The History of Matrimonial Ads

Marriage Classifieds or Matrimonial ads in newspapers are very popular and page after page of such ads can be seen in popular newspapers throughout the country especially on Sundays. While the Generation Z is more inclined towards the internet and social media to date and find their match, meanwhile their parents and elders still trust the age old newspaper when it comes to arranged marriage. This confidence in newspapers for match-making service is a result of newspaper’s reach and circulation and antiquity of the method to find a good bride or groom.

The tradition of match-making through newspaper advertisement is very old and can be traced back to 1600s when the first news pamphlets came into existence in Europe. These one or two advertisements were actually from match-makers who facilitated a bachelor to search for his partner through ads in weekly newspapers. By the next hundred years, with the birth of the modern newspaper, the first matrimonial service was created. These were matrimonial agencies publishing ads in weeklies and dailies for people looking to find their husband or wife. At that time publishing matrimonial ads were frowned upon. Publishing a matrimonial advertisement in the newspaper was considered undignified and the last option for those unsuccessful men and women who have passed their age and were yet to find a partner.

Early matrimonial ads were usually from men looking for a bride and we see such ads for Brides in the newspapers of England and the U.S.  By mid 19th Century, matrimonial ads were quite common in newspapers of Regency and Victorian period Britain. Placing a matrimonial advertisement in the newspaper was an alternative to traditional courtship. Also, it was helpful for those gentlemen who were new to an area without any family or social connection to get introduced to a suitable partner. The usual contact details in these matrimonial ads were always those of a third party who would negotiate between the advertiser and his/ her applicant to maintain secrecy.  

With the progress of the 19th Century, matrimonial advertisements gained popularity and special matrimonial periodicals began to be published like Matrimonial News and the Matrimonial Intelligencer. These publications were fully dedicated to finding suitable matches. 

Although, the concept of publishing matrimonial ads in newspapers did not originate in India but we have very well utilized this service for almost hundred years now. Indians, who traditionally relied upon family match-makers to find a suitable partner for their sons or daughters, began to publish newspaper matrimonial classifieds during the period of 1930s. These families were usually urban and educated working class. We can find examples of advertisements like: “Wanted beautiful gori girl” or “looking for a slim and fair girl from a cultured family” in 1930s and 1940s Hindustan Times and Times of India.

HT Matrimonial

 During the 1960s, popular requests in matrimonial ads in Indian newspapers were “required family with connections” and “grooms in government service”. Finding match within the same religion, caste or community has been an integral part of Indian matrimonial ads but in the 1980s and 1990s, social status began to be determined by education as there were high demands for doctors, engineers and NRIs.

Bhaskar Matrimony Ads

With the advent of the age of the World Wide Web and by the year 2000, the internet became a household tool. E-commerce flourished and just like any other service, matrimonial advertisements became online. Various match-making services started their websites and various newspapers, mostly vernacular regional ones, went ahead and started providing matrimonial match-making services for the community. At one point, with the boom of e-services, the existence of newspaper matrimonial classifieds was threatened.      

Times of India Matrimonial

In 2009, releaseMyAd was conceived. It was an online platform to publish matrimonial classified ads in newspapers. Being an innovative concept, it was a successful union between the power of the internet and the traditional medium of finding matches in the newspaper through classified sections. Since then, it has served over 3 lakhs customers and because of its transparent matrimonial section rates of over 100 newspapers throughout India and hassle free booking system, releaseMyAd has become a leader in the industry.

Matrimonial Advertisement

releaseMyAd, being a self serve platform has relentlessly developed its portal so that advertisers can have an enjoyable experience while booking an ad with just a few mouse clicks. To book a matrimonial ad in any newspaper throughout India, one has to simply click on the link and proceed. releaseMyAd also has a remarkable customer support team which can help an advertiser wherever they have any question or are facing an issue during the booking process. The team can be reached through the Phone/ WhatsApp number 9830629298 or email to One can also reach the support desk through 24X7 Live Chat support on the website. 

Book Matrimonial Ads in Any Indian Newspapers With Ease!

In India, marriage is regarded as one of the most important events in a person’s life, and thus, a great deal of emphasis is put on finding the perfect partner for a person. Traditionally, arranged marriages have been the norm in Indian society where the respective bride or groom for a person is selected by members of the person’s family. Today, many people are choosing their prospective partners through matrimonial sites or matrimonial ads in newspapers.Matrimonial Advertisement

Despite the ever-growing trend of people utilising matrimonial sites to find the most suitable life partner, the matrimonial columns in the Classified section of a newspaper still remain the trusted choice for a large number of Indian families even today. Additionally, many people in India are still not proficient with the internet despite its deep penetration even in rural areas. This, again, makes matrimonial ads in newspapers the preferred method of finding prospective brides and grooms.matrimonial ad in newspaper

Matrimonial ads in newspapers help to find eligible brides and grooms based on specific individual preferences or in the case of orthodox families, preferences may be based on religious or caste requirements. Matrimonial advertisements typically contain information about the person seeking a bride or groom, their contact details and eligibility criteria such as educational background, work experience or cultural background in case of orthodox families.

In India, newspapers are widely read by people from all sections of society, so they serve as a very effective method of finding suitable matches due to their wide reach and popularity. Newspapers are also favoured by the older generation of people who aren’t as technologically savvy as the younger population.

releaseMyAd helps you book your matrimonial ad in newspapers across India at the lowest rates, and with full assistance and support from the time you book the ad till the time it is published. With its strategic ad placement methods and an extensive pan-India network of advertising partners, releaseMyAd makes booking your matrimonial ad a seamless, hassle-free experience. Book your matrimonial ad through releaseMyAd and find your perfect partner!