1/3^rd of the literate class read a newspaper each day in India. The most read newspaper in India Dainik Jagran had a total readership (TR) of 7.37 crore in the last one month of the survey, up from 7 crores a year ago, followed by Dainik Bhaskar (5.14 crore). These numbers show you the reach of newspapers. Advertising in a newspaper helps you to reach and gain more potential customers for your business.

Affordability

A lot of people will tell you newspaper advertising is expensive but I beg to differ. A newspaper ad is the most cost-effective way of advertising in today’s digital world. It not only gives your ad a wide exposure, it also provides the widest range of rate cards to choose from.

With so many different ad formats to choose from, being the classified section the most value for money format. Newspaper advertising is more affordable than any other media.

Consumer Trust

It’s important that the consumer of media you are advertising in trusts that the media the advertisement is showcased in is trustworthy. Newspapers have been a part of our lives for a long time and hence it has built a sense of trust among its readers . In many latest surveys, it was seen that a consumer is more likely to visit a store or buy a product if it was advertised in a newspaper than in any other media. This proves even in the age of digitization the long built consumer trust of newspapers cannot be competed with even to this day.

For more info on newspaper advertising visit https://www.releasemyad.com/newspaper-advertisement

CONS

Rectification Of Ad Matter

Unlike in digital media platforms once an ad matter is sent to the press for printing for publication there is no looking back. Any error or spelling mistakes is not possible to be rectified in the final ad matter after processing. That’s why we at releaseMyAd advise advertisers to take their time composing the ad matter carefully before going to the next step.

And after the ad is published the wrong ad is seen by millions of people and can only be changed after a new ad is published again but the existing one which is already printed can no longer be rectified.

Quality

Print media lack in quality when compared to the amazing animation advertisements in social media or even television. No matter how beautifully your ad is designed at the end it remains a 2-D ad printed on paper.

Shelf Life

Newspapers have a short shelf life. Newspaper ads are short-lived with daily hundreds of prints of different newspapers with more than thousands of ad printed in each copy consumers can easily forget about your ad. To make an impression on the consumer a single ad is not enough. Newspaper advertising has to be done regularly to attract the consumer and possibly get a genuine response from them.

No one knows to advertise as we do! Mail us at book@releasemyad.com, or call us on 09830629298.

May 13, 2020May 13, 2020

How to do Newspaper Advertisement Booking

Advertising plays an immensely important role in creating awareness and demand for brands and products/services. It is therefore, imperative, to executive an advertising campaign through the medium of newspapers as efficiently as possible. Newspapers, as the most popularly known medium for advertising, comes to the rescue on account of its low cost and wide reach.

Advertising is not a child’s play. It requires expertise in the field of advertising to maximise the benefits of executing a particular campaign. It may not be fruitful for an advertiser to simply go about placing an ad, having little to no knowledge regarding the editorial policies of various publications. Thus, for businesses seeking a growth in the market saturated with cut-throat competition, it is always a sound decision to hire a newspaper advertising agency.

An advertising agency is a firm dedicated towards creating advertisements representing a company’s product/service, specifically highlighting the positive side of the product/service advertised. Advertising agencies are responsible for designing and executing the entire advertising campaign, on account of their in-house expertise and professional services, and help the advertisers generate greater exposure and profits in the long run, while establishing a well defined position in the market choked with competition.

Benefits of Advertising Agency :

Expert Guidance in Developing Advertising Campaign :

Advertising agencies help businesses develop their advertising campaigns. They guide the advertisers through each stage of the advertising process right from generating creatives from negotiating prices with the publications for their clients.

Save Time and Money :

Advertising agencies maintain frequent contact with their clients, ensuring all their requirements are attended. Due to their experience in advertising, they help their clients make the most of their advertisements thereby helping clients who otherwise have less knowledge of advertising. They save clients money as well as time by arranging the advertisement on the behalf of their clients.

Creative Expertise :

Business owners may be experts in their respective fields, but may not have thorough knowledge in the field of advertising. Advertising agencies employ people having a good knowledge and experience of creating attractive advertising content which are effective for the purpose of advertising as well as eye-catching for the readers.

Better Ad Placement :

Advertising agencies are capable of guiding advertisers regarding positioning and placement of their advertisements, in order to ensure maximum impact and viewership.

Market Research :

Advertising agencies also help advertisers by conducting market research to help them identify their target markets as well as their main demographics. This helps advertisers identify which format of newspaper advertising shall earn them more responses.

Branding :

Newspaper advertisements are crucial to formation of a brand name in India. Advertising agencies, hence, help businesses gain recognition through the advertisements and become a recognized brand. Some agencies also help businesses create their brand logos, adding uniqueness to their brand image.

Why releaseMyAd ?

The success of any newspaper advertisement depends upon the degree of expertise the advertising agency possesses. Headquartered in the city of Kolkata, releaseMyAd, has provided advertisers the platform for booking newspaper advertisements online as per their convenience, ever since its inception in the year 2009.

releaseMyAd aims at simplifying the media buying process and enables advertisers book advertisements in leading newspapers at the best possible rates, suiting the budget of the advertisers. Since the agency is accredited by the INS (Indian Newspaper Society), they bear the potential of negotiating the ad rates with the respective publication houses, on behalf of their clients and hence avail them of the best possible advertising rates.

