Newspaper Advertisement | Newspaper Advertising Encyclopedia

July 27, 2020July 27, 2020

Trust Lokmat with your Matrimonial Advertisements!

Arranged marriages still remain the majorly preferred, as per servey even now around 85 percent of people prefer to marry the boy or girl chosen by their families, rather than choosing their life partners themselves. Arranged marriages are viewed not as something done based on feelings, but something done based on a commitment and through that commitment, feelings will develop with time.

Historically speaking, weddings during the Vedic times took place by a variety of methods. While arranged marriages were preferred, the consent of the bride was generally taken into consideration. In case of royal families, parents arranged a Swayamvar, a ceremony where suitable matches from all over the country were invited. Thereafter, either these suitors had to prove their prowess to win over the girl, or the girl herself will choose one of them, by offering him a flower garland.

Nowadays The planning of arrange marriage starts with putting up a Matrimonial ad. People give matrimonial ads to find out the best partner for them. People put these ads with an expectation of getting proper quality responses Therefore choosing your newspaper wisely is a must. Isn’t it ?

The major reasons for you to think about advertising a matrimonial ad in Lokmat are:

Huge Readership: Lokmat is no.1 and Largest read marathi daily with 2.18 cr readers which is famous and popular among all groups of people in the entire Maharashtra.
Location coverage: Lokmat has 11 Marathi editions covering entire Maharashtra and Goa. Lokmat is published from Mumbai, Pune, Nagpur, Aurangabad, Nashik, Kolhapur, Jalgaon, Ahmednagar, Solapur, Akola & Panaji. They have also added a new edition name Delhi.
Cost of Advertising is Low: The cost of advertising is quite low if we compare with the other available options, the coverage and popularity. Its rates are designed to serve all groups of people and offer a very pocket friendly convenient way of getting responses by spending less amount.

As discussed earlier it has 11 editions the rates of placing a matrimonial ad is in between Rs. 60 – Rs. 1150 per 7 lines varies according to the edition selected by you.
Another attractive part is it has an all edition package of Rs. 7170 for 7 lines which will cover every corner of Maharashtra.
It has few attractive and selective enhancements available to highlight your ad in the classified page like font color, bold box, bold box color etc. which you can avail by paying the additional premium charges.

Special Offers: Offers various insertion offers like Book 3 Get 1 Free, Book 5 Get 2 Free, Book 8 Get 4 Free , Book 12 Get 8 Free to gain your interest.
Available as epaper: Your ads will be reflected in physical copy of the paper plus in the online epaper which can be accessed for free.

Sub sections of matrimonial ads

Matrimonial ads are only divided into two sub columns in lokmat they are:

Wanted Bride: Where the family of the prospective groom advertises under Wanted Bride section where they mention what type of bride they prefer.
Wanted Groom: The family of the prospective brides usually advertises under Wanted Grooms section where they mention what type of groom they prefer.

How to compose your ad content tips:

The effectiveness of the ad always depends on the composition of the ad. Thus, here are few tips which will help you to create ad content which will fetch a good amount of quality responses.

Please check the contact details in the ad text to get a response. Also provide, if any, preferred timing for communication.
Ensure to mention DOB, time, place of birth, Manglik/ Non-Manglik and other astrological details for kundli/ zodiac matching.
Mention age and height so that responses are received from relevant age bracket and physical specifications.
Share any special preference, if any, like divorcee, non-divorcee, separated, NRI, physical disabilities, medical conditions.
Mention Religion, Caste, Community or No Caste Bar to ensure the right response from required social background.
Mention Educational/ Professional qualification looking for, to get a suitable qualified match.
Enumerate the profession, occupation, salary and place of residence to get appropriate response from desired lifestyle background.

Ad formats & samples for Lokmat Matrimonial ads

Sample 1: Wanted Bride for our son

We are looking for an alliance for our son (Name), aged (30) years, residing in (Location), height (6’1″), (B.Com) graduate, (Religion), (Caste). The bride should hail from a decent, educated family. (Same caste/ caste no bar). Should be around (24) years. Contact with (Astrological) details 0000000000 or Email to mail@mail.com

Sample 2: Wanted Groom for our daughter

PQM for (Location) based fair girl, 1980 / 163 cm, Corporate Lawyer, LLM/UK, parents Sr. Exec., seeks liberal minded, suitable match in early 30’s. E: mail@mail.com with photo. Caste no bar.

