As a Telugu looking to get married, which newspaper should you advertise in?

In the 19th century, Telugu weddings usually lasted for 16 days, however now, the period has been cut short to only two or three days. In most south Indian weddings, the muhurtham is in the morning although it is close to midnight for the Telugu weddings. Telugu weddings have a pre-wedding ceremony called Snathakam. In this unique ceremony, the groom is made to wear the holy silver thread which marks his transformation from a bachelor to a mature family man.

Posting wedding advertisements in newspapers is still a prevalent approach to finding a suitable life partner. To publish a Telugu community matrimonial ad, you need to find the most prominent newspapers in your area. Eenadu, Sakshi, Vaartha, Namasthe Telangana, AndhraJyothy, and Suryaa are the most desirable options for your matrimonial ads.

  • Eenadu – In 1974, this Telugu language newspaper had begun with a circulation of 4,000 copies. It was first launched from Visakhapatnam and later expanded to other regions. In its initial stages, Eenadu wasn’t able to sell more than 3,000 copies in a week. Later, when a new set of directors were recruited, its course changed completely which led to what it is today.
Eenadu Matrimonial Advertisement

You can choose your matrimonial ad from a wide range of discount packages. Eenadu publishes your matrimonial ads on Sunday and for that, you need to book your ad two days before. This newspaper is circulated in various regions of Andhra Pradesh and across Chennai and Karnataka. The ad cost will be in the range of Rs 715- Rs 2300 per five lines.

  • Sakshi – A unique fact about this newspaper is that every day it prints a picture of Y.S. Rajasekhar Reddy on the top left corner of the newspaper. Among all the locations available in Andhra Pradesh, Hyderabad city has the highest number of circulations which is around 276,486 copies. Apart from some specific locations in Andhra Pradesh, Telangana and Karnataka this paper has circulation in Delhi, Mumbai, and Chennai as well. The ad cost is as low as Rs 90 per 4 lines in Delhi. In other locations, the ad cost is in the range of Rs 100- Rs 1430 per 4 lines. Sunday is your ad display day and you need to complete all the booking procedures two days before your request.
  • Vaartha – In Telugu the word ‘Vaartha’ means news. Launched in 1996, this newspaper claims to be the first Telugu daily newspaper in Telangana and Andhra Pradesh to use information technology. This newspaper has circulation across a wide region. Warangal, Tirupati, Hyderabad, Nellore, Vijaywada are some of the available locations. For Vaartha you can expect your matrimonial ads on Sunday and two days is the booking deadline. You will incur a cost in the range of Rs 75- Rs 310 per 5 lines.
  • Namasthe Telangana – Started in 2011, this newspaper is run by Telangana Publications Pvt. Limited. It has circulation only in Hyderabad. The cost for a classified text ad is Rs 680/4 lines while it is Rs 9,387(3.5 x 3 cm) for a classified display ad. The ad publishing day is the same as the above-mentioned newspapers and for that, you need to complete your booking by Saturday that week.
  • Andhra Jyothy – Founded in 1960, AndhraJyothy happens to be one the oldest running Telugu- language daily newspaper. There are numerous locations available for this newspaper and the cost varies accordingly. For matrimonial ads this newspaper charges in the range of Rs 150- Rs 700 per 4 lines. You can get your ad posted on Sunday and the booking deadline is the same as Eenadu.
  • Suryaa – In terms of ad cost, compared to the above newspapers Surya appears to be an extravagant choice for your matrimonial ads. For the Hyderabad edition, you are charged at the rate of Rs 4800/8 lines while it will cost you Rs 1360/8 lines for Nalgonda and Nellore editions. You can choose your most preferred location from the available list. To get your ad displayed on Sunday edition you must book your ad by Friday that week.

For more details, you can contact us at 9830629298 or you can write to us at our official email id book@releasemyad.com/enquiry@releasemyad.com.

