Know How an Authentic Telugu Wedding takes place

Telegu Matrimony

Telugu marriages believe not only in religion but also in spirituality. The telugu marriages happen in the months of Aashad, Bhadrapad and Shunya, and still take place in the traditional manner. Telugu Brahmin previously used to happen for sixteen days which is also called Padaharu Rojula Pandaga meaning “sixteen days of celebration”. At present, the days are reduced to 4-5 days due to budget and availability of guests for the longer duration. Telugu planning is itself a part of the celebration and the wedding is not only about two individuals but between two families which has a great religious significance. Several rituals are followed before the wedding, on the wedding day and post wedding which are given below. 

Pre-wedding rituals:

  • Nischyadaartham – Nischyadaartham is the other name given to the engagement ceremony. The Horoscope or the jathakam as it is called in Telugu, of both the groom and the bride is first matched. It is the duty of both the families to check the compatibility of the to-be bride and groom. Then a date is fixed accordingly for the nichayathartham and the bride and groom exchange rings and gifts. The Lagna Patrika or the wedding letter, written to confirm the date and time of the wedding, is read. This contains the date of the wedding, wedding venue address along with the name of the parents and their ancestral name.
  • Pellikuthuru Pellikodukuni cheyuta – On a fixed day, the relatives, friends and well wishes of both the parties gather at the respective houses and blesses both the groom and the bride with Nalugu which is a mixture of flours, turmeric powder and oil. The wedding ceremony starts with this ritual. Both the bride and the groom are blessed by everyone and are given a new set of clothes. 
  • Snathakam –  This is a ceremony which is performed at the groom’s place by his family. This ritual signifies the transition of the groom from the bachelorhood stage to grihastha (family man). The groom wears a white holy thread which ensures that he has ended his Brahmacharya vrata. Most of the brahmins have three rounds of thread before the wedding which indicates their brahmacharya stage. During this ritual, they add three more rounds of thread, a total of six rounds of the thread which is tied. This denotes the beginning of the grihastha stage.   
  • Mangala Snanam – In this ritual, the couple takes an auspicious bath before the wedding. This ritual is very similar to the haldi ceremony. The married women of the families apply oil on the bride and groom’s hair. This ceremony takes place separately at their houses. A paste is prepared out of turmeric, vermillion and sandalwood which is then applied on the couple’s hands, feet, and face. The couple then takes a bath in the holy water. Once this ritual is over, the bride and the groom get ready for other wedding formalities.
  • Aarti – The couple proceeds to offer their prayers to God which is known as aarti. A silver plate is filled with water, turmeric, vermillion and akshintalu (rice coated with turmeric powder and ghee) in it. A silver lamp is placed and is rotated six times (3 times clockwise and anticlockwise each) facing the God. The prayer is done for the prosperity of the couple. Songs are sung by the married women during the aarti.
  • Edurukolu – During this ritual, the bride’s family tries to impress the groom’s family. The brother of the bride impresses the groom by praising his sister’s beauty, intelligence, and other qualities. The groom somehow falls in love with the bride and gets ready to be married. In recent times, both the families convince the bride and the groom to marry each other. This is a very eye catching ritual amongst the telugu weddings. 

Wedding day ceremonies:

