The Price of Exposure: Calculating the Cost of Advertising in Times of India

The Times of India, which is also often referred to as TOI, is nothing less than an icon in India’s news journalism space. The newspaper was launched in the year 1838, and over the years, it has become not just one of the most recognisable names in Indian media, but a name that people across the length and breadth of the country are well acquainted with. 

TOI is owned and published by Bennett Coleman & Co. Ltd., which is more popularly known as The Times Group. The newspaper was named as one of the top 6 newspapers in the world by the BBC in the year 1991. As a matter of fact, The Times of India is the oldest English language newspaper in India and the second-oldest newspaper in the country that has been in consistent publication since its first edition was published. 

As per data from the Audit Bureau of Circulations, The Times of India is the third most circulated newspaper in India, and the ninth most circulated worldwide. This makes it a newspaper with an extensive audience base. 

On any given day, it is estimated that The Times of India has more than 2.8 million copies of the newspaper in circulation on average, catering to millions of readers across India. In each of its editions every day, The Times of India brings to its readers all the latest news stories from the respective city, the rest of India and around the world. In addition to the news, the newspaper also provides a host of content from various topics of interest. These topics include business, technology, sports, entertainment, life and style, education and several others.

With a selection of content this wide, it is easy to see why so many people prefer to not only rely on The Times of India for all their daily news but also advertise in the newspaper in order to reach out to their respective target audiences. 

Ads in TOI Classified

Booking a TOI newspaper ad is easy and also economical. Newspaper advertising is a highly popular and lucrative option to reach out to audiences in specific locations. Let’s take a look at the factors that affect the cost of advertising in The Times of India. 

The most important factor to consider is the page on which the ad is to be placed. The front page of the newspaper is the most expensive as it is the first page that any reader sees when they look at a newspaper. 

Equally important is the popularity of the newspaper. The more popular a newspaper is, the higher the ad rates it will command. The Times of India is a prestigious and high quality newspaper with a vast reader base, and therefore its ad rates are priced accordingly. 

The day of the week an ad is booked for also plays a role in determining the price of the ad. More people read the newspaper on weekends, so ads booked for weekends will have higher rates than those booked for weekdays. 

The ad rates also vary depending on the respective city edition of The Times of India. So, a retail ad booked in the newspaper’s Chennai edition will be charged a different rate than if the same ad is booked in the newspaper’s Mumbai edition.  

releaseMyAd is here to offer you the lowest ad rates for whichever edition of The Times of India you wish to place your ad in. Being the largest self-service online ad booking platform in India, releaseMyAd offers you a truly unparalleled ad booking experience.