Rituals and Traditions of a Muslim Wedding in India

A Muslim wedding is known as a beautiful and soulful event which marks and celebrates a couple’s dedication to the faith. Muslim weddings are one of the most colourful and scintillating weddings that happens in our country. The wedding ceremony is divided into pre-wedding rituals, wedding rituals, and post-wedding rituals. They have been elaborated below : 

Pre-wedding Rituals:

  • Salatul Istikhara – This is the first ritual which is performed before the wedding. In Muslim communities, arrange marriages are more prevalent and the matches are within the same communities and religious sect. After the family members have finalized their match, the religious head (Imam) of the nearby mosque performs a special prayer where he asks God to bless the would-be couple.
  • Imam Zamin – Here the groom’s mother visits the bride’s home on an auspicious day. She carries gifts and sweets along with her. She also carries a gold or silver coin wrapped inside a silk scarf which is tied around the bride’s wrists. This ritual signifies the formal acceptance of the bride into her future family.
  • Mangni – Mangni is the official engagement ceremony between the bride and groom and their families. Families, relatives and close friends from both the families to witness the engagement where the couple exchange rings. Gifts like sweets, fruits, dry fruits, dresses are exchanged. 
  • Manjha – One to two days before the Nikah ceremony,  the bride is dressed up in yellow attire. A paste is made of Turmeric, sandalwood and rose-water and is applied to the bride’s face, hands and feet. All the women of the family gather for this occasion and participate in this fun loving event. Turn by turn the women apply the paste to the bride and to each other. After this, the bride goes on to take the bath. After this ritual, the bride is not allowed to leave the house till her wedding day. The same ritual also takes place in the groom’s house.
  • Mehendi – In this ritual, a henna paste is applied in the hands of the bride along with the other women present in the ceremony. This is a completely women-centric event, and the women of the family gather around the bride, the evening before the wedding. Ladies within the family sometimes apply the henna on the bride’s hands and feet or professional people are called for the mehendi application. It is customary to include the groom’s initials within the bride’s henna designs which he has to discern on their first night together. Other female members of the family also get their hands painted with henna.
  • Sanchaq – During this pre-wedding ritual, the groom’s family visit the bride’s place with gifts for her from her future in-laws. The gifts include sweets and the wedding attire and matching jewelleries to be worn by the bride during Nikah. 

Wedding day Rituals:

  • Baraat – The groom accompanied his close friends and relatives, set for the wedding venue. A car is sent by the bride’s family to pick up the groom. A member of the bride’s family goes to the groom’s place and escorts him on the way to the wedding venue. The relatives of the groom follow this car and the whole wedding party heading towards the wedding venue is known as the Baraat.
  • Welcome Ceremony – On the groom’s arrival, the groom and his family are warmly welcomed in a grand way by the bride’s family. They are then offered sweets and sherbet. The relatives of the groom also receive a grand welcome and are sprayed with attar-scented or rose-water as they enter the wedding venue.
  • Nikah – The Wedding in Muslim community is known as Nikah ceremony and is officiated by a religious priest called Maulvi. The men and the women are seated separately. The women generally take their place around the bride and the men with the groom. The bride’s father is appointed as the guardian to look after the bride’s interest in the Nikah by the Maulvi. The groom’s family gives Mehr to the bride which is generally a pre-decided amount of cash to seek her consent for marrying the groom. The Maulvi starts the Nikah proceeding by first saying a prayer from the Quran. Next, he asks the bride if she has consent in marrying the groom by accepting the Mehr. This is where he asks the bride the phrase ‘Qubool Hai?’ three times in a row. The bride has to reply by saying “Qubool Hain” three times. The Maulvi then moves on to the groom and repeats the procedure. This ritual is known as Ijab-e-Qubool. The bride and groom remain separated from each other so that they are not able to see each other. The Ijab-e-Qubool is followed by signing of the Nikahnama or marriage contract. The Nikahnama outlines all possible duties and rites of both the bride and the groom as decreed by the Quran. This is followed by the recital of Khutba, a religious discourse. The Maulvi then recites paragraphs from the Holy Quran which are equivalent to marriage vows. The bride and groom need not repeat these vows but listen to them. The elders of the family then shower their blessings on the newlywed couple.
  • Arsi Mushraf – In this ritual, the couple looks at each other for the first time after the marriage has been solemnized. A mirror is kept between the bride and the groom and the Holy Quran is placed on top of it. The couple looks in the mirror where they see the reflection of each other. 

