Anandabazar Patrika is the flagship publication of the ABP Group, and is one of the foremost names in Bengali language journalism. The newspaper as we know it today was founded in 1922 by Suresh Chandra Majumdar and Prafulla Kumar Sarkar.
Today, Anandabazar Patrika is one of the most reputed Bengali language daily newspapers, commanding a large and loyal readership among the Bengali speaking population. The newspaper is the most widely circulated and largest selling Bengali news daily in Kolkata. Anandabazar Patrika, has an average circulation of well over 1.2 million copies per day. It has been hailed by many people as ‘the voice of Bengal’.
Anandabazar Patrika’s style and insightful, in-depth and extensive coverage of the latest news and trending events in the region, the rest of India and around the world have made it a highly credible and reliable source of information for millions. It is also a popular news choice for Bengalis living abroad.
For a large number of families in the state of West Bengal, arranged marriages are still the norm. As is the case with the rest of India, a marriage symbolises the sacred union of not just the bride and the groom, but of their respective families as well. Marriages signify a momentous occasion and the beginning of a new chapter in the lives of the bride and the groom. As such, marriages are auspicious events, and a great deal of effort is put into finding the most suitable partner.
A matrimonial ad helps to make finding a prospective bride or groom easier. In India, newspapers are still an integral part of most households and a great number of people still rely heavily on newspapers for both information and for reaching out to a wide audience with the purpose of narrowing down potential partners.
Publish your matrimonial ad in Anandabazar Patrika and discover prospective brides or grooms. Booking your Anandabazar Patrika matrimonial ad through releaseMyAd helps you get noticed by a significantly large Bengali speaking readership. releaseMyAd, being India’s largest self-service ad booking platform helps to make booking matrimonial ads in Anandabazar Patrika a breeze. Book your Anandabazar Patrika matrimonial ads through releaseMyAd and you can be assured of the lowest rates, thanks to releaseMyAd’s pan-India network of advertising partners, coupled with more than a decade of experience in the ad booking industry.
Traditional Indian marriages are not just a day’s business but a lavish affair. Every community has its own customs, attire, rituals and food. It can span for a week or even more. Bengal, in the Eastern part of India, also has its own distinct culture when it comes to the wedding and it all begins with finding the perfect match.
Anandabazar Patrika has been the newspaper of choice for finding prospective bride or groom for Bengali people. The Matrimonial supplement of Anandabazar Patrika is known as Patro-Patri and it is published on Sundays for maximum viewership. Due to its massive circulation and huge readership, Anandabazar Patrika reaches out to all nooks and corner of West Bengal and also Bengali speaking diaspora in other states.
Patro-Patri section is broadly categorized in the newspapers into Wanted Bride (Patri Chai) and Wanted Groom (Patro Chai). They are further sub-categorized as religion, caste, community, profession, etc. In Anandabazar Patrika, all same religion or same caste ads are published together under the broad heading of Wanted Bride or Wanted Groom. This makes it easy for the audience to locate an ad in the classified section.
Both Classified Text, as well as Classified Display, is published in Patro-Patri supplement of Anandabazar Patrika. Classified Text is a simple run-on-line ad which is charged as per characters and it is the most cost-effective. Classified Display ads, on the other hand, have better visibility among the clutter. It is a box-type ad published within the classified columns and can be created with coloured font and background. Classified Display ads are charged as per square centimetres. The minimum size being, 2.8 cm X 5 cm.
Anandabazar Patrika reaches to all districts of West Bengal and also in the neighbouring states. It also has a circulation in Mumbai and Delhi. There are two discounted packages by which one can publish a Patro-Patri ad:
Ananda Bazar Patrika Matri Special – Patro Patri (All South Bengal).
This package reaches Burdwan, Bankura, Purulia, Medinipur and Birbhum
Matrimonial Special – (Anandabazar Patrika + The Telegraph) All WB Editions
Availing this package, the ad will be published all over West Bengal including in the sister publication The Telegraph which is an English daily.
Kolkata (Ananda Bazar Patrika + The Telegraph same day release)
Publishes all over Kolkata region along with The Telegraph on the same day.
The deadline for publishing Patro-Patri ad in Sunday’s Anandabazar Patrika is two days prior that is Friday 3:00 PM.
Composing a matrimonial ad can be a bit tricky but if few details are kept in mind, good numbers of responses are generated. A Patro-Patri (matrimonial) ad should be composed in such a manner that the audience can get a vivid overview of the bride or groom. The ad text should mention the background details of family and education. It is also a norm for Bengali matrimonial ads to mention the ancestral background whether East Bengal (EB) or West Bengal (WB). Apart from that, the ad text may contain the details of religion, caste, food preference, profession, age and physical structure. A short detail about the partner wanted is mandatory. Preferably, astrological and horoscope details can also be added.
One can find all the above details somewhat confusing, especially if the person is a first-timer in ad booking. Therefore, we have developed the portal of releaseMyAd which is a user friendly and time-saving way of placing an ad in Anandabazar Patro-Patri section. We are an online partner of Anandabazar Patrika classifieds and have more than a decade of experience in the industry with an INS certification.
Select a discounted package and proceed to compose your ad text. For Classified Display, you may select any of the templates and edit them as per your matter. Alternatively, you can upload a pre-designed ad creative from your computer.
Choose the sub-category from the drop-down box and go ahead to select the release date.
Preview your booking and choose your preferred payment method and make the payment.
We accept both online and offline payment and we have a team of experts who can guide you if you are stuck somewhere. Our team can help you compose and design ad matter, select proper sub-category option and get your ad processed at the point of the deadline. You can reach our help desk at 9830629298 or email us at book@releasemyad.com. We can also be reached via online chat option on our website.