  • Kashi Yatra – This ritual basically means escaping the wedding! A chance is given to the groom where he is made to carry some essentials like an umbrella, bamboo stick, and wears new slippers to start his journey to Kashi. The bride’s brother needs to stop the groom and convince him to marry his sister. 
  • Gauri pooja – The Gauri pooja is performed in the bride’s house. The bride or the pellikuthuru performs the pooja by praying to the goddess Gauri. The bride offers flowers and fruits to the goddess and prays for a happy and successful wedding. In some of the families, Goddess Lakshmi is also worshipped. 
  • Kanyadanam – Kanyadanam means ‘giving away the bride’ by the father of the bride. In this ritual, the bride is carried in a bamboo basket by her maternal uncle. The bride and groom aren’t supposed to look at each other. Hence a curtain is held in between the couple. Then, the bride’s parents wash the groom’s leg with water. It is believed that the groom is incarnated as Lord Vishnu to marry the bride who is incarnated as the Goddess Lakshmi. The bride’s father then offers his daughter’s hand in marriage to the groom. 
  • Panigrahanam – Here the bride holds the right hand of the groom and the groom chants some mantras which literally means that amidst many desires, joys, and sorrows, the husband promises to be with his wife forever and protect her. 
  • Jeelakarra Bellamu – In this ritual, a paste prepared with Jeelakarra (cumin seeds) and Bellamu (jaggery) is placed on the couple’s head. A curtain is raised while performing this ritual. This ritual signifies that the bond shared by the couple will be strong and unbreakable. Following this, a ritual called pravara is held amidst the couple’s family. The Pandit chants mantras to convert the bride’s gotra (clan) to that of her prospective husband’s. In this ritual, the actual muhurtham starts.
  • Madhuparkam – During this ritual, the bride wears a white cotton saree with a red border. The groom wears a cotton dhoti with a red border. This ritual signifies purity and strength. These attires are to be worn during the muhurtham.
  • Mangalsutra Dharana – Once the couple are in their traditional dresses, the curtain between the couple is removed. The groom ties the Mangalsutra to the bride. Traditionally, the groom is supposed to tie three knots but in some traditions, the groom ties two knots and the third knot is tied by the groom’s sister. This completes the ritual of the could being married. 
  • Akshintalu – The garland is exchanged between the couple during this ritual. They are blessed by the elders and the guests present there. Flowers and Akshintalu (rice coated with turmeric powder and ghee) are sprinkled on them by the guests. 
  • Saptapadi – After the Akshintalu is over, the couple walks seven times around the fire and takes vows to support each other in all the aspects of life, love and trust each other. 
  • Sithalapakkam – In this ritual, the groom adorns the feet of the bride with toe rings. This signifies that the woman is married. A silver vessel is then kept in which the engagement ring is tossed. The couple needs to find the ring inside the vessel. Whoever wins maximum times in three attempts is considered to be the dominant one. 
  • Appagintalu – This is the last ritual of the Telugu wedding ceremony. Appagintalu actually means vidaai where the bride is handed over to the groom’s family. This means the bride will now belong to the groom’s family. This is both a happy and a sad moment. A big plate is arranged which is filled with milk. The bride, groom, and their respective family sit in front of each other. The bride’s parents dip the bride’s hands in milk and hand her over to her husband and in-laws. 

Post-wedding rituals:

Once the wedding rituals are over, the bride then accompanies the groom to his house. The following rituals are followed there.

  • Gruhapravesam – After the wedding ceremony, the bride is welcomed by the groom’s family. A jar is filled with rice and jaggery which is kept at the entrance of the house and the bride needs to kick it with her right toe. The groom’s family then performs a small aarti and the bride enters her new house. 
  • Satyanarayana Vratam – Lord Satyanarayana is the supreme of all lords and worshipping him brings happiness and is considered as one of the purest rituals. The puja is performed on either the full moon day or during any auspicious occasions like a Telugu wedding ceremony. This puja brings good luck and prosperity to the newly wed couple.
  • Uniting the Mangalsutra – The bride’s mother  ties the mangalsutra on an auspicious day to the bride before the wedding. In the mangalsutra dharana, the groom will tie the mangalsutra to the bride. According to telugu ritual, after sixteen days of the wedding, both the mangalsutras are tied to one single thread and tied around the bride’s neck by the groom. This is the reason two coin-like pendants are seen in their mangalsutra. 
  • The above mentioned rituals are followed at every Telugu brahmin wedding. The rituals are common in every kind of wedding be it simple or a grand one. releaseMyAd, an INS accredited agency, is considered as the ideal platform to place your Telugu matrimonial ads in the newspaper. It is an online ad booking platform which serves more than 270 newspapers and is in this industry for more than 10 years. releaseMyAd allows the advertisers to book their ads in the newspapers at affordable rates. The process is very easy and user friendly. You get to select top newspapers like Eenadu, Sakshi, Andhra Jyothy and many more. The circulation details are also provided along with the rates and affordable packages. 

To book your Telugu matrimonial advertisement in the newspaper, you can visit the page You can write to us at if you have any query related to your matrimonial ad. You can connect with us at 9830629298 via call or WhatsApp or take the help of the Live Chat support which is available for 24 x 7. 

The Best Telugu daily to publish a Newspaper Advertisement in Hyderabad

Language is one of the important factors when you choose to publish an advertisement in a  newspaper. You must have a clear idea about the nature of your consumers to select the specific newspaper.Regional newspapers are often more in demand than the others because it is easy for the locals to comprise.Apart from covering local news they cover national and international news also. If you want to target Telugu speaking readers, here I am giving you a brief about which newspapers you should keep in consideration.

Here I am listing down the names of top 5 newspapers in terms of circulation and readership. Circulation of a newspaper is the number of copies distributed on an average day.  And readership defines an estimate of how many readers a publication has. 

