May, 2020 | Newspaper Advertising Encyclopedia

May 4, 2020May 10, 2020

Do You Make These Simple Mistakes In Booking Newspaper Advertisement Online?

Now newspaper advertising might be an easy breezy experience with releaseMyAd. But as its super easy we sometimes tend to make a few silly mistakes along the way.

Here are some simple mistakes you or any advertiser tend to make while booking a newspaper ad online.

Selecting the wrong category

The newspaper often tends to give you several categories as well as a subcategory to choose from while putting out an advertisement. this one hand gives you more options to choose from making you select category closer to your ad matter making it more relevant but on the other hand, it can make you overwhelmed with options more than needed which as a result makes you choose the wrong category or subcategory for your ad matter.

This affects your response as well as may delay your publishing due to the wrong selection.

Forgetting to attach documents

Not all but a few types of advertisements require proper documents to be attached and upload along with your ad while booking the ad online. This leads to a lot of advertisers forget to do so. As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.

Contact details

Now let’s come to the most common mistake done by advertisers again & again. Forgetting to give contact details in your ad matter. Any advertisement is given without a contact detail information simply leads to wastage of your money invested in the advertisement. No matter how well your ad catches readers attention without an action button you will never be able to have a responsive ad campaign.

Information mismatch

Sometimes in ads requiring documents, it is seen that the ad matter doesn’t match the information written in the provided document. The mismatch may be a simple spelling error to a completely different document provided.

Selecting the wrong package

releaseMyAd is known for its discounted package selection. With over 2000+ packages to choose from you can make this mistake pretty easily. For instance, it is seen several times than many while booking a property ad for times of India Chennai users end up selecting the ‘only rental’ package instead of the general for sale package for Property >For Sale category and vice versa.

This among many are a few simple mistakes you may make while booking an online newspaper advertisement and can easily be avoided by taking a little help from releaseMyAd executives in any step of confusion on your online ad booking journey.

Mail us at book@releasemyad.com, or call us on 09830629298.

May 4, 2020May 4, 2020

5 Myths About Online Newspaper Advertising: Busted

Do you think Ad booking through an online portal is time taking and costlier? Do you think it is difficult to process your advertisement booking in the case of online portals? Do you think that the online payment procedure might turn out risky as well as hectic? Or Do you think that you might get misguided and instead of booking space for a newspaper you might end up buying space for social media?

BOOM !!

Reading this article, your myths about online ad booking got busted. No more myths when releaseMyAd is there. Be for change. Read ahead.

releaseMyAd has made the process of Ad booking through online portal less time-consuming. Now you can book newspaper advertisements for any formats following a 3–step easy procedure. Also, releaseMyAd is well known in the market for its incredible customer service. Thus, without any hesitation just give a call to 9830629298 for complete assistance in case you face any problem booking the advertisement yourself.

releaseMyAd makes ads Cost-effective. Advertisers enjoy amazing discount packages for there advertisement booking under any category and any format in any reputed newspaper that gets circulated in the Indian market. releaseMyAd does not charge any extra commission for this ad booking assistance as well.

While booking an advertisement through releaseMyAd, for the first time you will enjoy a hassle-free ad booking process. releaseMyAd executives take complete responsibility for your ad processing. Thus, it is your chance to sit back, relax, and enjoy hassle-free ad processing.

Making payments is also easier with releaseMyAd. releaseMyAd enables both online and offline payment methods by availing plenty of options for making your payment. Following a particular procedure, you can get instant confirmation from our side about the payment done and the status of the advertisement. Also, the ad can be tracked until the time it appears in the paper.

Your time to get confused with online advertisement booking is over now. Advertisers often get confused between online advertisement bookings for newspapers and booking advertisements for online platforms or e-papers. releaseMyAd assures those advertisers the booking of print space for placing their advertisements. It will also ensure the edition and date of publication for them to collect the hardcopy.

Enough of believing and breeding myths in mind. Book your next advertisement for the newspaper of your choice and live in the reality keeping the myths away. Build up yourself as a smart advertiser and make your advertisements more effective.