Post-wedding Rituals:

  • Rukhsat – Once the wedding ceremony is over, the bride bids goodbye to her family and sets off for her new home. Once she arrives at her husband’s house, she is welcomed by her mother-in-law. The Holy Quran is placed on her head. 
  • Walimah – Walimah marks the public declaration of the marriage. A reception party is held where the bride and groom are generally seated on a throne atop a stage. They meet and greet all members from both families . The event includes a grand feast of traditional Muslim delicacies like Biryani, Meat Korma etc.
  • Chauthi – Thi is the last ceremony where the bride visits her parent’s home on the fourth day of the wedding and is accompanied by her husband. Her parents treat the newlywed couple with a grand lunch and give them various gifts. 

In Muslim families, the men and women are strongly encouraged to marry as soon as possible. They are not free to date or intermingle, which results in a more drawn-out and deliberate process. The amount of choice and acceptance involved in choosing marriage partners often depends on the class and educational status of the family. Newspapers play a very important role in finding suitable alliances. releaseMyAd is the best platform to place Muslim matrimonial ad in the newspaper. releaseMyAd is an online ad booking portal that is INS accredited, serving for more than 10 years in more than 270 newspapers.The advertisers are given the privilege to get the cheapest rates directly and place the ad in the newspaper in an easy and hassle free manner. You can choose any newspaper based on the number of circulation and the readership numbers. 

So, for placing urdu matrimonial advertisements in the newspaper, just click on the link https://www.releasemyad.com/newspaper/cat/matrimonial/urdu. You can also write to us at book@releasemyad.com if you have any query related to your matrimonial ad. We are available at 9830629298 via call or whatsapp  and 24 x 7 Live Chat support. 

Know How an Authentic Telugu Wedding takes place

Telegu Matrimony

Telugu marriages believe not only in religion but also in spirituality. The telugu marriages happen in the months of Aashad, Bhadrapad and Shunya, and still take place in the traditional manner. Telugu Brahmin previously used to happen for sixteen days which is also called Padaharu Rojula Pandaga meaning “sixteen days of celebration”. At present, the days are reduced to 4-5 days due to budget and availability of guests for the longer duration. Telugu planning is itself a part of the celebration and the wedding is not only about two individuals but between two families which has a great religious significance. Several rituals are followed before the wedding, on the wedding day and post wedding which are given below. 

Pre-wedding rituals:

