What makes newspaper advertisements relevant in today’s world?

We live in a world where practically everyone is occupied on their personal electronic devices, be it a mobile phone or a tablet. This is a trend that has slowly but steadily taken over the world, most noticeably over the last two decades. 

One indisputable fact about these developments is that the patterns of content consumption by people have changed dramatically. In today’s world, it is not difficult in the slightest to see people glued to their mobile phone or tablet screens. This is because they have access to all the world’s information at their fingertips. 

The technology of our times has made it possible for people to stay connected 24 hours of the day, 7 days of the week. People consume content in various forms on their mobile phones and tablets, and needless to say, their personal electronic devices serve as a means to keep themselves updated with all the latest news from their city or town, their country and the rest of the world. 

Online Newspaper Ad

As a result, many have questioned the relevance of newspapers in this day and age, and in turn, the relevance of the newspaper advertisement as well. Even as digital media is the way of the future, print media is nowhere even remotely close to obsolete yet. Let’s take a closer look at why newspaper advertisements will still remain an effective channel to communicate brand messages. 

For starters, in virtually every household in India, the newspaper is a daily staple. Newspapers occupy an important place in the social and cultural lives of the Indian people. This is because newspapers are regarded as authentic and reliable sources of information on a wide range of topics.

Scientific research has shown that on average people spend roughly 2.5 times longer viewing a newspaper ad than they spend viewing a digital ad. This only goes to show that readers are more engaged with printed ads than online ads. In other words, newspaper ads can be said to have a higher convincing power than a digital ad. 

Apart from this, India is a country with a large population, out of which a significant number of people are not proficient with the use of smartphones and tablets. For them, reading the newspaper is the only choice for staying updated with all the latest news and current events. 

Booking a newspaper classified ad is a highly effective way to get your message across to your target audience. releaseMyAd is here to help you book your ads in the newspapers of your choice seamlessly and within minutes. releaseMyAd, thanks to its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, is proud to guarantee you the lowest rates for all your advertising needs.