May 4, 2020May 4, 2020

Impact of Newspaper Advertisement on Consumer Behavior

In the global market, advertising is a big element. It has a great influence on the buying behavior of the consumers. With the invention of new products with better technology, their advertisements are creating product awareness among the consumers and changing the world towards betterness daily. It is motivating consumers to buy a product for their needs.

In a country like India, where newspapers reach almost all households, it is easy to make an impact in the minds of the consumers with the help of newspaper advertisements. According to the 55th Annual Report of the Registrar of Newspaper for India (RNI) in 2011, India leads the world in terms of newspaper circulation with nearly 330 million newspapers circulated daily and it grew at a rate of more than 6.25% over the previous years. Thus, the figure shows it all how much more newspapers can influence consumers than any other medium.

Consumer Buying Behaviour for Advertisement

But advertisements are not always used with the goal of gaining new customers. The other motive of advertising is to retain old customers. For the consumers, it is often possible to shift to another brand, getting an experience and then coming back to the previous brand or choosing something new again. But proper communication of the required facts that can show a solution to the consumer’s problem can make the retention of your consumers happen. Just make sure it is beneficial for both you and your consumers.

As far as newspaper ads are concerned, your authenticity is the only thing a publication house will ever demand for. If you can prove it to the house, the ad space you will pay for would be all yours. You should know it better how with your content you can shake the mind of the advertisers and make it pinned in their mind, till the time your product is theirs. Play with colours, texts, illustrations, or put reality in a .jpeg in your own way, just make sure your facts are true to believe. We know it requires a lot of effort. Once the message is ready, rest can be done in a click. Thus, we want you to concentrate on your ad matter, rest will be handled by releaseMyAd. We will handle your booking and publishing, just the way we did it for more than 3,25,000 advertisers, since 2009. All you have to do is visit https://www.releasemyad.com/newspaper-advertisement or in case you face any problem, call at 9830629298. Rest is our business. It will be a time for you to sit back, relax and wait for your ad to appear in the paper.

May 3, 2020May 3, 2020

7 Little Changes That’ll Make a Big Difference With Your Newspaper Ads

“Little” may sound little but is actually not. Think again, all that we ever thought as little always left the biggest impact. Maybe that is why it is an undeniable fact that little droplets of water make an ocean. Similarly, changes can make a huge impact on any of our activities as well.

Wait, I hope you are not afraid to accept change. I hope you know how change can bring huge improvements and help you stand out from the common crowd. I hope you know that Change is the only way to be a constant in the global market. Thus, if you are really for change then read this article to know 7 Little changes that can make a big difference with your newspaper ads.

Change Number 1: Change your newspaper selection according to the purpose of your ad.

You should choose a newspaper based on your purpose of advertising. It gives you the maximum result. For eg: Choosing financial papers for relevant ads will be more effective than any other paper whereas for Matrimonial ads the daily newspapers with maximum Circulations will get you the quality feedback.
Change Number 2: Change your newspaper selection according to the price.

Saving money is smartness. Unnecessary expenses reduce effectiveness. Thus, choose the newspaper which will be the most cost-effective solution for you. Analyze your requirements and choose accordingly.

Change Number 3: Change the ad format.

Ad formats affect the results to some extent. For business startups or Financial ads, it is better to choose Classified display or Display ads for more effectiveness whereas, matrimonial or property ads can also be effective if placed in text format. Obituary and remembrance ads are always placed in the Classified Display format.

Change Number 4: Change Positioning.

If you are placing an ad in the display format you must be knowing the positioning effectiveness. In the case of Display ads, front page, back page, and all other odd number pages fetch you the maximum results.

Change Number 5: Change your ad matter following the Composing Tips.

If you think that your ad is not being to fulfill your expectation, change your ad matter by following the composting tips provided by releaseMyAd. You can find it for all kinds of Ads and all categories while booking through releaseMyAd.