  • Nischyadaartham – Nischyadaartham is the other name given to the engagement ceremony. The Horoscope or the jathakam as it is called in Telugu, of both the groom and the bride is first matched. It is the duty of both the families to check the compatibility of the to-be bride and groom. Then a date is fixed accordingly for the nichayathartham and the bride and groom exchange rings and gifts. The Lagna Patrika or the wedding letter, written to confirm the date and time of the wedding, is read. This contains the date of the wedding, wedding venue address along with the name of the parents and their ancestral name.
  • Pellikuthuru Pellikodukuni cheyuta – On a fixed day, the relatives, friends and well wishes of both the parties gather at the respective houses and blesses both the groom and the bride with Nalugu which is a mixture of flours, turmeric powder and oil. The wedding ceremony starts with this ritual. Both the bride and the groom are blessed by everyone and are given a new set of clothes. 
  • Snathakam –  This is a ceremony which is performed at the groom’s place by his family. This ritual signifies the transition of the groom from the bachelorhood stage to grihastha (family man). The groom wears a white holy thread which ensures that he has ended his Brahmacharya vrata. Most of the brahmins have three rounds of thread before the wedding which indicates their brahmacharya stage. During this ritual, they add three more rounds of thread, a total of six rounds of the thread which is tied. This denotes the beginning of the grihastha stage.   
  • Mangala Snanam – In this ritual, the couple takes an auspicious bath before the wedding. This ritual is very similar to the haldi ceremony. The married women of the families apply oil on the bride and groom’s hair. This ceremony takes place separately at their houses. A paste is prepared out of turmeric, vermillion and sandalwood which is then applied on the couple’s hands, feet, and face. The couple then takes a bath in the holy water. Once this ritual is over, the bride and the groom get ready for other wedding formalities.
  • Aarti – The couple proceeds to offer their prayers to God which is known as aarti. A silver plate is filled with water, turmeric, vermillion and akshintalu (rice coated with turmeric powder and ghee) in it. A silver lamp is placed and is rotated six times (3 times clockwise and anticlockwise each) facing the God. The prayer is done for the prosperity of the couple. Songs are sung by the married women during the aarti.
  • Edurukolu – During this ritual, the bride’s family tries to impress the groom’s family. The brother of the bride impresses the groom by praising his sister’s beauty, intelligence, and other qualities. The groom somehow falls in love with the bride and gets ready to be married. In recent times, both the families convince the bride and the groom to marry each other. This is a very eye catching ritual amongst the telugu weddings. 

Wedding day ceremonies:

  • Kashi Yatra – This ritual basically means escaping the wedding! A chance is given to the groom where he is made to carry some essentials like an umbrella, bamboo stick, and wears new slippers to start his journey to Kashi. The bride’s brother needs to stop the groom and convince him to marry his sister. 
  • Gauri pooja – The Gauri pooja is performed in the bride’s house. The bride or the pellikuthuru performs the pooja by praying to the goddess Gauri. The bride offers flowers and fruits to the goddess and prays for a happy and successful wedding. In some of the families, Goddess Lakshmi is also worshipped. 
  • Kanyadanam – Kanyadanam means ‘giving away the bride’ by the father of the bride. In this ritual, the bride is carried in a bamboo basket by her maternal uncle. The bride and groom aren’t supposed to look at each other. Hence a curtain is held in between the couple. Then, the bride’s parents wash the groom’s leg with water. It is believed that the groom is incarnated as Lord Vishnu to marry the bride who is incarnated as the Goddess Lakshmi. The bride’s father then offers his daughter’s hand in marriage to the groom. 
  • Panigrahanam – Here the bride holds the right hand of the groom and the groom chants some mantras which literally means that amidst many desires, joys, and sorrows, the husband promises to be with his wife forever and protect her. 
  • Jeelakarra Bellamu – In this ritual, a paste prepared with Jeelakarra (cumin seeds) and Bellamu (jaggery) is placed on the couple’s head. A curtain is raised while performing this ritual. This ritual signifies that the bond shared by the couple will be strong and unbreakable. Following this, a ritual called pravara is held amidst the couple’s family. The Pandit chants mantras to convert the bride’s gotra (clan) to that of her prospective husband’s. In this ritual, the actual muhurtham starts.
  • Madhuparkam – During this ritual, the bride wears a white cotton saree with a red border. The groom wears a cotton dhoti with a red border. This ritual signifies purity and strength. These attires are to be worn during the muhurtham.
  • Mangalsutra Dharana – Once the couple are in their traditional dresses, the curtain between the couple is removed. The groom ties the Mangalsutra to the bride. Traditionally, the groom is supposed to tie three knots but in some traditions, the groom ties two knots and the third knot is tied by the groom’s sister. This completes the ritual of the could being married. 
  • Akshintalu – The garland is exchanged between the couple during this ritual. They are blessed by the elders and the guests present there. Flowers and Akshintalu (rice coated with turmeric powder and ghee) are sprinkled on them by the guests. 
  • Saptapadi – After the Akshintalu is over, the couple walks seven times around the fire and takes vows to support each other in all the aspects of life, love and trust each other. 
  • Sithalapakkam – In this ritual, the groom adorns the feet of the bride with toe rings. This signifies that the woman is married. A silver vessel is then kept in which the engagement ring is tossed. The couple needs to find the ring inside the vessel. Whoever wins maximum times in three attempts is considered to be the dominant one. 
  • Appagintalu – This is the last ritual of the Telugu wedding ceremony. Appagintalu actually means vidaai where the bride is handed over to the groom’s family. This means the bride will now belong to the groom’s family. This is both a happy and a sad moment. A big plate is arranged which is filled with milk. The bride, groom, and their respective family sit in front of each other. The bride’s parents dip the bride’s hands in milk and hand her over to her husband and in-laws. 

