December, 2021 | Newspaper Advertising Encyclopedia

December 12, 2021December 12, 2021

Are you looking for an electrician or wireman? Why not book a recruitment ad?

While both electricians and wiremen are engaged in work that pertains to electrical circuits, networks, switches and appliances, the standard dictionary definition of an electrician is “a person who installs and maintains electrical equipment”. A wireman, on the other hand, is defined as “an installer or repairer of electric wiring”.

However, both professionals have more similarities than differences. Any person engaged in the installation, maintenance as well as the repair of electrical systems and equipment, whether at home, in offices, in business spaces, at large scale industrial complexes or even for municipalities and urban areas at large, is an electrician.

The term ‘electrician’ is one that can be defined broadly. This is because jobs for electricians come under a number of different categories. These include outside lineman, inside wireman, residential wireman, installer technician, among others. That being said, all wiremen are electricians, but not all electricians are wiremen.

Regardless of background or specialisation, all electricians have the same basic understanding of the trade. They are able to read and understand blueprints, install and fix electrical lines, equipment and systems, troubleshoot problems with circuitry and electrical systems and equipment as well as conduct inspections and ensure compliance with regulations and safety standards.

Typically, electricians undergo their formal training in the trade through an apprenticeship program. The time it takes to complete such a program depends on a variety of factors. However, the individual skills and abilities of each electrician vary, depending on what they have specialised in.

The duties of an electrician are not merely limited to the installation, maintenance, repair and enhancement of electrical systems and parts. They also need to perform checks and inspections, as well as routine tests in order to identify issues with the electrical system and its components so that they can be addressed and fixed at the earliest, so that they return to peak efficiency as quickly as possible.

Electricians also need to calibrate their equipment to the specifications provided, complete the relevant and/or necessary documentation that are required for servicing and repairs, perform their tasks in a manner that is consistent with electrical codes, standards and blueprints and ensure that sufficient inventory of supplies as well as component parts is always readily available.

With regard to physical attributes, being an electrician requires one to be reasonably fit, as the nature of an electrician’s job often requires physical exertion. An electrician should be able to lift, carry, push and pull electrical items and equipment. They also should be able to bend, squat, crouch, kneel and reach hard-to-access places as well as be familiar with the use of power tools.

In today’s technologically advanced world where information is always available to us at our fingertips, so are job hunting avenues. There will always be an ever growing need for skilled and qualified electricians. The growth of the internet has made it easy for people to apply for electrician jobs on online job portals. Yet, many others find work through their own personal contacts, or through recruitments from Industrial Training Institutes (ITIs).

However, the one method of recruitment that has withstood the test of time is the newspaper advertisement. Ads posted under the category ‘recruitment’ or ‘situation vacant’ contain information regarding various job vacancies and the requirements for electricians too are listed in the said column.

In India, newspapers are regarded as authentic and reliable sources of information, and so people have a great amount of faith in newspaper advertisements.

releaseMyAd is India’s largest self service online ad booking platform that offers you an ad booking experience like no other. By booking a recruitment or a situation vacant ad through releaseMyAd, you can make your search for the best electrician or wireman much simpler!

A typical ad for an electrician or wireman looks like this: “Needed electrician for ABC Electric Supplies Co. in Kolkata. Must be experienced with power tools. Salary negotiable. Contact: 8201520515.”

December 12, 2021December 12, 2021

Did you know that recruitment ads can help you find corporate trainers easily?

Corporate trainers are people who work in business environments with the purpose of imparting training and education to groups of employees. In other words, corporate trainers are professionals who teach topics that are necessary and relevant to the organisation which are not taught as part of formal education in school, college or university. By teaching these topics, employees become trained wiser in knowledge as well as better equipped with skills that will make them not only more suited for their job role but also become more productive and also more motivated to do their work better.

In today’s super competitive world of business, companies are always seeking to have an edge over their competitors in the market. For this reason they need their entire workforce to have the requisite knowledge and skills to be able to perform in such a manner that the organisation as a whole benefits and, in turn, has a competitive advantage. This is important because a competitive advantage results in higher revenues, which in turn helps to bring about higher profits.

Corporate training is a very lucrative career choice in today’s world, as this field consists of professionals who provide specialised training for which most organisations may not be properly equipped. Corporations invest in getting corporate trainers to conduct training sessions, workshops, seminars as well as interactive activities and, as a result of these endeavours, they benefit in terms of better employee performance, a more harmonious working environment as well as higher employee morale and motivation. All of these are beneficial for the company in the long term.

The work of corporate trainers is dynamic and varied. They work in cooperation with managers to assess and determine the kind of training that needs to be imparted, following which they develop and prepare the educational material, which includes presentations, notes, modules and so on. They also work as mentors and guides with employees, and keep a check on the performance and progress of employees in all aspects of the training program.