Sample 3: Divorcee / Remarriage

(Location) based (Religion) issueless divorcee boy 30/6’1” BE wrkg with MNC seeks suitable (Veg./Non Veg.) match. Contact : 0000000000 E: mail@mail.com

Sample 4: Bride Wanted for NRI

क्षत्रिय मराठा 42/ 5’3″ NRI लंडनमध्ये स्थायिक नोकरीतल्या मुलीसाठी लंडनमध्येच स्थायिक हिन्दू मराठी क्षत्रिय किंवा ब्राह्मण वर पाहिजे व्हॉट्सएप फक्त 0000000000

Sample 5: Buddhist Groom Wanted

बौद्ध- वधु-25, MBBS सरकारी अधिकारी मुंबई। अनुरुप बौद्ध स्थळ पाहिजे। व्हाट्सअप्प मोबाईल न 00000000000

Deadline of placing Lokmat matrimonial:

If you are thinking to place a matrimonial ad for the coming week let me tell you the focus day for these ads are Sunday and It’s Easy to post ads for the next day as the deadline is flexible till 3 noon which means ultimate deadline for posting the ad for Sunday is within Saturday 3 noon.

releaseMyAd wants and tries to fulfil their client wishes till the end and we are here to help you to place your ad whenever and wherever you just plan. Through releaseMyAd, you could easily book Lokmat matrimonial ads online in a few simple steps. You can simply click into the given below and start exploring us to place your ad: https://lokmat.releasemyad.com/rates/matrimonial

Select the ad type – Classified Text or Classified Display
Choose the discount Package with your preferable location where you want to release the advertisement.
Next choose appropriate ad heading (wanted brides/grooms)
Proceed to compose the classified text ad you can check the “View sample ads” section for help. You can upload self-designed matter or edit the given templates in case of classified display ads.
Lastly, choose the publishing date for the ad and make the payment. You can clear the payment using Credit/Debit Card.

All the details of payment, ad status, invoice everything will be mailed to you on your registered email id. You can check and keep a track there about what’s happening with your ad in its editorial approval – to – processing to – release confirmation on your email itself.

Contact Details:

If you are still confused about how to book Lokmat matrimonial ads, do not worry we have our experts who can help you with each and every step of booking from placing your ad to composing to publishing. You can reach our team on 9830629298 or mail us at book@releasemyad.com. You can also contact us via the online chat option from our website.
By allowing us to serve, you will save your time and money and will be getting the best available option for your advertisement on your area according to your pocket and need.

July 27, 2020July 30, 2020

Five Useful Tips From Experts In Times Of India Classified

The Times of India classified section is also known as Times Interact. It is one of the most widely read newspaper classified pages in India. Many advertisers throughout the years have been able to promote their business, sell or rent their property, recruit employees and marry off their son and daughter with the help of advertising in Times Interact section. Having a readership of 1.5 crores throughout India, The Times of India classified section, Times Interact, reaches every nook and corner of the country.

There are, however, few points to be kept in mind while advertising on Times Interact which will lead to a successful ad campaign and reach out to the target audience rather than get lost among all other ads in the classified page.

Selection of correct newspaper edition or package: Much depends upon the selection of correct edition and package otherwise the advertisement will not reach out to the correct audience. The advertiser should decide first which location he wants to target with his advertisement and then he should opt for the proper edition which reaches that particular location. The Times of India offers various discounted packages covering different locations. If the advertiser is looking forward to reaching out to multiple locations then carefully choosing one of the discounted packages can optimise the advertising cost.

Crisp advertisement text: Often, one of the simplest of Classified Text Ads can generate an unprecedented response. All depends upon a good ad text which can capture the attention of the audience. An ideal ad text should contain details of the product, service, business or person in case of a matrimonial or situation vacant ad. The description should be brief and to the point. The USP should be mentioned in the ad text which will attract the readers. Most important of all the contact details should be there in the ad text along with time to contact preferably so that the advertiser does not miss out a single enquiry.