Change Number 6: Change the publication date on the right focus Days.

Focus Days are of immense importance. It has been set by the publication after reading the behavior of the readers. Specific categories have fixed focus days. It is not that you cannot place the ad other than the focus days, but publishing on focus days would fetch you the most number of readership for the particular category.
Change Number 7: Change and accept releaseMyAd.

releaseMyAd can help you remove all your difficulties. Just not that, It can shape you as a better advertiser and will pull you out from the conventional ad ideas. It shows you the new trends and acceptance followed by the readers. releaseMyAd supports the change and thus stands out of the box with all it’s advertiser clients.

Visit https://www.releasemyad.com/newspaper-advertisement to book your advertisement now and go ahead one step towards the change. Remember –

“Your Life Doesn’t Get Better By Chance,

It Gets Better By Change.”

May 3, 2020June 3, 2020

Why place Matrimonial Ad in Maharashtra Times Newspaper?

Even in the age of matrimonial sites specially designed to find you your desired life partner. Don’t believe me? Try looking at any newspapers matrimonial page, you will find hundreds of ads printed daily searching for their perfect match. Lets us now look at a popular regional newspaper & how it is to give a matrimonial ad in such a newspaper covering a distinct area.

Matrimonial Advertisements In Maharashtra Times

Are you looking for a life partner residing in Maharashtra? Or do you plan on settling down in Mumbai for professional commitments? In such conditions giving a matrimonial ad in Maharashtra Times steps in the right direction to find you the perfect life partner.

Matrimonial advertising in Maharashtra Times becomes even more interesting with the many exciting packages releaseMyAd offer keeping your needs in mind.

Sub Sections Of Matrimonial Ads

Matrimonial ads in Maharashtra Times are mostly taken in wanted grooms and wanted brides. Other than this there are several subcategories to choose from as per customer preference.

MATRIMONIAL

WANTED GROOM

WANTED BRIDE

BY CASTE

BY COMMUNITY

BY LANGUAGE

BY NATIONALITY

BY PROFESSION

BY RELIGION

GENERAL

Under this, customers can further choose sub-classification such as caste no bar(general), Punjabi(language), Jat(community), American (nationality), doctor (profession), Buddhist(religion) and many others.

Packages & Offers

As mentioned earlier releaseMyad offers the best packages when it comes to giving a matrimonial ad in any newspaper.

Along with these special discount packages you also get the option of 2+2 and 3+3 offers.

Which means if you book for 2 publishing dates you get 2 more publishing dates free of cost and get 3 publishing dates free on the booking of 3. This makes giving a matrimonial advertisement in Maharashtra Times extremely affordable and effective!

How To Compose?

TO compose a matrimonial ad in just a few steps:

Go to https://maharashtratimes.releasemyad.com/rates/matrimonial and select a package.
You will then find yourself with a compose ad page
Select a subcategory then select language English or Marathi and compose your ad in the ‘COMPOSE AD MATTER’ section.

You can also look at the ‘VIEW SAMPLE ADS’ Section for reference.

Your matrimonial ad matter is now composed!

Composing Tips

A matrimonial ad should consist of the type of person you are like your qualification, features of how you look, your age or date of birth and also the feature you are looking for in your partner. Maybe you are a doctor and are looking for a doctor as well. And a contact detail such as a phone number or an email address so that the person looking at your ad in the paper can reach you.

Here is an example for reference:

Saxena Boy 28,5″11″ working in Gurugram 4L, LPA father class 1 officer wanted beautiful working girl working in MNC preferred teaching profession, cast no bar Mob 9415013236 mail: maheshsaxena98@yahoo.in

Other than this,

Choose the right sub-category
Choose the right subclassification
Enhancement, if any
Language of ad matter

Ad Formats In Matrimonial

There are mainly two ad formats

Classified Text

Classified Display

Contact details

Still, confused about placing a matrimonial ad in Maharashtra Times or any other newspaper? Mail us at book@releasemyad.com, or call us on 09830629298. Our executives are happy to help you.