Why it is important to focus on supplement and pullouts for publishing appointment display ads across newspapers

Now you might be thinking what are appointment ads? Furthermore, why should you be giving it in the newspaper? Is it anyway useful? Appointment ads are similar to recruitment advertisements. When you want to recruit new employees or make the public aware that your organization has new vacancies you are most likely to give an appointment ad.

Rather than giving a recruitment ad in the tiny section of a clustered classified page, giving an appointment ad in a display format attracts more attention and influences readers to take the call to action much faster.

Let us look at the most popular supplements available to give an appointment ad:

  • Sambad E2 
  • Lokmat Aspire
  • Vijayapadham by Mathrubhumi
  • Express Career by Indian express
  • Hindu Opportunities
  • Career Chronicle  by Deccan Chronicle
Display Appointment Ads

Display ads are attractive and assure more readership focus than any other newspaper ad formats out there. Keeping that in mind it requires spending a lot more than a classified advertisement. That’s why we at releaseMyAd make sure to provide you with the cheapest negotiable rates in the market. 

It is not only widely read but also is a trusted medium for job seekers to end their dream job search.

And with 1/3rd of India’s literate population reading a newspaper daily there is no way you won’t take advantage of the high readership numbers to find the right recruits for your company by placing an appointment today!

Now there are two easy ways you can book an appointment ad through releaseMyAd.

  • With the help of an executive
    1. Send Ad Matter Through Email, Chat Or WhatsApp To Any Executive
    2. Rates Given By Executive
    3. Ad is Designed With In-House Designer & Send By Executive For Customer Approval
    4. Payment & Booking Done By Customer  After Approval Of Design And Negotiation Rates With Executive

In both ways you don’t have to visit any physical office or waste time researching appointments ads, all of that is done by our team at releaseMyAd to make your ad booking experience easier.

Other than both ways being easy to follow it is recommended that you contact an executive to place any display ad in any newspaper as it allows you to negotiate furthermore on already lowest rates given on our website which you cannot do when following the first way.

Also with our in-house designing team, you don’t have to think about the ad designing processes at all! All you need to know is what you want to convey through your ad i.e. the ad matter or ad content.

Following the second method also allows you to take a sneak peek at the predesigned ad matter before making the payment which is also an important factor.

No matter whichever way you choose, you are assured to get a great deal with releaseMyAd!Let’s discuss more media advertising! Mail us at book@releasemyad.com, or call us on 09830629298.

Best Practices for Appointment Advertisements

Appointment advertisements, more commonly referred to as display recruitment adverts are very frequently published in newspapers. India is a country of opportunities and people take their education and careers very seriously. Recruitment agencies and companies with vacancies are pretty much aware of the fact that every educated individual is on the prowl for better and bigger opportunities. To fulfil this desire for acting upon better career breaks, recruiters advertise through the most commonly used medium of mass communication-Newspapers.  

Display recruitment advertisements are so common in newspapers that often they have to be rescheduled by the publications for a later release date. This also bears testimony to the fact that the competition and the need to be prominently seen is higher than other category advertisements. Therefore following certain simple steps and taking the help of a few basic tips can ensure higher visibility for recruitment advertisements in newspapers.

Recruitment or Appointment advertisements serve only one purpose-Hiring Relevant Candidates! Let’s find out about the elements that are essential in an ad that intends to hire skilled people.

Ad Content or CopyDisplay Recruitment Advertisement

In the case of recruitment display ads, the need to be creative with words is of minimum significance. Here providing the correct information about the hiring organisation or consultancy and providing the correct and complete Job description is much more essential. Therefore while creating your ad, consider the formulation of an accurate and brief Job description to help the applicant comprehend the requirement for the position open and tally them with his/her skill-set and academic background.

Appropriate contact details including address, location, contact number, email and website (if any) must be provided in the ad along with the call-to-action.

For Instance, it must be made clear in the advert that whether the applicant needs to directly Walk-in for the interview, apply online, email the resume or simply give a call to the concerned Human Resources department to schedule an interview.

Company LogoDisplay Recruitment Ads

The logo of an organisation helps the audiences become aware of the brand name as well as helps in brand recognition. The logo of an organisation with the need for hiring talented candidates is of primary significance it represents the symbol of recognition for the recruiting company. It is the main component of a company’s brand identity and is the most frequently visible mark of the organisation. A logo represents a company in the absence of any other form of visual or direct representation.

In any display advertisement meant for recruitment, placing the company in the right place for maximum visibility after it is designed in a simple yet effective manner by experts. As an advertiser, you need to ensure that while hiring candidates too, you are ensuring brand recognition in a way, in turn serving a dual purpose, therefore, a logo is of utmost significance in the case of appointment advertisements in newspapers.


Images in recruitment advertisements are used mainly to attract the attention of the reader or the target audience. So it is essential to use an image that highlights either the field of work for which there is the vacancy or highlight the achievements of the company in order to pursue the applicant to hope for a better future and careers by associating with it.

So ensure that these elements are included in your Appointment advert and you are ready to get the r applicant responses you are looking for.