Proper Category and Sub-Category selection: It is observed that most of the time advertisers take the selection of category and sub-category casually. While in Times of India classified, choosing the appropriate category is mandatory so that ads can be properly segregated in the Times Interact section but opting with the correct sub-category lets the readers zero in on the required column and find the advertisement. Usually, a reader does not go through the entire classified page but just checks the column which is relevant to him/ her and therefore it is very much important to choose proper, appropriate category and sub-category so that an ad campaign can be a success.

Highlight the advertisement: The Times of India provides various options to highlight and enhance an advertisement. These Special Enhancements are in the form of Colour background, Tick, Screen and Run on Display which allows an ad to be underlined and made bold. These enhancements bring an advertisement to the spotlight and among the clutter, these can easily grab the attention of the reader. If an advertiser is placing a Classified Display ad, he/ she should ensure that the colour scheme is eye-catching and not bland. Bigger font size in Classified Display ads also helps engage the reader’s attention.

Selecting the proper focus date: All categories of ads in TOI classifieds have a focus day of the week. Except for the matrimonial section which publishes only on Sundays all other categories publish every day of the week but there is a focus day on which the emphasis is given to a particular category and generally the readers’ lookout for ads related to that category on that day of the week. Property focus day is Saturday, Recruitment focus day is Wednesday and the focus day of Education ads is Monday. Advertisers must ensure to release their ads on these focus days which will lead to reaching out to the most relevant and targeted audience.

If these basic points are kept in mind while advertising on Times of India classifieds, then the best benefits can be reaped from the smallest ad. On the releaseMyAd self-serve portal, an advertiser is guided with all these details so that he/ she can book an ad and the ROI is high. releaseMyAd is an authorized booking partner of Times of India classifieds and has more than a decade of experience in the advertising industry.For more details about TOI classified ad booking, you can click on https://timesofindia.releasemyad.com/tariff/Times-of-India-Classifieds-Advertisement-Rate-Card or reach out to Call/ WhatsApp number: 9830629298. You may also drop an email detailing your query to book@releasemyad.com. 24*7 Live Chat support is available on the website for instant response.

June 29, 2020June 30, 2020

Now, book your ad in Metro Life supplement of Deccan Herald newspaper at the lowest rates!

Looking for a supplement which gives you all the buzz of Bangalore? Look no further! Metro Life supplement by Deccan Herald gives all the latest news of the silicon valley of India. This special supplement by Deccan Herald covers all, be it the latest fashion trends, food or all the latest events of the town.

Published from Monday to Saturday, Metro Life features all kinds of advertisements you can think about. Display advertisements on fashion, property, business, personal, retail are perfect to be featured in Metro Life. Placing a display ad in this supplement is cheaper than in the regular newspaper. Hence, if you are on a budget it is very much recommended to feature your ad creatives in this supplement which comes complimentary along with the main newspaper giving your ad the same exposure at a much lesser cost.

Advertising in Metro Life supplement comes with a deadline of 2 days and a minimum size of 4 cm width and 4 cm height. Although it’s content is focused on the lifestyle of Bangalore it is published in multiple other locations as well such as Hubli, Mysore, Mangalore, Kolar, and many others.

Publishing an ad in Metro Life by Deccan Herald with releaseMyAd lets you customize your ad size and have a page preference as well. You can upload self-designed creative for your ad or let our in-house designers do the job for you, free of cost.

Now the cost of your ad depends on a lot of factors like the hue of your ad. Colour ads are usually a bit more costly than black and white ads. Size of the ad also changes the ad cost. The minimum size of the ad is 4×4 and full-page size is 33cm(w) x 52cm(h). The cost also depends upon the customization of your ad size. The cost varies depending upon newspaper editions also. The cost can change based on your page preference also. You are guaranteed to get the best-discounted rates in the industry from releaseMyAd.

To book an ad for Metro Life right now visit https://deccanherald.releasemyad.com/display-ad/metro-life or simply call or Whatsapp to 9356222541.For detailed queries mail us at book@releasemyad.com or Call/Whatsapp 09830629298. You can also opt for a 24×7 live chat option from our website for quick support.

