Madhyamam is a Malayalam language daily newspaper that was founded in the year 1987. One of the leading regional language newspapers in India, Madhyamam was founded with the aim of “providing nonpartisan and value based journalistic service beyond considerations of profit and the demeaning compulsions of the market.”
The name of the newspaper translates to ‘Medium’. Madhyamam was founded by Ideal Publications Trust, which is run by the Jamaat-e-Islami Hind wing in the state of Kerala. The trust also publishes Gulf Madhyamam, a Malayalam language newspaper that caters to the Malayalam speaking communities residing in the Middle Eastern countries.
Over the years since its launch, Madhyamam has not only won itself a large, loyal and engaged reader base, but has also earned various awards for its excellence in journalism and reporting. The number of awards that the newspaper has received since its first edition was published is almost ninety. Some of these prestigious accolades include the Ramnath Goenka Journalism Award, the Statesman Award for Rural Reporting, the PUCL Journalism Award for Human Rights, the ESR World Journalism Prize as well as the Asian Development Bank Institute (ADBI) Developing Asia Journalism Award.
In the state of Kerala, Madhyamam is the newspaper with the fourth largest circulation. However, together with Gulf Madhyamam, the newspaper is the market leader in Malayalam language journalism in the Middle East and has the third largest circulation figure among Malayalam newspapers. According to the Indian Readership Survey of the years 2009 and 2010, Madhyamam has a total reader base estimated to be well over 9,04,000 people.
Every single day, the newspaper brings to its readers the latest news from the state of Kerala, the rest of India and around the world. Along with all the latest news stories as well as reports on the currently ongoing affairs, Madhyamam also provides readers with an extensive range of content from a variety of topics of interest. These topics include opinion pieces, sports, technology, entertainment, business, life, travel, health and fitness, food, agriculture, education, social media, culture and environment.
In view of such a diverse range of topics, it is well known that Madhyamam is a newspaper that offers something for everyone, keeping in mind the varied tastes of its readers. Needless to say, this is a significant reason why people book a Madhyamam advertisement, in order to reach out to their target audiences.
In India, newspapers occupy an important place in the social and cultural lives of the people. Newspapers are widely regarded as authentic and reliable sources of information on a wide range of topics, and they play a valuable role in shaping the opinion of the general public.
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