To be able to do this, corporate trainers need to have a thorough knowledge of their subject matter, and their body of knowledge spans diverse disciplines ranging from human resource management to organisational development to behavioural science to economics, to name a few.

Corporate trainers need to have excellent communication skills as well as empathy and the ability to think outside the box. They need to be able to manage their time effectively and coordinate activities in a seamless manner with everyone involved.

It therefore goes without saying that corporate trainers are highly qualified and extremely skilled people who have the ability to bring about significant organisational change across all levels. For this very reason corporate trainers are in high demand in organisations across various industries.

People with the requisite qualifications to be a corporate trainer find opportunities through online job portals, professional social networking sites such as LinkedIn, or through personal and professional contacts and word of mouth. Even though technology has made it possible to find job vacancies within minutes, the newspaper advertisement still remains a hugely important channel for people to find what they are looking for.

In a country like India, the newspaper occupies a special place in the cultural and social life of its people. That being said, people rely on newspapers to find what they need because they regard newsprint as authentic and reliable sources of information on a variety of topics.

The ‘recruitment’ and ‘situation vacant’ sections of classified ads contain the listings of various job requirements, and candidates seeking corporate training work can get in touch with companies requiring their services.

releaseMyAd helps you book recruitment ads in the newspaper of your choice within minutes. releaseMyAd, being India’s largest self service online ad booking platform, is proud to offer you an ad booking experience like no other, with end to end support and a user-friendly interface.

A typical advertisement for corporate trainers would look like this: “Required corporate trainer for TNT Engineering Ltd., Asansol. Candidates having an MBA or with a background in HR/Organizational Development will be given preference.”

For more information on booking recruitment ads, we do recommend that you have a look at this page:

December 1, 2021December 1, 2021

Want to hire a cook/chef/baker? Book a recruitment ad today!

There is nothing new about the fact that we as human beings love to eat at restaurants and also love to order our favourite dishes to have delivered to our doorsteps. Sometimes we feel like stopping by at a bakery to pick up some pastries, or to taste a new dessert.

Whatever it is that we fancy, cooks, chefs and bakers are the people thanks to whom we enjoy such a myriad of delicacies spanning a vast range of cuisines.

Easy as it may seem, the job of a cook or a chef is complex and diverse. Likewise for bakers, whose responsibilities do not end with just baking breads and cakes. Cooks, chefs and bakers are responsible not only for preparing the dishes that are sold at restaurants, cafes, bakeries, bistros etc., but also to employ their cooking skills and culinary expertise in the development and creation of new dishes, creating menus, incorporating a wide variety of ingredients both locally available as well as exotic in order to create a pleasurable dining experience.

They need to have an extensively wide knowledge of recipes, a deep understanding of ingredients, spices, condiments and be comfortable and confident in employing a variety of cooking styles and techniques.

Not only are their culinary prowess and craftsmanship highly sought after, excellent communication as well as management skills are also necessary qualities that a good chef or baker must have, as they work with an entire team in modern day eating establishments. They need to have great coordination skills as the entire kitchen team is supposed to function in harmony. Cooks, chefs and bakers also need to be able to create unique dishes from time to time as well as special items for holidays, weekends and festive occasions. They need to also have a keen eye for beauty and aesthetics, as food presentation is extremely important in the food and beverage as well as in the hospitality industry.

Chefs and bakers also need to keep a stock of ingredients and supplies they have on hand, and to place orders with vendors in time for whatever items they are likely to require so that all items on the menu are consistently available to guests.

Equally important is the ability to maintain a tidy, clean and well maintained kitchen that is free from any harmful substances or contaminants, and also the ability to train and guide junior chefs in due course.

The work of chefs and bakers is highly thrilling, and given how people in India (and of course, the world) love to eat, there will always be a demand for high calibre culinary craftsmanship.

Nowadays, cooking schools and hotel management institutes have placement events as well as campus recruitment drives, and aspiring young chefs also take to social media platforms such as Instagram and Facebook to showcase their culinary repertoire. It is through these platforms as well as professional social networking sites like LinkedIn that they are able to find opportunities and connect with prospective employers.

However, in a country like India where the newspaper is an important part of social and cultural life, the classifieds section is rich in listings across diverse ad categories. Needless to say, recruitment ads in newspapers are still hugely popular among people seeking work as a cook, chef or baker.

releaseMyAd is India’s largest self service online ad booking platform that is proud to offer you a seamless and quick ad booking service. You can have your ad booked within minutes on the platform, and you are assured of end to end support, right from the time your ad is booked till the time it is successfully published in the newspaper of your choice.

A typical newspaper ad seeking a chef and baker would look like this: “Required experienced chef and experienced baker for Regent Inn, Kolkata. Candidates for either vacancy must have at least 5 years experience in hospitality. Salary negotiable. Contact: 8001920161.”

For more information on booking recruitment ads, we recommend that you check out this page: