Tag: newspaper classifieds

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Why are online newspaper classified ads so lucrative?

It goes without saying that the way people consume content nowadays is vastly different from how they used to even two decades ago. Nowadays, people are able to access all the world’s information on their personal devices, such as their mobile phones or tablets. As a matter of fact, it would be safe to say that people nowadays are glued to their phones and tablets, and one need not look far even. This is because technology has made it possible to not just consume content, but also stay updated with all the latest news. All of this, instantly. 

In turn, this has led many people to ask if the digital revolution means the end of print media. While digital media is without a doubt the way forward in our world, this does not mean that print media, such as newspapers will go obsolete anytime soon. The reasons for this are many. 

For starters, even though one may argue that the internet affords people access to a wealth of information that is virtually limitless, it is extremely difficult to tell for sure how much of that information is accurate. Needless to say, verification is not always easy, and in some cases, not possible. Therefore, newspapers are credible and authentic, as the stories and articles published in them need to be properly vetted and fact-checked before they are printed. 

The information available on digital platforms and even on some websites are often presented in a highly cluttered manner, whereas articles and stories in newspapers are presented in a structured and categorised manner, which makes it easy for people to find the specific section or topic that they are interested in. 

Thirdly, India is a country with a vast population of over a billion people. Many people, especially those living in rural areas, are not proficient in the use of modern day gadgetry, while others are simply unable to afford a smartphone or a tablet. For them, the printed newspaper is their only source of getting to know the latest news. 

Additionally, while electronic devices provide a great deal of convenience, they are no match for the thrill of holding a newspaper in one’s hands and reading it. 

For all these reasons, newspapers are still very relevant today. They also have a stronger convincing power, so advertising in newspapers is big business today. To enable people to book ads easily, numerous platforms that offer online newspaper classified ads to be booked within minutes have gained great popularity in recent years. 

One of the most renowned names in the field of ad booking is releaseMyAd. releaseMyAd has been in the advertising industry for more than a decade, and is the largest self-service online ad booking platform in India today. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to offer you the lowest newspaper advertisement rates anywhere.

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How the popularity of Print media provides a boost to Classified newspaper advertising

We live in an age where practically all of the world’s information is available to us at our fingertips, and accessible within seconds. The internet has changed our lives in unprecedented ways and completely transformed the way we communicate as well as consume content.

Technology has made inroads so deep into our lifestyles that we rely on it for virtually everything. It is all too common nowadays to see people glued to their mobile phone screens, playing games, watching movies, doing banking transactions, listening to music and even reading the news. 

Let’s focus on reading the news. Since the technology revolution, the consumption of news content – from newspapers to magazines and other periodicals – has largely gone online. Media brands have adapted to the technological disruption by offering their content on their websites as well as on their dedicated mobile apps, which are free to download but content is often guarded by a paywall. This paywall functions in essentially the same way that traditional newspaper subscriptions do. Needless to say, online news media makes access to information a whole lot easier, minimising paper wastage and simplifying complex distribution channels. People are also instantly updated when a new story or piece of content is published through notifications on their mobile apps. 

But what does this mean for print journalism? And what is the future of print media?

Classified Ad in Newspaper

For India, at least, print media readership still dominates. Despite the fact that the very same information – and much more – is available on one’s phone screens, the appeal and use value of newspapers remains undiminished in India, and newspapers remain popular as ever. 

For starters, in many parts of the country, people are still technologically challenged, and for them newspapers are the only way to find out what is happening in the country and abroad.  Newspapers are regarded as reliable and authentic sources of information, and the general inertia in Indian society is a major boon for print media in the country.

Additionally, regardless of how awe-inducing modern technology may get, nothing beats the thrill of holding a newspaper in one’s hand and flipping through the pages. It’s little wonder that newspaper advertisements today are as impactful as ever. Newspaper classifieds are one of the most popular forms of advertising as they are economical and easy to book, and they are conveniently arranged on the basis of the ad category in a dedicated section in every newspaper. Such a layout helps people to find what they are looking for with great ease.

Nowadays, booking classified ads in newspapers is easier than ever. releaseMyAd is India’s largest self-service online ad booking platform that has grown to become a leader in classified newspaper advertising. In its more than a decade of being in the industry, releaseMyAd has gained tremendous experience and rich expertise in the field of ad booking and ad placement. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across the country, is proud to guarantee you the lowest rates for all your advertising needs.

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A newspaper classified is your key to unlock a world of opportunities!

We live in a time when all the information we need is available to us at our fingertips. Whether through a computer or through our mobile phones, we are just a few seconds away from finding whatever it is we are looking for. Such is the power of the internet and its ability to connect people to information. 

There is no dispute that the internet has served to make our lives a whole lot easier and transformed our lifestyles in ways we could never have imagined even two decades ago. In this age of instant information, it is only expected that news organisations too would have to follow suit and keep up with this demand. 

And keep up they did. But what does this mean for print journalism? 

Actually, a lot. Even though most of today’s news is consumed online with more and more people getting familiar with gadgetry and adapting to this digital lifestyle, print media is here to stay. 

Classified Ads in Newspaper

The great disruption to the print media industry that the digital revolution has brought about has been widely viewed as a threat to printed newspapers and magazines, even though they have a large number of takers for their online editions, with other platforms either offering their content for free or via a paywall. There’s no doubt that digital media is indeed the future.

But, as most Indians will tell you, nothing quite beats the feeling of reading a newspaper by holding it. Digital may be the future, but printed newspapers are undoubtedly a part of modern life in India that will remain integral for many years to come. The humble newspaper has created and dominated conversations at the dining table. It has been a constant companion at breakfast and tea time, and has unfailingly provided readers with hours of entertainment through puzzles, comics and short stories. In short, we Indians love our newspapers. 

