Anandabazar Patrika is widely hailed as ‘the voice of Bengal’ and is undoubtedly one of the most iconic news brands in Bengal. It is one of the most trusted names in Bengali language journalism. The newspaper was founded in the year 1922 by Suresh Chandra Majumdar and Prafulla Kumar Sarkar and today it is the flagship publication of the ABP Group with a very wide and highly engaged readership. It is a highly popular newspaper among Bengali people not just in West Bengal but also across India.
In terms of overall circulation, Anandabazar Patrika is the most widely circulated and largest selling Bengali language daily newspaper in the city of Kolkata, with over 1.2 million copies in circulation on an average day. It is more than just a newspaper. It is an indispensable and integral part of the cultural life of Bengal.
Offering an extensive variety of content in addition to the latest news from West Bengal, the rest of India and around the world, Anandabazar Patrika is regarded as one of the most trustworthy sources of information and knowledge among the Bengali speaking population.
Anandabazar Patrika, along with the latest news stories, delivers content spanning a vast range of categories including sports, entertainment, business, science and technology, travel as well as editorial and opinion pages. The newspaper is immensely popular because of its analytical, balanced and comprehensive reporting. It is a newspaper that caters to every taste.
An Anandabazar Patrika ad, therefore, could go a long way in helping you reach out to your target audience. Since time immemorial, advertisements in newspapers have served to not only inform and make people aware, but also to persuade and call people to action. It has been proven by psychological research that people are more likely to base their buying decisions on printed advertisements versus advertisements on the radio or television. Classified ads are a staple in newspapers today and are popular because of their ease of booking and low cost.
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