Tag: news paper advertisements

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How To Save Money On Newspaper Ads!

Newspaper Advertisement is one of the most important forms of advertising & considered to be one of the most cost effective forms of advertising. Advertising in newspapers happens to be the first choice to advertise in for most brands. One mAore important part of the newspaper ad cost which varies on the basis of the ad which you want to release. 

  • These are the main factors that affect the pricing of newspaper ads:
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  • Circulation of the newspaper: The higher the circulation, the more you will pay for an ad. In India, more than 200 newspapers are circulated. Some newspapers are circulated in the whole of India, some are circulated in a certain region. So based on the circulation and reach of the newspaper, the ad cost measured Usually, advertisers pay based on circulation.
  • Size/color of the ad: The bigger the ad, the more it will cost. You will also pay more for your ad to run in color.
  • Number of times your ad runs: If you run your ad multiple times, you will pay more overall but less for each individual ad.
  • Day of the week/section of the paper: Expect to pay the most for an ad that runs Sunday. You will also pay more to have your ad in the main section of the newspaper instead of the sports or travel section.
  • Ad Format: There are three types of ad format in newspapers. Classified Text will cost you less than a classified display & a display ad will cost you more than a classified display.
  • How To Save Money While Placing An Ad in Newspapers.

If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming & hectic Task. & along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return  For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process . 

Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, a vital medium to the world of media, it  brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book  both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.

It not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing  ads enables the advertisers to choose from a wide range of options to fulfill their advertising goals. To know more visit https://www.releasemyad.com/newspaper-advertisement and Place your first Ad.

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Where Will Newspaper Advertisement Be 1 Year From Now?

Advertising in Newspapers

Since the era of British-ruled India, Newspapers have been an indispensable part of our lives. It has actively involved itself in informing and educating the public about the ongoing events around them.

It is without any doubt that Newspaper Advertising is facing tough competition from the Digital Media. If Experts are to be believed then there is a rise in the number of Advertisers who are willing to allocate their resources in these areas. 

With the Audience switching over to Social Media for information updates, Advertisers are concentrating their interests more and more in these territories to grab their attention. 

A Survey conducted by the Reuters Institute for the Study of Journalism, UK on English speaking Indians who have access to the internet showed that in spite of the print media being important, online platforms have a deep influence in the minds of the younger generation. 

56 % of the People under the age of 35 prefer online sites for news updates while only 16 % depending on the print. The study also shows that 38 % of People above 35 years old use Online sources and 27 %  of them choose print media. 

So, does that mean that Newspaper Advertising is supposed to disappear in the Future? Although it seems obvious, there is a catch. There are plenty of proofs claiming that Print Advertisements are set to increase in India and other emerging nations. 

Newspaper Companies can offer e-papers and websites for advertising. The presence of Regional Dailies are best to deliver messages and advertisements in the local Language that digital Media wouldn’t be able to do.

In the Age of fabricated and fake news, Newspapers serve to be trustworthy. People would believe an Advertisement in a Newspaper more than that on a social site. A good study would acknowledge that Newspapers are not to be taken lightly at any cost. 

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5 Do’s and Don’ts in Placing Successful Newspaper Ad

Newspaper Advertisements can be highly advantageous with a less amount of expenditure. Apart from being traditional, they also reach a great number of Readers in a very short time period. Five Dos and Don’ts of placing a successful Newspaper Advertisement are as given below :

Advertise in Newspapers

Dos :

  1. Plan intensively to build a successful Newspaper Advertisement strategy. Study and do some research before embarking on the project to form an idea about the costs and benefits.
  2. Describe what sets you apart from others. Provide relevant information about your best features and attributes but keep it realistic always.
  3. For every Category of Newspaper Advertising, the target group must be well-defined. Be very specific about your requirements so that you may avoid unwanted responses.
  4. Choose a Newspaper that has a bigger area of coverage and is popular among its readers.
  5. Last but not the least, prepare an Ad Matter that is good to look at, easy to understand, and motivating.

Don’ts :

  1. Be scared to experiment. If a particular plan doesn’t work for you then feel free to change it immediately.
  2. Don’t keep away from connecting with your customers emotionally. Emotions become vital in deciding something rather than facts and figures.
  3. Forget to add a compelling Call to Action Statement in your Advertisement. Browse the internet to find some really good CTA statements that would draw more Business for you.
  4. Refrain from spending more than the budget once in a while if it proves profitable and helps in better lead generation.
  5. Fail to provide correct contact details in the Ad Content. 