However, this love is not just sentimental alone. Newspapers are widely hailed as authentic and reliable sources of information on a variety of topics along with the latest events from the country and around the world. Needless to say, they are also hugely popular among advertisers who are always on the lookout for ad spaces. 

A newspaper classified ad is cheap to book and very effective in getting a message – be it for personal or business purposes – across to one’s target audience. Classified ads have been popular for centuries and they are categorised on the basis of ad category (hence the term ‘classified ads’), making it easy for people to find what they are looking for. 

The easy availability of internet services today makes it highly convenient for people to book newspaper classified online. releaseMyAd is at the forefront of online ad booking and has over a decade of experience in this domain. It is India’s largest self service online ad booking platform that provides a seamless ad booking experience. With its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of the country, releaseMyAd is proud to offer you the lowest rates for all your advertising needs. 

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Newspaper Classified Ads: The Unsung Heroes

Contrary to popular belief, newspaper classified advertisements as we know them have existed since the 1600s. However, the evolution of this form of advertising can be traced back to the ancient Egyptian civilisation, where, in around 2000 BC the Egyptians invented outdoor advertising. In around 59 BC, the Romans published the ‘Acta Diurna’, or the “Daily Acts”. 

The first evidence of handwritten news sheets dates back to China in 206 BC. These news sheets were produced by the government and called ‘tipao’. However, it wasn’t until the 1600s that public posters stuck to posts and walls for lost property became commonplace. 

The first newspaper advertisement was published in the Boston News-Letter in the year 1704, even though the first printing press in the United States arrived in 1638 in Cambridge, Massachusetts. 

Over the centuries, the importance of advertisements has only grown. Newspapers, being publications that contain written information about currently ongoing events, have always been in high demand. Newspapers today offer a rich selection of content for readers, catering to each and every taste. Likewise, newspapers have a dedicated section for classified advertisements with the ads arranged according to their ad category, such as matrimonial, property, education, retail, public notice, lost and found, computers, services, etc.

Newspaper Classified Ad

In recent years, more and more people have chosen to go digital, consuming news online on personal devices such as mobile phones and tablets. This has cast doubt on the future of newspapers, especially considering more and more newspapers are now available online, either offering a truncated version of the print publication online, or offering online subscriptions by blocking articles with a paywall. 

Even though there is no doubt that digital is indeed the way forward, newspapers aren’t going extinct anytime soon. Definitely not in India, at least.

For Indians, newspapers have always been an integral part of the household. Elders in many Indian families cannot imagine their breakfast without poring over the latest headlines or doing the daily crossword. Newspapers in India have been treated as a lot more than just a bunch of sheets of paper. They are regarded as reliable and authentic sources of the latest news and a host of other information on a variety of topics. It is no doubt that classified ads are still among the most popular forms of advertising today.

releaseMyAd has been in the advertising industry for more than a decade and is thoroughly conversant with the ins and outs of classified advertising. You can leverage this highly lucrative medium to reach out to your target audience by booking a classified ad online on releaseMyAd’s easy-to-use ad booking platform. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd guarantees you the lowest rates for all your advertising needs.

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Newspapers Are not Going Away Anytime Soon – Book Your Newspaper Classifieds!

For centuries, the humble newspaper has been not just been a source of the latest stories happening in a country and around the world, but a treasure trove of a host of other information, such as health tips, opinion pages, short stories, recipes, puzzles, events in and around a city, horoscopes, interviews and of course, advertisements.

Even to this day, as the easy accessibility to a wealth of information has been made possible within seconds thanks to the internet, the newspaper is still widely regarded as an authentic, trustworthy and dependable source of news and other information. Newspapers have, over centuries, been a channel for the widespread dissemination of information, for influencing public opinion and as a medium of advertising.

A less obvious reason that newspapers will still remain a popular form of media in the foreseeable future is because of the sheer aesthetics of the newspaper itself. Nothing beats the look and feel of a newspaper in print, regardless of the ease and swiftness of finding all the necessary information online. The sheer feeling of holding a newspaper in one’s hands and turning each page one by one, reading text on paper and the ability to keep it as an object for posterity are impossible to be substituted by information presented on a screen.

Additionally, in a country like India, a large number of people are still technologically challenged and unfamiliar with the internet. The newspaper is the default choice for them.

The very purpose of advertisements has always been to educate, inform and encourage prospective customers to purchase a product or service. Newspaper classifieds are a very common form of advertising that are significantly cheaper than other advertisements in a newspaper which take up a lot more space and are more elaborately designed. As the name suggests, classified ads are called so because they are arranged on the basis of their specific ad category, such as matrimonial, education, property, retail, public notice, etc. Classified ads have existed for over two hundred years and is one of the most popular forms of advertising even today.

Newspaper Classified

These ads are usually very short, and they are typically charged on the basis of number of lines or number of words. They are one column wide and contain all the relevant information in a small space as well as details of how to get in touch with the person or organisation who placed the ad. 

That being said, newspapers are here to stay, even with the raging digital revolution. So don’t worry, book classified ads online through releaseMyAd and get your message across to your chosen audience. Whatever your message is, you can always rely on a newspaper classified to make yourself more visible. releaseMyAd is India’s largest self-service ad booking platform with over a decade of experience in the ad booking industry. Whichever newspaper you want to advertise in, releaseMyAd makes booking online classified newspaper ads a seamless and hassle free experience. With its network of advertising partners located across the length and breadth of India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.