Why SME’S should focus on display ads rather than focusing on classified display ads

Before placing any ad in the newspaper there are many questions that arise in our mind. What are appointment ads? What are the advantages to placing an appointment ad? Shall we get any response? The answer to this question is that When you want to expand your business it is very important to make the public aware about the type of business you are doing in order to get a better response.

Display Advertisement on Newspapers

Let us discuss some points that SME’s should focus on display ads rather than focusing on classified display ads.

  1. Display ads can be designed in the style of your business or brand as per your choice. With display ads, you can add creative ideas as possible with bright colors, large text, video, or audio. It  also contains some type of graphic, video, or audio which makes them stand out & reach out to a wider section of the population. Display ads allow for catchy messaging, graphics, video, and your company’s branding to stand out and attract attention.
  2. You can promote your products and services. While search advertising reaches an audience with an intention to purchase. Display ads have a high reach and can be seen by large numbers of people.businesses can miss out on large target clients by placing their classified advertisements in a select few newspapers or magazines.
  3. There are several different payment options for display ads. A big advantage is that you can choose the one that best suits your budget and objectives as per your business.
  4.  It Allows you to select audiences associated with particular demographic categories, like gender or age range to get a better response.
  5. Placing Display ads makes  it look more professional & helps to promote your business.

To get the best booking experience, place your ad through releaseMyAd, we provide the best negotiable rate in the market like no other.

Or have a query or a doubt  regarding the ad booking in Display page  just feel free to call us at 09830629298 or mail us at book@releasemyad.com. our releaseMyAd executive team is always ready to help & Guide you.

What is display advertising in newspapers?

Display is a form of newspaper advertisement where it appears alongside regular editorial content. Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper. These are a bit costly in comparison with other two forms of advertisement named classified text and classified display.

Display Ads on Newspaper

Differences between Classified and Display Ads: Display ads typically contain text, photographs, logos, maps, graphs and other informational items. In a newspaper, display advertising appears on the same page as news articles. Whereas, classified ads generally appear in distinct sections – based on their ad category in a designated newspaper classified page. Classified ads can either be normal classified texts or classified display ads. Classified display ads are cheaper than regular display ads – and appear in smaller width sizes in the classified columns. Typically, newspaper display ads are used by large business establishments with larger advertising budgets. Display ads include retail/branding, public announcements, tender, public notice, education admission notice etc. For personal/ individual requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are more optimally suited.

Rates of Display advertisement: In case of display advertisement ad cost or rates are variable and highly negotiable.  If you want to book a display advertisement, then releaseMyAd is the best option for you which you can avail online. releaseMyAd is the largest media buying agency having experience of publishing display ads of big clients namely Keventers, Swiggy, Craftsvilla, OYO, Nykaa etc. To know more about how to book display advertisements click on the link below: https://www.releasemyad.com/newspaper-display-booking/

Display ads charges are usually based on the amount of area they consume and are calculated in per sq.cm. If you go for smaller size ads then rates are calculated in sq.cm. Display advertisements can be published in any sizes, full page, half page or quarter page. For full, half and quarter-page ads, sometimes publications provide fixed rates.

Display ad rates are also based on the selection of the page, the ad is getting published. Frontpage ads are costlier because the premium for the front page is much higher than any other page as it is the perfect place for ads regarding any brand awareness campaign. Simultaneously, one can also choose the third page, fifth page and back page for better visibility and response because these are the pages which possess a higher chance of viewership.

Another factor on which rates of display ad depends is the number of insertions. Taking multiple insertions is more cost-effective than a single insertion. For example, For Anandabazar Patrika if a front-page display ad costs Rs 1 lakh for single insertion if you choose to publish 4 insertions then the publication may charge 75000 per insertion.

While choosing to display advertisements, clients have the opportunity of showing their brand creativity through the artwork in the ad matter which gives more visibility in terms of viewership. In releaseMyAd, we have the best of the designers from the industry who can design the ad creative in such a way that will surely draw the attention of readers. On the other hand, one can check their ad status by their unique ad id number till printing while booking with releaseMyAd. If you face any difficulty in the process of booking or making the payment with releaseMyAd, we have our 24*7 chat system which you can avail anytime by visiting our website. Or one can call our helpline number 9830629298  or write us to book@releasemyad.com for further assistance.

How are Display ads priced?

What kind of advertisements attracts the attention of readers the most?

Most people would say-‘The one that is big and colourful with interesting content’.

Well, this is a layman’s definition of what we refer to as Display advertisements in the world of media.Times Ascent Advertisement

Display advertisements are the most extravagant newspaper advertisements which require proper media planning, budget allocation and creative resources. It may apparently seem quite simple but a lot of hard work goes behind making it comprehensive for the readers.