A point worth mentioning in this context is that releaseMyAd with the knowledge of historic Ad pricing and vacant Ad inventories provides Advertising at affordable costs among all the Categories to its Customers. To plan a successful Newspaper Advertisement with us visit the link or call at 9830629298 (Monday to Friday till 6 pm and Saturday till 4 pm).

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Budget and Planning for Newspaper Advertisements

Newspaper Advertising is still an effective medium in today’s Digital Age. Professionals believe in the advantages that only Newspaper Ads can provide. This article comprises the process of planning and budgeting that further helps in creating and placing the advertisements.

Proper planning prevents wastage of resources and diversion from the primary goals of the Organization. Planning helps in the coordination of different departments and reduces uncertainties. 

Newspaper Ad Rates

While planning a Newspaper Advertisement, try to include all these points :

  1. Research: An in-depth analysis of your existing and potential customers will tell you how to proceed. 

Their tastes and preferences, their socio-economic information shall assist in playing a big role in determining the expenses and the plan of action. 

2.Budget: It is a financial plan containing the expenses, revenue, allocation of funds over a period of time, or on a project. 

The Budget for a Newspaper Ad will be based on the popularity, circulation, and the coverage of the paper. The Ad type, size, Category of the Ad, the day of the week, the position of the Ad, Colors, or enhancements used are also the determinants. 

The amount of money spent on advertising is another form of money spent to create brand awareness and increase sales.

Budget allocations must be meticulously planned.

3.Objectives: Know the basic objectives of the Organisation in placing the Ad. Advertising will change according to the stage of the product.

The complete setup of the Ad will be separate for separate Categories. A Matrimonial Ad will be advertised differently from Employment and Business Ads. 

The main idea to understand here is that goals and objectives dominate the entire planning and budgeting process.

4.Layout: Build a solid Ad content to lure the Customers. Include the benefits that they will receive by coming to you. Put in the Contact details through which they will reach you. You may also include limited period offers and deals that they would like and in return come to you.

ReleaseMyAd is an all-rounder in this respect. It helps the Customers plan high-quality advertisements at the best price and without too much to worry about. To try our services, please contact us at 9830629298.

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Do You Make These Simple Mistakes In Booking Newspaper Advertisement Online?

Now newspaper advertising might be an easy breezy experience with releaseMyAd. But as its super easy we sometimes tend to make a few silly mistakes along the way. 

Here are some simple mistakes you or any advertiser tend to make while booking a newspaper ad online.

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Selecting the wrong category

The newspaper often tends to give you several categories as well as a subcategory to choose from while putting out an advertisement. this one hand gives you more options to choose from making you select category closer to your ad matter making it more relevant but on the other hand, it can make you overwhelmed with options more than needed which as a result makes you choose the wrong category or subcategory for your ad matter.

This affects your response as well as may delay your publishing due to the wrong selection.

  • Forgetting to attach documents

Not all but a few types of advertisements require proper documents to be attached and upload along with your ad while booking the ad online. This leads to a lot of advertisers forget to do so. As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.

  • Contact details

Now let’s come to the most common mistake done by advertisers again & again. Forgetting to give contact details in your ad matter. Any advertisement is given without a contact detail information simply leads to wastage of your money invested in the advertisement. No matter how well your ad catches readers attention without an action button you will never be able to have a responsive ad campaign.

  • Information mismatch

Sometimes in ads requiring documents, it is seen that the ad matter doesn’t match the information written in the provided document. The mismatch may be a simple spelling error to a completely different document provided.

  • Selecting the wrong package

releaseMyAd is known for its discounted package selection. With over 2000+ packages to choose from you can make this mistake pretty easily. For instance, it is seen several times than many while booking a property ad for times of India Chennai users end up selecting the ‘only rental’ package instead of the general for sale package for Property >For Sale category and vice versa.

This among many are a few simple mistakes you may make while booking an online newspaper advertisement and can easily be avoided by taking a little help from releaseMyAd executives in any step of confusion on your online ad booking journey.

Mail us at book@releasemyad.com, or call us on 09830629298.