Losing a loved one is a painful and stressful experience. Whether it is a family member or a friend, the pain a bereavement causes is immeasurable. An obituary refers to a notice of a person’s death. This notice generally contains a short account of the life of the person. Obituary ads are published in newspapers with the objective of informing as many people as possible. This is because it may be a cumbersome and time consuming process for the family members of the deceased person to reach out individually to every single person they may have had a personal or professional connection with in their lifetime.
Obituary ads contain information regarding the upcoming funeral or memorial service. They provide the contact details of the bereaved family so that friends, acquaintances and extended family can pay their respects to the deceased person and share their solidarity with the family.
Publishing obituary advertisement in newspaper is useful as newspapers are read by a large number of people. In India, newspapers are a staple of every household, and an obituary ad helps to not just make a large number of people aware of a person’s death, but it also helps to bring together various people whom the deceased person had known during their lifetime in solidarity and moral support for the family.
During such a difficult time, an obituary ad helps the family to communicate the news of the person’s death in a way that makes the task less of a burden compared to individually contacting each person in the deceased’s close and extended social circle.
Newspapers are regarded as authoritative, authentic and good quality sources of information on a variety of topics, and in India, publishing classified ads is an effective way to get a message across to a large number of people. By publishing death ads on newspaper, the bereaved family is able to relieve some of the stress during such a difficult time which they would have had to endure by having to make individual phone calls and sending out individual messages via SMS or email to friends, relatives and acquaintances.
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