Since newspaper advertisements draw a major chunk of their advertisement revenue from display advertisements, there are certain essential conditions that are the deciding factors for the pricing of such adverts. These factors need to be critically examined for a better understanding of the resources invested in it.

The basic structure of a display ad involves the use of images, custom logos, choice of page and position in the newspaper and of course creative deliverance. Now let’s find out how they affect the rates of this ad specific ad format.

Size of the Ad

This is the first basic factor that plies with the cost of the display advertisement. An ad can be as small as the postcard or can be as large as a full page advert. The charges obviously vary based on the size of each ad.

  • Each display ad is measured in terms of per sq. cm unit of space occupied by the advertisement on a particular page.
  • Every ad size is calculated in terms of height or length and width or columns occupied by the ad
  • The minimum display ad size should be at least around 4 cm (Length) X 4cm (Width)
  • The larger the ad, the higher is the cost, simply because larger ads ensure more attention from the readers.
  • There are certain ads that occupy the front as well as the last page and are referred to as jacket ads, which are again charged double the price of a full-page ad. The cost goes up based on the number of pages occupied by an ad or rather a campaign.City Times Advertisement

For Instance, a full page ad on the front page covering only one side of the page of Times of India costing about 8.5 lakhs will cost almost 17 lakhs if it covers both sides of the front page.

Placement of the ad

Along with the size of an advertisement, even the page where it is placed is quite crucial in determining the price of the advertisement. A display ad can be placed on different pages of a newspaper based on there are additional charges applied on the same advert and the pages are mentioned below:

  • A front page display ad makes the best impact on the reader as its the first thing he/she sees in the newspaper hence it has the highest premium applicable on it.
  • Then there is Page 3 which also demands a premium since it is one of the most visited pages of every newspaper and is particularly preferred by the upper classes, businessmen and socialites.
  • There is also a premium applicable for advertising on the last page of a newspaper since it is another page that receives a lot of attention from the reader as well as those surrounding the reader.
  • Apart from only the pages of the main newspapers, there are supplements as well which are dedicated to a certain category of advertisements. For Instance, Hindustan Times has a special recruitment supplement known as HT Shine, which is meant only for display recruitment adverts.
  • Each supplement has a different rate, which is different from that of the main newspaper. The reason behind this is that a recruitment advertisement placed in a recruitment special supplement covering articles, editorials and write-ups on jobs and career is bound to get more eyeballs from relevant job seekers compared to a similar ad in the main newspaper.

Position of the ad

Which corner of the newspaper is a reader liable to notice first?

As a reader flips through the newspaper pages, the advertisement that first catches his/her attention is the one that is visually convenient for him/her to notice. Based on this convenience there are 4 different corners that are usually preferred by advertisers in a newspaper

  • The first preference of an advertiser is of course the upper left-hand corner of the page which has the highest premium applicable on it
  • Then there is the Upper Right-hand corner of the page that has a lower premium on it
  • The next in order of expensiveness is the Lower Left Hand Corner
  • The last but not the least is the Lower Right Hand Spot, which though visually convenient is the one that has the lowest premium charges

For instance, if an ad is placed on the upper left-hand side of the page on the left, it has better chances of being noticed by the reader compared to the one that is placed in the lower left-hand corner.  

Hence picking a more visible corner has a premium charge applicable to it. These options are available only for those who choose a quarter page ad or a lower ad size.

Black and White/ Coloured

Of course, to make your ad more prominent, you need to make it colourful which is why there are different premiums applicable to different colour formats. There are two colour options available for all display advertisements-coloured and black/white.

  • Obviously, the black and white format is a cheaper option
  • The coloured ads usually have higher rate than the black/white formats

Although there are certain publications who do not charge any premium for a coloured advertisement, but most of them do.

So if you are publishing a black and white display advertisement in Anandabazar Patrika which is 8 cm wide and 9 cm long in Kolkata edition, it will cost you around Rs.2.10 lakhs while a coloured ad of the same size and edition will cost around Rs.3.2 lakhs. This shows that the colour of your advertisement can make a difference of almost 50% in the cost of the ad.

Day of the Week

On certain days of the week, all of us spend a little extra time with the newspaper, catching up with the entire week’s news and information updates, especially on Sundays. You must have noticed that the newspapers on Sundays are particularly heavier and have a higher number of supplements than on other days.

On this specific day readers also spend quite a bit of time reviewing advertisements, ensuring more attention for them.

This is one reason why charges for advertisements placed on Sundays are higher than those published on other days of the week. This is mostly true in case of popular newspapers like Times of India, Hindustan Times, Anandabazar Patrika, Dainik Bhaskar etc.

Gathering attention is the main and only objective of most display advertisements. So while publishing your own display ad, make sure that you review and incorporate the above options as per your convenience and budget size.