Post-wedding rituals:

Once the wedding rituals are over, the bride then accompanies the groom to his house. The following rituals are followed there.

  • Gruhapravesam – After the wedding ceremony, the bride is welcomed by the groom’s family. A jar is filled with rice and jaggery which is kept at the entrance of the house and the bride needs to kick it with her right toe. The groom’s family then performs a small aarti and the bride enters her new house. 
  • Satyanarayana Vratam – Lord Satyanarayana is the supreme of all lords and worshipping him brings happiness and is considered as one of the purest rituals. The puja is performed on either the full moon day or during any auspicious occasions like a Telugu wedding ceremony. This puja brings good luck and prosperity to the newly wed couple.
  • Uniting the Mangalsutra – The bride’s mother  ties the mangalsutra on an auspicious day to the bride before the wedding. In the mangalsutra dharana, the groom will tie the mangalsutra to the bride. According to telugu ritual, after sixteen days of the wedding, both the mangalsutras are tied to one single thread and tied around the bride’s neck by the groom. This is the reason two coin-like pendants are seen in their mangalsutra. 
  • The above mentioned rituals are followed at every Telugu brahmin wedding. The rituals are common in every kind of wedding be it simple or a grand one. releaseMyAd, an INS accredited agency, is considered as the ideal platform to place your Telugu matrimonial ads in the newspaper. It is an online ad booking platform which serves more than 270 newspapers and is in this industry for more than 10 years. releaseMyAd allows the advertisers to book their ads in the newspapers at affordable rates. The process is very easy and user friendly. You get to select top newspapers like Eenadu, Sakshi, Andhra Jyothy and many more. The circulation details are also provided along with the rates and affordable packages. 

To book your Telugu matrimonial advertisement in the newspaper, you can visit the page https://www.releasemyad.com/newspaper/cat/matrimonial/telugu. You can write to us at book@releasemyad.com if you have any query related to your matrimonial ad. You can connect with us at 9830629298 via call or WhatsApp or take the help of the Live Chat support which is available for 24 x 7. 

Check out The Beautiful details of a Marathi Wedding Ceremony

In one phrase Marathi weddings can be summed up as simple and beautiful. It is full of rituals of religious significance and still full of fun and joy. Marathi weddings are synonymous with Maharashtrian culture and are full of ceremonies which symbolize family bonding. Let us go in-depth and explore how a Marathi wedding goes ahead.

A traditional Marathi wedding commences with finding the ideal partner and matching the horoscope. The family priest matches the horoscope of both the boy and the girl and then comes the next step of engagement which is called ‘Sakhar Puda’. This is the beginning of the wedding rituals and happens a few days before the actual wedding. Both the families of the bride and the groom come together and the groom’s mother offers the bride a packet of sugar along with clothes and jewellery which symbolizes the acceptance of the girl in the family. Marriage preparation in both the households is known as ‘Muhurt Karane’. Five married women or ‘Suhasanie’ are invited and turmeric is pounded and papads are rolled out as part of traditions. The wedding shopping starts hereafter and wedding invitation cards are printed. The first card is always presented to Lord Ganesha to request his presence in the auspicious ceremony.

