In simple terms, digital marketing refers to all the components and activities of marketing that involve the use of the internet and internet based digital technologies. These technologies include desktop computers, laptops, tablets, mobile phones as well as other digital media and platforms which are used for the promotion of an organisation’s products and/or services.
In other words, digital marketing or online marketing refers to promotion of brands through the internet and its applications with the intention of connecting with prospective customers in order to generate the sale of goods or services.
Digital marketing executives are the people who are responsible for planning, developing, executing and optimising the digital marketing strategy of the organisation. This strategy is what forms the fundamental backbone for a company’s overall marketing efforts.
Digital marketing is a highly dynamic, lucrative and challenging field which has tremendous potential in today’s hyperconnected world where virtually everyone is reachable through the power of the internet. That being said, harnessing the power of digital channels effectively and optimally is what business organisations seek to achieve, and this is why they need digital marketing executives.
It should also be noted at this juncture that digital marketing is a field that straddles both computer science and marketing theory, resulting in a set of concepts and activities that are aimed at reaching a wider audience through the use of search engine optimization, social media, sponsored posts, remarketing and many other methods.
Ideally, a candidate seeking a job in the field of digital marketing will need to be passionate about both marketing as well as technology, as digital marketing is the art and science of marketing through the use of modern technology. A good digital marketing executive is nothing less than an asset for the organisation as it is their efforts that have a direct impact on the organisation’s revenues.
Digital marketing executives need to have a strong business oriented mindset that is set on achieving goals and making a positive brand impact on online channels. They assist and actively participate in the formulation of digital marketing strategies that help to create and build a strong and positive connection with not just customers, but the public at large. They need to be well aware of how search engines work so that they can come up with appropriate strategies to improve the SEO (or search engine optimization) of the company, as well as a thorough knowledge of social media such as Facebook, Instagram, LinkedIn, Twitter and Snapchat.
Digital marketing is a field that requires tremendous skill and intelligence, and it is for this reason that digital marketing executives are in high demand. It goes without saying that their role in the marketing endeavours of modern companies is of great importance.
People seeking job vacancies in the field of digital marketing typically rely on online job portals, as well as through referrals from family members and friends. Many also find job postings through professional social networking sites, such as LinkedIn.
India is a country where the newspaper is an integral part of people’s daily lives. It is for this reason that newspapers remain a very important advertising medium even today, even as much of the world is already digital. People regard newspapers as a reliable and authentic source of information on a variety of topics, and so the popularity of newspaper advertisements has not dwindled over the years.
releaseMyAd helps you to book recruitment ads in the newspapers of your choice, so that you are able to find the best candidates for your organisation’s digital marketing requirements. As India’s largest self service online ad booking platform, releaseMyAd offers you an ad booking service like no other, with end to end support right from the time you book your ad till the time it is successfully published in your chosen newspaper.
A typical recruitment ad for digital marketing executives would look like this:
“Urgently required digital marketing executive in Kolkata for a renowned personal care brand. Candidates with MBA and experience in digital marketing preferred. Attractive salary package. Send CV to hr@aromatherapyco.com.”