June 29, 2020June 29, 2020

Book your Ad instantly in The Rabibar supplement of Bartaman at The Best price!

Who doesn’t like a late morning tea along with a casual fun supplement to read on a laid back Sunday! Rabibar supplement of Bartaman is a perfect casual read that brightens up your Sundays. It features mostly entertainment news of Bollywood and Tollywood and lets you catch up on all the latest gossip and happenings of your favourite celebrities.

Circulated not only in Kolkata but also in North and South Bengal, it is a perfect place to feature display ads related to cosmetics, jewellery, clothing, and much more. Products especially endorsed by a certain celebrity are exclusive to this supplement as audiences of this supplement are more likely to pay more attention to an ad if it features a celebrity in it.

Focus day for Rabibar is Sunday with a 2-day prior deadline. The size of your ad can be anywhere from a minimum size of 4 cm width and 4 cm height to a full-page ad of 33 cm width and 52 cm height.

Booking an ad for Rabibar with releaseMyAd also allows you to customize your ad. It gives you the freedom to choose a certain page to feature your ad as you like. Page preferences like the front, back or third can be made at very nominal costs as compared to other newspaper supplements.

Rabibar is a favourite Sunday read for all pop culture enthusiasts residing in Kolkata. Thus, featuring a display ad in this supplement rather than giving it on the regular newspaper is not only light on your pocket but also gives your ad the special attention that it deserves. Also, it hits the desired audience.

With releaseMyAd, you can book your ad in Bartaman Rabibar Supplement from anywhere around the world from the comfort of your office or home within a few minutes. While we take care of the ad creative designing at no extra cost just for you! Send us your ad details to book@releasemyad.com right now! Or call/ whatsapp directly at 9356222541 or 09830629298.For additional information, you may visit our page https://bartaman.releasemyad.com/display-ad/rabibar. You can also opt for a 24×7 live chat option from our website for instant support.

June 26, 2020June 26, 2020

Now Place your ad in City supplements of Deccan Chronicle in a Hassle Free manner!

Deccan Chronicle is not only one of the largest circulated English newspapers in South India but also one of the most read newspapers across all major cities of South India. It was founded by Rajagopal Mudaliar in the 1930s & currently owned by SREI.

City supplement is a special pullout of Deccan Chronicle. Being the most read newspaper, it has a circulation of over 1.45 million across Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala.

Every newspaper has a specific day or focus day to publish the advertisement in order to get a better response, but for City supplement there is no such specific day for placing an advertisement. You can easily book the ad on any day but keeping the deadline in mind that is two days prior to publishing date.

City supplement is comparatively much cheaper than the main newspaper. It mainly covers lifestyle and entertainment space in newspapers. Due to its huge readership figures, advertisements related to retail, hotel, restaurants, exhibitions, and other businesses helps the advertisers to reach the large masses of society easily in a short span of time. City Chronicle supplement is divided into four groups on the basis of locations like for Hyderabad region there is Hyderabad Chronicle, for Chennai region there is Chennai Chronicle & for Bangalore region there is Bengaluru Chronicle. Sunday specific city pullouts known as Sunday Chronicle.

Before placing any advertisement, it is very important to know about the specific page sizes of each newspaper, for the City supplement section the full-page size is 25.5cm(w) x 26cm(h), half page the size is 25.5 cm x 15 cm. Booking an ad through relesemyad.com helps us to customize the ad size as per your requirement. The minimum size required for booking an ad in the City Chronicle Supplement section is 4 cm width x 4 cm height.

Price for display advertisement may vary depending on the page preference. The cost is comparatively higher if you wish to place your ad in front, back, or the third page to enhance your ad’s viewership. If you want to make your advertisement more eye-catching & attractive then you can select a color advertisement which is a bit costly than B/W.

For placing an advertisement all you have to do is visit our website https://deccanchronicle.releasemyad.com/display-ad/city-chronicle & follow simple steps to book your ad. Leave the rest to our expert designing team to make the best design at no extra charge. If you are still facing issues with ad booking you can call/whatsapp us on this no. 9356222541 / 9830629298, you can also visit our website for a 24×7 live chat option or for any further queries mail us at book@releasemyad.com.