Few days before the wedding a puja is performed to the family deity in both the households and a meal is organised among close relatives and family members. This ceremony is called ‘Kelvan’. The next ritual is of ‘Halad Chadavane’, in which turmeric pounded during the ‘Muhurt Karane’ is applied to the head, shoulder, hands and feet of both the bride and the groom by the five suhasanies one day prior to the wedding.   

The main wedding rituals start with Ganapati puja which is done to remove all obstacles. The bride and her parents then ask everyone in the venue to bless her. This is known as ‘Punyavachan’.  Next, the family deity or the ‘Kul Devta’ is invoked in the ritual called ‘Devdevak’ at the site of the wedding. By this time, the groom along with his family and parents arrive at the wedding venue and the mother of the bride receives him with Aarti. She washes the groom’s feet, applies tilak on his forehead and offers him, sweets. This particular ritual is known as ‘Seeman puja’. The ‘Gurihar puja’ is performed by the bride. Adorned with tradition Marathi wedding attire, she performs puja to Goddess Parvati by offering rice given by her maternal uncle. 

During the ‘Antarpat’ ritual, the groom is led to the wedding mandap and a cloth is held in front of the groom preventing him from seeing the bride. The bride is then led to the mandap by her maternal uncle while the priest chants the holy wedding vows. This is known as ‘Sankalp ritual’. The cloth is now removed and the bride and the groom see each other for the first time. Then the floral garlands ‘Jaimala’ are exchanged and unbroken rice is showered on the couple. Following this is the ‘Kanyadan’ in which the father of the bride gives away his daughter to the groom and the groom promises to take her responsibility forever.  With this, the couple ties a piece of turmeric with a thread on each other’s hands and the ritual is known as ‘Kankan bandhane’. The groom then ties the Mangalsutra around the bride’s neck and applies sindoor on the central parting of the bride’s hair and the bride in return applies sandalwood paste on the groom’s forehead.  Saying out loud the seven ritualistic marriage vows, the bride and the groom perform the ‘Satapadhi’ by circumambulation of the holy fire. The ‘Karmasamapti’ rituals are done by the couple by offering puja to Laxmi until the sacred fire gets extinguished. The Marathi wedding ends on a funny note. The bride’s brother teasingly twists the ears of the groom and reminds him of the future duties and responsibilities. The couple then seeks the blessing of all elders present.

‘Varat’ in a Marathi wedding means farewell to the bride. The bride bids a tearful goodbye to her family and a procession follows the couple to see them off till the groom’s home. The groom picks the idol of goddesses Parvati which was used in the ‘Gaurihar puja’. During the ‘Grihapravesh’ rituals, at the groom’s house, the mother of the groom washes the feet of the couple with milk and water and performs Aarti. The bride knocks down a pot of rice and enters the groom’s household with right feet first. The reception party is the last ceremony of a Maharashtrian wedding. The bride dresses up in gorgeous clothes and jewellery and is introduced to relatives, family and friends from the groom’s side. Varieties of food are served to the guests and the couple commences a new beginning with blessings of all.

Marathi wedding is blending of religious offerings, traditional rituals and fun. It is simple yet full of customs and values. Nowadays due to the touch of modernity lot of new vibrant fusions have been added along with the traditional practices but the grace and age-old customs of a Marathi wedding have remained intact.

As like any other wedding in India, a Marathi wedding story attains perfection with an ideal match. A traditional Maharashtrian marriage starts with ‘Lagnaach Bedior’ finding a suitable match. Whereas traditionally it was done through family acquaintances but in modern times, Marathi matrimonial ads in the newspaper are the best solution. This is where releaseMyAd comes to play its role. Keeping in mind requirement of publishing Marathi matrimony, releaseMyAd has laid out all local Marathi newspapers in its portal including national English dailies. 