  1. Eenadu: Eenadu is one of the most widely read Telugu language daily newspapers with an approximate 1,56,73,000 readership rate. It is circulated throughout the Telugu-speaking region of India including Telangana, Andhra Pradesh, Bangalore, Chennai, Mumbai and New Delhi.
    • It is well known for its diverse reporting and specific interest-based columns that cover topics like health, sports, entertainment, business and many more. Hence, quite evidently, it is considered as a valuable advertising medium. releaseMyAd which is the largest online advertisement agency is the online partner of Eenadu as well. So for any kind of media buying solutions visit our page-
  2. Sakshi: Sakshi is the second largest circulated newspaper in the Telugu states.At present, Sakshi has a circulation figure of 11,50,279. It comprises 23 editions, of which nineteen are published from Telugu regions, whereas the remaining four are published from major metropolitans, namely, Delhi, Mumbai, Chennai and Bangalore.
    • One can publish any advertisements in Sakshi with releaseMyAd, namely; Matrimony, Recruitment, Business, Property, Service, personal, Public Notice, Education and Astrology etc. 
  3. Andhra Jyothi: Andhra Jyoti is one of the popular newspapers in Andhra Pradesh. It is published from 21 centres across the states of Andhra Pradesh, Telangana, Karnataka and Tamil Nadu. It has 20.4 lakhs readership rate.
    • You can place different format  advertisements like Classified text, Classified display and Display in Dinamani. Classified text is a standard running text format charged as per character or word or lines. In Classified display, one can add image, logo, different fonts etc which is more eye catchy than classified text.  And Display can be of any size and publish in any newspaper page. Classified text and Display both are charged per sqcm basis.
  4. Andhrabhoomi: Andhrabhoomi is a well-known Telugu newspaper, having a powerful presence throughout the states of Andhra Pradesh and Telangana. It is widely read throughout the Telegu region and has a total circulation figure of 3,65,794. Some of Andhrabhoomi’s most popular editions include Hyderabad, Vijayawada, Visakhapatnam, Anantapur, and Nellore. 
  5. Namaste Telangana: Namasthe Telangana is a Telugu language which is newest among Telugu newspaper category.It has gained a large number of readers by constantly publishing excellent content on topics ranging from business to politics, education to finance and many others. This newspaper has multiple editions – Nizamabad, Warangal, Nalgonda, Khammam, Karimnagar, Mahaboobnagar , and Hyderabad.
Telugu Ads in Hyderabad Newspaper

You can book an Telugu advertisement in any of the above newspapers with releaseMyAd in 3 simple steps from home. They are-

  • Selecting the newspaper, edition and appropriate category.
  • Composing the ad matter with specified tools.
  • Selecting the release date and lastly payment.

After completion of booking with releaseMyAd, one can check their ad status with their unique ad id number. Our customer care executives are always there to help you out in any problem, may it be booking related or payment methods. You can chat with our customer care team 24*7 by visiting our website. Feel free to call or whatsapp our helpline number 9830629298  or write us to

The Best Telugu daily to publish a Newspaper advertisement in Visakhapatnam

Visakhapatnam, Vizag or Waltair known by the sobriquet of The City of Destiny and the Jewel of the East Coast is the home to the fourth largest port in India in terms of the total volume of cargo handled. It is the largest city in the Indian State of Andhra Pradesh. The City is well-renowned for its beautiful beaches 

Vizag has been a place where many religions have thrived but Buddhism has had a profound influence on the place for a very long time. Historians believe and relics prove that Buddhism has existed here since the 1st Century BC. Pavurallakonda, Sankaram, Bavikonda, Thotlakonda are important Buddhist sites situated here.

Telugu is the Official Language here and more predominant than all the other languages spoken here. A certain percentage of people speak Hindi, Odia, Tamil, Bengali, Malayalam, etc. as well. Telugu would be a great choice for Advertisers to reach out to the Audience living here.

Top Telugu Newspapers available here:

  1. Eenadu- 1,51,625
  2. Sakshi- 89,693
  3. Vaartha- 45,922
  4. Andhra Prabha- 44,902
  5. Andhrabhoomi- 4,454
  6. Andhra Jyothy- 30,017
  7. Suryaa- 54,350

Ad Booking Steps in a Telugu Newspaper:

Ads on Telugu Newspaper

 To book advertisements in a Telugu Newspaper in Vizag follow the steps given below:

  1. Select a Newspaper of your choice by clicking on Book Ad.
  2. The first section is for Display Ads, to book display Ads select the name of the City and then view Details.
  3. To book Classified Ads, click on view details beside Classifieds.
  4. For display Ads, you will be asked to select the Ad size, Ad Position, Ad Format, etc. to get a quote. For Classified ads, you need to select the Ad Category, Ad Type, Edition or Package. The basic rates will be displayed by the side of the Edition names or the packages.
  5. After this, you will be taken to a page where Ads are created or composed. You can write and edit in the Ad layout.

You can select the Ad enhancements for a better appeal on the newspaper.

  1. Select the Dates and check for any insertion offer to avail.
  2. Upload Documents if asked for ,
  3. Make the payment.

releaseMyAd tries to provide the customers value for money. The Ad booking is instant and low in price. Most importantly, Ads can be customised according to the basic necessities of the Advertisers. To know more about Ad Bookings please call at 9830629298.