In addition, the team at releaseMyAd comprises various in-house media experts who can help advertisers get through every stage of their advertisement booking process. They render professional services, helping the advertisers be guided with the best suggestions regarding the advertisements to be placed – how the efficiency of the ad can be increased, what paper one should go for, what booking package shall enable the advertiser gain maximum responses at the most economical price.

releaseMyAd values its clients on top priority and maintains complete transparency with them till their ads are published. They provide the clients a soft copy of their ads or hard copy, if requested by them, as a proof of release. Hence, releaseMyAd is the best agency to approach for any brand looking forward to increasing their brand awareness or spreading their advertising message among the masses through newspaper advertising.

Steps for Booking Newspaper Advertisements with releaseMyAd :

Booking your advertisement with releaseMyAd is merely a matter of a few minutes. All you need to do is:

Login to their website www.releasemyad.com
Click on the Login tab
Sign up as a new user (if you are a first-time user) or log in using your registered login credentials
Select “Newspaper” from the options on the top of the screen as the desired medium for advertising
Select the desired ad format to go for by clicking one of the three ad format options available on the screen :

“Book Classified Text Ad” – for booking a classified text ad
“Book Classified Display Ad” – for booking a classified display ad
“Book Display Ad” – for booking a display ad

Select the desired Ad category as for classified advertisements or the desired supplement or newspaper section for display advertisements.
Select the Newspaper of your choice and the edition as per the location desired
Click on “Book Now” to book the advertisement.
For classified advertisements, you must now type your desired Ad Matter in the “Compose Ad Matter” section (sample ads and tips are available at this stage for your help). Make use of enhancements while composing the ad content for increasing the visual appeal of your ad, to ensure it gets noticed.
For display advertisements, you must upload the creative of the desired advertisement in a suitable format like pdf, jpeg, png
Click on “Select Dates and Make Payment” for selecting the desired release date, then preview the ad booking details prior to order booking and finally making the payment using either of the numerable options available to make the payment online/offline.

Selection of a competent ad agency like releaseMyAd helps business houses generate more goodwill as well as profits for the company. Common people, too, can make the most of their advertisements, in terms of high number of positive and relevant responses, by availing the professional services rendered by releaseMyAd.

May 13, 2020May 13, 2020

What Would the World Look Like Without Newspaper Ads

A newspaper is probably one of the first things that an individual normally looks for, after of course his mobile phone.It is hard to imagine what the world would like had newspapers not existed or even if newspapers did exist, they did not contain any advertisements.

It is rightly said that “Newspaper advertising is a destination, and not a distraction”. Newspapers are the best known media vehicle for advertising on account of the following reasons :

It is the most trusted and one of the fastest forms of advertising known today.
Ads are cost effective and flexible, putting advertisers at ease.
Wider reach is ensured through the medium of newspapers.
Published ads are extremely trustworthy, as the confidence of the readers in the papers is extended to the ads they chose to publish
It helps establish and promote a brand’s identity
It is a result – driven medium for advertising, which is intrusive and not selective.
It enables advertisers to go for a much targeted audience, depending on the type of newspaper advertisement and the kind of people it is likely to influence, after taking into account various demographic factors like literacy, language, gender, economic status, age groups, etc.

What if there were no newspaper advertisements? Or consider that newspapers existed, but did not contain any advertisements?

Uninformed and Unaware People –

In the absence of newspapers or newspaper advertisements, people would have been unaware of the latest products being launched in the market. People tend to purchase items they are made familiar with, but in the absence of newspapers advertisements, most people would not have known about certain products, services, offers, proposals and events in the first place.

Limited Reach –

In the absence of newspapers, it would not be possible to reach out to the masses. No other advertising medium can beat the reach of newspapers, making newspapers the most effective advertising vehicle known to mankind.

Limited Advertising Flexibility –

Newspapers allow advertisers immense flexibility with regards to their ad type, matter, design, frequency etc. No other advertising medium would allow such flexibility and options for advertisers to choose from

Costlier Newspapers –

Newspapers would be costlier if newspaper advertisers did not meet the cost of bringing out the newspapers through funding the newspaper ads. This in turn would have made newspapers less popular among the masses, if they were not able to afford the papers.

High Advertising Cost –

Newspapers are one of the most pocket friendly forms of advertising. Had newspaper advertising not existed, people would have to resort to other mediums for advertising through expensive mediums like the cinema, television or radio, or even digital media through the use of the internet.

Slow Advertising –

Newspapers are the fastest means of advertising. Had newspapers not been there, people would have to go for advertising options which deliver their message with a lot of processing delay. Timing plays a crucial role in advertising – if delayed, the advertiser may not be able to reap the benefits of the advertising campaign.

Limited Newspaper Readership –

Newspaper reading wouldn’t be as popular. Many people buy newspapers looking out for discount coupons or event details they may be interested in. Hence newspaper advertisements are a major reason why people invest in newspapers, for reasons other than obtaining plain news.

Considering all the positive aspects of newspaper advertising, which makes it indispensable for mankind to be aware and informed, reaching out to the various publication houses for the sake of bringing out a newspaper ad, remained a major challenge for a long time. But not anymore! releaseMyAd is there to help all the advertisers with their advertising needs, helping them select the best publications to bring out their newspaper ads, at the lowest possible cost and ensuring the highest possible response. They help their clients with the best papers in the desired languages and locations to target and guide them through the entire process of ad booking, which is merely a matter of 3 steps to be followed.