Publishing Marathi matrimony ads was never that easy and simple. By clicking on the link https://www.releasemyad.com/newspaper/cat/matrimonial/marathi Marathi matrimonial ads can be booked in an instant on the newspaper of choice. The customer support of releaseMyAd is also available for any kind of help while booking an ad. The team can be reached on the Phone/ WhatsApp number: 9830629298. For details write to book@releasemyad.com and for instant support reach out for the 24*7 Live Chat support on the website. 

So, publish your Marathi matrimonial hassle-free from the comfort of your home or office and find the ideal partner for life!  

Find out how an Odia bride and groom are united in matrimonial bonds. Traditions of an Odia wedding

Bahaghara or the Odia Hindu wedding is a ceremony which is performed by the Odia Hindu people in the state of Odisha. Odisha is a state of great diversity, marvelous temples and simplicity. The simplicity of the Odia people is reflected in their wedding rituals as well. The wedding ceremonies are a holy affair in the Odia community and various rituals are performed to bless the new couple embarking on a new journey. The wedding rituals are followed according to Vedic Hindu rituals. Religious devotion plays a very important role in the life of Oriya people which is reflected in their wedding customs. In Odia wedding rituals, the mother of the bridegroom does not take part in the ceremony. Let’s take a look at the fascinating rituals of a typical Oriya wedding.

Pre-wedding Rituals

Nirbandh – The Oriya families mostly prefer arranged marriage for their children.  Matchmaker plays an important role in finding matches within the community. Inter community matches are not very encouraged among Oriya families. Once a suitable match is found, the horoscope is matched. If the horoscope matches, the two families meet and a date is set for the engagement known as Nirbandh. During an Oriya engagement ceremony, the bride and the groom generally do not attend the ceremony. The elders of the family meet at the bride’s home or a temple and give each other their words or Sankalpa that they will marry their children. This ritual is also known as Vak Nischaya, or word of mouth. Both the families exchange gifts.

Jayee Anukolo – The beginning of the wedding ceremony is marked by the ritual Jayee Anukolo. The families orders and exchanges wedding cards and this distribution marks the formal announcement of the wedding in the community. The first invitation card is placed before Lord Jagannath, the supreme deity for Oriya people. This ritual is known as Deva Nimantrana. The next invitation is sent to the maternal uncle’s families, for both the bride’s and the groom’s sides. One of the members of the family visits personally and presents the invitation card with a betel leaf and betel nut and this custom is known as Moula Nimantrana. The third invitation goes from the bride’s family to the groom’s family. The bride’s father and the other male family members visit the groom’s house with the invitation card and gifts to invite the groom personally. This custom is known as Jwain Nimantrana. The families then distribute the invitation cards to other relatives, friends and acquaintances.

Mangan – Before the wedding day, in the afternoon, the bride and groom performs a ritual which is equivalent to Haldi. A turmeric paste is made which is later applied on the bride/groom’s hands and feet by seven married women, one of which must be the sister-in-law. The bride and groom then take bath in the holy water. 

Jairagodo Anukolo – This ceremony marks the lighting of a holy flame that is considered auspicious for the upcoming wedding. The uncooked pulses are ground with the help of pestle and mortar and the paste is then sent for preparing dahl, pitha etc.

Diya Mangula Puja – In this ritual, prayers are offered and a puja is conducted at the local temple. Starting from the bride’s wedding saree to toe rings, bangles and a container of vermillion are offered to the Goddess and her blessings are sought. This ritual is done basically by the local barber’s wife.

Nandimukha – At both the bride’s and the groom’s place a ritual called Nandimukha is observed where the respective fathers pray to the ancestors to shower their blessings on the couple.

Mukuta– Both the bride and the groom wear a crown which is an important wedding costume. Bright and glittery, this crown enhances the entire attire of the couple. These are available both in golden and silver shades.

Baula patta– The bride must wear ‘baula patta’, a yellow saree with red border which is a must during the wedding rituals. She either has to wear it or put it on her shoulder like a shawl during the ceremony. 

