Book an Anandabazar Patrika Ad and Enhance Your Visibility!

Anandabazar Patrika is widely hailed as ‘the voice of Bengal’ and is undoubtedly one of the most iconic news brands in Bengal. It is one of the most trusted names in Bengali language journalism. The newspaper was founded in the year 1922 by Suresh Chandra Majumdar and Prafulla Kumar Sarkar and today it is the flagship publication of the ABP Group with a very wide and highly engaged readership. It is a highly popular newspaper among Bengali people not just in West Bengal but also across India.

In terms of overall circulation, Anandabazar Patrika is the most widely circulated and largest selling Bengali language daily newspaper in the city of Kolkata, with over 1.2 million copies in circulation on an average day. It is more than just a newspaper. It is an indispensable and integral part of the cultural life of Bengal. 

Offering an extensive variety of content in addition to the latest news from West Bengal, the rest of India and around the world, Anandabazar Patrika is regarded as one of the most trustworthy sources of information and knowledge among the Bengali speaking population.

Ads in Anandabazar Patrika

Anandabazar Patrika, along with the latest news stories, delivers content spanning a vast range of categories including sports, entertainment, business, science and technology, travel as well as editorial and opinion pages. The newspaper is immensely popular because of its analytical, balanced and comprehensive reporting. It is a newspaper that caters to every taste.

An Anandabazar Patrika ad, therefore, could go a long way in helping you reach out to your target audience. Since time immemorial, advertisements in newspapers have served to not only inform and make people aware, but also to persuade and call people to action. It has been proven by psychological research that people are more likely to base their buying decisions on printed advertisements versus advertisements on the radio or television. Classified ads are a staple in newspapers today and are popular because of their ease of booking and low cost.

If you are looking to get noticed among Bengali readers, ads in Anandabazar Patrika are just what you need to make the right impact. Book your ABP ads through releaseMyAd and reach out to your desired audience. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the field of ad booking. Its rich expertise in the field and its wide network of advertising partners located across India make it possible to guarantee you the lowest rates for all your advertising needs. 

History of Anandabazar Patrika

Anandabazar Patrika had a humble beginning in a village called Magura at Jessore District in British India. It was started by Sisir Kumar Ghosh and his son Tushar Kanti Ghosh in 1876 and was named after one of their relatives, Anandomayee. This newspaper did not fare well and the father-son duo came up with another newspaper in 1886 named Amrit Bazar Patrika which went on to be a success. Later on, in 1922, Anandabazar Patrika was revived and re-launched by Suresh Chandra Majumdar and editor Prafulla Kumar Sarkar.  

The first edition of Anandabazar Patrika was of four pages and came out on the evening of 22nd March, 1922. From the very beginning, Anandabazar Patrika had a patriotic spirit and had a nationalistic approach. Multiple times, till 1947, the editors and publishers were jailed by the British authorities for showing great courage and patriotism. In 1931, the newspaper was out of circulation for a few months due to a Government ordinance. 

Anandabazar Patrika Newspaper Ad
Anandabazar Patrika Newspaper Advertising

In 1923, the four-page evening paper of Anandabazar Patrika turned into a six-page daily morning newspaper. Anandabazar Patrika was the first newspaper in the country to introduce offset printing and pioneered Bengali linotype.  It helped in Bengali typewriting and later played an important role in introducing Bengali Word Processing. Anandabazar Patrika played a pivotal role in codifying Bengali grammar, spelling and punctuation. In 1965, Anandabazar Patrika started reporting in colloquial Bengali so that it can reach out to the masses.

By 1954, Anandabazar Patrika became the largest circulated newspaper in India published from one location. Its popularity and high readership since the day of its inception were due to its patriotic spirit and ability of worldwide coverage. It covered the Bihar earthquake of 1934 and was the lone Indian newspaper to cover the Berlin Olympics of 1936. It was also the only Indian newspaper to cover Amartya Sen’s Nobel award ceremony. Apart from that, Anandabazar Patrika was the first newspaper to inform the Bengali people of Subhash Bose’s escape from Calcutta in 1941.

In the year 1992, Anandabazar Patrika weathered a 51 days strike but it emerged out of it and launched in 1993 its district edition pages. Anandabazar Patrika came up with a unique distribution strategy and made local shops as selling points to increase its readership. By 2005, it crossed 1 million circulations and presently Anandabazar Patrika has a daily circulation of 1.3 million and a readership of 5.8 million which makes it practically the largest single edition regional language newspaper in India.

Anandabazar Patrika dominates the Bengali newspaper arena which is estimated to be over Rs.900 Crore. In 2001, it went online with its first-ever internet edition which expanded its reach around the world. Because of its huge circulation and readership, Anandabazar Patrika is a favourite for advertisers who want to market their goods and services.  It was the first Bengali daily to win the SNAP (Specifications for Newsprint Advertising Production) in 2005. 

Ads in ABP Newspaper

For a newspaper so much preferred by the individuals and businesses to publish their advertisements, there was a requirement of a platform which could make the ad booking simple and hassle-free. In 2009, releaseMyAd was established in Kolkata with the intention of leveraging the power of the internet to facilitate newspaper ad booking. With INS accreditation, it became a booking partner for Anandabazar Patrika advertisement. With relentless development for more than one decade, releaseMyAd has ensured easy, simple and transparent booking of not only classifieds but display ads as well in Anandabazar Patrika. Quick online booking, easy deadlines and end to end service solutions have made releaseMyAd a leader in the industry.

One can simply click on the link https://anandabazarpatrika.releasemyad.com/ to book an ad in Anandabazar Patrika or get in touch with the expert customer service desk of releaseMyAd is always eager to help customers with any booking related query or issue. It also helps in budgeting, ad composing and designing ad creative through its excellent in-house designing team. The customer service desk can be reached through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Online chat support is also available on the website 24*7.