Alata– Like the mehendi/henna has become an integral of a bride’s make-up, traditionally, alata was used to colour an Odia bride’s hands and feet. The red colour of Alata signifies auspiciousness and fertility.

Odia Matrimonial Ad

Wedding Day Ceremonies 

Barjaatri – On the wedding day, the groom starts from his home and is accompanied by several members of his family known as Barjaatri. Generally, a car is sent by the bride’s side along with some male members of the family to escort the groom and his family members. The groom along with the Barjaatri are welcomed by the bride’s family once they reach the wedding venue. A traditional arti of the groom is done by either the mother-in-law or a senior female member of the family. A tilak of vermillion paste and unbroken rice is applied on the groom’s forehead. His feet are then washed with tender coconut water and he is fed a concoction of curd, ghee, sugar and honey. He is then welcomed inside along with his companions.

Baadua Pani Gadhua – As the groom enters, the bride is informed of his arrival by the female relatives. She is then taken for a ceremonial bath that is known as Baadua Pani Gadhua.

Hatha Granthi Fita – The father of the bride places her right hand on that of the groom. A garland made of mango leaves is placed around their joined hands. Mango leaves are considered holy in Hindu religious rites. This ritual is known as Hatha Granthi Fita. This marks the transition of the bride from the role of a daughter to that of a wife and daughter-in-law. The ritualistic fire is lit after the Hatha Granthi ritual is completed. The couple makes seven rounds of the fire together by holding hands. These seven rounds symbolize seven sacred promises of a marriage.

Saptapadi –Seven mounds of rice are then placed on the ground and are then sanctified by the priest. These seven mounds represent the seven hills or saptakil parwatas. These are symbolic representations of all the hardships the bride has to face during her married life. The bride decimates these mounds of rice with her right foot aided by the groom. In doing so they take seven steps together that marks the symbolic beginning of their journey together. This ritual is known as Saptapadi.

Kanyadaan – Kanyadaan ritual marks the very first ritual of a Hindu wedding. The father of the bride then gives the bride away to the groom whereby he requests him to take good care of his daughter and treat his daughter with love, respect and loyalty. The groom accepts this responsibility and pledges his intention to do so.

Post-wedding Rituals

Kaduri Khela – After the wedding rituals are over, the couple is seated in a room and some games are played. They play with small, white, shiny shells called kaduri and the ritual is literally known as Kaduri Khela. The groom holds them in his closed fist and the bride will try to pry them open. This is repeated with the bride holding the shells in her fist and groom trying to retrieve them.

Sasu Dahi-Pakhala Khia – The groom is invited over by his mother-in-law to have some food. According to traditions, he has to sit on the lap of his mother-in-law as she feeds him Pakhala or cooked rice soaked in water with curd along with Baigan poda (mashed grilled eggplants with spices).

Bahuna – The bride prepares to leave her parental home, her mother sings ‘Bahuna’ songs which describe the pains that she has had to endure to give birth and bring up her daughter. Other female relatives also joins. 

Gruhaprabesha – The bride reaches her husband’s home and is welcomed grandly by her mother-in-law. She is treated as the incarnate of Goddess Laxmi who is to spread joy and prosperity as represented by overturning a pot of rice placed on the threshold with her right foot.

Chauthi/Basara Raati – On the fourth day from the wedding, a puja is performed at the groom’s house where a coconut is roasted. The couple’s room is decorated with fragrant flowers and a glowing oil lamp is placed beside the bed. The couple is fed charu or the roasted coconut. The groom proceeds to the room and the bride follows him with a glass of kesara dudha or saffron infused milk. The couple spends their first night together as husband and wife. As per Oriya traditions, the marriage is considered complete only after consummation.

Asta Mangala – On the eighth day from the wedding, the bride and the groom visit the bride’s paternal home where they are generally welcomed with a grand feast. The couple spends the night together at the bride’s paternal home. This marks the end of all wedding rituals in Oriya traditions.

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